Presented By:

Garima
Sanjit
Sonia

Contents
Introduction................................................................................................................ 2
Factors affecting success of a mall.............................................................................2
Mall Management....................................................................................................... 3
Location analysis........................................................................................................ 3
Space planning & design............................................................................................ 5
Tenant-mix.................................................................................................................. 5

Introduction
Magneto Mall, Raipur was opened 5th February 2010. It is central India's largest mall
and provides world-class entertainment, business and luxury brands in a truly
international ambience. A 10,35,000 Sqft extravaganza that packs in a million
attractions. It constantly efforts to bring million attractions for the people of Raipur
in a fast pace, with brands in the category of apparels, leather, hypermarket,
gaming, multiplex to Raipur for the first time. Magneto endeavour to hold regular
carnivals, events, festivals for the people of Raipur city to enjoy, have fun, learn,
dance, sing or just chit-chat. Events like Magneto Carnival, Magneto Summer Mania
& Magneto Mumbai festival, Magneto Shopping festival, Magneto Jingles to give a
experience that Raipur will never forget.

It is spread in 10.35 Lacs sqft with first ever formats of Mall cum Multiplex
(PVR Cinemas) in Raipur.
It has a in house Auto Zone (Mercedez Benz, Maruti Suzuki, Audi)
Magneto is the most suitable place for businessmen's presentations, counter
selling, training programs, seminars, customers meet and management
deals.
Magneto Offizo is Raipurs first international standard based office space with
amenities to cozy you at your work station.
Palika Bazar of 35,000 sqft. (140 retail Shops)
Bellagio is a premium & luxury format stores
Magneto Haat for local retailers

Factors affecting success of a mall.

Global retailers are staggered by the multifarious demands on their minds and facilities. Their
challenge is, how to cater ceaselessly to every whim of varying customers. Nevertheless, there are some
staple factors, which determine the success of a mall

Site- the ease of getting there is a critical determinant of where families shop.

Parking- it provides a parking space of 2,81,224 sqft for the customers

Concept, Merchandise- offer a value proposition to every customer who enters the outlet.
Food and Drinks- offer a range of foods
Help Desks is available throughout.

Concepts innovated by magneto mall

In todays competitive world where customer owes no loyalty for a shopping mall, magneto offer some
unique positioning to attract more footfalls. Innovative concepts offered by Magneto:
Magneto HaatMagneto-The Mall had launched an interesting concept namely Magneto HAAT back in 2010.The rationale
behind launching 5,000 sqft. HAAT was to bring in small local retailers and service providers, who are normally
unable to afford a shop in malls but are appealing to middle and lower class customers due to lower prices.
They conducted a study and identified about 25 categories of products and services ideal for this concept.
Further, we also carried out survey and exploration of small and micro retailers in local market to
identify potential retailers for the HAAT, and to ensure the required varieties with quality within economical
prices.

 Magneto Palika Bazaar

The mall also introduced 34,000sq.ft. Magneto Palika Bazaar inlate 2012 for local and regional retailers on
theme of Delhis renowned Palika Bazaar. The concept boasts of small shops with vast offering ranging from a
needle to apparels, high-end electronics and a variety of services to appeal everyone. Magneto Palika Bazaars
70 percent booked till date and shall be open to public within next three months,

Mall Management

It uses a 5S model to manage the entire mall:

Sort- eliminate all unnecessary tools, parts and instruction. Keep only essential items for the specific tasks.
Red tag items that you are not sure about.
Set in order- arrange tools, parts and instruction in such a way that the most frequent used items are the
easiest and quickest to locate
Sweep-clean the workspace and all equipment, and keep it clean, tidy and organized. And at the end of
each shift, clean the work area and be sure that everything is restored to its place.
Standardize- all work stations for a particular job should be identical. All employees doing the same job
should be able to work in any station with the same tools that are in the same location in every station.
Sustain- maintain and review standards. Once previous 4Ss have been established, they become the new
way to operate. Maintain focus on this new way and do not allow a gradual decline back to the old ways.

Table1: Sample of 5S model

5S Dec-15
4

3
2.5

2.5

2.5

Location analysis
Area

Details
Magneto mall is built in a total area 10,35,000 sqft
The mall cum multiplex covers 4,70,571 sqft
The 4 Star Hotel Hyatt covers a total 1,22,341 sqft
It also provides space for Offices which is about 1,60,864 sqft
Basement Parking 2,81,224 sqft

Catchment
Within the vicinity of 1km
There are more than 7000 Houses
Sec A 15%, Sec B 65%, Sec C 20%
City 36 Mall is one of the nearest mall
Within vcinity of 2km
There are more than 10,000 Houses
Sec A 20%, Sec B 60%, Sec C 20%
Its nearby colonies are:
o Avanti Vihar, Amlidih, Maruti Residency, Rajendra Nagar, Shankar
Nagar, Anupam Nagar, VIP City, Civil Lines, SBI Colony, Agriculture
College society etc.

Access & Location

A 6 Lane NH passes by the mall
It is centrally located between Naya Raipur & Raipur
There are 4 & 5 star hotels within the radius of 1 km
Airport is located just 9 km away from the mall
Commercial Business Hubs with in 4 kms
There are Schools within 3 kms
There are 3 Operational Malls:
City 36 (0.5 km)
City Center (4 kms)
RK Mall (11 kms)

Space planning & design

Upper
basement floor
plan

Ground floor
plan

Hypermark
et

Apparels

Fashion

Entertainm
ent

Business
Centre

Parking

Fashion
accessories

Apparels

Dining

Institutes

Automobile
showroom

Discount
format
store

Gaming

Offices

Kids play
area

Magneto
haat (small
shop for
small
retailers)

Party hall

Budget
hotel rooms

Boutique
exhibits

Adventure

Tenant-mix

First floor plan

Second floor
planning

Third floor
planning

Fourth room
planning

4star hotel
and offices

Fifth room
planning

4star hotel
and offices

Sixth room
planning

4star hotel
and offices

1.7 1.7 1.7

75.9

1.7
13.8
1.7
1.7

anchor

multiplex

automobile

hypermarket

gine dining

foodcourt

gaming

vanillas stores