Professional Documents
Culture Documents
Executive Educationn nn
Entrepreneurship
Development Program
Program Facts
> http://mitsloan.mit.edu/execed
Entrepreneurship Development Program
Program Overview
This course introduces participants to MIT’s entrepreneurial education programs,
technology transfer system, and global entrepreneurial network. The Entrepreneurship
Development Program covers the entire venture creation process, from idea generation
to building viable global businesses, with special emphasis on the nurturing roles of
corporations, universities, governments, and foundations. Using MIT’s entrepreneurial
culture as a model, participants learn what they need to know in order to develop ideas
into successful businesses and to increase entrepreneurial opportunities in their corpora-
tions, institutions, and regions.
• CREATE, identify, and evaluate new venture opportunities • START and build a successful technology-based company
• INTERPRET customer needs and quantify the value • DEVELOP the skill and fervor needed to create totally new
proposition industries
• NAVIGATE the venture capital investment process • LEVERAGE new science and technologies from corporate
• UNDERSTAND how the process of starting new ventures or university laboratories
may vary geographically and culturally • ENHANCE and expand their networks
• OBTAIN critical feedback on business plans
Financial Services 3%
Computer Hardware 3%
Electric & Electronic Other 3%
Oil & Gas 8%
Equipment 4%
Industrial Machinery
& Equipment 4%
Motor Vehicles Scandinavia 14%
Government/Public 5% & Aircraft 8%
Steve Brown, Technology Licensing Officer at the MIT Technology Licensing Richard Locke, the Alvin J. Siteman Professor of Entrepreneurship and
Office, manages the evaluation, prosecution, maintenance, marketing, and Political Science, and Director of the MIT Italy Program, studies economic
licensing of seven hundred MIT inventions in the chemicals, materials, adjustment and development, comparative labor relations and political econ-
bio/pharma and medical device areas. omy. His current work examines cooperative patterns of economic develop-
ment in Eastern Germany, Southern Italy, and Northeast Brazil.
Diane Burton, the Michael M. Koerner Assistant Professor of Management of
Technology, Innovation & Entrepreneurship, studies employment relations in Janet Shanberge, Senior Lecturer, MIT Entrepreneurship Center, has spent
entrepreneurial companies and human resource management practices. In the past 26 years focused on providing consulting services to multinational
ongoing research, she is studying entrepreneurial teams and executives' and domestic companies on China business development. She is a specialist
careers. in transaction facilitation between foreign investors and Chinese counterpar-
ties and has a successful record of project negotiation and implementation
Fiona Murray, Senior Sarofim Family Career Development Professor and on behalf of MNC clients.
Associate Professor, Management of Technological Innovation and
Entrepreneurship, studies and teaches innovation and entrepreneurship Duncan Simester, Associate Professor of Management Science,
including the campus-wide iTeams course developing "go-to-market" strate- investigates marketing problems. His work on retail pricing investigates how
gies for breakthrough innovations developed in MIT labs. customers form inferences from competitive prices from common marketing
cues such as sale signs, price endings, installment billing offers and credit
Michael Grandinetti, Senior Lecturer, formerly Senior Vice President and card logos.
Chief Marketing Officer with PTC's Software Solutions Group spent 12 years
as a senior executive at four venture-backed technology companies, where he
helped co-lead one company through an IPO road show, contributed to a sec-
ond company's IPO, and was instrumental in the creation of several new
product categories.