Transparency Market

Research

Beer Market - Europe Industry Analysis, Size, Share,

Growth, Trends and Forecast 2015 - 2021

Published Date
23-04-2015

64 Page Report

Buy Now

Request Sample

Press Release

Europe Beer Market in terms of revenue and volume is Expected

to Reach USD 160.99 Billion and 27.83 Billion liters respectively
in 2021

Transparency Market Research

State Tower,
90, State Street, Suite 700.
Albany, NY 12207
United States
www.transparencymarketresearch.com
sales@transparencymarketresearch.com

Beer Market

REPORT DESCRIPTION

The beer industry has majorly been a local industry, with only a few companies having a substantial
international presence. The development of the beer industry started off in Western Europe and later
spread in Eastern Europe as well. However, the consumption pattern is witnessed to be high in Eastern
Europe as the region covers the growing markets of Ukraine and Russia and several other emerging beer
markets and therefore, the growth rate in this region seems optimistic. On the other hand, Northern and
Western Europe consist of mature markets, thereby limiting the growth rate in these regions. Beer
consumption in Europe is high with beer being the most preferred alcoholic beverage in the region.
Moreover, beer offers several health benefits, such as it keeps the kidney healthy, lowers cholesterol, and
cures insomnia.
Europe is one of the major markets for beer globally. Increasing preference of consumers for beer as an
alcoholic beverage is one of the major factors boosting the demand for beer in Europe. All the major
brewing companies operating in the beer market hail from Europe. Western and Northern Europe with high
market penetration is expected to have stable growth throughout the forecast period. Ukraine and Russia
are the major countries fueling the demand for beer in Eastern Europe. Owing to this factor, the
manufacturers are trying to capture maximum market share by providing product differentiation.
Europe is the market leader in the beer industry because of the high consumption rate of beer and also
due to the high disposable income of the consumers in the region. However, the markets in Northern and
Western Europe are mature, thus, restricting the growth rate in these regions. The growth rates in
countries such as Germany, Italy, and France is expected to be flat or slightly declining during the forecast
period. The growth rate in Eastern Europe seems to be high currently, because it covers the growing
markets of Russia and Ukraine and several other emerging markets
Large number of health benefits associated with consumption of beer in stipulated limits is the major
factor driving the demand for beer in Europe. The consumption of beer limits cholesterol levels and
prevents kidney stones. In addition, increasing disposable income of consumers post economic slowdown
is also expected to fuel the demand for beer in Europe. Availability of internal and external substitutes is
restraining the demand for beer. The internal substitutes of beer include wine, vodka, rum and whiskey
among others. Apart from this, there are external substitutes such as non-alcoholic drinks including dairy
drinks, carbonated drinks, energy drinks and RTD tea and coffee among others.
Enquiry before Buying @ http://www.transparencymarketresearch.com/sample/sample.php?
flag=S&rep_id=4415
The Europe beer market has been segmented on the basis of product types into Ale Beer, Lager Beer and
Stout Beer. Lager beer held the largest market share in Europe beer market valued at USD 17.01 billion in
2014 and is expected to reach USD 20.05 billion by 2021 expanding at a CAGR of 2.4% from 2015 to 2021.

Transparency Market Research

Beer Market

The market has been further classified on the basis of country into Germany, U.K., France, Italy, Spain and
Rest of Europe. Germany held the largest market share in Europe beer market. In terms of revenue beer
market in Germany was valued at USD 36.22 billion in 2014 and is expected to reach USD 40.65 by 2021
expanding at a CAGR of 1.7% from 2015 to 2021. However, France is the fastest growing market for beer
valued at USD 11.71 billion in 2014 and is expected to reach USD 15.59 billion expanding at a CAGR of
4.2% from 2015 to 2021.
The beer market in Europe is dominated by some major players operating in this market. Product
innovations, mergers and acquisitions, joint ventures and partnerships are some of the key strategies
adopted by these players to sustain in the beer market. Anheuser-Busch InBev, SAB Miller PLC, Diageo,
Heineken N.V and Carlsberg Group among others are the key players operating in the Europe beer market.

TABLE OF CONTENT

Chapter 1 Preface
1.1 Report Description
1.2 Market segmentation
1.2.1 Beer market segmentation, type and country
1.3 Research scope
1.4 Research Methodology
Chapter 2 Executive Summary
2.1 European Beer market revenue, 2014 - 2021 (USD Billion)
2.2 European Beer Market Snapshot
Chapter 3 Beer Market Industry Analysis
3.1 Market Dynamics
3.1.1 Introduction

Transparency Market Research

Beer Market

3.1.2 Market Drivers

3.1.2.1 Drivers for the Europe Beer market: Impact analysis
3.1.2.2 Health benefits
3.1.2.3 Rising disposable income among consumers
3.1.2.4 Growing customer base for beer
3.1.3 Market Restraints
3.1.3.1 Restraints for the Beer market: Impact analysis
3.1.3.2 Consumption of substitute products
3.1.3.3 Seasonality
3.1.4 Market Opportunities
3.1.4.1 Growth opportunities in Eastern Europe
3.2 Value Chain analysis
3.3 Key Trend Analysis
3.4 Porters Five Forces analysis
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of buyers
3.4.3 Threat of substitutes
3.4.4 Competitive rivalry
3.4.5 Threat of new entrants
3.5 Market Attractiveness Analysis
3.6 Key players in the European Beer Market

Transparency Market Research

Beer Market

Chapter 4 European Beer Market Analysis, By Product Type, 2015-2021

4.1 Overview
4.2 Lager
4.3 Ale
4.4 Stout
Chapter 5 European Beer Market Analysis, By Country, 2015 2021
5.1 Overview
5.2 Germany
5.2.1 Germany beer market revenue/volume, by type (2014 2021) (USD billion/kg billion)
5.3 U.K.
5.3.1 U.K Beer Market revenue/volume, by type, (2014 2021) (USD billion)
5.4 Spain
5.4.1 Spain Beer Market revenue/volume, by type, (2014 2021) (USD billion)
5.5 Italy
5.5.1 Italy beer market revenue/volume, by type, 2014 - 2021 (USD billion)
5.6 France
5.6.1 France Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
5.7 Rest Of Europe
5.7.1 Rest of Europe Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
Chapter 6 Company Profiles
6.1 Anheuser Busch InBev

Transparency Market Research

Beer Market

6.2 Carlsberg Group

6.3 Diageo plc
6.4 Heineken NV
6.5 SABMiller PLC
6.6 Diageo plc
6.7 Diageo plc

About Us
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
proprietary data sources and various tools and techniques to gather, and analyze information. Our
business offerings represent the latest and the most reliable information indispensable for businesses to
sustain a competitive edge.

Contact

Transparency Market Research

90 State Street,
Suite 700,
Albany
NY - 12207
United States
Tel: +1-518-618-1030
USA - Canada Toll Free 866-552-3453
Email: sales@transparencymarketresearch.com
Website: http://www.transparencymarketresearch.com/

Transparency Market Research