Professional Documents
Culture Documents
of Building and Real Estate, The Hong Kong Polytechnic University, Kowloon, Hong Kong, PR
China
2
Department of Management Science, City University, Kowloon Tong, Kowloon, Hong Kong, PR China
Consultants, in competing for work through two-envelope fee tendering, have been urged to consider variability differences between fees and technical scores, since the criterion with the greatest variability will in uence which consultant is awarded the contract. Fee and technical score variability arising from different client
fee tendering competitions is analysed in this paper, and a method proposed for determining whether a
particular clients two-envelope fee tendering competition is likely to be dominated in terms of technical
score or fee. Such information should be useful to consultants, as part of their bidding strategy, in deciding
whether to aim for a higher technical score or submit a lower fee. Standard deviation is used to measure
fee and technical score variability. Fee and technical score standard deviations are determined for each
tendering competition, expressed as a ratio and aggregated over a series of competitions. A technical scorefee
standard deviation ratio approximately equal to unity indicates that for future competitions consultants should
adopt a balanced bidding strategy in putting equal emphasis on fee and technical score. A smaller ratio indicates that consultants should adopt a low fee strategy whereas a larger ratio shows that consultants should
adopt a high technical score strategy. Fee tendering data from two large Hong Kong public sector clients
were analysed. Fees were found to dominate the vast majority of tendering competitions, thereby indicating
that consultants would be wise to adopt a low fee strategy in future competitions.
Keywords: Bidding, consultant, fee, strategy, technical score, tendering
Introduction
Two-envelope fee tendering is commonly used in some
construction industries, such as the UK and Hong
Kong (Hoxley, 1998; Drew et al., 2000), as a mechanism for allocating consultancy work to willing consultants such as architects, surveyors and engineers.
Normally, consultancy contracts are awarded on the
basis of price (i.e. fee) and quality (i.e. technical score).
In many cases, each consultants technical score and
fee is converted to a percentage or ratio relative to the
competitions highest technical score and lowest fee
before being weighted and aggregated according to a
given formula. Usually, the contract is then awarded
to the consultant with the best overall score. In such
situations consultants are faced with the problem in
deciding whether to aim for a high technical score
*Author for correspondence. e-mail: bsdsdrew@polyu.edu.hk
Drew et al.
68
of low technical score variability with high fee variability, consultants should focus on submitting a lower
fee. In adopting such a strategy consultants should be
able to increase their success rate in winning consultancy contracts.
The objective of this paper is to offer a model that
should help consultants in deciding, as part of their
bidding strategy, whether to aim for a higher technical
score or submit a lower fee to a given client. The model
focuses on the variability differences between consultant technical scores and fees arising from previous
competitions. Technical score standard deviations (TS
SD) and fee standard deviations (F SD) are determined for each of the clients previous tendering
competitions. These are expressed as ratios (i.e. TS/F
SD ratio) which can be aggregated over a series of
competitions. If the overall TS/F SD ratio is approximately equal to unity it is suggested that the consultant should adopt a balanced strategy in putting equal
emphasis on fee and technical score. If the overall TS/F
SD ratio is greater than approximately unity the
consultant should adopt a bidding strategy in which
the consultant focuses on obtaining a higher technical
score (a higher ratio indicates that technical score has
a greater in uence on contract award). If the overall
TS/F SD ratio is less than approximately unity the
consultant should adopt a bidding strategy in which
the consultant focuses on submitting a lower fee (a
lower ratio indicates that fee has a greater in uence on
contract award).
(1)
69
decisions on whether to aim for a higher technical score
or submit a lower fee.
provide the best payoff, bidders need to make an additional decision with regard to the second criterion, e.g.
whether to submit a higher (or lower) tender price with
a shorter (or longer) contract period or, in the case of
two-envelope fee tendering, on whether to aim for a
higher technical score or submit a lower fee.
The value of any model depends on how well it
approximates reality. However, there appears to be a
gap between theory and reality, and bidding models
seem to be promoted by those in research circles rather
than by construction practitioners. For example,
Ahmad and Minkarah (1988) found less than 11% of
the top American contractors use any form of mathematical modelling. Many standard single-parameter
models presume that bidders attempt to maximize their
expected pro t, yet the bidders motive might be something else, for example, to minimize expected losses or
simply to maintain production levels even at a loss.
Ahmad and Minkarah (1988) and Green (1989)
suggest that there are many factors, other than pure
economic, that are considered in bidding strategy decisions. For some bidders at least, the combination of
circumstances may be so different from one bid to the
next that exibility in the adoption of polices is probably what in the end prevails.
Couzens (1991) suggests that bidding decisions are
largely heuristic in nature, since generally they are
made based on experience, judgement and perception.
Therefore any model or system should focus on
supporting, rather than replacing the judgments and
perceptions of decision makers. The model offered in
this paper does not focus on optimizing mark-up, but
provides a basis for determining whether a particular
clients two-envelope fee tendering competition is likely
to be dominated by fees or technical score. Such information should help consultants in making strategic
Traditionally, work to construction industry consultants such as architects, engineers and surveyors was
distributed on the basis of professional fee scales.
However, following the ruling from the UKs 1977
Monopolies and Mergers Commission Report (Seeley,
1997), this method of allocating work, in the UK at
least, has largely been replaced with competitive fee
tendering, direct negotiation and direct appointment
(Hoxley, 1998). Of these alternative methods, fee
tendering appears to be the most popular. For example,
in a questionnaire survey to UK quantity surveying
consultants Hoxley (1998) identi ed that 52.7% of
consultancy work is allocated via fee tendering. In
Hong Kong, Drew et al. (2000) found that consultant
quantity surveyors obtain 89% of work through fee
tendering.
Many commissions are awarded on the basis of
quality and price since it is recognized that you cannot
get a quality service if just the lowest tender is accepted
(CQSA, 1992). This is endorsed by the Construction
Industry Council (CIC, 1994), which has actively
promoted the development of what is commonly
known in the construction industry as the two-envelope
system.
Effectively, the shift from a fee scale to a fee
tendering environment means that consultants have
moved to an environment where price and quality were
not formally differentiated to one where they are.
Interestingly, Appleyard (1988) points out that scales
re ect only an average situation and they take account
only of value of project and the building type, yet in
a fee many other factors are considered including:
(1) nature of the client,
(2) detailed nature of the service required,
(3) expected duration of the planning/design
process,
(4) expected contract period,
(5) procurement method,
(6) location of site, client and other consultants,
(7) frequency of meetings and the like, and
(8) identity of other consultants.
When comparing competitive fee tendering with
contractor tendering, an important pricing difference
is that the breakeven point for competitive fee
tendering is likely to be more subjective, since the
work of consultants is largely a complex intellectual
process (CIB, 1996). Consequently, it would seem
Drew et al.
70
that consultants fee levels are more susceptible to
changes in market conditions. For example, Seeley
(1997) comments that in the 19901995 UK recession many quantity surveyors were charging fees at
50% or less of the scale fee in cut-throat competition
in order to secure work.
1525%
1520%
1525%
510%
3040%
4
4
2
5
15
20
71
(2)
(3)
(4)
where qmax is the highest technical score, q is the consultants technical score, f is the consultants fee, and fmin
is the lowest fee. The consultant with the highest Cw
value wins the contract. The Hong Kong Housing
Authority also awards its consultancy contracts
according to this formula.
The Construction Industry Board (CIB, 1996)
recommends that clients set the predetermined
qualityprice weightings according to the complexity
of the project and the degree of innovation and exibility required in its execution. Their recommendations
are summarized as follows.
Type of project
Feasibility studies
and investigations
Innovative projects
Complex projects
Straightforward projects
Repeat projects
Drew et al.
72
Table 1
ratio
Hypothetical examples of fee tendering competitions illustrating the use of the technicalfee standard deviation
Equation 2
TM
F$M
TSc
FSc
Equation 4
TotSc
Rank
TM
F$M
TSc
FSc
TotSc
Rank
50.00
60.00
70.00
80.00
5.00
6.00
7.00
8.00
0.625
0.750
0.875
1.000
1.000
0.833
0.714
0.625
1.625
1.583
1.589
1.625
1=
3
2
1=
0.813
0.161
0.793
0.162 SD Ratio=0.995
0.438
0.525
0.613
0.700
0.300
0.250
0.214
0.188
0.569
0.113
0.238
0.049 SD Ratio=2.322
0.569
0.613
0.656
0.700
0.300
0.250
0.214
0.188
0.634
0.056
0.238
0.049 SD Ratio=1.161
0.634
0.656
0.678
0.700
0.300
0.250
0.214
0.188
0.667
0.028
0.238
0.049 SD Ratio=0.580
Competition 1
A
B
C
D
50.00
60.00
70.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
50.00
60.00
70.00
80.00
65.00
12.91
100.00
80.00
60.00
40.00
150.00
140.00
130.00
120.00
1
2
3
4
A
B
C
D
70.00
25.82 SD Ratio=0.500
Mean
SD
Competition 2
A
B
C
D
50.00
60.00
70.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
35.00
42.00
49.00
56.00
30.00
24.00
18.00
12.00
65.00
66.00
67.00
68.00
4
3
2
1
45.50
9.04
21.00
7.75 SD Ratio=1.167
A
B
C
D
50.00
60.00
70.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.738
0.775
0.827
0.888
4
3
2
1
Competition 3
A
B
C
D
65.00
70.00
75.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
45.50
49.00
52.50
56.00
30.00
24.00
18.00
12.00
75.50
73.00
70.50
68.00
1
2
3
4
50.75
4.52
21.00
7.75 SD Ratio=0.583
A
B
C
D
65.00
70.00
75.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.869
0.863
0.871
0.888
3
4
2
1
Competition 4
A
B
C
D
72.50
75.00
77.50
80.00
5.00
6.00
7.00
8.00
Mean
SD
50.75
52.50
54.25
56.00
30.00
24.00
18.00
12.00
80.75
76.50
72.25
68.00
1
2
3
4
53.38
2.26
21.00
7.75 SD Ratio=0.292
(5)
A
B
C
D
72.50
75.00
77.50
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.934
0.906
0.892
0.888
1
2
3
4
73
51 for equation 2 and 65 and 66 for equation 4, yet
consultants C and D obtain technical scores of 79 and
80. As expected, consultant C (the consultant with the
second highest technical score) wins both equation 2
and 4 competitions. Note that the TS/F SD ratios are
1.514 and 1.457, respectively, which indicates that the
competition is technical score dominant. This demonstrates correctly that the competition is technical score
dominant, since consultant Cs technical score is only
one mark below consultant Ds, the consultant with
the highest score.
Now consider Table 2, competition 3. It can be seen
that consultants A, B and C each obtains identical
technical scores of 55 for equation 2 and 68 for equation 4. Consultant D on the other hand obtains technical scores of 80. It can be seen in both equation 2
and equation 4 that consultant A (the consultant with
the lowest fee) just wins the competition, yet the TS/F
SD ratios of 1.130 and 1.079 indicates a technical
score dominant competition. With certain very unusual
combinations of technical scores it seems that the TS/F
SD ratio may occasionally give a false reading. Taking
this shortcoming into account, the foregoing examples
serve to illustrate the following.
(1) If the TS/F SD ratio is approximately unity the
competition is neither fee nor technical score
dominant. The consultant should adopt a
balanced bidding strategy in putting equal
emphasis on fee and technical score
(2) If the TS/F SD ratio is greater than approximately unity the competition is technical score
dominant. The consultant should adopt a
bidding strategy in which the consultant focuses
on obtaining a higher technical score (a larger
ratio indicates that technical score has a greater
in uence on contract award)
(3) If the TS/F SD ratio is less than approximately
unity the competition is fee dominant. The
consultant should adopt a bidding strategy in
which the consultant focuses on submitting a
lower fee (a smaller ratio indicates that fee has
a greater in uence on contract award)
The hypothetical examples shown in Tables 1 and 2
serve to illustrate the workings of the TS/F SD ratio
in determining whether past competitions have been
(i) fee dominant, (ii) technical score dominant or (iii)
neither dominated by fee or technical score. By
analysing the technicalfee standard deviation ratio
over a series of past competitions a trend is likely to
emerge, and it is the summary statistics from this trend
that consultants may use in developing their bidding
strategies. It should, of course, be remembered that
the strength of this trend is dependent to some extent
on the consistency of predetermined weightings used
Drew et al.
74
Table 2 Further hypothetical examples of fee tendering competitions illustrating the use of the technical fee standard
deviation ratio
Equation 2
TM
F$M
TSc
TSc
Equation 4
TotSc
Rank
TM
F$M
TSc
TSc
TotSc
Rank
Competition 1
A
B
C
D
A
B
C
D
A
B
C
D
54.29
62.86
71.43
80.00
50.00
51.00
79.00
80.00
55.00
55.00
55.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
38.00
44.00
50.00
56.00
47.00
7.75
30.00
24.00
18.00
12.00
21.00
7.75
5.00
6.00
7.00
8.00
Mean
SD
35.00
35.70
55.30
56.00
45.50
11.73
30.00
24.00
18.00
12.00
21.00
7.75
5.00
6.00
7.00
8.00
Mean
SD
38.50
38.50
38.50
56.00
42.88
8.75
30.00
24.00
18.00
12.00
21.00
7.75
68.00
68.00
68.00
68.00
1=
1=
1=
1=
A
B
C
D
67.15
72.95
77.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.588
0.638
0.674
0.700
0.650
0.049
0.300
0.888
1=
0.250
0.888
1=
0.214
0.888
1=
0.188
0.888
1=
0.238
0.049SD Ratio=1.000
65.00
66.00
79.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.569
0.578
0.691
0.700
0.634
0.071
0.300
0.869
3
0.250
0.828
4
0.214
0.906
1
0.188
0.888
2
0.238
0.049SD Ratio=1.457
68.00
68.00
68.00
80.00
5.00
6.00
7.00
8.00
Mean
SD
0.595
0.595
0.595
0.700
0.621
0.053
0.300
0.895
1
0.250
0.845
3
0.214
0.809
4
0.188
0.888
2
0.238
0.049SD Ratio=1.079
SD Ratio=1.000
Competition 2
65.00
59.70
73.30
68.00
4
3
1
2
A
B
C
D
SD Ratio=1.514
Competition 3
68.50
62.50
56.50
68.00
1
3
4
2
A
B
C
D
SD Ratio=1.130
Data collection
As part of their tendering procedures, both the Hong
Kong SAR Government and Hong Kong Housing
Analysis
The analysis is in four parts. As an introduction to
determining the extent to which the two clients
competitions are fee or technical score dominant, the
rst part of the analysis compares the successful
consultants technical ratio and fee ratio rankings. A
higher ranking should provide an indication of which
criterion is likely to be more dominant. Further
evidence is provided in the second part of the analysis,
75
Case
No.
No of
bidders
Tech.
ratio
Tech.
rank
Total
score
Tech.
ratio
Tech.
rank
Fee
ratio
Fee
rank
Total
score
82.0
85.7
83.1
83.4
83.1
93.6
91.4
80.4
81.0
83.6
90.4
89.3
79.7
86.9
85.0
81.5
81.9
0.680
0.675
0.674
0.693
0.694
0.683
0.685
0.699
0.700
0.698
0.694
0.700
0.585
0.663
0.700
0.699
0.682
2
3
2
2
2
2
2
2
1
2
2
1
7
2
1
2
3
0.300
0.300
0.288
0.255
0.252
0.300
0.300
0.219
0.296
0.300
0.300
0.290
0.300
0.300
0.300
0.300
0.300
1
1
2
2
2
1
1
2
2
1
1
3
1
1
1
1
1
0.98
0.97
0.96
0.95
0.95
0.98
0.99
0.92
1.00
1.00
0.99
0.99
0.88
0.96
1.00
1.00
0.98
Av.
SD
84.8
4.1
0.683
0.028
88.3
87.7
88.5
82.6
85.8
86.0
85.5
85.8
0.462
0.454
0.458
0.443
0.423
0.425
0.418
0.423
86.3
1.9
0.438
0.018
55.6
4.3
Fee
ratio
Equation 4
Fee
rank
29.2
1.8
0.288
0.024
0.97
0.03
11
11
11
11
7
7
7
7
38.3
37.7
38.5
32.6
35.8
36.0
35.5
35.8
36.3
1.9
8
10
8
6
7
7
7
7
50.0
50.0
50.0
50.0
50.0
50.0
50.0
50.0
50.0
0.0
1
1
1
1
1
1
1
1
8
10
8
6
7
7
7
7
0.500
0.500
0.500
0.500
0.500
0.500
0.500
0.500
0.500
0.000
1
1
1
1
1
1
1
1
0.962
0.954
0.958
0.943
0.923
0.925
0.918
0.923
0.94
0.02
Drew et al.
76
consultants competing for Housing Authority work
whereas the number of bidders for SAR Government competitions was xed at either three or seven
consultants.
Technical score and fee variability analysis
Table 4 shows the mean fee and technical scores for
each of the tendering competitions, together with the
corresponding standard deviations and TS/F SD ratios
for equations 2 and 4. For equation 2 the SAR
Government 70/30 predetermined technicalfee
weighting produced an overall average competition
technical score of 55.825 and a fee score of 19.730.
For the 50/50 Housing Authority predetermined technicalfee weighting, the overall average fee score was
8.370 and the average technical score was 38.689.
Turning to equation 4, it can be seen that the SAR
Table 4
Equation 2
Case
Fee
No.
Mean
Equation 4
Tech.
SD
Mean
TS/F SD
Case
Fee
Tech.
SD
Ratio
No.
Mean
SD
0.718
0.869
3.459
0.789
1.794
3.221
1.157
3.295
3.270
2.007
1.433
3.146
2.238
0.386
1.107
1.261
1.520
1.863
1.049
0.37
0.077
0.108
0.143
0.215
0.216
0.233
0.237
0.268
0.269
0.273
0.292
0.416
0.537
1.099
2.089
2.895
0.553
0.781
10
15
17
2
7
3
14
13
6
4
5
8
1
16
11
9
12
0.196
0.239
0.259
0.263
0.254
0.263
0.247
0.146
0.256
0.200
0.205
0.195
0.266
0.294
0.290
0.295
0.295
0.245
0.043
0.090
0.064
0.040
0.037
0.040
0.055
0.050
0.079
0.064
0.064
0.061
0.055
0.039
0.007
0.009
0.006
0.005
0.045
0.026
0.694
0.689
0.694
0.691
0.684
0.677
0.673
0.662
0.673
0.658
0.659
0.662
0.674
0.697
0.690
0.680
0.685
0.679
0.013
0.009
0.011
0.010
0.014
0.016
0.022
0.023
0.041
0.034
0.038
0.039
0.039
0.029
0.005
0.013
0.017
0.018
0.022
0.012
0.104
0.174
0.257
0.377
0.398
0.407
0.466
0.517
0.527
0.596
0.640
0.696
0.744
0.766
1.342
2.963
3.479
0.850
0.940
Mean
TS/F SD
SD
Ratio
8.276
19.361
53.200
20.457
11.226
54.143
15.240
32.051
56.165
24.630
5.509
52.780
24.578
8.330
54.530
11.132
14.924
55.805
25.377
4.967
57.003
12.668
13.923
55.800
11.064
12.200
56.041
22.496
7.454
57.755
23.962
5.244
61.339
23.051
10.764
62.601
25.694
5.378
51.567
29.363
0.718
51.263
28.920
1.007
60.093
29.485
0.604
49.933
29.491
0.525
59.012
19.730
9.070
55.825
11.382
8.099
3.573
Kong Housing Authority data
7
3
- 27.196
13.276
54.684
30.450
40.118
39.521
2.471
1.723
0.045
0.057
1
2
0.310
0.327
0.106
0.096
0.473
0.471
0.020
0.019
0.193
0.201
11.426
26.394
39.156
1.687
0.064
0.318
0.100
0.470
0.020
0.205
2
6
5
8
4
Av.
SD
17.043
12.695
18.026
21.501
0.192
8.370
15.697
24.811
26.555
25.308
23.119
29.091
30.051
10.222
39.149
40.029
39.861
39.857
31.819
38.689
2.800
1.600
2.336
2.301
2.353
3.324
2.224
0.565
0.064
0.088
0.091
0.102
0.114
0.078
0.024
7
5
6
8
4
0.242
0.333
0.312
0.343
0.274
0.307
0.034
0.132
0.107
0.104
0.101
0.096
0.105
0.012
0.473
0.470
0.473
0.470
0.433
0.467
0.014
0.029
0.027
0.028
0.028
0.045
0.027
0.008
0.220
0.254
0.265
0.274
0.474
0.261
0.092
77
by fee than are the SAR Government competitions.
The foregoing results suggest that whenever consultants compete for work from either of these clients that
they should adopt a low fee bidding strategy. When
comparing the overall TS/F SD ratios of equations 2
and 4 it can be seen that equation 2 has a tendency
to be more fee dominant than equation 4.
In uence of technical ratio and fee ratio on total
score
Figure 2 shows the technical score regressed on the
total score for both the SAR Government data and the
Housing Authority data using equations 2 and 4. For
equation 2 both the HKSAR Government and Housing
Authority data show no correlation between technical
score and total score. This is re ected in the HKSAR
Figure 2 Correlation between total score and technical score using (a) Hong Kong SAR Government data and (b) Hong
Kong Housing Authority data
78
Drew et al.
Figure 3 Correlation between total score and fee score using (a) Hong Kong SAR Government data and (b) Hong Kong
Housing Authority data
79
Equation 2
Case
Equation 4
TS/F SD Ratio
Case
No.
50/50
60/40
70/30
Hong Kong SAR Government data
80/20
90/10
10
0.016
0.024
0.037
15
0.033
0.050
0.077
13
0.046
0.069
0.108
17
0.061
0.092
0.143
3
0.092
0.138
0.215
4
0.092
0.139
0.216
2
0.100
0.150
0.233
5
0.101
0.152
0.237
8
0.115
0.172
0.268
14
0.115
0.173
0.269
7
0.117
0.176
0.273
6
0.125
0.188
0.292
1
0.178
0.268
0.416
16
0.230
0.345
0.537
11
0.471
0.707
1.099
9
0.895
1.343
2.089
12
1.241
1.861
2.895
Av.
0.237
0.356
0.553
SD
0.335
0.502
0.781
Hong Kong Housing Authority data
0.064
0.133
0.185
0.245
0.369
0.370
0.399
0.406
0.459
0.462
0.468
0.501
0.713
0.921
1.885
3.581
4.964
0.948
1.339
7
3
1
2
6
5
8
4
Av.
SD
0.181
0.226
0.256
0.258
0.352
0.364
0.407
0.457
0.313
0.096
0.045
0.057
0.064
0.064
0.088
0.091
0.102
0.114
0.078
0.024
0.068
0.085
0.096
0.097
0.132
0.136
0.153
0.171
0.117
0.036
0.105
0.132
0.149
0.150
0.205
0.212
0.238
0.267
0.182
0.056
TS/F SD Ratio
No. 50/50
60/40
70/30
80/20
90/10
0.143
0.299
0.416
0.552
0.831
0.832
0.898
0.913
1.034
1.039
1.054
1.127
1.605
2.071
4.240
8.057
11.168
2.134
3.012
10
15
17
2
7
3
14
13
6
4
5
8
1
16
11
9
12
0.044
0.075
0.110
0.162
0.170
0.175
0.200
0.222
0.226
0.255
0.274
0.298
0.319
0.328
0.575
1.270
1.491
0.364
0.403
0.067
0.112
0.165
0.243
0.256
0.262
0.300
0.332
0.339
0.383
0.411
0.448
0.478
0.492
0.863
1.905
2.237
0.547
0.604
0.104
0.174
0.257
0.377
0.398
0.407
0.466
0.517
0.527
0.596
0.640
0.696
0.744
0.766
1.342
2.963
3.479
0.850
0.940
0.178
0.298
0.441
0.647
0.681
0.699
0.799
0.886
0.903
1.022
1.096
1.194
1.275
1.312
2.301
5.080
5.964
1.457
1.611
0.400
0.671
0.992
1.455
1.533
1.572
1.798
1.994
2.032
2.298
2.467
2.686
2.868
2.953
5.177
11.430
13.420
3.279
3.624
0.407
0.509
0.575
0.580
0.792
0.818
0.916
1.028
0.703
0.217
1
2
3
7
5
6
8
4
0.193
0.201
0.205
0.220
0.254
0.265
0.274
0.474
0.261
0.092
0.289
0.301
0.307
0.331
0.381
0.398
0.411
0.711
0.391
0.137
0.449
0.468
0.477
0.514
0.592
0.618
0.639
1.105
0.608
0.214
0.770
0.803
0.818
0.882
1.016
1.060
1.095
1.895
1.042
0.366
1.734
1.807
1.841
1.983
2.285
2.385
2.464
4.264
2.345
0.824
strongly signi cant relationship between the two variables for both the SAR Government data (R2 = 0.8342,
F.05 = 327.016, p = 0.0000, df = 1, 65) and the
Housing Authority data (R2 = 0.9182, F.05 = 786.131,
p = 0.0000, df = 1, 70).
Effect of predetermined weightings on
feestechnical score dominance
The last part of the analysis concentrates on the effect
that different combinations of predetermined weightings have on the tendering competition outcome in
terms of fees and technical score dominance. Table 5
shows different combinations of technical scorefee
predetermined weightings ranging from 50/50 to 90/10
for both equation 2 and equation 4 and for both Hong
Kong SAR Government and Hong Kong Housing
Authority commissions. At 50/50 it can be seen that
16 out of 17 Government competitions are fee dominant using equation 2, whereas 15 out of 17
Government competitions are fee dominant using
equation 4. At 50/50 all Housing Authority competitions are fee dominant. At 90/10, eight out of 17
Government competitions still remain fee dominant
using equation, 2 and three out of 17 using equation
4. For the Housing Authority competitions, seven out
of the eight competitions still remain fee dominant at
90/10 using equation 2. On the other hand, at 90/10,
all 8 competitions become technical score dominant
using equation 4.
This analysis provides clear evidence that equation
2 is more biased towards fee dominance than equation
4. Also, it shows that the Housing Authority competitions are more dominated by fees than Government
competitions. An important reason for this is because
the Housing Authority encourages a larger number of
Drew et al.
80
consultants to compete for work. An increase in the
number of consultants appears to increase the differences between fee and technical score variability.
Conclusions
A model is offered in this paper which should help
consultants in deciding, as part of their bidding
strategy, whether to aim for a higher technical score
or submit a lower fee to a given client. The model
focuses on the variability differences between fees and
technical scores arising from previous tendering
competitions, since it is recognized that the criterion
with the greater variability will in uence the choice of
consultant to be awarded the contract. The variability
differences are expressed in terms of a technical
scorefee standard deviation ratio (TS/F SD ratio). A
TS/F SD ratio of approximately unity indicates that
for future competitions consultants should adopt a
balanced bidding strategy in putting equal emphasis
on fee and technical score. A smaller TS/F SD ratio
indicates that consultants should adopt a low fee
strategy, whereas a larger TS/F SD ratio shows that
consultants should adopt a high technical score
strategy. The TS/F SD ratio can be applied to any
two-envelope formulation in which fees and technical
scores are aggregated to form a combined score.
Two different two-envelope fee tendering formulations were rst tested using hypothetical data. The
results showed the model to be reasonably robust in
determining whether a particular clients two-envelope
fee tendering competition is likely to be (a) dominated
by fees, or (b) dominated by technical score or (c)
balanced in terms of fee and technical score. The
model, however, has the following limitations:
(1) unusual fee/ technical scores distributions may
result in a TS/F SD ratio being slightly larger
than unity (indicating that the competition is
technical score dominant), yet the consultant
who submits the lowest fee wins the contract
(and vice versa); and
(2) the use of certain formulations (e.g. equation
4) will slightly distort the TS/F SD ratio.
For these reasons approximately equal to unity is used
to describe the extent to which competitions are dominated in terms of fees and technical scores. It is also
recognized that the reliability of the trend emerging of
a series of competitions will also be affected to some
extent by the consistency of the predetermined weightings used by the client and by changes in market conditions.
An analysis of fee tendering data from two of Hong
Kongs largest employers of architectural, engineering
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