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Introduction to Social Media

and Web 2.0,
The SMAC Stack including Enterprise Mobility
Collaboration Technologies

Three Shifts in the

Application of IT
From Personal to Work-Group Computing
From Systems Islands to Integrated Systems

Session 7 ETNO Course IMT Gaziabad

Prof Sanjiva Dubey(VF)

Enabling Technology

The Promise

Interenterprise
Computing

Integrated
Systems

Workgroup
Computing

Extended
Enterprise

Integrated
Organization

High-Performance
Team

The Change
Recasting
External
Relationships
Organizational
Transformation

Business
Process
Redesign

Management and control of physical assets and facilities

Financial management and control systems
Technologies to manage and support human resources

From Internal to Inter-organizational Computing

Summary of Work-Group Computing

Shifts
Organizational Hierarchy

Business Team Organization

Personal Computing

Work-Group Computing

Emphasis on the individual

Emphasis on the group

Designing Technology

Redesigning the entire system

Taylorism

The new work reengineering

Technical Users

Direct support of all personnel

Installing Technology

Leadership for evolving work

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What happens when an enterprise

shifts to integration
Technology Applications
System Islands

Organizational Restructuring
Integrated Systems

Separate Systems

Integrated Environments

Single-form Systems

Integrated data, voice, & image

Cost Reduction

Enterprise Effectiveness

Value Chain

Value Network

Simple Market Combat

Competition via Cooperation

Manual Communications

Electronic Communication

Enterprise Technology

Interorganizational Computing

Purchaser of Information

Information Purchaser/Vendor

Why Enterprise 2.0?

According to Coleman & Levine, there are 10 Trends

in Collaboration driving adoption
1. Convergence of media
2. Presence Everywhere
3. Integration of synchronous and asynchronous
4. Collaborative consolidation in IT
5. Collaboration pushed into the infrastructure
6. Market Consolidation
7. Collaboration pushed into critical processes
8. Changing distribution channels for collaboration
9. Changing buyers of collaboration services
10. Mobile collaboration

What is Web 2.0?

Web 2.0: A term that focuses on the use of various web
technologies and applications that can be used to information
sharing and collaboration.
Web 2.0 encompasses social media, social networks, wikis,
blogs and other software tools that connect people into
loosely or tightly coupled networks
Social Media: a class of technologies that have in common a
participatory mode of information collection, validation, and
publication
Social Networks: a class of technologies that focus on tying groups of
people together into loosely aligned groups based on common
interests or affiliations
Wikis: A web-based software applications designed to allow end-users
to create, edit, and link web pages
Blog: derived from the term web log is essentially an online diary of
commentary, activity logs, and other content developed by a blog
author

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Social Media

Internet Forums
Blogs
Wikis
Podcasts
Photo Sharing
Video/Vlogs
IM

What is it good for?

Wall Postings
VoIP
RSS
Mashups
Social Bookmarks
Social networks
Collaboration Tools

Collaboration Applications

Collaboration
Technologies

Various online tools that can be used by

groups and teams in structured team
applications
Group and Collaborative Editing
Email and Messaging
Team Scheduling
Voting and Decision Support
Brainstorming
Information and Knowledge Management

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Collaboration Applications
Applications include
Electronic Brainstorming
Group Outlining
Voting
Alternative Analysis
Topical Commenting
Idea and Topic Categorization

Mobility Applications
Session 8
Prof SS Dubey Visiting Professor

Enterprise Mobility Characteristics

Enterprise Mobility Drivers

Widespread availability of devices

No need for a PC
Handset is becoming a culture
Vendors push
Declining prices
Improvement of bandwidth
Explosion of EC in general
Reduces the digital divide
Prentice Hall, 2002

Benefits
Vendors and carriers differentiate themselves in the marketplace
End users can use Web-enabled mobile phone or PDA to access
information
Instant connectivity to the Internet
Personalization is available although limited
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Services and Applications

Figure 19-4
Wireless System (Delta Airlines)

Source: ibm.com/software, and delta.com (2000).

Prentice Hall, 2002

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Source: NTT DoCoMo publicity

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Mobile Marketing, Advertisement, and Customer

Service will lead to Targeted advertisement, Personalization of services

Mobile Shopping Supported by CRM

and enhanced user interface for wireless Web pages, Get paid to listen to
advertisements

Location based services : GPS helps target

users from their location , Delivers location
specific, personalized, specific marketing
messages to customers, Reporting capability
on trends and patterns, Enterprise-ready
scalable architecture
Prentice Hall, 2002

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Wireless CRM

Mobile Applications in the Enterprise

Supporting mobile employees
Job dispatch
Transportation (food, oil, newspapers, etc.)
Taxis

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Mobile Applications in the Enterprise (cont.)

Utilities (gas, electric, etc.)

Field service (computer, office equipment)
Health care (visiting nurses, doctors)
Security (patrols, alarm installation)
Mobile sales force automation
Intelligent offices
Prentice Hall, 2002

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Automated Workflow Applications

Non-Internet applications such as:

Wireless networking used for inventory picking in
warehouses
Delivery and order status updates
Service people in the field

Dispatching
Online diagnosis support from remote locations
Parts ordering/inventory queries
Salespeople connect to corporate networks
Remote database queries
Prentice Hall, 2002

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Prentice Hall, 2002

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Supporting the Supply Chain and B2B

Intelligent Office

Mobile supply chain integration

Both sell-side and buy-side of ERP
Unified messaging makes users device less of an issue
Collaboration among members of the supply chain is facilitated by
mobile capabilities
Telemetry drives supply chain efficiency and productivity through
automation of:

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Supporting Consumer
and Personal Services

Mobile games
Mobile music
Mobile video
Mobile electronic pets
Mobile betting and
gambling

Data capture
Improved billing timeliness and accuracy
Reduced overhead
Increased customer satisfaction
Prentice Hall, 2002

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Figure 19-11
Intelligent Home

Auctions
Tracking athletes
Hotels
Intelligent homes and
appliances
Wireless telemedicine
Other services for
consumers

Prentice Hall, 2002

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Prentice Hall, 2002

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Mobility can be defined in many ways, it is about Business in

motion - Business with anyone, anywhere, anytime yet
Businesses are struggling with unique mobile challenges

Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle and
continuous delivery
Connectivity to back-end systems and cloud
Security to protect corporate data and managing BYOD

Learning Pause
Prescribe some of the collaborative platforms
for IMT
What web 2.0 tool would you like to use for
class room sessions ..
What all Mobile applications can you suggest
for a logistic company ?

Mobile Context taking advantage of unique capabilities such

as geo-location
Delivering high quality apps and rapidly incorporate
customer feedback

What benefits will be achieved.

Session 9 ETNO IMT Gaziabad

Managing Data , Big Data and

Analytics

profssdubey@yahoo.in

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Data, Information, Knowledge, Insight

Data

Items that are the most elementary descriptions of

things, events, activities, and transactions
May be internal or external

Information

Organized data that has meaning and value

Knowledge

Processed data or information that conveys

understanding or learning applicable to a problem or
activity,

Insight :

Arriving at the unknown hidden meaning from data

pattern from consumer, employee, weather or
machine behaviour

What can we do with this wealth?

What can we do?

Scientific breakthroughs
Business process

efficiencies

Realistic special effects

Improve quality-of-life:

healthcare,
transportation,
environmental disasters,
daily life,

Could We Do More?
YES: but need major

advances in our capability

to analyze this data

EDBT 2011 Tutorial

For example SNA : Social network

analysis
Social network analysis (SNA) is the
analysis of social networks. SNA
views social relationships in terms of
network theory, consisting of nodes
(representing individual actors
within the network) and ties (which
represent relationships between the
individuals, such as friendship,
kinship, organizations, sexual
relationships, etc These networks
are often depicted in a social
network diagram, where nodes are
represented as points and ties are
represented as lines.

A social network
diagram displaying
friendship ties among a
set of Facebook users.

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Big Data

Big Data Properties

What is Big Data?

Recently much good science, whether physical, biological, or
social, has been forced to confront - and has often benefited
from - the Big Data phenomenon.

Big Data refers to the explosion in the quantity (and

sometimes, quality) of available and potentially
relevant data, largely the result of recent and
unprecedented advancements in data recording and
storage technology.

Big Data Properties

Volume: Enterprises are awash
with ever-growing data of all
types, easily amassing
terabyteseven petabytesof
information.
Turn 12 terabytes of Tweets created
each day into improved product
sentiment analysis
Convert 350 billion annual meter
readings to better predict power
consumption

Big data spans four dimensions:

Volume, Velocity, Variety, and Veracity
The first 3Vs definition is widely used by
Gartner and much of the industry
The new V Veracity is introduced by
some organizations

Big Data Properties

Velocity: Sometimes 2 minutes
is too late. For time-sensitive
processes such as catching
fraud, big data must be used as it
streams into your enterprise in order
to maximize its value.
Scrutinize 5 million trade events
created each day to identify
potential fraud
Analyze 500 million daily call detail
records in real-time to predict
customer churn faster

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Big Data Properties

Variety: Big data is any type of
data - structured and
unstructured data such as text,
sensor
data, audio, video, click streams, log
files and more. New insights are found
when analyzing these data types
together.
Monitor 100s of live video feeds from
surveillance cameras to target points of
interest
Exploit the 80% data growth in images,
video and documents to improve
customer satisfaction

Big Data Properties

Veracity: 1 in 3 business leaders dont trust
the information they use to make decisions.
How can you act upon information if you dont
trust it?
Establishing trust in big data presents a huge
challenge as the variety and number of sources
grows.

Big Questions about Big Data

Big Challenge in Big Data

What happens in a world of radical transparency, with

data widely available?

How to convert big data into useable

information by identifying patterns and
deviations from those patterns?

If you could test all your decisions, how would that

change the way you compete?
How would your business change if you used big data for
widespread, real time customization?
How can big data augment or even replace Management?

Big data challenge requires talents

Highly skilled in programming and data analysis to
extract meaningful information and insights

Could you create a new business model based on data?

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Big Data Techniques and Technologies:

can you figure them out ?

Related Careers in Big Data

Data scientist

Common Skill Sets

Data analysis is the cornerstone
Education and experience in data analysis, business analytics,
mathematics, statistics, quantitative skills

A/B testing
Association rule learning
Classification
Cluster analysis
Crowdsourcing
Data fusion and data
integration
Data mining
Ensemble learning
Genetic algorithms
Machine learning
Natural language
processing
Neural networks

Network analysis
Optimization
Pattern recognition
Predictive modeling
Regression
Sentiment analysis
Signal processing
Spatial analysis
Statistics
Supervised learning
Simulation
Time series analysis
Unsupervised learning
Visualization

Often at the top of the big data hierarchical chart

Typically proven professionals who posses deep analytical talent

Data architect
Computer programmers who are skilled in working with undefined
data and disparate types of data

Data visualizer
Professionals who are able to translate data into information that
people can effectively use

Data change agent

Use data analytics to recommend and drive changes within an
organization

Data engineer and operator

Designers, builders and managers of big data systems

Learning Pause

Use Cases of Big Data

Digital Marketing Optimization, Agility Dividends

Social Media and Sentiment Analysis

Fraud Detection

Machine Data Analysis

Can you think of possible use of big data to

reduce air pollution
Identify sources, locations and impact
Predict possible outcome

Thank you

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