Topic:

Journey of Mobile phones and its future

Contents :
Travel of Mobile Phones Rapid Development in no time
Challenge Introduction
Determining the right service levels for digital consumers effectively
IoT extending their boundries in other industries
IoT providing growth Oppurtunities to telecom industry
Cynosure on consumer experience
Improving distribution and reduction cost using IOT
Metomorphosis of innovative business models
Diving into IoT and driving through key benefitiaries
Conclusion

Abstract

Travel of Mobile Phones Rapid Development in no time

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The Travel of mobile phones is an avatar started its revolution after 2000s.
Earlier,we had a mobile phones being bulky and heavy, incorporating only
the basic features. Now, a sophisticated device with all the latest features is
our smart phones without we cant reimagine our life. The latest phones
have become multiple devices,to make consumer life ease and comfortable.
Motorola, Samsung, Nokia, LG and Sony Ericsson are the leading market
players have taken the mobile market by storm.
On average, people spending most of the hours a day on their smart phones.
In this digital age, our mobile devices are portals through which we connect
everything with everyone. Most of us using mobile devices as a central part
of everyday life and higher percentage belong to aged 18-25 that is selfagreed. At an even greater rate,using mobile devices continue to stay up
connectivity with social events and media. These mobile devices give us
access to our social and business lives on demand in a mechanical world
whether its a tablet, more typically, our smartphones.
Smartphone shipments crossed 1.4 billion units in 2015.Worldwide sales of
smartphones to end users has record in third quarter of 2015 about 259.7
million units, according to Gartner.The worldwide smartphone market grew
more with in a short span of time in industrial sectors.This growth is led by
strong smartphone sales in emerging markets.The fastest growing regions of
using smartphones are emerging Asia/Pacific, Eastern Europe, and the Middle
East and North Africa.
Now days, the popularity of smart phones has gone up due to a fall in prices,
making them more affordable. The growth of mobile apps useful to mobile
consumers especially youngers and also attract multiple online users.Sharing
internet plays vital role, it is available in cheaper rate perusing mobiles and
According to Forrester Research, consumers spent the majority of their time,
that users would only use 26 to 27 apps per month totally. Consumers are
spending their time in Games and Music on smartphone represents 6 percent
of actual utilised minutes, where streaming video account 9 percent of
minutes. YouTube adopts 43 percent which is high, Books and magazines
represent 2 percent of smartphone usage minutes. Other categories like
Shopping (5 percent), Maps/Navigation (6 percent), Email (non-native, 4
percent), Productivity (3 percent) in smartphone using mobile apps.
Now days, smart phones can send and receive data much faster when
comparing past decade. The telecom industry uses different standard set to
be labeled the data transmission rates.
Significant stakeholder investments facilitate ongoing technology migration
to higher speed networks. 2G connections was the dominant network
technology globally in 2013 but fell a bit in 2014. Majority percentage of the
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consumers will access 3G in 2020 from today. Highlighting that 4G networks

are rolled out at a faster pace than 3G.

Challenge Introduction

In connected world,we are enjoying datas to be sent and receive but in

reality what we face actually is network traffic. We can say the data
congestion is creating unbeaten demand on the network. According to a
Cisco research report, mobile network traffic grew by a factor of 74% and
reached 3.7 exabytes (10^18) per month at the end of 2015. Drastic surges
in mobile data traffic demands Quality of Services (QoS) to consumers and
end users are not satisfied with the quality of network performance.The data
capacity crunch is real and creates choas on smartphones, laptop and tablets
due to strain network capacity, when intensifies Web browsing and streaming
music and videos. If data usage continues to surge ,think about the mobile
consumers and stakeholders? How can they manage to deliver the data and
its questioning the future capacity growth.Its a time for paradigm shift that
must be happen now.
Determining the right service levels for digital consumers effectively
1.1 Optimizing and Compressing Data Content

The Network congestion happens when the consumers using large amount of
video in the mobile network .The sensors must be proactively situated
especially to identify the buffer areas. When Youtube videos download,
uncovered and do not watch that most may recognize and should scratch it
off, to avoid glitches. This means that downloading the full video in advance
when watching, wastes a lot of capacity. Additionally, the video may be sent
in a suitable format for larger screen sizes. Its again wasting capacity.
Thoroughly analyse an active buffer streaming video,identify the buffer slots,
compress it into smaller and more efficient formats and reduce the order of
magnitude to increase the data speed.Ultimately,these techniques need to
implement with mass server and a wide range of smartphone devices to
provide a good viewing experience to the consumers.
1.2 Expanding the existing cellsite capacity
Improving

radio access network performance (RAN): Assessing the

performance of the radio network(RAN) by effective analysis tools and
recalibrate the thousands of parameters in each cellsite for better optimal
performance.
Establishing extra baseband processors: Initial deployments used less
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hardware to reduce cost. From each radio carrier,adding effective hardware

at each cellsite will tend to achieve the full capacity.

1.3 Applying MIMO Techniques:

MIMO Technique is a cost efficient technique.Sectorising the transmissions

from each cellsite into three or even six spatially; a single cell should have
full capacity and each acts independently. This can be further amplified
through Multiple Input, Multiple Output (MIMO 4x4) doubling peak data rates,
antenna techniques which introduce spatial diversity and it requires an
additional physical antennas at each cellsite.This will be demonstrating
256QAM(Quadrature amplitude modulation) results of 30% boost up for
scaling up the network.By going this process,the network efficiency will
improve,the data rates will increase with the higher order modulation.
1.4 OffLoad data to Advanced Wi-fi (2.0)

Well known and low-cost radio technology that is present in many businesses
and indoor public areas is Wi-Fi .This would deliver the best performance by
using the available spectrum.It has been becoming a more professionalised
service, it needs to be properly managed when we add value add services.It
is a carrier-reliable product to offer carrier-grade service to all kind of
consumers.Poor penetrations would be avoided by encouraging the use of
these kind advanced Wi-Fi hotspots 2.0 at home and suitable indoor areas,
which yields better outcome to mobile business
as well as
consumers.Straining networks must be planned and deployed in adhoc way
of procedures.
The key components of this system will include some form of self-organizing
networks (SON),
which automate many manual monotonous processes. Consumers can also
enjoy this service.
1.5 Deploying Ultra dense network (UDN)

To cope up with the tremendous growth of mobile data traffic in future in

ultra dense network (UDN), dense transmission points (TPs) must be
deployed. For UDN,to overcome cell edge effect, the concept of hybrid
control mechanism and smooth cell virtualization is recommended. It is an
optimized way to deal with mobility and intercession problems as well as this
idea is proposed to implement in 5G wireless network.

Fig. 2 illustrates a consumer is sorrunded by several transmission points

(TPs) and forming a smooth virtual cell (SVC) which used to distribute a
consumer-centric service. Allocate one master TP which can be used to
power the workflow procedure of the respective SVC. To enable well balanced
survival of various SVCs ,Master TPs between different SVCs negotiate with
each other on resource allocation. Controlling speed for dynamic forming/reforming of SVC and
negotiation are possible because of the control circle has TPs in proximity. In addition, signaling via self-backhaul or
signaling over the air (SoTA) can further reduce latency on control signaling and make the virtual cell more efficient.
In the Future,devices needs to be densified.Recent days,wearable devices are becoming popular. Users may own
more than one device with demand for data connection and supporting direct communication among devices.
Multiple devices can be grouped as a virtual user. Virtualization on user terminals can also mitigate interference and
simplify resource allocation on the network side.

This cutsdown operating expenditure (OPEX) and total costs of ownership

(TCO), and enable business stakeholders to market their new services that
much faster and more profitable. Business stakeholders are able to sustain
their network models.
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1.6 Improving Application Design

The present application may be not consist of traffic detection codes and
algorithm effectively.We need a better network traffic visualiser to locate the
exact points where the unnecessary bufferings placed.So, It requires better
behaved software by encouraging and persuading application developers to
write. A Comprehensive education and encouragement program must be
further needed for the developers by rating applications based on their
behavior. Requiring large sources of data traffic must be primarily derivated
and infuse to software program updates, in operating systems such as for
Windows and Apple Mac.

2.0 IoT extending their boundries in other industries

The IoT is already started to create impact in various industries through

greater evolution across several regions.
In Health care sector, connected smart phones or devices are being
in phase to achieve the following things.Complete inspection for the patients,
tracking the chronic diseases,monitoring the health conditions of the aged
and bed-ridden patients,facilitating maternal and infant daily care.It provides
access to take care and enable, remote monitoring of diseases.It also tracks
patients record and provide medicines through mobile medical devices. By
doing things such a way that connected device will reduce clinic visits of
doctors and cut costs. The emergency cases and the patients who require
attention are more focused in the health care system. It improves and cares
the patients, provides priority to surgical interventions and all these can be
achievable via mobile enable connected devices.
In the Transportation sector, innovative services are being
introduced across several regions.It is used to fragment hurdles in logistics. It
facilitates logististics in several parameters like safety of vehicles, traffic
flows,investments, billing and providing infotainment services to consumers.
Proceeding this, many user applications are being introduced which assist
and tracks stolen vehicle recovery and finding the position of vehicles
location using advanced GPS devices.The required informations are passed
to consumers mobile on minute-to-minute basis through a user app.

Fig IoT influencing specific verticals

In Retail Industry sector, IoT with mobile services enable

consumers to use their smartphones to scan a product and view the product
informations and reviews in any channels.When the inventory is low
smartshelves can detect and surpass the signals to operating centres in instore. Robots will direct the consumers to the desired products by browsing
the inventory through touch screen. Retailers can use e-commerce site helps
the consumers to know the various sizes and colors of the product and
informations to get better clarity on garments by scanning a barcode. Digital
coupon facilitates the consumers to prioritise while entering the big stores.
Consumers can check inventory availability and call customer service for
assistance via their mobile device instantly. Age of perishable goods would
be monitored through sensors positioned and products can be restored as
per the timeline and conditions.
Providing growth Oppurtunities to telecom industry

In the early 2000s in developed markets in certain regions, the

industry has been experiencing declining or negative growth. IoT is
transforming a physical objects to connected systems which highly relavant
to deliver innovative services.This creates a higher intensity of competition
and results in higher complexity. It begins new form of communication
between stake holders for smooth delivery and distribution in the value
chain.This interaction reflects in the aspect of IoT such as wireless modules
and smart objects. For Instance,automotive manufacturers produce smart
objects .i.e. products such as cameras,cars,printers etc., communicate with
smart modules or network.The modem or gateway that connects a smart
object to a network is wireless module. In 2020, these elements of IoT would
start stabilised the emerging markets rapidly. These key elements will create
a oppurtunity for telecom consumers interms of saturation of data services
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and consumer voice.

The IoT-related services will represent a key opportunity for the industrial
growth at a rapid pace. It helps to proliferate consumer voice and data
services saturate. Mobile connecting IoT ecosystem contributes a new wave
of oppurtunities to stakeholders.This will play a role of innovators acquire
new set of skills and exposure. IoT ecosystem extends its vital capability
through telecommunication industry. As we know telecom industry is the
back bone of communications which turnsup as new verticals and manages
mass scale of billions of connections.
A successful services of mobile connectivity are juncture without IoT
solutions and features. These features consist of usage regularity, privacy
and security, pervasiveness and quality of connectivity.It rejuvenates
networks ability to deal with highly differing patterns and requirements to
bill and charge for use in multiple territories. IoT opportunity will arise when
the mobile industry is looking out for innovative services to meet. IoT, being
a successful platform,helps mobile to improve penetration and consumer
voice and data availabilty.
Cynosure on consumer experience

Integrated shopping experience is the main focus from customers point of

view.This would be possible when we think about the consumers, what they
actually need. Number of consumers will increase and demands service
quality when Iot connects with social media. The upgraded version of omni
channel engagement model will be in a vital role.It emphasises on delightful
consumer service which will become typical and standard. Consumer will
gain digital experience through this omni channel model.Potential consumers
will use cross channel models for seamless shopping experience by using
discounts and offers.Fulfilment agility support system will be in massive
role,emerge for any time,any where shopping experience in Omni channel
engagement model.

Improving distribution and reduction cost using IOT

The large business getting benefit from the IoT is likely to be significant
across many industries, and will be felt through cost reduction and operating
efficiency, as well as allow access to new revenue opportunities. Participating
in the IoT opportunities will reap benefits to large businesses in order to
protect current consumer relationships, as well as to build new business
value.
IoT-enabled devices will behave in a different way to consumer using the
network, smart modules and objects and they will pose novel resolutions for
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adaptability, resilience and security.

Metomorphosis of innovative business models

IoT will take the business world to another extreme and it is highly
connective. Being in the early age of digital revolution, connected things will
make every business comfortable. It will become hyper-competitive amonst
business players.Greater experience and business eco-system will help
businesses to gain significant advantages. Ultimate results would be
achieved by the stimulation of a highly self-corrective new smart module
systems. IoT will experience ,innovate and revive industries and helpful in
the current business models.A new business model will be created uniquely
and establish control of key points to maximize business profits.
Diving into IoT and driving through key benefitiaries

The advantages of services enabled through IoT are categorised into three
ways.
Authorizing Access: Delivery of services will be in remote through mobile

enabled IoT where the protected passwords will be given for the Mobile IoT
consumers.
Improving Optimization: Small business to large business can benefit from

insights detail through IoT services.Embracing envisionability ,tracking the

employees, machionaries and equipments at real time and having the
control points to manage the situations.This will result in productivity
increment, break wastage, extend asset survival and protection.
Greater Personalisation: The telecom industry has proven systems for

consumer care.Business can able to capture the consumer needs and

anticipation in order to deliver more customised services. Behaviour and
experience of consumers profiles would be tracked at an individual level and
utilise for betterment of services.
Conclusion

IoT is gradually influenced on all aspects of business. A thorough analysis

and understanding of the IoT collaboration with new partners will reap the
rewards to the existing business. Making things done all of a sudden is
possible with the help of IoT, organizations must ready to choose the right
frameworks, processes, and technologies and the investors need to analyse
the cost efficiency.Telecom industries and other consumer support
companies need to avail the opportunities provided by IoT revolution. Holistic
measurement policies and optimized data quality and IoT governance can
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also help businesses realize greater Return On Investment . In conclusion,

Mobile usage along with IOT will takeup the business to other extreme and
will help telecom industry with emergence of spirit and good practice. It is a
right paradigm to move beyond using IoT channels and services as
innovative platforms, and leverage them for effective consumer
engagement.

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