1

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Building the Modern

Data Center
Serdar Sayar
Sistem Sat Direktr, Orta Asya & Trkiye

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

The Safe Harbor

The following is intended to outline our general product direction. It
is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and timing
of any features or functionality described for Oracles products
remains at the sole discretion of Oracle.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Evolution in
Communication, Commerce, and Content
Accelerated Innovation

Broadened Impact

Personal
Computer

Television

Telephone
Telegraph

Data Explosion

Radio

Launch of
World Wide Web

Fax

Internet Age
1840s

1870s

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

1920s

1940s

1970s

1980s

1991

Breakthroughs in
Communication, Commerce and Content
Pace of Innovation

Speed of Impact

Demand for Scale

Launch of
World Wide Web

20% of US
Transactions
Zero
to
40 Billion
660 Million
Users
Done
via Alternative
Pages
Indexed
in 7 Years
Payments

1991

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Accounts
forTweets
20% of
140 Million
$27 Billion Per Quarter
per Day
1 Billion
U.S.
Internet
Traffic
in Payment
Volume
per 8-10pm
Week
from

Smartphones:
Projected
2 Billion
100
to hit
Million
Videos
$100 Billion
in
Shipped
Viewed
Revenue
Worldwide
Each
by Day
2015
Last Quarter

The Network Era

Todays Realities...

Accelerating
Customer Expectations

Accelerating
Information Growth

Accelerating
Business Complexity

Instantly
Available Services

Explosion of Data
Volume and Types

Unpredictability
and Rapid Change

Wherever
They Are

Transaction
Overload

Ecosystem
Interdependency

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

 Can Lead to Missed Opportunities

50%
63%
RUN
THE BUSINESS

25%
21%

GROW
THE BUSINESS

Source: IT Metrics: IT Spending and Staffing Report, 2012, Gartner Research, 2012

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

25%
16%

TRANSFORM
THE BUSINESS

Designing the Right Data Center Infrastructure

What

How

When

Requires an Understanding of YOUR Requirements

What is the problem or opportunity

Service level requirements

Service response times

Service availability (incl. DR)
Security and compliance
Budgetary requirements

Future growth plans

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

OS and processor architectures

System and storage architectures
Database and application versioning
Packaged or custom apps
Hardware/software interdependencies

Consolidation considerations
Physical and organizational scope
Virtualization requirements

Existing infrastructure considerations

Procurement model considerations

Project timelines
Resources required
ROI payback requirements

Case Study:
Partnering with Oracle
to Design a Modern
Data Center

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Customers Existing Environment

Global Financial Services Company

50+ locations for Oracle database

9,000+ Oracle databases
~3,400 total DB servers
6PB storage (3 PB usable)
Sufficient DB Licenses for future growth
Growth rates:
5% YOY compute
30% YOY storage

Run and maintain and engineering cost ~60M

10

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Customer Requirements
Core Priorities
CEO
Build Capital
Create trust so that our clients are
happy to entrust their money to us

Cost Management
Keep costs under control, so that
we deliver best service efficiently
Risk Management
Accurately assess all risks in the
bank so we can be successful for
the long term

11

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

CIO
Business Enablement
Manage risk across the bank
Not conducive to supporting the client
service goals of the business
Manage Cost
EOSL assets are costly to support
Less efficient and complex assets (700
Oracle/SPARC combinations)
Infrastructure Risk
2008 financial services crisis forced
minimal capital investment over time
71% percent of server assets at EOSL

Oracle Vision for Transformation

Roadmap to Database as a Service

Two-Year Migration Factory

Current
Oracle Estate

12

Multi-Party Commitment (Customer, Oracle,

Run/Maintain & Migration Partners)
Joint architecture development
Prioritize migration by risk, economies of scale
Implement a policy, SLA and metric driven
ecosystem

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Evolve to Cloud

Private Cloud
Migrate from owned to
consumed
Implement pay-for-use
Ideal State: Oracle or Partner
owned captive on-premise
managed service capacity
provided for fee

Implementation Goals
Self Service

Usage Based

Elasticity

Leveraging automation
for routine requests

Allowing consumption
based billing

Providing the ability

to grow as necessary

SLA Driven

High Availability

Security

And not tied to any

infrastructure asset

At infrastructure layer
out of the box

Up to date and
compliant

Oracle Database-as-a-Service (DBaaS)

Hardware

Software

Services

Exadata

DB Lifecycle Mgmt

ODA

Cloud Mgmt

Architecture and
OEM integration

T4

Migration factory

Consulting
13

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Current and Future State

Current State

50+ Locations for Oracle Database

9,000+ Oracle databases
~3,400 total servers
3 PB usable storage data
Non-Production to be reduced by 50%
Sufficient DB Licenses for future growth
Growth Rates:
5% YOY compute
30% YOY storage

Run and maintain and engineering

cost ~60M

14

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Projected Benefits

50% reduction in database locations

30% reduction in Oracle databases
21x reduction in server
17x reduction in production servers
42x reduction in Non-Production servers
5x reduction in server cores
30% increase in available storage
Storage growth to remain flat with HCC
Reduced 63 configurations to 3
TCO reduced 26% annually

Current and Future State

48 HRS 22 STEPS

Current: DB/OS Deployment

Projected: DBaaS Deployment

OS VM

No VM Request
Submit internal Workflow 2 Questions

Raise Request Open workflow

Calculate DB

Update OS/Data Value

Choose Service Template (small, medium,

large DB)

FID Greened

Choose Zone (test, stage, UAT, prod)

Raise SN for VM

Submit after approval by manager via

internal system

Deploy VM
Post Configuration work
Update case Close Workflow
Notify user

Database 13 Steps

15

15 MIN 3 STEPS

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

RAC and Non RAC

Security/CMDB Setup Automated

Oracles Integrated Platforms and Storage

Setting the Foundation for Effective Data Center Transformation
Superior Performance and Scale
Built-in RAS and Security

Integrated, No-cost Virtualization

Unified Management Console
Oracle Platinum Support and
Oracle Platinum Services

16

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracles Engineered Systems Portfolio

Leadership in the Converged Infrastructure Market

Exadata

SuperCluster

Database Appliance

17

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Big Data
Appliance

Exalogic

Exalytics

Oracle Virtual
Compute Appliance

Oracle Apps Run Best on Oracle Systems

Enabling Business Processes Transformation
Transform Overnight
Requests to On-Demand
Services (Batch)

Transform Wait Time

to Work Time (OLTP)

18

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Cognizant
Fast Growing Business and Technology Service Provider
Company Overview

Company Overview

Leading provider of information technology, consulting,

and business process outsourcing services
800+ global customers spanning every major industry
Employees: 175,000 Revenues: US$6.1 billion

Challenges
PeopleSoft running on IBM was having difficulty scaling
to meet user demands
Response times for applications were increasing
IT maintenance burden, in terms of time and dollars

19

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Runs Best on Oracle

Consolidates Infrastructure, Supports 2x Larger User Base
Results

EXALOGIC

20

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Replaced multiple Web, application, integration,

and batch servers with Oracle Exalogic
Supports a user base that is twice as large with
67% fewer application and Web servers than its
legacy, IBM environment
Accelerated message processing speed by 50%
Cut weekly maintenance window from 8-12 hours
to less than two hours

Oracle SPARC Server Portfolio

Higher Performance
Bigger Data
Greater Application Consolidation
T5-8

100% compatibility since 2000

T4-4

T4-1
T4-1B

T5-1B

8-cores T4-1B /
512GB Memory

16-cores T5-1B
256GB Memory

21

8-cores @ 2.85GHz
512GB Memory

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

32-cores @ 3GHz
2TB Memory
T4-2
16-cores @ 2.85GHz
1TB Memory

NEW M6-32

384-cores @ 3.6GHz
128-cores @ 3.6GHz 32TB Memory
T5-4
4TB Memory
64-cores @ 3.6GHz
M5-32
2TB Memory
192-cores @ 3.6GHz
T5-2
32TB Memory
32-cores @ 3.6GHz
512GB Memory

The Unique Oracle Advantage

Engineered to Work Together and Create Unprecedented Value

Virtualization

System
Management

Cloud
Ready

Full Stack
Support

simple, scalable
optimized
no cost

productivity
centralized control
deep integration

performance
automation
security, no cost

single point
full stack coverage
uptime, upgrades

Accelerate Business Processes | Reduce Operational and Capital Expenses

22

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Royal Group
United Arab Emirates Conglomerate Upgrades ERP System
Company Overview
A conglomerate of 60 large and medium-sized companies in
the United Arab Emirates
Industry: Industrial manufacturing, financial services, media and
entertainment, professional services, wholesale distribution

Challenges
Deploy a comprehensive ERP platform across Royal Groups
companies
Eliminate duplicate data and establish a single data source at
group level for enterprise wide visibility
Provide management with detailed and accurate insight into
the groups financial and operational position

23

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Runs Best on Oracle

Oracle E-Business Suite Deployed Across 48 Companies
Results

Challenges

24

SPARC SERVERS

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Deployed the solution in 48 companies in

two-and-a-half years
Reduced the time to prepare management reports
by 50%, enabling faster decision-making
Cut the time to process the monthly close from
three months to one

Oracles Application Engineered Storage

Databases and Apps
are Storage-Aware

Storage Systems are

Database and App-Aware

SOME CAN INTEGRATE.

OTHERS CAN OPTIMIZE.

ONLY ORACLE CAN CO-ENGINEER.

25

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Application Engineered Storage Benefits

Application Engineered Storage

26

OISP

HCC

Dynamic and
automatic databaseto-storage tuning

Superior database,
data warehousing
compression

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

ADO
Advanced and
dynamic database
(data) optimization

Oracles Application Engineered Storage Portfolio

27

Axiom

Oracle ZS3

StorageTek

SAN for Application

Consolidation

NAS for High

Performance Databases

Tape for Deep Archive

ADAPTABLE & EFFICIENT

WITH QUALITY-OF-SERVICE

HIGH PERFORMANCE
DISK WITH LOW TCO

HIGHEST SCALABILITY
& LOWEST COST ARCHIVE

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

15x Lower Query Latency Supports Peak Loads

Oracle ZFS Storage with SPARC Servers Effortlessly Handle Rapid Growth

We ensured 24/7 availability for business-critical

online applications and believe that we have the
perfect infrastructure for years to come
absolutely reliable, extremely fast, and costeffective.
Udo Janen
Department Head of Operation Online Services
CEWE STIFTUNG & Co. KGaA

28

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Storage with Oracle Engineered Systems

Maximize Data Protection, Test & Development, Flexibility

29

4x Faster Response

400% Annual Growth

10x Faster Backup Rate

8x More Demand

10x Faster Oracle Database

10x Less Data

1.5B Transactions/Day

6TB/Hour Backup

840TB Oracle ZFS Storage

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Leaders Run Oracle Software on Oracle Hardware

30

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Deliver Business Value

Shift Costs
to Profits

Accelerate
Time to Value

Simplify operations

Eliminate complexity

Accelerate project timelines

Repurpose resources

Maximize security and

availability

Enter new markets

Invest in innovation

31

Reduce
Risk

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Meet expanding SLA

requirements

Expand customer base

Graphic Section Divider

32

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

33

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Customer Case Study: Ativas

Cloud Architecture for Multi-tenant Hosting Services

Application
Cloud

10:1
Consolidation
3x Software
License
Savings
Database Cloud

34

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Verizon Wireless Eliminates 15M Paper

Bills to Save 1.8 Million Pounds of Paper
Company Overview

Leading US wireless voice and data provider,

serving approximately 87.7 M customers
Employees: More than 82,000
Revenue: US$63.4 billion

Challenges

Create a more positive customer experience and reduce the

companys impact on the environment
Drive paperless billing adoption to reduce paper usage and costs
Reduce data center space and energy use

Solutions

Oracle Self-Service E-Billing

Oracle Database, Oracle Real Application Clusters
Oracle Active Data Guard, Oracle Solaris
Oracle Automatic Storage Management
Oracle WebLogic Server
Sun Identity Manager
Sun SPARC and Netra servers

35

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Results

Realized an 80% adoption rate

of summary bills
Eliminated 7.5M paper bills
each month
Saving 1.8 million pounds of paper, 3,326
tons of trees, and 20 million gallons of water

Saved approximately US$48M annually

in printing and mailing costs
One-time US$6M cost savings by
consolidating database and server
infrastructure
Reduced datacenter space and power usage
for the Verizonwireless.com online suite
of applications

4x Faster Billing and 99.999% Availability

Oracle ZFS Storage with SPARC Support Rapid Telecom Growth

Having a platform as robust as Oracles SPARC

Enterprise servers and Sun ZFS Storage
appliance ensures that we can grow, stay up to
date, and enjoy high availabilityenabling us to
guarantee excellent customer service.
Javier Enrique Mario Navarro
Assistant Director of Informatics and Technology
Telebucaramanga SA ESP

36

Copyright 2013, Oracle and/or its affiliates. All rights reserved.