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BEFORE THE

U.S. DEPARTMENT OF TRANSPORTATION


OFFICE OF THE SECRETARY
WASHINGTON, D.C.

_____________________________________
)
2016 U.S.-CUBA FREQUENCY
)
ALLOCATION PROCEEDING
)
_____________________________________ )

Docket DOT-OST-2016-0021

CONSOLIDATED ANSWER OF SOUTHWEST AIRLINES CO.

Communications with respect to this


document should be sent to:

Mark Shaw
Senior Vice President General
Counsel and Corporate Secretary
SOUTHWEST AIRLINES CO.
2702 Love Field Drive
Dallas, TX 75235-1611
Andrew Watterson
Senior Vice President
Network and Revenue
SOUTHWEST AIRLINES CO.
2702 Love Field Drive
Dallas, TX 75235-1611

March 14, 2016

Robert W. Kneisley
Associate General Counsel
Leslie C. Abbott
Senior Attorney
SOUTHWEST AIRLINES CO.
919 18th Street, N.W., Suite 600
Washington, D.C. 20006
bob.kneisley@wnco.com
leslie.abbott@wnco.com
(202) 263-6284

TABLE OF CONTENTS
I.

Southwests Proposal is Justified by Empirical Analysis as well as its


Successful History of Low Fare Service and New Market Development.

II.

The Majority of Havana Frequencies Should be Allocated to South Florida


Airports, the Most Convenient Gateways for the Cuban American Population
as well as Connecting Points for the Rest of the Country.

III.

As Between Fort Lauderdale and Miami, FLL Will Be the Airport Preferred
by Most Cuban American Travelers from South Florida.

IV.

American Airlines Service Proposal Fails to Maximize Consumer Benefits


and Warrants Only a Fraction of its Excessive MIA Frequency Request.

V.

JetBlue is a Higher Fare, Higher Cost and Smaller Carrier With Less Market
Impact than Southwest Airlines.

VI.

Spirits High Fee Service Proposal and Unreliable Market History Do Not Warrant
an Award in this Case.

VII.

Deltas Proposal Lacks Analytical Support and Would Do Nothing to Enhance the
Competitive Market Structure or Offer Low Fares.

VIII. There is No Justification for Uniteds Saturday-only Requests that Would Disrupt
Critical Daily Service Patterns From Viable Gateways.
IX.

Frontiers Service Proposal Is Unsupported by the Evidence and Undermined by


Its Long History of Market Failures.

X.

Alaskas LAX-HAV Proposal Would Serve a Significantly Smaller Market than FLLHAV and Deserves At Most One Frequency.

XI.

Sun Countrys Less-than-daily Service is Not Viable and Would Divert Valuable
Frequencies from Important Daily Service Proposals.

XII.

Silver Airways Proposes Service With Very Small Aircraft (34 Seats) and its
Application Should Be Denied on that Basis Alone.

XIII. Dynamic International Airways And Eastern Airlines Are Unfit to Hold Scheduled
U.S. Cuba Authority and thus Ineligible in this Proceeding.

BEFORE THE
U.S. DEPARTMENT OF TRANSPORTATION
OFFICE OF THE SECRETARY
WASHINGTON, D.C.

_____________________________________
)
2016 U.S.-CUBA FREQUENCY
)
ALLOCATION PROCEEDING
)
_____________________________________ )

Docket DOT-OST-2016-0021

CONSOLIDATED ANSWER OF SOUTHWEST AIRLINES CO.


Pursuant to Order 2016-2-12 (DOT Order) establishing this proceeding,
Southwest files this Consolidated Answer to the Applications submitted by the 12 other
participating carriers for the 20 daily round trips available between U.S. point(s) and
Havana (HAV). 1 As is detailed below, a review of the competing Applications shows
conclusively that Southwests proposal will generate by far the greatest public benefits
in this case. When considered side-by-side for substance, it is clear that Southwest has
provided not only a realistic proposal that will maximize public benefits but the one that
is best justified by empirical analysis and forecasts, as well as by Southwests
successful 45 year history of low fare service and new market development.
I.

Southwests Proposal is Justified by Empirical Analysis as well as its


Successful History of Low Fare Service and New Market Development.
Southwest is requesting nine of the 20 available daily HAV frequencies to provide

six nonstop flights per day between Fort Lauderdale International Airport (FLL) and

None of the nine non-Havana markets are oversubscribed. Southwests rebuttal analysis therefore
focuses entirely on the route proposals for Havana service. For purposes of this discussion Southwest
assumes that the Department will award all non-Havana frequency requests, except to those carriers that
do not hold the required scheduled operating authority.

HAV, two daily flights between Tampa International Airport (TPA) and HAV and one
daily flight between Orlando International Airport (MCO) and HAV. In Order 2016-2-12,
the Department clearly articulates the decisional criteria that will guide its allocation of
the scarce HAV frequencies: (1) maximizing public benefits, (2) offering and
maintaining the best service for the traveling and shipping public, and (3) the effects
of the service on the overall competitive environment, including effects on market
structure and competition in the U.S.-Cuba market, and any other market(s) shown to
be relevant.2 As explained in detail below and in the attached exhibits, Southwests
proposed daily, low fare service from the three Florida airports that serve the vast
majority of the Cuban American population best satisfies these criteria.
Southwest is the only applicant that has supported its proposals with detailed
forecasts of its own traffic. As shown herein, Southwest will almost certainly have the
lowest South Florida Havana fares of any applicant in this case. For its six daily FLL
HAV round trips Southwest will fly its 175-seat B737-800 aircraft, among the largest
planes proposed by any applicant. The Department can be assured that, more than any
other airline in this case, Southwest will successfully develop the new Havana markets,
operate at high load factors, and bring the greatest air travel value to the U.S.
consumer. In addition to its proven commitment to offering low fares and exceptional
consumer value, Southwest has the terminal facilities and the aircraft necessary to
support its service with maximum efficiency and outstanding product features.

DOT Order 2016-2-12 at 2.

II.

The Majority of Havana Frequencies Should be Allocated to South Florida


Airports, the Most Convenient Gateways for the Cuban American
Population as well as Efficient Connecting Points for the Rest of the
Country.
It is clear from Southwests direct exhibits, and those of other applicants, that a

large majority of Cuban Americans in the United States reside in Florida, and
particularly South Florida. Sixty-eight percent (68%) of Cuban Americans live in Florida
(Exhibit WN-200) and 80% of Floridas total live in the Ft. Lauderdale Miami area
(Exhibit WN-201). The Cuban American population in Ft. Lauderdale Miami totals
1,061,180 (Exhibit WN-202) and represents 54% of all Cuban Americans in the U.S.
The rest of the Cuban American population (outside Florida) is widely dispersed. 3
Recognizing the prohibition on U.S. resident tourist travel to Cuba, the vast majority of
the proposed service to Cuba, especially to Havana, will be aligned with the
concentrations of Cuban American residents. The chart below and Exhibit WN-R-101
show that South Florida dwarfs other cities in terms of resident Cuban American
population.

Exhibit WN-202.

Residents of Cuban-American Origin


1,200,000
1,061,180

1,000,000

800,000

+678%
600,000

400,000

200,000

156,514

120,826
63,288

56,821

22,115

15,382

13,413

7,305

4,439

Metro Area

As shown above, the South Florida Cuban American population is nearly seven
times larger than New YorkNewark, which has the second largest Cuban American
population. Accordingly, a majority of the 20 available Havana frequencies should be
dedicated to South Florida service.
Because there are obviously insufficient HAV frequencies available to satisfy all
requests in this proceeding it is important to examine the extent to which each proposed
gateway to Havana serves the most relevant U.S. traveler population, i.e. Cuban
Americans. 4 The chart below shows that 94% of all Cuban American residents in the
United States can travel to Havana via FLL with a trip circuity of less than 35%. 5

To do this, Southwest tracked travel distance for each resident going to Havana via each proposed
gateway, versus a theoretical nonstop routing from their home. Then, all trip routings with origin to
destination circuity in excess of 35% circuity were eliminated from further consideration. Finally, the
percent of Cuban American residents that could be served by each alternative gateway proposed in the
case was determined and compared to all other gateways. See, Exhibit WN-R-106.
5
35% circuity is an accepted analytical limit for forecasting traffic. Circuity in excess of 35%
introduces significant additional travel time that is inconvenient for affected passengers.

% of U.S. Residents of Cuban-American Origin within


35% Circuity of Subject Gateway
100%

97%
94%

90%
80%
70%
60%
50%
43%

41%

40%
29%

30%

26%

20%
13%

12%

11%

10%

9%

8%

7%

BOS

DEN

LAX

0%
MIA

FLL

TPA

MCO

ATL

CLT

EWR

JFK

DFW

Gateway

In addition, 43% and 41% respectively (previous chart and Exhibit WN-R-106) of
Cuban American population served by TPA and MCO can travel to HAV with less than a
35% trip circuity. All other proposed gateways outside Florida are far more circuitous
and therefore less convenient to large numbers of potential travelers. The percentage
of Cuban Americans that could travel from their place of residence to Havana from each
non-Florida gateway with less than 35% circuity is as follows: 6

ATL
CLT
EWR
JFK
DFW
BOS
DEN
LAX

29%
26%
13%
12%
11%
9%
8%
7%

FLL

94%

See Exhibits WN-R-102 through R-106.

It is also significant that 90% of the U.S. charter flights to Havana during the 12
months ended August 31, 2015 were operated to and from FLL/MIA. (Exhibit WN-R107). While some charter passengers travel to South Florida from elsewhere and make
a connection to their charter flight, the Cuban tour operators are heavily concentrated in
the South Florida market because that is where the majority of the travelers originate.

III.

As Between Ft. Lauderdale and Miami, FLL Will Be the Airport Preferred by
Most Cuban American Travelers from South Florida.
The extensive Cuban American population in South Florida has convenient

access to two airports that are only 29 miles apart: Ft. Lauderdale (FLL) and (MIA).
Given the density of the population in the areas surrounding these two nearby airports,
Ft. Lauderdale/Miami has long been considered a single airline market served by two
airports. Accordingly, an important consideration in this proceeding is the appropriate
allocation of frequencies between FLL and MIA. Distance (travel time) is obviously an
important factor, but both airports are convenient to the Cuban American population in
South Florida. FLL is within an hour of 80% of that population and within 45 minutes of
61% of that population (Exhibits WN-R-212 and R-213). MIA is also convenient and is
closer for the largest segment of the Cuban American population.
However, distance is only one consideration in the mind of passengers when
choosing between airports. Fares and other costs incurred by passengers at each
airport are of equal or greater importance. As shown herein, FLL offers consumers
significantly lower fares than MIA, which attracts passengers who will drive further to
save a considerable amount of money. Southwest has proven this to be true in many

cities and regions. For example, Southwests service at Little Rock AR historically drew
many passengers from 140 miles away in Memphis TN, which until recently had no low
cost carrier service itself. Southwests entry at BWI beginning in 1993 penetrated the
Northern Virginia market located much closer to DCA and IAD. Similarly, Southwests
entry into Providence and Manchester instead of Bostons Logan airport succeeded in
attracting large numbers of Boston passengers. In the present situation, the low fares
offered by Southwest and other low cost carriers at FLL attract hundreds of thousands
of local passengers away from the higher fares and greater congestion at MIA.
For that reason, FLL is the center of low fare air service in South Florida while
MIA is not (Exhibits WN-R-201-203). The chart below shows the distribution of low fare
service within each airport.

Sixty-three percent (63%) of FLLs seat-departures are

operated by low cost carriers 7 while only 3% of MIAs seat capacity is provided by such
carriers.
Miami

Fort Lauderdale

Low Cost
Carriers
= 3%
Other Airlines
= 37%

Low Cost
Carriers
= 63%

Other Airlines
= 97%

Low Fare Carrier Seat Capacity Share for FLL and MIA

In absolute terms, FLL has 23 times as many domestic low fare carrier seatdepartures as MIA (Exhibit WN-R-202); and when service to the Caribbean markets is
7

The low cost carriers include Southwest, JetBlue, Spirit, Allegiant, and Frontier.

examined, one finds that FLL enjoys over 24,000 low fare carrier weekly seatdepartures while MIA has zero (Exhibit WN-R-203).
One of the reasons why FLL has attracted the low fare carriers, especially
Southwest, Spirit and JetBlue, is because the airlines cost of operation at the two
airports differs dramatically $5.84 per enplaned passenger at FLL versus $20.54 at
MIA (Exhibit WN-R-204). 8 This differential by itself allows airlines at FLL to charge $15
less per one-way passenger than their counterparts at MIA. Congestion costs at MIA
also impact airline economics more than at FLL and this adds more dollars to the fare
differential. Therefore, as shown in the chart below and Exhibit WN-R-205, it should not
be surprising that FLL has 50% more domestic O&D passengers in markets served
nonstop at both airports 13.5 million at FLL and 9.0 million at MIA. 9

Annual
O&D Passengers

FLL Has 50% More Domestic O&D in Markets With


Both FLL and MIA Nonstop Service

16,000,000

14,000,000

13,465,475

12,000,000

50%
4,494,038
10,000,000
8,971,437
8,000,000

6,000,000

4,000,000

2,000,000

0
Fort Lauderdale

8
9

Miami

Terminal plus airfield charges.


For the 12 months ended September 30, 2015. See Exhibit WN-R-205.

Southwest has analyzed what the fare differential is likely to be between


Southwests proposed FLLHAV service and Americans proposed MIAHAV service.
This analysis is presented in Exhibits WN-R-206 through WN-R-211.

In domestic

nonstop markets, Southwests average fares at FLL are significantly lower than
Americans fares at MIA. As the chart below shows, at the FLL HAV distance of 255
miles, Southwests average fare is $49.44 lower than Americans (Exhibit WN-R-206). 10

Americans Average MIA Fares are Significantly Higher than Southwests


Average FLL Fares In Domestic Nonstop Markets
Avg. One-Way Fare Including Avg.
Baggage/Cancellation Fees Paid,
YE Q3, 2015
$300

At FLL-HAV Distance of 255 Miles the One-Way


MIA AA Fare is $49 Higher on Average

AA MIA Fare Curve

$250

$200

WN FLL Fare Curve


= $49

$150

$100

$50

$0
0

250

500

750

1000

1250

1500

1750

2000

2250

Distance (Miles)

When all carriers are included in this analysis, and not just Southwest and
American, the average one-way fare differential in favor of FLL is $48.03 (Exhibit WN-R207).

10

All fares include baggage, cancellation and usage fees in the case of ULCCs.

10

Southwest also analyzed fares in the FLL/MIASJU 11 markets to determine likely


fare differentials in Havana service. Both airports enjoy nonstop service to San Juan, a
predominantly Visiting Friends and Relatives (VFR) and leisure market. For the most
recent 12 months the average FLL one-way fare was 25%, or $50, lower than the MIA
fare (Exhibit WN-R-208), and the FLLSJU O&D passenger volume was 103% larger
than the MIASJU market (Exhibit WN-R-209).
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015

Average FLL-SJU Fares Are 25%


Lower than MIA-SJU Fares

$250

$198
$200

-25%
-$50

$148
$150

$100

$50

$0
Fort Lauderdale

Miami

(All U.S. Airlines)

(All U.S. Airlines)

Finally, Southwest analyzed the average one-way SJU fares paid by passengers
of Southwest, Spirit and JetBlue at FLL, and American at MIA.

Average

baggage/cancellation and passenger usage fees (Spirit) actually incurred by


passengers, as reported to DOT by each carrier, must be combined with the base fare
in order to arrive at the price actually paid by the consumer for air travel. The chart
below and Exhibit WN-R-210 show clearly that Southwest provides the lowest price in
the market by a large margin.
11

San Juan, Puerto Rico.

11

Average
One-Way
Price Paid
FLL - SJU
Southwest
Spirit
JetBlue

$124
137
156

MIA - SJU
American

$198

Source: Exhibit WN-R-210.


Based on this analysis it is reasonable to conclude that Southwest will have the
lowest South FloridaHavana average fare paid: approximately $45 lower than
American, $21 lower than JetBlue and $9 lower than Spirit (Exhibit WN-R-211).
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
$140

Southwest Savings vs.


American = $45

$120

$126.43

$102.24
$100

$90.01
$81.19
$80

$60

$40

$20

$0

SOUTHWEST
% Higher than Southwest:

--

SPIRIT

JETBLUE

11.0%

25.9%

AMERICAN
55.7%

Estimated MIA-HAV

Estimated FLL-HAV

It is important to note that this fare difference does not reflect fully the differential
in checked baggage and other costs actually incurred by many U.S. passengers
traveling from South Florida to Havana. Baggage costs are particularly relevant in this
proceeding due to the high percentage VFR passengers. These individuals will be

12

more likely than average U.S. travelers to check multiple bags to carry items from the
U.S. to Cuba for family members and friends. Therefore Southwests Bags Fly Free
policy for the first two checked bags for all passengers is a particularly important
consumer benefit in this proceeding. Likewise, Southwests No Change Fee policy will
provide important benefits compared to the other applicants, who charge as much as
$200 for a ticket change and rebooking, apart from any fare difference. The table below
summarizes the wide differential in these fees:

As the Department knows, airport choice is much more complicated than a


simple drive-time comparison. Comparisons of schedules (frequency and time of day),
airport facilitation time, parking cost, expected delay and risk allowance factors, and
comparative fares all play a part in passenger choice behavior. As shown on Exhibit
WN-R-214, Southwest has combined drive time and fare differential into a single

13

composite metric. 12 Southwests analysis shows that most Cuban Americans and other
residents in South Florida will prefer FLL over MIA for their travel to HAV when
comparative drive times, fares, and other passenger costs such as parking are all taken
together. The rationale is that, for most South Florida passengers, the savings in lower
fares and other passenger costs at FLL greatly exceed the time value of driving to FLL
instead of MIA. This conclusion in turn supports allocating most of the frequencies
awarded for South Florida service to FLL rather than MIA.

IV.

American Airlines Service Proposal Fails to Maximize Consumer Benefits


and Warrants Only a Fraction of its Excessive MIA Frequency Request.
American has requested 10 MIAHAV, one CLTHAV and one DFWHAV for

daily service, plus once-a-week from each of LAX and ORD to/from HAV. Southwest
focuses first on Americans MIA request and then the CLT and DFW proposals. 13
Americans purported justification for 10 daily MIA HAV frequencies is woefully
lacking in both evidentiary support and credibility. First of all, American, like the other
legacy carriers, has remained completely silent on the issue of fares.

This is not

surprising given that Americans MIA-HAV fares will undoubtedly be significantly higher
than Southwests FLL-HAV fares. Indeed, the analysis in Exhibits WN-R-206 and R211 demonstrates that Americans average one-way MIA HAV fare will be $45 to $50
higher than Southwests average one-way FLL HAV fare (Exhibit WN-R-301).

12

A detailed explanation of the methodology for this analysis is given in Exhibit R-200.
Americans request for a Saturday only service between ORD and HAV, and for Sunday only between
LAX and HAV could be funded with the unused portion of the FedEx request, which Southwest does not
oppose.
13

14

Avg. One-Way Fare Including Avg.


Baggage/Cancellation Fees Paid, YE Q3, 2015
$180
$166.85
$160

+$49
$140
126.43
$117.42
$120

+$45

$100
$81.19

$80

$60

Southwest
At FLL

American
at MIA

Southwest
At FLL

American
at MIA

$40

$20

$0

Average Domestic FLL/MIA Fare at HAV Distance

Estimated FLL/MIA-HAV Average Fare

As the chart below shows, this differential is consistent with the finding that
Americans average domestic fare is 42% higher than Southwests average fare (Exhibit
WN-R-302).
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$230.82
$225

+42%

$200
$175

$162.01

$150
$125
$100
$75
$50
$25
$0

Southwest

American

15

This fare differential is not surprising given that Americans average domestic
unit cost is 24% higher than Southwests unit cost (Exhibit WN-R-303). To demonstrate
the enormous impact Southwest has in disciplining Americans pricing, Exhibit WN-R304 and the chart below shows that Americans fares are 19% lower in markets with
Southwest competition compared to markets where American has no LCC competition.
e-Way Domestic Fare Including Avg.
/Cancellation Fees Paid, YE Q3, 2015

$340

American Fares Without


Southwest or Other LCC
Competition

$320
$300
$280
$260
$240

American Fares with


Competition from Southwest
and no other LCC

$220
$200
$180
$160
$140
$120
$100

$80

200
500
1000
1500
2000

$60
$40
$20

AA without WN
Competition
$185
$229
$269
$295
$316

th WN
Competition
$151
$186
$218
$239
$255

Fare Change with


WN Competition
-18.7%
-18.9%
-19.0%
-19.1%
-19.1%

$0
0

100

200

300

400

500

600

700

800

900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000

Trip Length (One-Way Nonstop Miles)

This percentage fare differential is virtually constant across all trip distances.
The Department can be assured that Southwest will employ its time-tested low fare
pricing strategies to will provide by far the most effective low fare competition against
Americans MIA-HAV service.
Furthermore, American has not provided a passenger traffic forecast to support
its requested 10 daily MIAHAV round trips. Rather, Americans case rests on two
evidentiary premises: (1) the fact that more Cuban Americans live closer to MIA than
FLL, and that the South Florida Cuban American population is very large compared to

16

other U.S. metro areas; and (2) Americans projection of potential 2017 MIAHAV
charter flights (absent scheduled service), for the entire industry. 14
Americans justification for 10 MIAHAV frequencies based its charter service is
fundamentally flawed. According to DOTs T-100 data, American has averaged just 1.1
MIA-HAV charters per day for the 12 months ended August 31, 2015. The carrier
provides no insight into how and why it will increase from 1.1 charters to 10 daily
scheduled flights when its only apparent evidence is its projection that the whole
industry would operate 9.5 or 10 charters per day absent scheduled services.
A review of Americans Application leaves the reader with the distinct impression
that regardless of how many HAV frequencies it may be awarded by the Department,
American will simply assign scheduled flight numbers to what would otherwise be
charters. See for example, Americans Application at page 20 where the carrier refers
to . . . the smooth transition from charter flights to scheduled flights. This plan is
supported further by the testimony of Arthur Torno where he states at page 2 of AA
Testimony T-4 American will rely on its relationships with these CSPs to quickly make
the transition to providing extensive scheduled service between the U.S. and Cuba
(emphasis added).
Simply converting charter flights to schedule flights will not add seat capacity to
the U.S. Havana market but it will consume highly valuable scheduled frequencies
available in this proceeding. Consumers in this market will benefit to the greatest extent
possible only if scheduled services are additional to charter capacity. All of Southwests

14

Exhibit AA-710. Americans projection of 9.5-10 daily MIA-HAV charters is overstated due to an
inaccurate calculation and rounding error. When these are corrected, Americans projection would be 8.9
daily flights.

17

proposed service, by contrast, will be a net gain to the market as Southwest has not
been a charter participant in Cuba.
American can continue to operate as many charter flights to Havana as it wishes,
of course, and since American is in the process of reducing its U.S.-Caribbean service
significantly, 15 charter service may be the best course for American to follow in the
future.

In any event, Americans historical (and current) level of MIAHAV charter

activity does not support anything like 10 scheduled frequencies per day. Nor should
American be awarded any scarce frequencies to accommodate Sixth Freedom traffic
through its Miami hub. Americans proposal includes eight international connections at
MIA that would block seats to HAV and provide no benefit for American consumers
(Exhibit WN-R-305). An reasonable estimate of this traffic suggests that approximately
10% of Americans proposed MIAHAV capacity would be consumed by Sixth Freedom
passengers.
For all the reasons stated above, and in Section III, there is no evidentiary
justification for allocating anywhere near 10 MIAHAV frequencies to America. Given
its modest participation currently in the South FloridaHavana charter market, American
should not be awarded more than a fraction of the MIAHAV frequencies it requests.
In addition, Americans request for once daily service in the DFWHAV and CLT
HAV markets should be denied for several reasons. First, American has provided no
empirical justification to demonstrate public need or likely success in these markets.
Second, as shown below, Cuban American populations in both these cities is miniscule
compared to Ft. Lauderdale/Miami. The Dallas Cuban American population of 13,413 is

15

See Exhibit WN-R-409. From March 2010 to March 2016 Americans U.S.-Caribbean departures, seatdepartures, and number of routes served declined by 28%, 19% and 25% respectively.

18

only 1.2% of that in Ft. Lauderdale/Miami, and Charlottes Cuban American population
of 7,305 is a mere 0.7% of Ft Lauderdale/Miamis (Exhibit WN-R-306).
Dallas and Charlotte Have Very Small Cuban American
Populations Compared to Ft. Lauderdale-Miami
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000

13,413

7,305

Dallas

Charlotte

0
Ft Lauderdale-Miami

Metro Area

Third, as potential connecting hubs, both DFW and CLT are inconvenient for all but a
small fraction of Cuban Americans residing throughout the U.S., while FLL is
convenient 16 to 94% of that population (Exhibit WN-R-307). Fourth, Americans own
theory of traffic support undermines completely any justification for allocating scarce
HAV frequencies to DFW and/or CLT. Americans MIA justification is based on two
simplistic factors where do Cuban Americans live and what is the distribution of
Havana charters by U.S. gateway. In its Application at page 17 American summarizes
industry charters to Cuba by U.S. gateway. Both DFW and CLT are subsumed within
the all other gateway category showing less than 1% of all charters in 2015. So there
16

Within 35% mileage circuity.

19

is nothing in the charter O&D record that supports Americans requests for DFW or CLT,
and the geographical distribution of the Cuban American population 17 does not lend any
support either.

V.

JetBlue is a Higher Fare, Higher Cost and Smaller Carrier With Less Market
Impact than Southwest Airlines.
JetBlue requests 10 Havana frequencies but offers little positive evidence to

support its Application. In fact, JetBlue has provided no traffic forecasts of any sort,
which would be necessary to lay a foundation for maximizing public benefits with even a
single HAV frequency. The essence of JetBlues case is its claim that it is a low fare
carrier and will offer low fares to/from Havana. In support it provides data for a few
carefully selected short-haul Boston markets 18 where pre-existing fares were high and
no other LCC or ULCC carriers were competing. The truth is that when JetBlues impact
on market fares is compared to the Southwest Effect on market fares, the difference
overwhelmingly favors Southwest Southwest reduces fares an average of $41.46 per
one-way flight versus $28.91 for the JetBlue Effect. This is a 43% difference in favor
of Southwest (exhibit WN-R-401). 19

17

See Exhibit WN-R-306 and R-307.


BOS DCA, BOS EWR and BOS DTW.
19
These results and more detail on the derivation of these numbers are shown in Appendix 12 of
Southwests direct exhibits.
18

20

Southwest Competition Reduces Fares an Average


of 43% More than Competition from JetBlue
Fare Impact of Low Cost
Carrier Competition

Southwest

JetBlue

$0.00
-$5.00
-$10.00
-$15.00
-$20.00
-$25.00
-$30.00

-$28.91

43%

-$35.00
-$40.00

-$41.46
-$45.00
-$50.00

Focusing on the FLL markets in particular, Exhibit WN-R-402 and the chart below
show that for the most recent year of DOT data (YE Q3 2015), Southwests average
fare in domestic markets where both airlines compete nonstop is lower than JetBlues in
six of the seven markets.

21

Avg. One-Way Fare Including Avg. Baggage and


Cancellation/Rebooking Fees Paid Fared Passengers Only

Southwest
JetBlue

$250

$197
$186

$200
$167

$160
$150

$156

$154
$147

$140

$139

$131
$127

$132

$124

$108
$100

$50

$0
AUS

BDL

PIT

LAS

PVD

RDU

SJU

In the FLL SJU market, a predominantly leisure market with considerable


Hispanic travel, JetBlues average fare ($156) is 25.8% higher than Southwests
($124). 20

Average Southwest and JetBlue Fares in SJU Markets

Avg. One-Way Fare Including Avg. Baggage and


Cancellation/Rebooking Fees Paid Fared Passengers Only

Southwest
JetBlue

$200
$180

$172
$156

$160

$155
$143
$134

$140
$124
$120
$100
$80
$60
$40
$20
$0

FLL

20

MCO

Exhibit WN-R-403.

22

TPA

As shown above, in the two other relevant Florida San Juan markets where the
two carriers compete, JetBlues average fare is higher than Southwests: $172 versus
$143, or 20.3% higher in the case of MCO SJU, and $155 versus $134 or 15.7%
higher in the case of TPA SJU (Exhibit WN-R-403).
It is not surprising that Southwests fares are lower than JetBlues fares because
Southwests unit costs are significantly lower as well. For the year ended September
30, 2015 Southwests cost per ASM was 20% lower than JetBlues costs (Exhibit WN-R404). This cost differential has existed for many years (12% to 20% between 2010 and
2015) and it has been increasing since 2012 (Exhibit WN-R-405).
JetBlue has requested a total of eight Florida-Havana frequencies (4 FLL + 2
TPA + 2 MCO) while Southwest has asked for nine (6 FLL + 2 TPA + 1 MCO).
However, as the chart below highlights, Southwest is significantly larger with broader
U.S. network services than JetBlue at the competing Florida gateways (Exhibit WN-R406 and R-407). As a result, Southwest will be able to serve numerous cities in the
Midwest and Heartland that are not served by JetBlue. Under JetBlues proposal, these
communities will have far fewer convenient one-stop low-fare service options than the
Northeast cities where JetBlues service is concentrated.

23

Southwests Has More Convenient Connections at FLL than JetBlue

SYR
SYR
SYR
SYR
SYR
SYR ORH
ORH
ORH
ORH
ORH
DTW
DTW
DTW
DTW
DTW
DTW
BDL
BDL
BDL
BDL BOS
SWF
SWF
CLE
CLE
SWF
BOS
CLE
SWF
SWF BDL
BOS
CLE
CLE
BOS
HPN
HPN
LGA
LGA
HPN
HPNBOS
LGA
LGA
LGAHPN
PIT
PIT
PIT
PIT
PIT EWR
EWR
EWR
EWR
EWR
EWR
PHL
PHL
PHL
PHL
PHL
JFK
JFK
JFK
DCA
DCA
DCA
DCA
DCA BWI
BWI
BWI
RIC
RIC
BWI
BWI
RIC
RIC
RIC BWI
RDU
RDU
RDU
RDU
RDU

MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

BUF
BUF
BUF
ALB
ALB
BUF
BUF
ALB
ALB
ALB
BDL
BDL
BDL
BDL
BDL
BDL
PVD
PVD
PVD
PVD
PVD
PIT
PIT
PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH
CMH
PHL
PHL
PHL ISP
ISP
CMH
CMH PIT
IND
IND
IND
ISP
ISP
ISP
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA
DCA

STL
STL
STL
STL
STL
STL

BNA
BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX
PHX
PHX

SFO
SFO
SFO
SFO
SFO
SFO

RDU
RDU
RDU
RDU
RDU
RDU

LAS
LAS
LAS
LAS
LAS
LAS

ATL
ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL

LAX
LAX
LAX
LAX
LAX
LAX

CHS
CHS
CHS
CHS
CHS
CHS

MSY
MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU
HOU
HOU
HOU

JAX
JAX
JAX
JAX
JAX
JAX

AUS
AUS
AUS
AUS
AUS
AUS
TPA
TPA
TPA
TPA
TPA
TPA

FLL
FLL

FLL
FLL
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

SJU
SJU
SJU
SJU
SJU
SJU

In addition, as shown below, Southwest is five times larger than JetBlue at TPA
(Exhibit WN-R-408 and R-409).

Southwest Has Five Times More Service at TPA to U.S. Points than JetBlue
Average Daily Departures

Average Daily Seat-Departures


14,000

100

13,195

90

Nonstop Destinations
40

89.1

37

35

12,000
80

30
10,000

70

574%

514%

20

50
6,000

429%

25

60

8,000

40

15

30

4,000

10

1,958

20

2,000

10

WN

B6

14.5

WN

B6

WN

B6

Due to its significantly larger operation, Southwests TPA-HAV service would


connect with 33 domestic U.S. markets whereas JetBlues proposed service at TPA
would only connect with seven.

24

Southwests TPA Convenient Connections Compared to JetBlues

DEN
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI
MCI

LAS
LAS
LAS
LAS
LAS
LAS

FNT
MKE
MKE
BUF
MHT
GRR
FNT
MKE
BUF
MHT
GRR
ALB
ALB
FNT BUF
MKEGRR
MKE
BUF
BUF
MHT
MHT
GRR
GRR FNT
ALB
ALB
ALBMHT
BDL
BDL
BDL
MDW
BDL
BDL
MDW
MDW
MDW
CAK
CAK
CAK
CAK
CAK
ISP
ISP
PVD
ISP
PVD
ISP
ISP PVD
PVD
PVD
PIT
PIT
PIT
PIT
PIT
CMH
PHL
PHL
CMH
PHL
CMH
CMH PIT
PHL
PHL
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
DCA
MEM
MEM
MEM
MEM
MEM
MEM

RDU
RDU
RDU
RDU
RDU
RDU

ATL
ATL
BHM
BHM
BHM
ATL
ATL
ATL
BHM
BHM
BHMATL

DAL
DAL
DAL
DAL
DAL
DAL

PHX
PHX
PHX
PHX
PHX
PHX

BNA
BNA
BNA
BNA
BNA
BNA

BOS
BOS
BOS
BOS
BDL
BDL
BDL
BDL
BDLBOS
HPN
HPN
LGA
LGA
HPN
HPN
LGA
LGA
LGAHPN
EWR
EWR
JFK
JFK
EWR
EWR
EWR JFK
JFK
JFK
JFK
DCA
DCA
DCA
DCA
DCA

AUS
AUS
AUS
AUS
AUS
HOU
HOU
SAT
SAT
HOU
HOU
HOU
SAT
SAT
SAT HOU

MSY
MSY
MSY
MSY
MSY
MSY

TPA
TPA

TPA
TPA

FLL
FLL
FLL
FLL
FLL
FLL

HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

Finally, Southwest is more than twice the size of JetBlue at MCO (Exhibit WN-R410 and R-411). 21
Southwest is More than Twice as Large as JetBlue at MCO to U.S. Points
Average Daily Departures

Average Daily Seat-Departures


20,000

140

18,662

50

124.6

18,000

Nonstop Destinations

45

44

120
40

16,000

178%

100

14,000
12,000

159%

35

159%

30

80

25

10,000
60

8,000

48.1

6,708

6,000

20

17

15

40

10

4,000
20

2,000

WN

B6

WN

B6

WN

B6

Even though Southwest is only requesting one MCO-HAV frequency and JetBlue
is requesting two, Southwests daily service would still provide convenient connections
to 18 more U.S. cities than JetBlues two proposed flights (32 connections for
Southwest vs. 14 for JetBlue).
21

In all airport size comparisons (such as Exhibit WN-R-406), Southwest has used the 50 U.S. states.
This eliminates international routes that are not relevant to this proceeding.

25

Southwest Has Significantly More Convenient Connections at MCO than JetBlue

OMA
OMA
OMA
OMA
OMA
OMA
DEN
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI
MCI

SYR
SYR
SYR
BUF
SYR
BUF
BUFSYR
BUF

FNT
ROC
ROC
MKE
MKE
MHT
MHT
BUF
GRR
GRR
FNT
ROC
MKE
BUF
FNT
FNT BUF
ALB
ALB
MKE
MKEGRR
MHT
MHT
MHT
BUF
BUF ROC
GRR
GRR
GRRFNT
ALB
ALB
ALB MHT
BDL
BDL
BDLPVD
MDW
MDW
PVD
MDW
PVD
BDL
BDL
BDL
MDW
MDW
PVD
CAK
CAK
CAK
CAK
CAK
ISP
ISP
ISP
ISP
ISP
PIT
PIT
PIT
PIT
CMH
CMH
CMH
PHL
PHL
PHL
IND
IND
PHL
PHL
PHL
IND
IND
IND
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
DCA
MEM
MEM
MEM
MEM
MEM
MEM

ORH
ORH
ORH
ORH
ORH
BDL
BDL
BDL BOS
BDL
BOS
BOS
BOS
BOS
BOS
HPN
HPN
HPN
HPN
HPN PVD
PVD
PVD
LGA
LGA
LGA
LGA PVD
EWR
EWR
EWR
EWR
EWR
EWR
JFK
JFK
JFK
JFK
BWI
BWI
BWI
BWI JFK
DCA
DCA
DCA BWI

SLC
SLC
SLC
SLC
SLC

BNA
BNA
BNA
BNA
BNA
BNA
ATL
BHM
ATL
BHM
BHMATL
ATL
BHM

DAL
DAL
DAL
DAL
DAL
DAL
AUS
AUS
AUS
AUS
AUS
HOU
HOU
SAT
SAT
HOU
HOU
SAT
SAT
SAT HOU

MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS

MCO
MCO

MCO
MCO

HAV
HAV

HAV
HAV

SJU
SJU
BQN
SJU
BQN
BQN
SJU
SJU
BQN
PSE
PSE
PSE
PSE
PSE

SJU
SJU
SJU
SJU
SJU
SJU

When comparing the two applications side-by-side, a totality of factors including


Southwests greater market fare impact and broader connecting service options make
all of its Florida HAV service proposals a superior choice over JetBlues.
JetBlue also proposes two daily JFK HAV flights. New York/Newark is the
second largest Cuban American residential community; however, it is only 15% the size
of the Ft. Lauderdale Miami population (Exhibit WN-R-101). Accordingly, it would
justify at most a single JFK HAV frequency to JetBlue as the only LCC proposing New
York/Newark service. 22
Finally, JetBlue has made no effort to justify an award for BOSHAV services
and there is little to support it in any event. The airport is geographically off-side to most
of JetBlues domestic service at Boston (Exhibits WN-R-412 and WN-R-413) and the
Cuban American population is only 15,382 residents (Exhibit WN-R-101).
22

See also Exhibit WN-R-413 showing that FLL is a much more convenient gateway for Cuban
Americans than JFK, EWR or BOS and Exhibit WN-R-414 showing that JetBlues proposed JFK-HAV
route would only connect to 7 U.S. points without excessive circuity.

26

In conclusion, Southwests FloridaHavana proposals will provide greater public


benefits than JetBlues, and Southwest has justified all of its requests with empirical
forecasts, while JetBlue has not. Considering the two carrier applications side-by-side,
it is clear that Southwest will be a stronger low-fare competitor in the U.S. Cuba
market, and will offer consumers significantly larger and broader U.S. network services
than JetBlue at the competing Florida gateways.

VI.

Spirits High Fee Service Proposal and Unreliable Market History Do Not
Warrant an Award in this Case.
Spirit proposes two daily flights between FLL and HAV utilizing its A319 aircraft

with 145 seats. As shown below and in Exhibit WN-R-505, this means that Southwest
would carry at least 21% more HAV passengers per nonstop flight than Spirit. This is a
significant difference with so few HAV frequencies available to allocate to U.S. carriers.
Annual One-Way Seats/Passengers
140,000
127,750

+21,900
+21%

120,000

108,587

105,850

+18,614
+21%

100,000

89,973

80,000

60,000

40,000

20,000

0
Annual Seats Per Daily
Southwest 737-800
Frequency

Annual Seats Per Daily


Spirit A319 Frequency

Annual Southwest
Passengers Per Daily
Southwest 737-800
Frequency

Annual Spirit Passengers


Per Daily A319 Frequency

In its application, Spirit states that it will offer low fares, and it may indeed offer
low base fares, but when all the added fees and charges are included, the actual
27

average price paid by Spirits FLLSJU passengers today is 11% higher than the
comparable Southwest FLL--SJU price paid (Exhibit WN-R-502). 23
As shown below, consistent with this finding, Spirits FLL-HAV fare is projected
by Southwest to also be 11% higher than Southwests. 24
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
$140

$126.43
$120

$102.24
$100

$90.01
$81.19
$80

$60

$40

$20

$0

SOUTHWEST
% Higher than Southwest:

--

SPIRIT

JETBLUE

11.0%

25.9%

Estimated FLL-HAV

AMERICAN
55.7%

Estimated MIA-HAV

While Spirit makes a lot of noise about offering cheap fares, its impact on the
competitive market structure pales in comparison to Southwest.

As shown below,

Southwests effect on reducing domestic fares is 58% greater than Spirits impact on
fares (Exhibit WN-R-501).

23

Additional fees paid by passengers on Spirit come directly from Spirits own Form 41 filing with DOT.
See also, Exhibit WN-R-210.
24
Southwest distinguishes itself from other carriers by offering consumers inclusive fares without hidden
fees as highlighted in the Companys Transfarency Campaign. Details of the camplain are available at:
http://www.transfarency.com/?src=SRCH_16_AD_c_138_22105988_p_transfarency&ct=UN

28

Fare Impact of Low Cost


Carrier Competition

Southwest

Spirit

$0.00
-$5.00
-$10.00
-$15.00
-$20.00
-$25.00

-$26.13
-$30.00

58%

-$35.00
-$40.00

-$41.46
-$45.00
-$50.00

Similarly, it is reasonable to assume that Spirit will have a minimal impact on U.S.
Cuba fares compared to Southwest and will therefore have little effect on the overall
competitive environment, including effects on market structure and competition in the
U.S.-Cuba market as called for in the Departments Instituting Order. 25
Spirit is also much smaller than Southwest at FLL and would offer consumers far
less connectivity. According to the published March, 2016 schedules and shown in the
chart below depending upon the metric used, Southwest is 33% to 76% larger to U.S.
points than Spirit at FLL (Exhibit WN-R-503).

25

DOT Order at 2.

29

Southwests U.S. Service Compared to Spirit (NK) at FLL


Average Daily Departures

Average Daily Seat-Departures


10,000

Nonstop Destinations

70

9,318

30

28

62.3

9,000
60

25

45%

8,000
7,000

50

6,427

33%
21

76%
20

6,000

40

35.3
15

5,000
30

4,000

10
3,000

20

2,000

10
1,000

WN

WN

NK

NK

WN

NK

Spirits FLL HAV service would connect to only 20 U.S. domestic points compared to
27 points for Southwests service (Exhibit WN-R-504).
Southwests FLL Convenient Connections Compared to Spirits

MSP
MSP
MSP
MSP
MSP
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL

BUF
BUF
BUF
BUF

PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH PIT
PHL
PHL
CMH
CMH
IND
IND
IND
IND
IND CMH
IND
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA
DCA
BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX
PHX
PHX

ALB
ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL
BDL
PVD
PVD
PVD
PVD
PVD
PVD
ISP
ISP
ISP
ISP
ISP
ISP

IAG
IAG
IAG
IAG

DTW
DTW
DTW
DTW
DTW
CLE
CLE
CLE

BOS
BOS
BOS
BOS
BOS

LGA
LGA
LGA
LGA
LGA
LGA
ACY
ACY
ACY
ACY
BWI
BWIACY
BWI
BWI
BWI

DEN
DEN
DEN
DEN

LAS
LAS
LAS
LAS
LAS
LAS

RDU
RDU
RDU
RDU
RDU
LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL

PBG
PBG
PBG
PBG
PBG
PBG
ORD
ORD
ORD
ORD

PHX
PHX
PHX
PHX
PHX

DFW
DFW
DFW
DFW
DFW

ATL
ATL
ATL
ATL

MYR
MYR
MYR
MYR
MYR

MSY
MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU
HOU
HOU
HOU

TPA
TPA
TPA
TPA
TPA
TPA

TPA
TPA
TPA
TPA
TPA
TPA MCO
MCO
MCO
MCO
MCO

FLL
FLL

FLL
FLL
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU

BQN
BQN
BQN
BQN
BQN

Spirit did attempt an industry traffic forecast using some of the same market
comparables as Southwest (Exhibit CU-6). But Southwests forecast (Exhibit WN-100)
is conservative by comparison.
In Order 2016-2-12, the Department states that it will consider which applicants
will be most likely to offer and maintain the best service for the traveling and shipping
30

public (emphasis added). 26 It is therefore of decisional significance that Spirit has a


history of abandoning international routes an astonishing 16 such abandonments in
the past 10 years, nine of which were Ft. Lauderdale routes (Exhibit WN-R-506).

27

With this record, there is ample reason to question Spirits commitment to the Cuba
market, which will likely take time to develop due to current U.S. Government limitations
on travel.
Finally, Spirit has among the worst passenger complaint levels of all scheduled
carriers tracked by the DOT.

26
27

In contrast, as the chart below shows, Southwests

Id.
Spirit also abandoned DCA in 2012 when it sold its slots to Southwest (Exhibit WN-R-507).

31

complaint level is among the lowest, and is about 5% of the level recorded against Spirit
(Exhibit WN-R-508).
Complaints per 100,000
Enplanements,
January - December 2015
25.0

Southwest
Spirit

20.0

19.2

15.4
15.0

12.7

12.6
11.6

11.7
10.8

10.3

11.0

10.0

8.0

8.5
7.3

5.0

0.6

0.5

0.5

0.4

0.4

0.7

0.7

0.6

0.5

0.5

0.3

0.5

0.0
January

February

March

April

May

June

July

August

September

October

November December

2015

Spirit clearly will not offer the best service for the traveling and shipping public
and its track record also suggests that it may not maintain its service either. 28
Therefore, in light of the significant demand for HAV frequencies, Spirit simply does not
merit an award in this case.
VII.

Deltas Proposal Lacks Analytical Support and Would Do Nothing to


Enhance the Competitive Market Structure or Offer Low Fares.
Delta requests an allocation of five daily frequencies to serve Havana (2 MIA, 1

JFK, 1 ATL and 1 MCO). It proposes to serve no other markets in Cuba. Deltas
proposal is extremely weak and unsupported in several major respects. Delta provides
no analytical support for its assumed load factors and local vs. connecting ratios (Exhibit
28

DOT Order at 2.

32

DL-601). Delta also makes no suggestion that it will offer low fares. Ironically, Deltas
proposal depends on Sixth Freedom traffic to support its JFK and ATL flights, despite its
boisterous campaign against the three major Middle East carriers for their participation
in U.S. O&D Sixth Freedom traffic. 29
It is not surprising that Delta has made no low fare proposal. As shown below, in
the domestic marketplace Deltas average fare level is 46% higher than Southwests
(Exhibit WN-R-601)
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$236.77

$225

+46%

$200
$175

$162.01

$150
$125
$100
$75
$50
$25
$0
Southwest

Delta

This substantial fare differential results, at least in part, from Deltas high unit
costs which are 48% more than Southwests (Exhibit WN-R-602). Deltas entry into the
MIA HAV market would provide no consumer fare benefit (Exhibit WN-R-603). In
addition to providing no fare benefits, Deltas MIA service would do nothing to discipline
Americans legacy carrier pricing as shown in the chart below. In contrast, American

29

See Deltas Application at page 3, and Exhibits DL-202 and DL-703 through DL-710.

33

reduces its fares significantly in response to competition from Southwest (see Section
IV above and Exhibit WN-R-304).
Deltas Entry in the MIA-HAV Market Would Do Nothing to Discipline Americans
Pricing and Would Have Little if Any Effect on Fares
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid, YE Q3, 2015

Legacy Fares in Markets With


One Legacy Carrier Only

$380
$360
$340
$320

Legacy Fares With


Legacy Only Competition

$300
$280
$260
$240

Legacy Fares With


Southwest and No Other
LCC Competition

$220
$200
$180
$160
$140

Legacy Only,
Distance
1 Carrier
200
$188
500
$240
1000
$289
1500
$322
$347
2000

$120
$100
$80
$60
$40
$20

Legacy Only,
2 or 3 Carriers
$200
$245
$284
$311
$331

Legacy
with WN
Competition
$152
$192
$229
$249
$273

$0
0

100

200

300

400

500

600

700

800

900

1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000

Trip Length (One-Way Nonstop Miles)

Finally, Delta has insignificant proposed connecting options at MIA, with just
seven connecting U.S. cities other than New York and Atlanta (Exhibit WN-R-605). As
shown below, Southwest is twice as large at FLL as Delta is at MIA (Exhibit WN-R-604)
and Southwests FLL proposal would connect to 27 U.S. points (Exhibit WN-R-606),
dwarfing Deltas seven (excluding New York and Atlanta). Based on a totality of factors,
Delta should not be awarded any frequencies to serve MIAHAV.

34

Southwest Provides Almost Three Times as Many


Convenient Connections at FLL Compared to Delta at MIA

Delta proposes equally insignificant connections in Orlando, with just eight U.S.
connecting cities other than New York and Atlanta while Southwests proposal would
connect to 32 U.S. points behind MCO (Exhibit WN-R-609).

Southwests low fare

proposal to serve MCO HAV is vastly superior both in terms of expected fare
difference and interior markets served. As shown below, Southwest is twice the size of
Delta at MCO (Exhibit WN-R-607) and Southwest will offer its traditional low fares while
Delta can be expected to operate with much higher fares.

Southwest Provides Almost Three Times As Many


Convenient Connections at MCO Compared to Delta

SEA
SEA
SEA
MSP
MSP
MSP

OMA
OMA
OMA
OMA
OMA
OMA
DEN
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI

ROC
FNT
ROC
MKE
MKE
MHT
MHT
MHT
BUF
FNT
GRR
ROC
ROC
MKE
BUF
FNT
FNT BUF
GRR
ALB
ALB
MKE
MKEGRR
MHT
MHT
BUF
BUF ROC
GRR
GRRFNT
ALB
ALB
ALB MHT
BDL
BDL
MDW
PVD
PVD
BDL
MDW
MDW
BDL
BDLPVD
MDW
PVD
PVD
PVD
CAK
CAK
CAK
CAK
CAK
ISP
ISP
ISP
ISP
ISP
ISP
PIT
PIT
PIT
CMH
CMH
CMH
PHL
PHL
PHL
IND
IND
IND
PHL
PHL
IND
IND
IND
BWI
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
DCA
DCA
MEM
MEM
MEM

DTW
DTW
DTW
SLC
SLC
SLC

LGA
LGA
LGA

IND
IND
IND
IND
IND
CVG
CVG
CVG
CVG

JFK
JFK
JFK
JFK
JFK
JFK

BNA
BNA
BNA
BNA
BNA

RDU
RDU
RDU
RDU
RDU
RDU

ATL
ATL
BHM
BHM
BHM
ATL
ATL
BHM
BHM
BHMATL

LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
AUS
AUS
AUS
AUS
AUS
HOU
HOU
SAT
SAT
HOU
HOU
SAT
SAT
SAT HOU

MSY
MSY
MSY
MSY
MSY
MSY

MCO
MCO

MCO
MCO

HAV
HAV

HAV
HAV
CUN
CUN
CUN
CUN

GRU
GRU
GRU

SJU
SJU
SJU
SJU
SJU
SJU

35

Finally, Delta proposes once daily ATL-HAV and JFK-ATL. As the chart below
and Exhibit WN-R-610 show, the Ft. Lauderdale/Miami Cuban American population is
nearly 7 times as large as New York/Newark and 48 times as large as that of Atlanta.
The Cuban American Population in New York and Atlanta are Very Small
Compared to Ft. Lauderdale-Miami
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

600,000

400,000

200,000

156,514

22,115

Ft Lauderdale-Miami

New York-Newark

Atlanta

Metro Area

In addition, FLL nonstop service is convenient to many more Cuban Americans


than either JFK or ATL (Exhibit WN-R-611). Finally, Exhibit WN-R-612 shows that once
excessively circuitous and international routes are removed, Deltas JFK-HAV proposal
connects to just 8 U.S. points. Considering all the facts, the best use of scarce HAV
frequencies is to allocate them to South Florida rather than ATL or JFK.

36

VIII.

There is No Justification for Uniteds Saturday-only Requests That Would


Disrupt Critical Daily Service Patterns From Viable Gateways.
United requests one daily EWRHAV frequency plus 4 once-a-week frequencies

at Chicago, Houston, Washington and a second Saturday-only at Newark. Uniteds


once-a-week proposals are not supported by a meaningful market analysis or forecast,
and United should not be permitted to disrupt the 7-day patterns that other applicants
would operate from more viable U.S. gateways in this case. With its four once-a-week
proposals United appears to be simply throwing its hat in the ring, as none of them have
any semblance of seriousness.

In order to maximize public benefits of the HAV

frequencies, the Department should accept no once-a-week remnants from Uniteds


service proposal.
In addition, United provides no analytic support for its daily EWRHAV proposal.
It has offered no traffic forecast to justify its application. This is not surprising since the
Cuban American population living in the New York-Newark metro area is 156,514,
which is only 15% of the Ft. Lauderdale Miami population (Exhibit WN-R-703).
Finally, United has not submitted a low fare proposal or shown any amount of fare
savings - because it cant. Uniteds domestic average fare levels are 48% higher than
Southwests (Exhibit WN-R-701), which is not surprising given the fact that its unit costs
are 44% higher than Southwests costs (Exhibit WN-R-702).

37

Avg. One-Way Domestic Fare Including Avg.


Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$239.96

$225

+48%

$200
$175

$162.01

$150
$125
$100
$75
$50
$25
$0

Southwest

United

United has also applied for one daily frequency for EWR-HAV.

As noted

previously, in Exhibit WN-R-703 and in the chart below, the FLL/MIA Cuban-American
population dwarfs that of New York-Newark.

Accordingly, EWR frequencies would

serve only a small share of U.S. - Havana travelers and should not be awarded at the
expense of the great majority of the Cuban American population for whom FLL is a far
more convenient gateway (Exhibit WN-R-704).
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

600,000

400,000

200,000

156,514

Ft. Lauderdale-Miami

New York-Newark

Metro Area

38

IX.

Frontiers Service Proposal Is Unsupported by the Evidence and


Undermined by Its Long History of Market Failures.
Frontiers service proposal is centered on Miami (3 daily frequencies) with a

conditional offer to serve DENHAV so long as it also receives a MIAHAV frequency.


Frontier has a very small presence in Miami, and it cannot provide U.S. network benefits
or blanket coverage of the U.S. as Southwest can do from FLL.

Today Frontier

operates only six week day departures at MIA to six cities, none of which are points in
the Caribbean or Latin America. As the chart below shows, Southwest is ten times
larger at FLL as Frontier is at MIA to U.S. points (Exhibit WN-R-802).
Southwests U.S. FLL Service Dwarfs Frontier at MIA

10,000

70

9,318

Nonstop Destinations

Average Daily Departures

Average Daily Seat-Departures

30

28

62.3

9,000
60

25

8,000

848%
7,000
6,000

50

949%

367%

20

40
15

5,000
30

4,000

10
3,000

20

6
2,000

983

10

5.9

1,000

WN-FLL

F9-MIA

WN-FLL

F9-MIA

WN-FLL

F9-MIA

Frontier has only four connecting routes to U.S. cities at MIA (Exhibit WN-R-803).
As shown below, Southwest, on the other hand, will provide connections to 27 U.S.
points from FLL (Exhibit WN-R-804).

39

Southwests Offers Almost Seven Times As Many Convenient


Connections at FLL than Frontier at MIA

MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL
STL
STL

BUF
BUF
BUF
ALB
ALB
ALB
BUF
BUF
ALB
ALB
ALB
BDL
BDL
BDL
BDL
BDL
BDL
PVD
PVD
PVD
PVD
PVD
PIT
PIT
PIT
PIT
PIT
PHL
PHL
PHL
CMH
PHL ISP
PHL
CMH
ISP
CMH
CMH PIT
IND
IND
ISP
IND CMH
ISP
ISP
IND
IND
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA

BNA
BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX
PHX
PHX

ORD
ORD
ORD
ORD
ORD
ORD
LGA
LGA
LGA
LGA
LGA
PHL
PHL
PHL
PHL
PHL

RDU
RDU
RDU
RDU
RDU
RDU

ATL
ATL
ATL
ATL
ATL
ATL

ATL
ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
AUS

TPA
TPA
TPA
TPA
TPA

HOU
HOU
HOU
HOU
HOU
HOU

FLL
FLL

MIA
MIA
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

Frontier styles itself as an ultra-low cost carrier (ULCC).

But as the

Department is aware, there are gimmicks and hidden charges in the pricing structure of
some ULCC carriers. The empirical evidence shows that Southwest, which eschews
hidden fees, 30 has twice as much impact on lowering market fares than Frontier (Exhibit
WN-R-801).
Southwests Low Fare Service Has a Substantially Greater Impact on
Market Structure and Competition than Spirits
Fare Impact of Low Cost
Carrier Competition

Southwest

Frontier

$0.00
-$5.00
-$10.00
-$15.00
-$20.00

-$21.99

-$25.00

88%

-$30.00
-$35.00
-$40.00

-$41.46
-$45.00
-$50.00

30

See details of Southwests No Hidden Fees Transfarency Campaign at


http://www.transfarency.com/?src=SRCH_16_AD_c_138_22105988_p_transfarency&ct=UN

40

Frontiers proposal is not supported by market analysis or a traffic forecast of any


kind. We are simply asked to believe it can fill its airplanes, earn a profit, and stay and
develop its markets. This is an extremely tall order when Frontier has abandoned 73
domestic and 13 international stations since 2005 (Exhibits WN-R-809 and R-810).
Frontier has Abandoned 13 International Airports Since 2005
Period Served
Q1 05

Q1 06

Q1 07

Q1 08

Q1 09

Q1 10

Q1 11

Q1 12

Q1 13

Q1 14

Q1 15

Q1 16

Q1 17

MZT
PVR
SJD
ZIH
ACA
CZM
YYC
GDL
YVR
SJO
LIR
MBJ
HUX

These domestic and international abandoned airports represent 60% of the 134
airports Frontier has served since 2005 (Exhibit WN-R-811).

41

Frontier Has Abandoned More than Half the Airports it Has Served Since 2005

Airports Currently
Served
= 42% (56)

Airports
Abandoned
= 58% (78)

In total, Frontier has abandoned a staggering 283 routes since 2005 (Exhibit WNR-812). Frontier only commenced service to Miami in December 2014 (15 months ago)
and it is already beginning to reduce its service and seat capacity (Exhibit WN-R-805).
Spirit Has Only Served MIA for 15 Months and is
Already Starting to Pull Down Service
Weekly Departures

Weekly Seat-Departures

45

8,000

42
7,056

40

7,000

-17%

-14%

35

6,080

35
6,000
30
5,000
25
4,000
20
3,000
15
2,000
10
1,000

July 2015

July 2016

July 2015

42

July 2016

Frontiers record of abandoning markets casts serious doubt on its ability to


operate and maintain MIA-HAV service. However, even if it did remain in the market,
its service would not have a meaningful impact on Americans MIA-HAV fares due to its
de minimus size and high fee structure. As shown herein, Southwest has a significantly
greater impact on market fares with its low fare product and trusted brand.
Frontiers Denver Havana proposal is also extremely weak. In fact, the carrier
states that it must have the traffic support from Miami in order to operate to/from
Denver. That is hardly surprising given that there are only 4,439 Cuban Americans
living in the Denver area compared to over one million in the Ft. Lauderdale Miami
area (Exhibit WN-R-806). Excessive circuity would also impair Frontiers ability to serve
passengers beyond Denver (Exhibit WN-R-807 and R-808).
Denvers Limited Cuban American Population Does Not Warrant Nonstop HAV Service
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000

4,439
0

Ft. Lauderdale-Miami

Denver

Metro Area

43

There is nothing unique or compelling about Frontiers proposal, which is focused


on a market where it has a de minimus presence. For a carrier with Frontiers largescale history of in and out or lets see if it works air service, the requirements for
Frontier to qualify for one of the precious few HAV frequencies should be orders of
magnitude higher than is warranted for a highly stable airline like Southwest with
extraordinary success over a very long period of time. Given Frontiers erratic history,
its weak service proposal, and its serious consumer complaint problems (Exhibit WN-R813), the Department should not risk any of the Havana frequencies on Frontier.
In Contrast to Southwest, Frontier Does Not Provide
Good Service to the Traveling Public
Complaints per 100,000
Enplanements,
January - December 2015
18.0

Southwest
Frontier
15.8

16.0

14.4
14.0

12.0

10.0

8.7

8.6

8.7

8.2

7.5

7.5

8.0

6.5
6.0

5.1
3.7

4.0

3.1

2.0

0.6

0.5

0.5

0.4

0.7

0.4

0.7

0.6

0.5

0.5

0.3

0.5

0.0
January

February

March

April

May

June

2015

44

July

August

September

October

November December

X.

Alaskas LAX-HAV Proposal Would Serve a Significantly Smaller Market


than FLL-HAV and Deserves At Most One Frequency.
Alaska Airlines has requested two daily LAX HAV frequencies with some flights

operating behind LAX to SEA and PDX. However, the notion of serving behind points
with single-plane service 31 is meaningless in the in-bound direction because of U.S.
Customs and Immigration and aircraft security inspections. These procedures require
the deplaning of passengers and all carry-on items plus inspection of the aircraft for
every international flight returning to the U.S.
The Seattle and Portland metro areas are home to very few Cuban Americans
5,323 in the case of Seattle, and 3,960 for Portland. 32 Both markets would generate
very low numbers of VFR traffic. In addition, Alaskas markets behind LAX would incur
severe circuity penalties. As shown below, only three markets have less than 35%
circuity (Exhibit WN-R-903 and R-905).
ANC
ANC
ANC
ANC
ANC
ANC

SEA
SEA
SEA
SEA
SEA
SEA
PDX
PDX
PDX
PDX
PDX
PDX

SLC
SLC
SLC
SLC
SLC
SLC

LAX
LAX

HAV
HAV

31

Alaska Application, pg. 1.


U.S. Department of Commerce, Bureau of the Census, American Community Survey, 2014-5 year
estimates.
32

45

Alaska Airlines has declined to present a forecast of the traffic it expects to carry.
However, without analysis or support, the carrier asserts there will be 159,000 local LAX
HAV passengers, or 190,000 on-boards when connecting traffic is included. 33 This is
Alaskas industry forecast, not an estimate of what it would carry with two daily
frequencies. Allowance must be made for other airline market shares, which naturally
would reduce Alaskas share.
American, United, Delta and Southwest all have significant operations at LAX
and their loyalty programs are a powerful draw. If Alaska is the only carrier with daily
nonstop service to HAV it will obtain, at most, 132,120, or 50% of the local market with
one flight, or 75% with the two flights. Alaska asserts that connecting passengers will
be 19.5% as great as the volume of local passengers. 34 Given the small market size in
SEA and PDX, coupled with Alaskas circuity disadvantage, it is not realistic to expect
more than a 10% connecting traffic add-on. As a result, a realistic projection of Alaskas
load factors does not exceed 66% for a single HAV frequency and 50% for two
frequencies. Accordingly, as shown below, under the best of circumstances, Alaskas
service proposal supports an allocation of no more than one frequency.

33
34

See Alaskas application at pages 8-9.


190,000 = 1.195 (Alaska Application, pages 8-9).
159,000

46

Alaska Airlines Service Proposal Produces


Very Weak Traffic and Low Load Factors
LAX - HAV
One
Two
Frequency
Frequency
159,000
159,000

AS Assumed Local Market


Assumed by Southwest
- AS share
- AS local passengers
-

On-board passengers (at 110% of local)

Alaskas Capacity and Load Factor


- One-way seats 35
-

Projected Load Factor

50%
79,500

75%
119,250

87,450

131,175

132,130

264,260

66.2%

49.6%

Alaskas application makes references to its low costs, but this is meaningful
only if it translates into low fares. Alaska provides no analysis to relate its fares to other
airlines in any markets. It simply asserts on page 11 that it will . . . offer low fares to
stimulate traffic. . . Southwest has compared its fare structure with Alaska in domestic
markets taken as a whole. The chart below shows that Alaskas average fare level is
23% higher than Southwests, and Alaskas unit costs (stage length adjusted) are 9%
higher than Southwest (Exhibit WN-R-902). Accordingly, Alaska cannot be relied upon
to deliver meaningful low fare competition in comparison to Southwest.

35

At 181 seats per departure (Exhibit AS-3).

47

Avg. One-Way Domestic Fare Including Avg.


Baggage/Cancellation Fees Paid at WN Length of Haul

$250
$225
$199.35

$200
$175

+23%
$162.01

$150
$125
$100
$75
$50
$25
$0

Southwest

Alaska

In sum, Alaskas service proposal clearly does not support an allocation of two
HAV frequencies. Further, it is questionable whether one frequency is even justified
since the Los Angeles Cuban American population is miniscule compared to South
Florida (Exhibit WN-R-101 and R-904) and would have numerous convenient
connecting options over South Florida.

48

The Cuban American Population in FLL/MIA Dwarfs Los Angeles


U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000
63,288
0

Ft. Lauderdale-Miami

Los Angeles

Metro Area

XI.

Sun Countrys Less-Than-Daily Service is Not Viable and Would Divert


Valuable Frequencies from Important Daily Service Proposals.
Sun Country is proposing Ft. Myers Havana service twice a week with behind

service to Minneapolis, plus two Minneapolis Havana nonstops per week. It would
utilize B737-700 or B737-800 aircraft. The Company is advancing a weak 4 days-aweek proposal, and it must be assumed for purposes of this case that it would use its
small 126-seat B737-700.
Sun Country provides no evidentiary support for its Application. Nor does it even
attempt to show the size of the RSW HAV and MSP HAV markets. Furthermore,
Sun Country offers no network benefits, no daily service pattern, and there is no
mention of a low fare proposal. Sun Country also has a history of failure in a limited
entry market such as DCA.

49

In short, there is no basis to grant any of the limited Havana frequencies to Sun
Country not even 0.6 of one frequency (four days-a-week service) that would disrupt
the 7-day patterns other applicants are proposing to operate from more viable U.S.
gateways.

Sun Countrys application does not merit any of the scarce Havana

frequencies available and should be denied.

XII.

Silver Airways Proposes Service With Very Small Aircraft (34 Seats) and its
Application Should Be Denied on that Basis Alone.
Silver Airways entire service proposal contemplates the use of Saab 340 aircraft

with a maximum capacity of 34 seats, 36 and its projected load factor is only 59.5% after
adjusting for the payload restrictions. 37
Southwests forecast of average annual passengers per Havana frequency is
108,587 (Exhibit WN-100) while Silver projects an average of 14,740 annual
passengers per frequency (Exhibit 3M-13).

Allocation of a Havana frequency to

Southwest would generate 7.4 times as many passengers as a frequency operated by


Silver. Stated differently, Silvers small plane would deny 94,000 passengers the ability
to travel in the U.S. Havana market compared to Southwests proposal per frequency
(Exhibits WN-R-1001 and R-1002).

36

Due to payload restrictions over the U.S.-Havana segment, Silvers projected seats per departure
available for sale will be 31.1 (Exhibit 3M-13).
37
Actual projected load factor is 73,698 passengers (35 trips per week x 2 directions x 52 weeks x 34
seats) = 59.5%.

50

Annual One-Way Seats/Passengers


140,000
127,750
120,000
108,587
100,000

Additional Annual
Seats per
Frequency = 105,057

80,000

Additional Annual
Passengers per
Frequency = 93,847

60,000

40,000
22,693
20,000

14,740

0
Annual Seats per Daily
Southwest 737-800
Frequency

Annual Seats per Daily


Silver Saab 340
Frequency

Annual Passengers per


Forecast Annual Silver
Daily Southwest 737-800 Passengers per Daily Saab
Frequency
340 Frequency

Silver also suffers from a small network that is unable to provide Havana service
to passengers in other parts of the United States. If U.S. - Havana frequencies were
unlimited, Silver would of course be free to compete even with its small aircraft and
limited network. However, under the severely limited frequency regime of the MOU,
there is no justification for awarding any Havana frequencies to Silver.

XIII.

Dynamic International Airways and Eastern Airlines are Unfit to Hold


Scheduled U.S. Cuba Authority and thus Ineligible in this Proceeding.
Dynamic is a charter airline with schedule authority pending before the DOT

(Order 2016-2-6). However, as of the date of its application in this case Dynamic was
not, and is not today, in possession of scheduled certificate authority. According to the
DOTs Order, Dynamic has a number of conditions to fulfill, including the acquisition of

51

FAA Part 121 authorization to conduct scheduled flights. 38 Furthermore, Dynamics


small fleet of four airplanes will not be able to provide any network benefits to the U.S.
Havana market. The application of Dynamic should therefore be rejected.
Eastern is certificated to provide charter service but similarly does not hold
scheduled authority. With only four planes in its fleet, it also would be unable to provide
any network benefits to the Miami Cuba market. Easterns application also should be
rejected.
CONCLUSION
For the reasons given above and in its Application, Southwests proposal to
provide FLL-HAV, TPA-HAV and MCO-HAV service will maximize public benefits in
this proceeding, as well as satisfy the Departments other decisional criteria.
Southwests proposal will offer and maintain the best service for the traveling public
and will have unmatched positive effects on the overall competitive environment,
including effects on market structure and competition in the U.S.-Cuba market.
Southwests service proposal therefore fulfills each of the Departments objectives in
this proceeding.

Accordingly, Southwest urges the Department to grant all the

frequency requests specified in its Application.


Respectfully submitted,

_____________________
Robert W. Kneisley

March 14, 2016

38

Order 2016-2-6, at page 1, footnote 1.

52

CERTIFICATE OF SERVICE
I hereby certify that on March 14, 2016, a copy of the foregoing was served via email on the following persons:
jeremy.ross@alaskaair.com (Alaska Airlines)
dheffernan@cozen.com (Counsel for Alaska Airlines)
bob.wirick@aa.com (American Airlines)
howard.kass@aa.com (American Airlines)
alex.krulic@delta.com (Delta Air Lines)
chris.walker@delta.com (Delta Air Lines)
nssparks@fedex.com (FedEx Express)
cefelts@fedex.com (FedEx Express)
slachter@cozen.com (Counsel for Frontier)
robert.land@jetblue.com (JetBlue Airways)
esahr@eckertseamans.com (Counsel for JetBlue Airways)
dderco@eckertseamans.com (Counsel for JetBlue Airways)
jyoung@yklaw.com (Counsel for Spirit Airlines)
dkirstein@yklaw.com (Counsel for Spirit Airlines)
thomas.ting@suncountry.com (Sun Country Airlines)
dan.weiss@united.com (United Airlines)
sseiden@crowell.com (Counsel for United Airlines)
john.varley@virginameria.com (Virgin America)
mlbenge@zsrlaw.com (Counsel for Virgin America)
jhfoglia@zsrlaw.com (Counsel for Virgin America)
rbtrinder@zsrlaw.com (Counsel for Houston Airport System)
jasilversmith@zsrlaw.com (Counsel for Houston Airport System)
susan.kurland@dot.gov
brian.hedberg@dot.gov
ben.taylor@dot.gov
brett.kruger@dot.gov
joseph.landart@dot.gov
EngleTS@state.gov
info@airlineinfo.com

__________________________
Leslie C. Abbott

53

BEFORE
THE U.S. DEPARTMENT OF TRANSPORTATION

2016 U.S. Cuba Frequency Allocation Proceeding


Docket DOT-OST-2016-0021

Rebuttal Exhibits Supporting the Answer of

Washington, D.C.

March 14, 2016

Docket OST-2016-0021
Page 1 of 5

Table of Contents
Exhibit
Number WN-R

Florida and Especially Ft. Lauderdale-Miami Warrants the Vast Majority of Available Havana Frequencies
101

Before Consideration of Convenient Connections, Ft. Lauderdale-Miami Has Nearly 700% More Cuban-American Residents than the Next Largest Proposed Gateway

102

Southwests Proposed Florida Points Are Very Convenient to Cuban-American Residents

103

Ft. Lauderdale is Much More Convenient than the Proposed Northeast Gateways

104

Ft. Lauderdale is Much More Convenient than the Proposed Non-Florida Gateways in the South

105

Ft. Lauderdale is Much More Convenient than the Proposed Gateways in the West

106

FLL and MIA Are By Far the Most Convenient Gateways for Cuban-American Residents Followed by Tampa and Orlando

107

The Large Emphasis of Charter Flights from Ft. Lauderdale-Miami Highlights How Important this Market is Relative to Other U.S. Markets

A Majority of South Florida Cuban-American Residents Will Prefer FLL over MIA
200

Ft. Lauderdale (FLL) Will Be the Airport Preferred by Most Cuban-American Travelers from South Florida

201

Over 60% of Ft. Lauderdales Domestic Seat-Departures are on Low Cost Carriers, Dwarfing Miamis Low Cost Carrier Share of Less Than Three Percent

202

Ft. Lauderdale has 23 Times More Weekly Domestic Low Cost Carrier Seat-Departures Than Miami

203

Ft. Lauderdale has Over 24,000 Weekly Low Cost Carrier Seat-Departures to the Caribbean Compared to Zero for Miami

204

MIAs Cost Per Enplaned Passenger is 252% Higher than FLLs Cost Per Enplaned Passenger

205

Ft. Lauderdale has 50% More Domestic Passengers than Miami in Markets where Both Have Nonstop Service

206

Southwests FLL Fares are Significantly Below Americans MIA Fares In Domestic Nonstop Markets

207

In Domestic Markets Where Both Airports Have Nonstop Service, FLL Fares are Significantly Below Those of MIA

208

FLL-SJU Fares Are 25% Lower than MIA-SJU Fares

209

The FLL-SJU Passenger O&D Market is More Than Twice as Large as MIA-SJU

210

In the South Florida - San Juan Market, Southwest has the Lowest Total Fare Paid

211

Based on South Florida-SJU, Southwest Will Have the Lowest South Florida-HAV Total Fare Paid

212

Eighty Percent (80%) of South Florida Cuban-Americans Are Within a One Hour Drive of FLL

213

Sixty One Percent (61%) of South Florida Cuban-Americans Are Within a 45 Minute Drive of FLL

214

A Majority of South Florida Residents Will Prefer FLL over MIA Because of FLLs Lower Fares and Costs to Passengers

Table of Contents

Docket OST-2016-0021
Page 2 of 5

Exhibit
Number WN-R

Rebuttal to American Airlines


301

Americans Current Domestic Fare Levels and Estimated HAV Fare Levels Are Over $45 Higher than Southwests Fare

302

Americans Average Domestic Fare is 42% Higher than Southwests

303

Americans Domestic Unit Costs Are 24% Higher than Southwests

304

American Lowers its Fares Significantly In Response to Southwests Competition

305

Americans Proposal Includes 8 International Connections at MIA That Would Block Seats to HAV and Provide No Benefit for American Consumers

306

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of Both Dallas and Charlotte

307

FLL is a Much More Convenient Gateway for Cuban Americans than Either DFW or CLT

308

Over the Past Six Years, American has Significantly Reduced Its Service and Capacity Between the U.S. and the Caribbean

Rebuttal to JetBlue Airways


401

Southwests Effect on Reducing Market Fares is 43% Greater than JetBlues

402

In All But One Fort Lauderdale Domestic Market in Which Southwest and JetBlue Have Nonstop Service, Southwest Offers the Lower Average Fare

403

In Every San Juan Market in Which Southwest and JetBlue Have Nonstop Service, Southwest Offers the Lower Average Fare

404

JetBlues Unit Costs Are 20% Higher than Southwests

405

Southwests Unit Costs Have Been Consistently Below JetBlues Costs Over Time

406

Southwest is Larger than JetBlue at FLL to U.S. Points

407

JetBlues FLL-HAV Proposal Connects to 24 U.S. Points While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

408

At TPA Southwest is Five Times Larger than JetBlue to U.S. Points

409

After Excluding Excessively Circuitous Routes JetBlues TPA-HAV Proposal Connects to Just 7 U.S. Points While Southwests TPA-HAV Proposal Connects to 33 U.S. Points

410

At MCO Southwest is More Than Twice As Large As JetBlue to U.S. Points

411

After Excluding Excessively Circuitous Routes JetBlues MCO-HAV Proposal Connects to Just 14 U.S. Points While Southwests MCO-HAV Proposal Connects to 32 U.S. Points

412

After Excluding Excessively Circuitous Routes JetBlues BOS-HAV Proposal Connects to Just 2 U.S. Points

413

FLL is a Much More Convenient Gateway for Cuban Americans than JFK, EWR or BOS

414

After Excluding Excessively Circuitous Routes JetBlues JFK-HAV Proposal Connects to Just 7 U.S. Points

415

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of New York-Newark and Boston

Docket OST-2016-0021
Page 3 of 5

Table of Contents
Exhibit
Number WN-R

Rebuttal to Spirit Airlines


501

Southwests Effect on Reducing Market Fares is 58% Greater than Spirits

502

After Adjusting for Relevant Fees, Spirits Average FLL-SJU Fare is 11% Higher than Southwests

503

Southwest is 50% Larger than Spirit at FLL to U.S. Points

504

Spirits FLL-HAV Proposal Connects to 20 U.S. Points While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

505

Southwest Would Carry at Least 21% More HAV Passengers per Nonstop Flight than Spirit

506

In the Last 10 Years Spirit Has Exited 16 International Routes, 12 of Them in Florida

507

Spirit Exited Service at Washington National Airport in 2012

508

Southwest Has One of Lowest Customer Complaint Levels in the Industry, While Spirit Has One of the Highest

Rebuttal to Delta Air Lines


601

Deltas Average Domestic Fare Level is 46% Higher than Southwests

602

Deltas Domestic Unit Costs Are 48% Higher than Southwests

603

Based on Empirical Data, Deltas Entry in the MIA-HAV Market Would Have Little if Any Effect on Fares

604

Southwest at FLL is More Than Twice Large As Delta at MIA to U.S. Points

605

Deltas MIA-HAV Proposal Connects to Just 7 U.S. Points Other Than New York and Atlanta

606

After Excluding Excessively Circuitous Routes, Deltas MIA-HAV Proposal Connects to Just 7 U.S. Points Other than New York and Atlanta While Southwests FLL-HAV Proposal
Connects to 27 U.S. Points

607

Southwest is Twice the Size of Delta at MCO to U.S. Points

608

After Excluding Excessively Circuitous Routes Deltas MCO-HAV Proposal Connects to Just 8 U.S. Points Other than New York and Atlanta

609

After Excluding Excessively Circuitous Routes Deltas MCO-HAV Proposal Connects to Just 8 U.S. Points Other than New York and Atlanta While Southwests MCO-HAV
Proposal Connects to 32 U.S. Points

610

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of Both New York-Newark and Atlanta

611

FLL is a Much More Convenient Gateway for Cuban Americans than Either JFK or ATL

612

After Excluding Excessively Circuitous and International Routes Deltas JFK-HAV Proposal Connects to Just 8 U.S. Points

Docket OST-2016-0021
Page 4 of 5

Table of Contents
Exhibit
Number WN-R

Rebuttal to United Airlines


701

Uniteds Domestic Average Fare Levels Are 48% Higher than Southwests

702

Uniteds Domestic Unit Costs Are 44% Higher than Southwests

703

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of New York-Newark

704

FLL is a Much More Convenient Gateway for Cuban Americans than EWR

705

After Excluding Excessively Circuitous Routes Uniteds EWR-HAV Proposal Connects to Just 19 U.S. Points

Rebuttal to Frontier Airlines


801

Southwests Effect on Reducing Market Fares is 88% Greater than Frontiers

802

Southwest at FLL is Ten Times Larger than Frontier at MIA to U.S. Points

803

Frontiers MIA-HAV Proposal Connects to Just 4 U.S. Points

804

Frontiers MIA-HAV Proposal Connects to Just 4 U.S. Points While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

805

Since Starting Service to MIA in December 2014, Frontier Has Already Begun to Reduce Capacity

806

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of Denver

807

FLL is a Much More Convenient Gateway for Cuban Americans than DEN

808

After Excluding Excessively Circuitous Routes Frontiers DEN-HAV Proposal Connects to Just 7 U.S. Points

809

Frontier Has Abandoned 13 International Stations in the Last 10 Years

810

Frontier Has Abandoned 73 Domestic Stations in the Last 10 Years and Re-Entered 8

811

Since 2005, Frontier has Abandoned Nearly 60% of the 134 Airports it Has Served

812

Frontier has Exited 283 Routes Since 2005

813

Southwest Has One of Lowest Complaint Levels in the Industry, Frontier Has One of the Highest

Docket OST-2016-0021
Page 5 of 5

Table of Contents
Exhibit
Number WN-R

Rebuttal to Alaska Airlines


901

Alaskas Average Domestic Fare Levels Are 23% Higher than Southwests

902

Alaskas Domestic Unit Costs Are 9% Higher than Southwests

903

After Excluding Excessively Circuitous Routes Alaskas LAX-HAV Proposal Connects to Just 3 U.S. Points

904

The Ft. Lauderdale-Miami Cuban-American Population Dwarfs that of Los Angeles

905

FLL is a Much More Convenient Gateway for Cuban Americans than LAX

Rebuttal to Silver Airways


1001

Southwest Would Carry 94,000 More Passengers and Provide 105,000 More Seats per Frequency than Silver

1002

Every Frequency Awarded to Silver for HAV Service Would Lose 94,000 Passengers

Florida and Especially Ft. Lauderdale-Miami


Warrants the Vast Majority of Available Havana Frequencies

Docket OST-2016-0021
Exhibit WN-R-101

Before Consideration of Convenient Connections,


Ft. Lauderdale-Miami Has Nearly 700% More Cuban-American
Residents than the Next Largest Proposed Gateway
Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

+678%
600,000

400,000

200,000

156,514
120,826
63,288

56,821

22,115

15,382

13,413

7,305

Metro Area/1

1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Note: Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

4,439

Southwests Proposed Florida Points Are


Very Convenient to Cuban-American Residents

Docket OST-2016-0021
Exhibit WN-R-102

FLL (94%)/1

Each Dot Represents Relative Size of


Cuban-American Residents within
35% Circuity of the Airport Shown

FLL
HAV

TPA (43%)/2

MCO (41%)/3

MCO

TPA
HAV
1/ 94% of all Cuban-American residents in the U.S. can travel to HAV via FLL with less than 35% circuity.
2/ 43% of all Cuban-American residents in the U.S. can travel to HAV via TPA with less than 35% circuity.
3/ 41% of all Cuban-American residents in the U.S. can travel to HAV via MCO with less than 35% circuity.
Source: U.S. Bureau of the Census, 2014 American Community Profile

HAV
35% Circuity is an accepted analytical limit for forecasting traffic. Circuity in excess of 35%
introduces significant additional travel time that is inconvenient for many passengers.

Docket OST-2016-0021
Exhibit WN-R-103

Ft. Lauderdale is Much More Convenient than the Proposed Northeast Gateways
JFK
(12%)/2

JFK
FLL (94%)/1
HAV

EWR
(13%)/3

EWR

FLL
HAV

HAV
Each Dot Represents Relative Size of
Cuban-American Residents within
35% Circuity of the Airport Shown

1/ 94% of all Cuban-American residents in the U.S. can travel to HAV via FLL with less than 35% circuity.
2/ 12% of all Cuban-American residents in the U.S. can travel to HAV via JFK with less than 35% circuity.
3/ 13% of all Cuban-American residents in the U.S. can travel to HAV via EWR with less than 35% circuity.
4/ 9% of all Cuban-American residents in the U.S. can travel to HAV via BOS with less than 35% circuity.
Source: U.S. Bureau of the Census, 2014 American Community Profile

BOS
(9%)/4

BOS

HAV

Docket OST-2016-0021
Exhibit WN-R-104

Ft. Lauderdale is Much More Convenient than the


Proposed Non-Florida Gateways in the South
CLT
(26%)/2

FLL (94%)/1

CLT
HAV

ATL
(29%)/3

ATL

FLL
HAV
HAV
Each Dot Represents Relative Size of
Cuban-American Residents within
35% Circuity of the Airport Shown

1/ 94% of all Cuban-American residents in the U.S. can travel to HAV via FLL with less than 35% circuity.
2/ 26% of all Cuban-American residents in the U.S. can travel to HAV via CLT with less than 35% circuity.
3/ 29% of all Cuban-American residents in the U.S. can travel to HAV via ATL with less than 35% circuity.
4/ 11% of all Cuban-American residents in the U.S. can travel to HAV via DFW with less than 35% circuity.
Source: U.S. Bureau of the Census, 2014 American Community Profile

DFW
(11%)/4

DFW
HAV

Docket OST-2016-0021
Exhibit WN-R-105

Ft. Lauderdale is Much More Convenient than the Proposed Gateways in the West
DEN
(8%)/2

FLL (94%)/1
DEN

HAV

LAX
(7%)/3

FLL
HAV
Each Dot Represents Relative Size of
Cuban-American Residents within
35% Circuity of the Airport Shown

LAX
1/ 94% of all Cuban-American residents in the U.S. can travel to HAV via FLL with less than 35% circuity.
2/ 8% of all Cuban-American residents in the U.S. can travel to HAV via DEN with less than 35% circuity.
3/ 7% of all Cuban-American residents in the U.S. can travel to HAV via LAX with less than 35% circuity.
4Source: U.S. Bureau of the Census, 2014 American Community Profile

HAV

Docket OST-2016-0021
Exhibit WN-R-106
Page 1 of 2

FLL and MIA Are By Far the Most Convenient Gateways for
Cuban-American Residents Followed by Tampa and Orlando
(Absolute Number of Cuban-American Residents)
U.S. Residents of Cuban-American Origin within
35% Circuity of Subject Gateway
2,000,000

1,933,212
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
846,850

812,560

800,000
576,695

600,000

512,018

400,000
248,926

239,952

214,899

200,000

185,770

159,408

132,437

0
MIA

FLL

TPA

MCO

ATL

CLT

EWR

Gateway
Note: Includes gateways with proposed year-round daily (or more) large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

JFK

DFW

BOS

DEN

LAX

Docket OST-2016-0021
Exhibit WN-R-106
Page 2 of 2

FLL and MIA Are By Far the Most Convenient Gateways for
Cuban-American Residents Followed by Tampa and Orlando
(Share of Cuban-American Residents)
% of U.S. Residents of Cuban-American Origin within
35% Circuity of Subject Gateway
100%

97%

94%

90%
80%
70%
60%
50%
43%

41%

40%
29%

30%

26%

20%
13%

12%

11%

10%

9%

8%

7%

BOS

DEN

LAX

0%
MIA

FLL

TPA

MCO

ATL

CLT

EWR

JFK

Gateway
Note: Includes gateways with proposed year-round daily (or more) large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

DFW

Docket OST-2016-0021
Exhibit WN-R-107

The Large Emphasis on Charter Flights from Ft. Lauderdale-Miami


Highlights How Important FLL/MIA is Relative to Other U.S. Markets

U.S. HAV Charter Passengers YE August 2015 = 631,993

California =5%

Florida = 68%
Ft. Lauderdale
- Miami
= 90%

FLL/MIA

Source: U.S. DOT, T-100 Data.

TPA

JFK

MCO

SJU

A Majority of South Florida Cuban-American


Residents Will Prefer FLL over MIA

Ft. Lauderdale (FLL) Will Be the Airport Preferred by


Most Cuban-American Travelers from South Florida

Docket OST-2016-0021
Exhibit WN-R-200
Page 1 of 5

Ft. Lauderdale (FLL) and Miami International (MIA) are 29 miles apart (by road) and it takes 39 minutes to drive
between them. It is a fact that the majority of Cuban Americans living in South Florida are closer to MIA than FLL measured by
driving time. It is equally true that FLL enjoys significantly lower fares than MIA, and this attracts passengers who will drive
further to save a considerable amount of money. Southwest Airlines has proven this to be true in many cities. Southwests
significant entry into BWI beginning in 1993 penetrated the Northern Virginia market that lives much closer to DCA or IAD.
When Southwest entered Providence and Manchester instead of Bostons Logan airport, it did so with the purpose of serving
the Boston metropolitan market and it did this effectively and successfully. In the South Florida situation, the low fares offered
by Southwest, JetBlue and Spirit attract hundreds of thousands of local passengers away from the higher fares and greater
congestion at MIA.
One of the considerations before the Department in this case is to combine passenger decisional considerations
of access time/cost with fare differentials between the two airports, in order to determine which airport will be preferred by the
majority of South Florida residents. In some respects this is a complex analytical question that demands a lot of data in order to
produce a precise numerical answer. Fortunately this case does not require such a degree of analytical precision. It is
sufficient to determine which airport, FLL or MIA, will be preferred by a majority of the Cuban Americans and other residents,
with comparative access times and cost, and comparative fares taken into account.
Exhibits WN-R-201 through WN-R-204 establish the fact that FLL is the center of low fare air service in South
Florida and MIA is not. Exhibit WN-R-201 shows the distribution of low fare service within each airport. Sixty percent (60%) of
FLLs seat-departures are operated by low cost carriers while only 3% of MIAs seat capacity is provided by low cost carriers.

Ft. Lauderdale (FLL) Will Be the Airport Preferred by


Most Cuban-American Travelers from South Florida

Docket OST-2016-0021
Exhibit WN-R-200
Page 2 of 5

In absolute terms, FLL has 23 times as many domestic low cost carrier seat-departures as MIA (Exhibit WN-R-202); and when
service to the Caribbean markets is examined, one finds that FLL enjoys over 24,000 low cost carrier weekly seat-departures
and MIA has zero (Exhibit WN-R-203).
One of the reasons why FLL has attracted the low cost carriers, especially Southwest, Spirit and JetBlue is
because the airlines cost of operation/1 at the two airports is dramatically different $5.84 per enplaned passenger at FLL
versus $20.54 at MIA (Exhibit WN-R-204). This differential by itself allows airlines at FLL to charge $15 less per one-way
passenger than their counterparts at MIA. It should not be surprising that FLL has 50% more domestic O&D passengers in
markets served nonstop at both airports 13.5 million at FLL and 9.0 million at MIA/2.
The next step is to estimate what the fare differential is likely to be between Southwests proposed FLL HAV
service and Americans proposed MIA HAV service. This analysis is presented in Exhibits WN-R-206 through WN-R-211. In
domestic nonstop markets Southwests average fares at FLL are significantly lower than Americans fares at MIA. At the FLL
HAV distance of 255 miles Southwests average fare is $49 lower than Americans (Exhibit WN-R-206)/3. When all carriers are
included in this analysis, and not just Southwest and American, the average one-way fare differential in favor of FLL is $48
(Exhibit WN-R-207).

1/ Terminal plus air field charges.


2/ For the 12 months ended September 30, 2015. See Exhibit WN-R-205.
3/ All fares include baggage, cancellation and usage fees in the case of Spirit Airlines.

Ft. Lauderdale (FLL) Will Be the Airport Preferred by


Most Cuban-American Travelers from South Florida

Docket OST-2016-0021
Exhibit WN-R-200
Page 3 of 5

Southwest analyzed fares in the FLL/MIA SJU/4 markets to determine current/5 differentials. Both airports enjoy
nonstop service to San Juan, a predominantly VFR and leisure market. For the most recent 12 months the average FLL oneway fare was 25%, or $50, lower than the MIA fare (Exhibit WN-R-208), and the FLL SJU O&D passenger volume was 103%
larger than the MIA SJU market (Exhibit WN-R-209).
Southwest compared the average one-way SJU fares paid by passengers of Southwest, Spirit and JetBlue at FLL,
and American at MIA. Baggage/cancellation and passenger usage fees (Spirit) must be combined with the base fare in order to
arrive at the price actually paid by the passenger. Exhibit WN-R-210 shows clearly that Southwest provides the lowest price in
the market by a large degree. If only the base fares are compared Southwest is still lower than American at MIA by 32.8%, and
lower than JetBlue at FLL by 16.0%. The average fare comparisons are as follows:
Average
One-Way
Price Paid

Average
One-Way
Base Fare

FLL - SJU
Southwest
Spirit
JetBlue

$124.00
137.46
156.14

$123.56
98.19
147.11

MIA - SJU
American

$197.81

$183.92

Source: Exhibit WN-R-210.


4/ San Juan, Puerto Rico
5/ For the 12 months ended September 30, 2015. See Exhibit WN-R-205.

Ft. Lauderdale (FLL) Will Be the Airport Preferred by


Most Cuban-American Travelers from South Florida

Docket OST-2016-0021
Exhibit WN-R-200
Page 4 of 5

Based on this analysis it is reasonable to conclude that Southwest will have the lowest South Florida Havana
total fare paid - $45 lower than American, $21 lower than JetBlue and $9 lower than Spirit (Exhibit WN-R-211). The next step is
to reflect the fare differential between Southwest and American as a key decisional criteria for passengers choosing between
FLL and MIA for their trip to Havana.
A superficial view of the geographical distribution of South Florida Cuban American residents shows that most of
them live closer (in drive time) to MIA than to FLL, although 80% live within one hour of FLL because it is only 29 miles from MIA
(Exhibit WN-R-212). Furthermore, FLL is within 45 minutes of 61% of the South Florida Cuban American residents (Exhibit WNR-213).
Airport choice is much more complicated than a simple drive-time comparison. Comparisons of schedules
(frequency and time of day), airport facilitation time, parking cost, expected delay and risk allowance, and comparative fares all
play a part in passenger choice behavior. It is known for many other multi-airport regions that comparative air fares play a very
significant role in selecting an airport for travel.
To compare the value of drive time and fare differential, Southwests analysis is as follows/6:
1. The monetary value of passenger drive time was estimated assuming the market is 80% leisure and 20%
business, and the value per hour for leisure and business travelers was adopted from the DOTs current guide.
2. A weighted average value of time was determined from Step 1 above, and it is $38.70.
3. The average fare differential between Southwests FLL HAV and Americans MIA HAV services is estimated
from Exhibits WN-R-206 and R-211 to be $47.34.

6/ These steps are presented in Exhibit WN-R-214, page 2.


.

Ft. Lauderdale (FLL) Will Be the Airport Preferred by


Most Cuban-American Travelers from South Florida

Docket OST-2016-0021
Exhibit WN-R-200
Page 5 of 5

4. Next, a conservative allowance for additional driving cost to FLL for the average traveler ($9.01) is deducted
from the estimated fare differential to yield a net savings at FLL of $38.33 per one-way passenger trip.
5. The difference of airport parking cost favors FLL significantly over MIA, and this is another passenger
consideration.

It should be concluded from Southwests analysis in Exhibit WN-R-214, coupled with the residential location of
Cuban Americans in South Florida, that a majority of Cuban Americans will prefer FLL over MIA for their travel to HAV, providing
Southwest Airlines is allocated sufficient frequencies to accommodate the demand.

Docket OST-2016-0021
Exhibit WN-R-201

Over 60% of Ft. Lauderdales Domestic


Seat-Departures are on Low Cost Carriers, Dwarfing
Miamis Low Cost Carrier Share of Less Than Three Percent
Ft. Lauderdale

Miami

Low Cost
Carriers
= 3%
Other Airlines
= 37%

Low Cost
Carriers
= 63%

Florida = 1,331,893
Note: Domestic seat-departures. Low Cost Carriers = Southwest, JetBlue, Spirit, Allegiant, and Frontier.
Source: Innovata schedule for week of March 7-13, 2016.

Other Airlines
= 97%

Docket OST-2016-0021
Exhibit WN-R-202

Ft. Lauderdale has 23 Times More Weekly Domestic


Low Cost Carrier Seat-Departures Than Miami
Domestic Low Cost Carrier Weekly Seat-Departures
200,000

186,032

180,000
160,000
140,000
120,000

2345%
178,424

100,000
80,000
60,000
40,000
20,000

7,608
0
Fort Lauderdale

Note: Domestic seat-departures. Low Cost Carriers = Southwest, JetBlue, Spirit, Allegiant, and Frontier.
Source: Innovata schedule for week of March 7-13, 2016.

Miami

Docket OST-2016-0021
Exhibit WN-R-203

Ft. Lauderdale has Over 24,000 Weekly Low Cost Carrier


Seat-Departures to the Caribbean Compared to Zero for Miami
Caribbean Low Cost Carrier Weekly Seat-Departures
30,000

24,486
25,000

20,000

15,000

10,000

5,000

0
0
Fort Lauderdale

Note: Domestic seat-departures. Low Cost Carriers = Southwest, JetBlue, Spirit, Allegiant, and Frontier.
Source: Innovata schedule for week of March 7-13, 2016.

Miami

Docket OST-2016-0021
Exhibit WN-R-204

MIAs Cost Per Enplaned Passenger is 252% Higher


than FLLs Cost Per Enplaned Passenger
Cost Per Enplaned Passenger (CPE)
$25

$20.54
$20

$15

252%
$14.70
$10

$5.84
$5

$0
FLL

Note: Fort Lauderdale CPE for Fiscal Year Ending September 30, 2015, Miami CPE for Fiscal Year Ending September 30, 2014.
Source: FAA Operating and Financial Summary Report 127.

MIA

Docket OST-2016-0021
Exhibit WN-R-205

Ft. Lauderdale has 50% More Domestic Passengers


than Miami in Markets where Both Have Nonstop Service
Annual
O&D Passengers
16,000,000

14,000,000

13,465,475

12,000,000

50%
4,494,038
10,000,000
8,971,437
8,000,000

6,000,000

4,000,000

2,000,000

0
Fort Lauderdale

Note: Domestic destinations in which both FLL and MIA have 250 or more nonstop roundtrip departures.
Source: U.S. DOT Domestic O&D Survey, YE Q3 2015, Innovata schedule, YE Q3 2015.

Miami

Docket OST-2016-0021
Exhibit WN-R-206

Southwests FLL Fares are Significantly


Below Americans MIA Fares In Domestic Nonstop Markets
Avg. One-Way Fare Including Avg.
Baggage/Cancellation Fees Paid,
YE Q3, 2015
$300

At FLL-HAV Distance of 255 Miles the One-Way


MIA AA Fare is $49 Higher on Average

AA MIA Fare Curve

$250

$200

WN FLL Fare Curve


= $49

$150

$100

$50

$0
0

250

500

750

1000

1250

1500

1750

2000

2250

Distance (Miles)

Note: Fare curves derived by regression analysis on yield and then converted to fare. Includes Domestic destinations in which Southwest (at FLL) and American (at MIA) have 250 or more
nonstop roundtrip departures. Includes fared passengers only. The abbreviation Avg. = Average. WN = Southwest Airlines.
Source: U.S. DOT Domestic O&D Survey, YE Q3 2015, Innovata schedule, YE Q3 2015 and Form 41 for fee data.

Docket OST-2016-0021
Exhibit WN-R-207

In Domestic Markets Where Both Airports Have Nonstop Service,


FLL Fares are Significantly Below Those of MIA
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
$300

At FLL-HAV Distance of 255 Miles the One-Way


MIA Fare is $48 Higher on Average

MIA Fare Curve

$250

$200

FLL Fare Curve


$150

= $48

$100

$50

$0
0

250

500

750

1000

1250

1500

1750

2000

2250

Distance (Miles)

Note: Fare curves derived by regression analysis on yield and then converted to fare. Includes Domestic destinations in which both FLL and MIA have 250 or more nonstop roundtrip departures.
Includes fared passengers only.
Source: U.S. DOT Domestic O&D Survey, YE Q3 2015, Innovata schedule, YE Q3 2015 and Form 41 for fee data.

Docket OST-2016-0021
Exhibit WN-R-208

FLL-SJU Fares Are 25% Lower than MIA-SJU Fares


Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
$250

$198
$200

$148

-25%
-$50

$150

$100

$50

$0
Fort Lauderdale

(All U.S. Airlines)


Source: U.S. DOT Domestic O&D Survey, YE Q3, 2015, Fared Passengers.

Miami

(All U.S. Airlines)

Docket OST-2016-0021
Exhibit WN-R-209

The FLL-SJU Passenger O&D Market is More Than Twice as Large as MIA-SJU
Annual
O&D Passengers
500,000

472,055

450,000
400,000

103%
239,208

350,000
300,000
250,000

232,847

200,000
150,000
100,000
50,000
0
Fort Lauderdale

Source: U.S. DOT Domestic O&D Survey, YE Q3 2015.

Miami

Docket OST-2016-0021
Exhibit WN-R-210

In the South Florida - San Juan Market, Southwest has the Lowest Total Fare Paid
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
Avg. Fare Paid

$250

Avg. Bag/Cancellation Fee Paid

Avg. Passenger Usage Fee Paid

$197.81

$200

$13.89

$156.14
$150

$124.00
$0.44

$137.46

$9.03

$17.09 /1
$22.18

$100

$183.92
$147.11

$123.56
$50

$98.19

$0

SOUTHWEST
% Higher than Southwest:

--

SPIRIT
10.9%

JETBLUE

AMERICAN

25.9%

59.5%

FLL-SJU
1/ Spirit Airlines Passenger Usage Fee of $17.99 marked down by 5% for passengers who purchase their ticket at the airport and do not pay the fee.
Note: Includes fared passengers only.
Source: U.S. DOT Domestic O&D Survey.

MIA-SJU

Based on South Florida-SJU, Southwest Will Have the


Lowest South Florida-HAV Total Fare Paid

Docket OST-2016-0021
Exhibit WN-R-211
Page 1 of 2

Avg. One-Way Fare Including Avg.


Baggage/Cancellation and Passenger
Usage Fees Paid, YE Q3, 2015
$140

Southwest Savings vs.


American = $45

$120

$126.43

$102.24
$100

$90.01
$81.19
$80

$60

$40

$20

$0

SOUTHWEST
% Higher than Southwest:

--

SPIRIT
11.0%

Estimated FLL-HAV
Note: Includes fared passengers only.
Source: See next page for calculation.

JETBLUE

AMERICAN

25.9%

55.7%

Estimated MIA-HAV

Based on South Florida-SJU, Southwest Will Have the


Lowest South Florida-HAV Total Fare Paid

Docket OST-2016-0021
Exhibit WN-R-211
Page 2 of 2

Southwest

Spirit

JetBlue

American

$123.56

$98.19

$147.11

$183.92

South Florida-SJU Average Fares


Line

Average SJU One-way Fare Paid

Baggage/Cancellation Fee

$0.44

$22.18

$9.03

$13.89

Passenger Usage Fee

$0.00

$17.09

$0.00

$0.00

Total SJU Fare Paid

$124.00

$137.46

$156.14

$197.81

South Florida - SJU Distance

1,046

1,046

1,046

1,045

Total SJU Fare Paid Per Mile (Cents)

11.85

13.14

14.93

18.93

255

255

255

235

Calculation of South Florida- HAV Average Fares


7

South Florida - HAV Distance

Stage Length Adjusted South Florida-HAV


Total Fare Paid Per Mile (Cents)

31.84

35.30

40.09

53.80

South Florida-HAV Total Fare Paid

$81.19

$90.01

$102.24

$126.43

Line
1. For U.S. DOT, O&D Survey, YE Q3 2015 via, Diio. Fared Passengers Only.
+55.7%
2. Derived from Form 41 Data, YE Q3 2015.
3. From Spirits website. Spirit Airlines Passenger Usage Fee of $17.99 marked down by 5% for passengers who purchase their ticket at the airport and do not pay the fee.
4. Line 1 + Line 2 + Line 3
5. Nonstop Distance
6. Line 4 / Line 5 x 100
7. Nonstop Distance
8. HAV Adjusted Fare Per Mile = SJU Fare Per Mile x (HAV Distance/SJU Distance)-0.7
9. Line 7 x Line 8 / 100

Eighty Percent (80%) of South Florida


Cuban-Americans Are Within a One Hour Drive of FLL

60 Minutes
from FLL

Cuban Population in Ft. Lauderdale-Miami Metro Area


Time from FLL
60 Minute Drive

FLL

MIA
Each Black Dot Represents
100 Cuban-American Residents
Note: Total Ft. Lauderdale-Miami CSA Cuban-Americans = 1,061,180.
Source: U.S. Bureau of the Census, 2014 American Community Profile

Docket OST-2016-0021
Exhibit WN-R-212

Cuban-American
% of Total
Residents
844,575

80%

Sixty One Percent (61%) of South Florida


Cuban-Americans Are Within a 45 Minute Drive of FLL

45 Minutes
from FLL

Cuban Population in Ft. Lauderdale-Miami Metro Area


Time from FLL
45 Minute Drive

FLL

MIA
Each Black Dot Represents
100 Cuban-American Residents
Note: Total Ft. Lauderdale-Miami CSA Cuban-Americans = 1,061,180.
Source: U.S. Bureau of the Census, 2014 American Community Profile

Docket OST-2016-0021
Exhibit WN-R-213

Cuban-American
% of Total
Residents
650,881

61%

Docket OST-2016-0021
Exhibit WN-R-214
Page 1 of 2

A Majority of South Florida Residents Will Prefer FLL over


MIA Because of FLLs Lower Fares and Costs to Passengers
$80

$70

$66.83

$60
$28.50

/2

Savings in
Parking at FLL
Compared to MIA

/3

Average FLL Fare


Savings Net of
Additional Cost
of Driving to FLL

$50
/1

$40

$38.70

$30

$20

$38.33

$10

$0

U.S. DOT Value of 1 Hour of Time


Drive Time Between
FLL and MIA = 39 Minutes

Estimated Average Net Savings by Using FLL


Instead of MIA

1/ See page 2, this exhibit.


2/ The difference between economy parking at FLL and MIA is $9.50 per day. See http://www.broward.org/Airport/Parking/Pages/Default.aspx
and http://www.miami-airport.com/parking_rates.asp For this analysis Southwest assumed passengers to HAV would make an average visit of 3 days.
3/ Exhibits WN-R-206 and WN-R-211 show that expected fare savings for Southwests service at FLL for a 255 mile trip (FLL/MIA-HAV) ranges from $45.24 to $49.44 lower than Americans
service at MIA. The average differential in these referenced exhibits is $47.34. Deducting an allowance of $9.01 per trip to account for additional driving cost = $38.33. The additional
driving cost was calculated using the IRS mileage rare of $0.54 x the weighted average additional drive miles for South Florida passengers to drive to FLL.

Docket OST-2016-0021
Exhibit WN-R-214
Page 2 of 2

A Majority of South Florida Residents Will Prefer FLL over


MIA Because of FLLs Lower Fares and Costs to Passengers

Using DOT Standard Value of Time Shows that the Average South Florida-Havana
Passenger Would Drive an Additional Hour If Trip Savings Is More than $39

The DOT has developed metrics for forecasting the value that a passenger places on his/or her
time/1.

These values of passenger time are used in benefit-cost analyses and are based on the principle that
passenger choice behavior incorporates the monetary value of their time.

The DOTs standard average values per hour are $33.20 for personal travelers and $60.70 for
business travelers.

Assuming a distribution of 80% leisure and 20% business for travel to/from Havana, the weighted
average value of time is $38.70 per hour.

So, if a flight to HAV is more than $38.70 cheaper at FLL than MIA, the average passenger would
choose FLL even if it required driving an extra hour.

1/ See U.S. Department of Transportation, Office of Secretary, The Value of Travel Time Savings: Departmental Guidance for Conducting Economic Evaluations Revision 2 (2015 Update).

Rebuttal to American Airlines

Docket OST-2016-0021
Exhibit WN-R-301

Americans Current Domestic Fare Levels and Estimated HAV


Fare Levels Are Over $45 Higher than Southwests Fare
Avg. One-Way Fare Including Avg.
Baggage/Cancellation Fees Paid, YE Q3, 2015
$180
$166.85
$160

+$49
$140
126.43
$117.42
$120

+$45

$100
$81.19

$80

$60

Southwest
At FLL

American
at MIA

Southwest
At FLL

American
at MIA

$40

$20

$0
Average Domestic FLL/MIA Fare at HAV Distance

Note: Includes fared passengers only.


Source: See Exhibits WN-R-206 and WN-R-211.

Estimated FLL/MIA-HAV Average Fare

Docket OST-2016-0021
Exhibit WN-R-302

Americans Average Domestic Fare is 42% Higher than Southwests


Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$230.82
$225

+42%

$200

$175

$162.01

$150

$125

$100

$75

$50

$25

$0

Southwest

American

Notes: Derived from domestic yield curves for each carrier including fared passengers only and average baggage/cancellation/rebooking fees. Excludes local and federal taxes.
Average fares are calculated at Southwests average length of passenger haul of 932 miles.
Source: U.S. DOT Form 41 Data, YE Q3, 2015, and O&D Survey, YE Q3, 2015 via Diio.

Docket OST-2016-0021
Exhibit WN-R-303

Americans Domestic Unit Costs Are 24% Higher than Southwests


Stage Length Adjusted
Domestic CASM (Cents)
16.0

14.3
14.0

+24%
12.0

11.5

10.0

8.0

6.0

4.0

2.0

0.0

Southwest

American

Notes: Stage length adjusted using the square root of miles. All carriers adjusted to Southwests average stage length of 736 miles. Includes data for mainline only.
Source: U.S. DOT Form 41 Data, YE Q3, 2015.

American Lowers its Fares Significantly


In Response to Southwests Competition

Docket OST-2016-0021
Exhibit WN-R-304

Avg. One-Way Domestic Fare Including Avg.


Baggage/Cancellation Fees Paid, YE Q3, 2015

$340

American Fares Without


Southwest or Other LCC
Competition

$320
$300
$280
$260
$240

American Fares with


Competition from Southwest
and no other LCC

$220
$200
$180
$160
$140
$120
$100

Distance
200
500
1000
1500
2000

$80
$60
$40
$20

AA without WN
Competition
$185
$229
$269
$295
$316

AA with WN % AA Fare Change with


Competition
WN Competition
$151
-18.7%
$186
-18.9%
$218
-19.0%
$239
-19.1%
$255
-19.1%

$0
0

100

200

300

400

500

600

700

800

900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000

Trip Length (One-Way Nonstop Miles)

Notes: Fare curves derived by regression analysis. Fared passengers only. Includes average baggage and cancellation/rebooking fees paid by passengers. Excludes local and federal taxes.
Competitors based on nonstop service (500 or more annual one-way flights).
Source: U.S. DOT, O&D Survey and Innovata schedule data, via Diio, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-305

Americans Proposal Includes 8 International Connections at MIA


That Would Block Seats to HAV and Provide No Benefit for American Consumers

LHR
LHR
LHR
LHR
LHR
LHR
CDG
CDG
CDG
CDG
CDG
CDG

YUL
YUL
YUL
YUL
YUL
YUL

MXP
MXP
MXP
MXP
MXP
MXP

YYZ
YYZ
YYZ
YYZ
YYZ

MAD
MAD
MAD
MAD
MAD

BDA
BDA
BDA
BDA
BDA
BDA

MIA
MIA
HAV
HAV

Proposed Route
International Connection

Source: American Application, Exhibit AA-1101.

BCN
BCN
BCN

Docket OST-2016-0021
Exhibit WN-R-306

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of Both Dallas and Charlotte
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000

13,413

7,305

Dallas

Charlotte

0
Ft Lauderdale-Miami

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Note: Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-307

FLL is a Much More Convenient Gateway for


Cuban Americans than Either DFW or CLT
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000

512,018

400,000
214,899

200,000
0
FLL

DFW

Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

CLT

Docket OST-2016-0021
Exhibit WN-R-308

Over the Past Six Years, American has Significantly Reduced Its Service
and Capacity Between the U.S. and the Caribbean
Weekly Departures

Weekly Seat-Departures

1,000

Nonstop Routes Served


100

140,000

95

903
90

900
120,000
800

-28%
-255

-19%
-21,519
100,000

700

-25%
-24

115,311

93,792

648

80

71
70

60

600
80,000

50

500
60,000

40

400

300

30

40,000

20

200
20,000

10

100

March 2010

March 2016

March 2010

Notes: American includes US Airways. Caribbean includes U.S. DOT Caribbean.


Source: Innovata schedule data for the weeks of March 15-21, 2010 and March 7-13, 2016.

March 2016

March 2010

March 2016

Rebuttal to JetBlue Airways

Docket OST-2016-0021
Exhibit WN-R-401

Southwests Effect on Reducing Market Fares is 43% Greater than JetBlues


Fare Impact of Low Cost
Carrier Competition

Southwest

JetBlue

$0.00

-$5.00

-$10.00

-$15.00

-$20.00

-$25.00

-$30.00

-$28.91

43%

-$35.00

-$40.00

-$41.46
-$45.00

-$50.00

Note: Based on econometric model measuring the fare impact of each low cost carrier. The model controls for other factors such as distance and leisure markets in order to
assess the real fare impact of each low cost carrier. See WN Application Appendix 12 for more information.
Source: WN Application, Appendix 12.

Docket OST-2016-0021
Exhibit WN-R-402

In All But One Ft. Lauderdale Domestic Market in Which Southwest and
JetBlue Have Nonstop Service, Southwest Offers the Lower Average Fare
Avg. One-Way Fare Including Avg. Baggage and
Cancellation/Rebooking Fees Paid Fared Passengers Only

Southwest
JetBlue

$250

$197

$200

$186
$167

$160
$150

$156

$154
$147

$140

$139

$131
$127

$132

$124

$108
$100

$50

$0
AUS

BDL

LAS

PIT

PVD

Note: Baggage and Cancellation/Rebooking fee of $0.44 for Southwest and $9.03 for JetBlue.
Domestic destinations in which both Southwest and JetBlue have 250 or more nonstop roundtrip departures per year.
Source: U.S. DOT Domestic O&D Survey, YE Q3 2015, Innovata schedule, YE Q3 2015, Form 41 data for fees.

RDU

SJU

Docket OST-2016-0021
Exhibit WN-R-403

In Every San Juan Market in Which Southwest and JetBlue


Have Nonstop Service, Southwest Offers the Lower Average Fare
Avg. One-Way Fare Including Avg. Baggage and
Cancellation/Rebooking Fees Paid Fared Passengers Only

Southwest
JetBlue

$200
$180

$172
$156

$160

$155
$143
$134

$140
$124
$120
$100
$80
$60
$40
$20
$0

FLL

MCO

Note: Baggage and Cancellation/Rebooking fee of $0.44 for Southwest and $9.03 for JetBlue.
Domestic destinations in which both Southwest and JetBlue have 250 or more nonstop roundtrip departures per year.
Source: U.S. DOT Domestic O&D Survey, YE Q3 2015, Innovata schedule, YE Q3 2015, Form 41 data for fees.

TPA

Docket OST-2016-0021
Exhibit WN-R-404

JetBlues Unit Costs Are 20% Higher than Southwests


Stage Length Adjusted
Domestic CASM (Cents)

16.0

13.8

14.0

+20%
12.0

11.5

10.0

8.0

6.0

4.0

2.0

0.0

Southwest

JetBlue

Notes: Stage length adjusted using the square root of miles. All carriers adjusted to Southwests average stage length of 736 miles. Includes data for mainline only.
Source: U.S. DOT Form 41 Data, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-405

Southwests Unit Costs Have Been Consistently Below JetBlues Costs Over Time
Stage Length Adjusted
Domestic CASM (Cents)

Southwest
JetBlue

16.0

14.0

13.7

14.0

12.1

12.0

14.8
14.2

12.5

12.3

13.8
12.4

12.0

11.5
10.6

10.0

8.0

6.0

4.0

2.0

0.0

2010

2011

2012

2013

2014

YE Q3 2015

Notes: Stage length adjusted using the square root of miles. Southwest and JetBlue adjusted to Southwests average stage length of 736 miles YE Q3 2015. Includes data
for mainline only.
Source: U.S. DOT Form 41 Data.

Docket OST-2016-0021
Exhibit WN-R-406

Southwest is Larger than JetBlue at FLL to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


10,000

9,318

70

11%

9,000

30

62.3
8,360

Nonstop Destinations

60

5%

28

8%
26

59.3
25

8,000
50

7,000

20

6,000

40
15

5,000
30

4,000

10
3,000

20

2,000

10
1,000

WN

B6

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN

B6

WN

B6

Docket OST-2016-0021
Exhibit WN-R-407

JetBlues FLL-HAV Proposal Connects to 24 U.S. Points


While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

Southwests Proposed FLL-HAV


(6 Daily RTs)

MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL

BUF
BUF
BUF
BUF
BUF

PHX
PHX
PHX
PHX

PVD
PVD
PVD
PVD
ISP
ISP
ISP
ISP
SFO
SFO
SFO
SFO
SFO

RDU
RDU
RDU
RDU
RDU
RDU

LAS
LAS
LAS
LAS

ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL

LAX
LAX
LAX
LAX
LAX

MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU

SYR
SYR
SYR ORH
ORH
ORH
DTW
DTW
DTW
DTW
DTW
BDL
BDL
BDL
BDL
SWF
SWF
SWF BDL
CLE
CLE
CLE
SWF
SWF
SWF
BOS
BOS
CLE
CLE
HPN
HPNBOS
LGA
LGAHPN
LGA
LGA
PIT
PIT EWR
PIT
PIT
PIT
EWRLGA
EWR
EWR
EWR
PHL
PHL
PHL
PHL
JFK
JFK
JFK
JFK
JFK
DCA
DCA
DCA
BWI
BWI
BWI
RIC
RIC BWI
RIC
RIC
RIC
RDU
RDU
RDU
RDU
RDU
RDU

ALB
ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL

PIT
PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH
PHL
PHL
PHL
CMH
CMH PIT
IND
IND
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA

BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS

JetBlues Proposed FLL-HAV


(4 Daily RTs)

CHS
CHS
CHS
CHS

AUS
AUS
AUS
AUS
AUS
AUS

JAX
JAX
JAX
JAX
JAX

TPA
TPA
TPA
TPA
TPA

FLL
FLL

FLL
FLL
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (27)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-102 and JetBlue Application, Exhibit B6-104.

SJU
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (24)

Docket OST-2016-0021
Exhibit WN-R-408

At TPA, Southwest is Five Times Larger than JetBlue to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


14,000

100

13,195

90

Nonstop Destinations
40

89.1

37

35

12,000
80

30
10,000

70

574%

514%

8,000

20

50
6,000

429%

25

60

40

15

30

4,000

10

1,958

20

2,000

10

WN

B6

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

14.5

WN

B6

WN

B6

Docket OST-2016-0021
Exhibit WN-R-409

After Excluding Excessively Circuitous Routes


JetBlues TPA-HAV Proposal Connects to Just 7 U.S. Points
While Southwests TPA-HAV Proposal Connects to 33 U.S. Points
Southwests Proposed TPA-HAV
(2 Daily RTs)

DEN
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI

LAS
LAS
LAS
LAS
LAS

FNT
FNT
FNT
MKE
MKE
MKEGRR
MHT
BUF
GRR
MHT
BUF
GRR
ALBMHT
FNT
FNT BUF
MKE
MKE
MKE
MHT
BUF
GRR
GRR FNT
ALB
ALB
ALB
BDL
BDL
BDL
MDW
MDW
MDW
BDL
MDW
MDW
MDW
CAK
CAK
CAK
CAK
CAK
CAK
ISP
PVD
ISP
ISP
PVD
PVD
ISP
PVD
PIT
PIT
PIT
PIT
PIT
CMH
CMH
CMH
PHL
PHL
PHL
CMH PIT
IND
IND
PHL
PHL
PHL
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
MEM
MEM
MEM
MEM
MEM

PHX
PHX
PHX
PHX
PHX

BNA
BNA
BNA
BNA
BNA

BOS
BOS
BOS
BOS
BOS
BDL
BDL
BDLBOS
HPN
HPN
HPN
LGA
LGAHPN
HPN
LGA
LGA
LGA
EWR
EWR
EWR JFK
JFK
JFK
EWR
DCA
DCA
DCA
DCA
DCA

RDU
RDU
RDU
RDU
RDU

ATL
BHM
BHM
ATL
BHM
ATL
ATL
BHM
BHMATL

DAL
DAL
DAL
DAL
DAL
DAL

AUS
AUS
AUS
AUS
AUS
HOU
HOU
SAT HOU
HOU
HOU
SAT
SAT
SAT

JetBlues Proposed TPA-HAV


(2 Daily RTs)

MSY
MSY
MSY
MSY
MSY

TPA
TPA

TPA
TPA

FLL
FLL
FLL
FLL
FLL

HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (33)
Excessively circuitous market (1)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-104 and JetBlue Application, Exhibit B6-104.

Proposed nonstop route


Connecting market (7)
Excessively circuitous market (1)

Docket OST-2016-0021
Exhibit WN-R-410

At MCO, Southwest is More Than Twice As Large As JetBlue to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


20,000

140

18,662

50

124.6

18,000

Nonstop Destinations

45

44

120
40

16,000

178%

100

14,000
12,000

159%

35

159%

30

80

25

10,000
60

8,000

48.1

6,708

6,000

20

17

15

40

10

4,000
20

2,000

WN

B6

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN

B6

WN

B6

Docket OST-2016-0021
Exhibit WN-R-411

After Excluding Excessively Circuitous Routes


JetBlues MCO-HAV Proposal Connects to Just 14 U.S. Points
While Southwests MCO-HAV Proposal Connects to 32 U.S. Points
Southwests Proposed MCO-HAV
(1 Daily RT)

OMA
OMA
OMA
OMA
OMA
OMA
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI

JetBlues Proposed MCO-HAV


(2 Daily RTs)

SYR
SYR
SYR
BUF
BUF
BUFSYR
BUF
BUF
BUF

ROC
FNT
ROC
MKE
MKE
MHT
MHT
BUF
FNT
GRR
ROC
ROC
MKE
MHT
BUF
FNT
FNT BUF
GRR
ALB
ALB
MKE
MKEGRR
MHT
BUF
BUF ROC
GRR
GRRFNT
ALB
ALB
ALB MHT
BDL
MDW
PVD
PVD
BDLPVD
BDL
MDW
MDW
PVD
BDL
MDW
PVD
CAK
CAK
CAK
CAK
CAK
ISP
ISP
ISP
ISP
PIT
PIT
PIT
CMH
CMH
PHL
CMH
CMH
CMH PIT
PHL
PHL
IND
IND CMH
PHL
IND
IND
IND
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
MEM
MEM
MEM
MEM
MEM
MEM

ORH
ORH
ORH
BDL
BDL BOS
BDL
BDL
BDL
BOS
BOS
HPN
HPN
HPN PVD
PVD
LGA
LGA PVD
LGA
LGA
LGA
EWR
EWR
EWR
JFK
JFK
BWI
BWI
BWI JFK
DCA
DCA
DCA BWI
DCA
DCA
DCA

SLC
SLC
SLC
SLC
SLC

BNA
BNA
BNA
BNA
BNA

ATL
ATL
ATL
BHM
BHM
ATL
ATL
BHM
BHM
BHMATL
DAL
DAL
DAL
DAL
DAL
DAL
AUS
AUS
AUS
AUS
HOU
HOU
HOU
HOU
HOU
SAT
SAT
SAT HOU

MSY
MSY
MSY

AUS
AUS
AUS
AUS

MCO
MCO

MCO
MCO

HAV
HAV

HAV
HAV

SJU
SJU
BQN
BQN
SJU
BQN
SJU
SJU
BQN
BQN
PSE
PSE
PSE

SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (32)
Excessively circuitous market (1)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-106 and JetBlue Application, Exhibit B6-104.

Proposed nonstop route


Connecting market (14)
Excessively circuitous market (3)

Docket OST-2016-0021
Exhibit WN-R-412

After Excluding Excessively Circuitous Routes


JetBlues BOS-HAV Proposal Connects to Just 2 U.S. Points
SEA
SEA
SEA
SEA
SEA
SEA

BOS
BOS

DTW
DTW
DTW
DTW
DTW
EWR
EWR
EWR
EWR
EWR
JFK
JFK
JFK
JFK
JFK

DEN
DEN
DEN
DEN
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
RIC
RIC
RIC
RIC
RIC
RIC

SFO
SFO
SFO
SFO
LAS
LAS
LAS
LAS
LAS

LAX
LAX
LAX
LAX
LAX
LAX
LGB
LGB
LGB
LGB
LGB
LGB
SAN
SAN
SAN
SAN
SAN
SAN

RDU
RDU
RDU
RDU

PHX
PHX
PHX
PHX
PHX

HAV
HAV

Proposed nonstop route


Connecting market (2)
Excessively circuitous market (13)

Note: Circuity limited to 35%.


Source: JetBlue Application, Exhibit B6-104.

Docket OST-2016-0021
Exhibit WN-R-413

FLL is a Much More Convenient Gateway for


Cuban Americans than JFK, EWR or BOS
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
248,926

239,952

185,770

200,000
0

FLL

JFK

EWR
Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

BOS

Docket OST-2016-0021
Exhibit WN-R-414

After Excluding Excessively Circuitous Routes


JetBlues JFK-HAV Proposal Connects to Just 7 U.S. Points
SEA
SEA
SEA
SEA
SEA
SEA
PDX
PDX
PDX
PDX

BTV
BTV
BTV
BTV
BTV
ROC
ROC
ROC SYR
SYR
SYR
ROC
ROC
ROC
SYR
SYR
SYR

PWM
PWM
PWM
PWM
PWM
PWM

BUF
BUF
BUF
BUF

BOS
BOS
BOS
BOS
BOS

SLC
SLC
SLC
SLC
SLC
DEN
DEN
DEN
DEN
DEN
DEN

RNO
RNO
RNO
RNO
RNO
SMF
SMF
SMF
SMF
SMF
OAK
OAK
OAK
OAK
OAK
SFO
SFO
SFO
SFO
SFO
SJC
SJC
SJC
SJC
SJC
SJC

IAD
IAD
IAD

LAS
LAS
LAS
LAS
LAS
LAS

BUR
BUR
BUR
BUR
BUR
BUR
LAX
LAX
LAX PSP
PSP
LAX
LAX
LAX
PSP
PSP
PSP
LGB
LGB
LGB
LGB
SAN
SAN
SAN
SAN
SAN
SAN

JFK
JFK

RDU
RDU
RDU
RDU
RDU
ABQ
ABQ
ABQ
ABQ
ABQ
ABQ
PHX
PHX
PHX
PHX
PHX
PHX

HAV
HAV

Proposed nonstop route


Connecting market (7)
Excessively circuitous market (18)

Note: Circuity limited to 35%.


Source: JetBlue Application, Exhibit B6-104.

Docket OST-2016-0021
Exhibit WN-R-415

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of New York-Newark and Boston
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

600,000

400,000

200,000

156,514

15,382

Ft Lauderdale-Miami

New York-Newark

Boston

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Rebuttal to Spirit Airlines

Docket OST-2016-0021
Exhibit WN-R-501

Southwests Effect on Reducing Market Fares is 58% Greater than Spirits


Fare Impact of Low Cost
Carrier Competition

Southwest

Spirit

$0.00

-$5.00

-$10.00

-$15.00

-$20.00

-$25.00

-$26.13
-$30.00

58%

-$35.00

-$40.00

-$41.46
-$45.00

-$50.00

Note: Based on econometric model measuring the fare impact of each low cost carrier. The model controls for other factors such as distance and leisure markets in order to
assess the real fare impact of each low cost carrier. See WN Application Appendix 12 for more information.
Source: WN Application, Appendix 12.

Docket OST-2016-0021
Exhibit WN-R-502

After Adjusting for Relevant Fees, Spirits Average


FLL-SJU Fare is 11% Higher than Southwests
Avg. One-Way Fare Including Avg.
Baggage/Cancellation and Passenger Usage
Fees Paid, FLL-SJU, YE Q3, 2015
$160

Avg. Fare Paid

Avg. Bag/Cancellation Fee Paid

Avg. Passenger Usage Fee Paid

$137.46

$140

$124.00
$0.44

+11%

$17.09

$120

$22.18
$100

$80

$60

$123.56
$98.19

$40

$20

$0

Southwest

Spirit

Note: FLL based on YE Q3 2015, Spirit Airlines Passenger Usage Fee of $17.99 marked down by 5% for passengers who purchase their ticket at the airport and do not pay the fee.
Source: U.S. DOT Domestic O&D Survey, fared passengers.

Docket OST-2016-0021
Exhibit WN-R-503

Southwest is 50% Larger than Spirit at FLL to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


10,000

70

9,318

Nonstop Destinations
30

28

62.3

9,000
60

25

45%

8,000
7,000

6,427

6,000

33%
21

76%

50

20
40

35.3
15

5,000
30

4,000

10
3,000

20

2,000

10
1,000

WN

NK

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN

NK

WN

NK

Docket OST-2016-0021
Exhibit WN-R-504

Spirits FLL-HAV Proposal Connects to 20 U.S. Points


While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

Spirits Proposed FLL-HAV


(2 Daily RTs)

Southwests Proposed FLL-HAV


(6 Daily RTs)

MSP
MSP
MSP
MSP
MSP
MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL

BUF
BUF
BUF
BUF
BUF

PIT
PIT
PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH
PHL
PHL
PHL
CMH
CMH PIT
IND
IND
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA

BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX

ALB
ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL

ORD
ORD
ORD
ORD
ORD

PVD
PVD
PVD
PVD
ISP
ISP
ISP
ISP

DTW
DTW
DTW
DTW
DTW
CLE
CLE
CLE
CLE
CLE

BOS
BOS
BOS
BOS
BOS

LGA
LGA
LGA
LGA
LGA
ACY
ACY
ACY
ACY
BWI
BWIACY
BWI

DEN
DEN
DEN
DEN
DEN

LAS
LAS
LAS
LAS
LAS

RDU
RDU
RDU
RDU
RDU
RDU
LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL

PBG
PBG
PBG
PBG
PBG
PBG
IAG
IAG
IAG
IAG

PHX
PHX
PHX
PHX
PHX

DFW
DFW
DFW
DFW

ATL
ATL
ATL
ATL

MYR
MYR
MYR
MYR
MYR

MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU

TPA
TPA
TPA
TPA
TPA
MCO
MCO
MCO
MCO
MCO

TPA
TPA
TPA
TPA
TPA

FLL
FLL

FLL
FLL
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (27)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-102 and Spirit Application, Exhibit NK-CU-3.

BQN
BQN
BQN
BQN
BQN
BQN

Proposed nonstop route


Connecting market (20)

Docket OST-2016-0021
Exhibit WN-R-505

Southwest Would Carry at Least 21% More


HAV Passengers per Nonstop Flight than Spirit
Annual One-Way Seats/Passengers
140,000
127,750

+21,900
+21%

120,000

105,850

108,587

+18,614
+21%

100,000

89,973

80,000

60,000

40,000

20,000

0
Annual Seats Per Daily
Southwest 737-800
Frequency /1

1/ From WN Application, Appendix 1, page 7.


2/ From Spirit Application, Exhibit NK-CU-2. 145 seats.
3/ From WN Application, Appendix 1, page 7.
4/ Calculated onboard passengers at 85% load factor.
Source: Carrier Applications.

Annual Seats Per Daily


Spirit A319 Frequency /2

Annual Southwest
Passengers Per Daily
Southwest 737-800
Frequency /3

Annual Spirit Passengers


Per Daily A319 Frequency /4

Docket OST-2016-0021
Exhibit WN-R-506

In the Last 10 Years Spirit Has Exited 16


International Routes, 12 of Them in Florida

Florida
Route

Period of Service
Q1 05

Q1 06

Q1 07

FLL-NAS
FLL-ZSA
MCO-MBJ
LGA-NAS
FLL-GDT
FLL-GCM
FLL-PLS
TPA-CUN
MCO-NAS
LAX-GUA
FLL-FPO
FLL-POS
FLL-BAQ
FLL-TLC
DFW-TLC
IAH-TLC

Source: Innovata schedule data.

Q1 08

Q1 09

Q1 10

Q1 11

Q1 12

Q1 13

Q1 14

Q1 15

Q1 16

Q1 17

Docket OST-2016-0021
Exhibit WN-R-507

Spirit Exited Service at Washington National Airport in 2012

DTW
DTW
DTW
DTW
DTW

Peak
Nonstop Destinations

Daily Departures

614

Daily Seat-Departures

DCA
DCA

Now

MYR
MYR
MYR
MYR
MYR
MYR

FLL
FLL
FLL
FLL

Note: Peak schedule was in Q2 2005.


Source: Innovata schedule data

Docket OST-2016-0021
Exhibit WN-R-508

Southwest Has One of Lowest Customer Complaint Levels in the Industry,


While Spirit Has One of the Highest
Complaints per 100,000
Enplanements,
January - December 2015

Southwest
Spirit

25.0

20.0

19.2

15.4
15.0

12.7

12.6
11.6

11.7
10.8

10.3

11.0

10.0

8.0

8.5
7.3

5.0

0.6

0.5

0.5

0.4

0.4

0.7

0.7

0.6

0.5

0.5

0.3

0.5

0.0
January

February

March

April

May

June

2015
Source: U.S. DOT Air Travel Consumer Report.

July

August

September

October

November December

Rebuttal to Delta

Docket OST-2016-0021
Exhibit WN-R-601

Deltas Average Domestic Fare Level is 46% Higher than Southwests


Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$236.77

$225

+46%

$200

$175

$162.01

$150

$125

$100

$75

$50

$25

$0
Southwest

Delta

Notes: Derived from domestic yield curves for each carrier including fared passengers only and average baggage/cancellation/rebooking fees. Excludes local and federal taxes.
Average fares are calculated at Southwests average length of passenger haul of 932 miles.
Source: U.S. DOT Form 41 Data, YE Q3, 2015, and O&D Survey, YE Q3, 2015 via Diio.

Docket OST-2016-0021
Exhibit WN-R-602

Deltas Domestic Unit Costs Are 48% Higher than Southwests


Stage Length Adjusted
Domestic CASM (Cents)
18.0

17.0

16.0

+48%

14.0

12.0

11.5

10.0

8.0

6.0

4.0

2.0

0.0

Southwest

Delta

Notes: Stage length adjusted using the square root of miles. All carriers adjusted to Southwests average stage length of 736 miles. Includes data for mainline only.
Source: U.S. DOT Form 41 Data, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-603

Based on Empirical Data, Deltas Entry in the


MIA-HAV Market Would Have Little if Any Effect on Fares
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid, YE Q3, 2015

Legacy Fares in Markets With


One Legacy Carrier Only

$380
$360
$340
$320

Legacy Fares With


Legacy Only Competition

$300
$280
$260
$240

Legacy Fares With


Southwest and No Other
LCC Competition

$220
$200
$180
$160
$140

Legacy Only,
Distance
1 Carrier
200
$188
500
$240
1000
$289
1500
$322
2000
$347

$120
$100
$80
$60
$40
$20

Legacy Only,
2 or 3 Carriers
$200
$245
$284
$311
$331

Legacy
with WN
Competition
$152
$192
$229
$249
$273

$0
0

100

200

300

400

500

600

700

800

900

1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000

Trip Length (One-Way Nonstop Miles)

Notes: Fare curves derived by regression analysis. Fared passengers only. Includes average baggage and cancellation/rebooking fees paid by passengers. Excludes local and federal taxes.
Competitors based on nonstop service (500 or more annual one-way flights).
Source: U.S. DOT, O&D Survey and Innovata schedule data, via Diio, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-604

Southwest at FLL is More Than Twice Large As Delta at MIA to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


10,000

70

9,318

Nonstop Destinations
30

28

62.3

9,000
60

25

8,000

109%
7,000
6,000

50

113%

180%

20

40

5,000

15

4,453

29.2

30

4,000

10
10

3,000

20

2,000

10
1,000

WN-FLL

DL-MIA

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN-FLL

DL-MIA

WN-FLL

DL-MIA

Deltas MIA-HAV Proposal Connects to Just 7 U.S. Points


Other Than New York and Atlanta

MSP
MSP
MSP
MSP
MSP

DTW
DTW
DTW
DTW
DTW
LGA
LGA
LGA
LGA
LGA
LGA
JFK
JFK
JFK
JFK
JFK

CMH
CMH
CMH
CMH

IND
IND
IND
IND
IND
IND

RDU
RDU
RDU
RDU
RDU

LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL
ATL
ATL

MCO
MCO
MCO
MCO
MCO

MIA
MIA
HAV
HAV

Proposed nonstop route


Connecting market (10)

Note: Circuity limited to 35%.


Source: Delta Application, Exhibit DL-713 and DL-714.

Docket OST-2016-0021
Exhibit WN-R-605

Docket OST-2016-0021
Exhibit WN-R-606

After Excluding Excessively Circuitous Routes, Deltas MIA-HAV


Proposal Connects to Just 7 U.S. Points Other than New York and Atlanta
While Southwests FLL-HAV Proposal Connects to 27 U.S. Points
Southwests Proposed FLL-HAV
(6 Daily RTs)

Deltas Proposed MIA-HAV


(2 Daily RTs)
MSP
MSP
MSP
MSP
MSP

MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL

BUF
BUF
BUF
BUF
BUF

PIT
PIT
PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH
PHL
PHL
PHL
CMH
CMH PIT
IND
IND
IND
IND
IND CMH
BWI
BWI
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA

BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX

ALB
ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL

DTW
DTW
DTW
DTW
DTW

PVD
PVD
PVD
PVD
ISP
ISP
ISP
ISP

JFK
JFK
JFK
JFK
JFK

RDU
RDU
RDU
RDU

RDU
RDU
RDU
RDU
RDU
RDU

ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL

LGA
LGA
LGA
LGA
LGA

CMH
CMH
IND
IND CMH
IND
IND
IND

LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL

MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU

MCO
MCO
MCO
MCO

TPA
TPA
TPA
TPA
TPA

MIA
MIA

FLL
FLL
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (27)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-102 and Delta Application, Exhibits DL-713-714.

Proposed nonstop route


Connecting market (10)

Docket OST-2016-0021
Exhibit WN-R-607

Southwest is Twice the Size of Delta at MCO to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


20,000

140

18,662

50

124.6

18,000

Nonstop Destinations

45

44

120
40

16,000

78%

100

14,000
12,000

10,488

113%

35

91%

30

80

23

25

10,000

58.6

60

8,000
6,000

20
15

40

10

4,000
20

2,000

WN

DL

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN

DL

WN

DL

After Excluding Excessively Circuitous Routes


Deltas MCO-HAV Proposal Connects to
Just 8 U.S. Points Other than New York and Atlanta
SEA
SEA
SEA
SEA
SEA
SEA

MSP
MSP
MSP
MSP
MSP

DTW
DTW
DTW
DTW

SLC
SLC
SLC
SLC
SLC

LGA
LGA
LGA
LGA
LGA
LGA
IND
IND
IND
IND
IND
IND

JFK
JFK
JFK
JFK
JFK

CVG
CVG
CVG
CVG
CVG

RDU
RDU
RDU
RDU
RDU

ATL
ATL
ATL
ATL

LAX
LAX
LAX
LAX
LAX
LAX

MCO
MCO

HAV
HAV
CUN
CUN
CUN
CUN

GRU
GRU
GRU
GRU
GRU
GRU

Proposed nonstop route


Connecting market (11)
International market (2)

Note: Circuity limited to 35%.


Source: Delta Application, Exhibit DL-717 and DL-718.

Docket OST-2016-0021
Exhibit WN-R-608

Docket OST-2016-0021
Exhibit WN-R-609

After Excluding Excessively Circuitous Routes Deltas MCO-HAV


Proposal Connects to Just 8 U.S. Points Other than New York and Atlanta
While Southwests MCO-HAV Proposal Connects to 32 U.S. Points
Southwests Proposed MCO-HAV
(1 Daily RT)

Deltas Proposed MCO-HAV


(1 Daily RT)
SEA
SEA
SEA
SEA
SEA
MSP
MSP
MSP
MSP
MSP

OMA
OMA
OMA
OMA
OMA
OMA
DEN
DEN
DEN
DEN
DEN

MCI
MCI
MCI
MCI
MCI

ROC
FNT
ROC
MKE
MKE
MHT
MHT
BUF
FNT
GRR
ROC
ROC
MKE
MHT
BUF
FNT
FNT BUF
GRR
ALB
ALB
MKE
MKEGRR
MHT
BUF
BUF ROC
GRR
GRRFNT
ALB
ALB
ALB MHT
BDL
MDW
MDW
PVD
PVD
BDLPVD
BDL
MDW
PVD
BDL
MDW
MDW
PVD
CAK
CAK
CAK
CAK
CAK
ISP
ISP
ISP
ISP
PIT
PIT
PIT
PIT
CMH
CMH
PHL
CMH
CMH
CMH PIT
PHL
PHL
IND
IND CMH
PHL
IND
IND
IND
BWI
BWI
BWI
BWI
BWI
STL
STL
STL
STL
STL
SDF
SDF
SDF
SDF
SDF
SDF
DCA
DCA
DCA
DCA
MEM
MEM
MEM
MEM
MEM
MEM

DTW
DTW
DTW
DTW
DTW
SLC
SLC
SLC
SLC

LGA
LGA
LGA
LGA
LGA

IND
IND
IND
IND
CVG
CVG
CVG

JFK
JFK
JFK
JFK
JFK
JFK

BNA
BNA
BNA
BNA
BNA

RDU
RDU
RDU
RDU

ATL
ATL
ATL
BHM
BHM
ATL
ATL
BHM
BHM
BHMATL

LAX
LAX
LAX
LAX
LAX
LAX

ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL
AUS
AUS
AUS
AUS
HOU
HOU
HOU
HOU
HOU
SAT
SAT
SAT HOU

MSY
MSY
MSY

MCO
MCO

MCO
MCO

HAV
HAV

HAV
HAV

CUN
CUN
CUN
GRU
GRU
GRU

SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (32)
Excessively circuitous market (1)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-106 and Delta Application, Exhibits DL-717-718.

Proposed nonstop route


Connecting market (11)
International market (2)

Docket OST-2016-0021
Exhibit WN-R-610

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of Both New York-Newark and Atlanta
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

600,000

400,000

200,000

156,514

22,115

Ft Lauderdale-Miami

New York-Newark

Atlanta

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Note: Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-611

FLL is a Much More Convenient Gateway for


Cuban Americans than Either JFK or ATL
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
576,695

600,000
400,000
239,952

200,000
0

FLL

JFK
Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

ATL

Docket OST-2016-0021
Exhibit WN-R-612

After Excluding Excessively Circuitous and International Routes


Deltas JFK-HAV Proposal Connects to Just 8 U.S. Points

EDI
EDI
EDI
EDI
EDI
EDI
DUB
DUB
DUB
DUB
DUB

MAN
MAN
MAN
MAN
MAN
MAN
LHR
LHR
LHR
LHR
LHR
LHR

BRU
BRU
BRU
BRU
BRU
CDG
CDG
CDG
CDG
CDG

SEA
SEA
SEA
SEA
SEA
PDX
PDX
PDX
PDX
PDX

YQB
YQB
YQB
YQB
YQB
YUL
YUL
YUL
YUL
YUL
YUL
YYZ
YYZ
YYZ
YYZ
YYZ
ROC
ROC
SYR
ROC
SYR
ROC
ROC SYR
SYR
SYR
BUF
BUF
BUF

MSP
MSP
MSP
MSP
MSP
MSP

SLC
SLC
SLC
SLC
SLC

ORD
ORD
ORD
ORD
ORD
DEN
DEN
DEN
DEN
DEN
DEN

SFO
SFO
SFO
SFO
SFO
SFO
LAS
LAS
LAS
LAS
LAS
LAX
LAX
LAX
LAX
LAX
SAN
SAN
SAN
SAN
SAN

PHX
PHX
PHX
PHX
PHX
PHX

ZRH
ZRH
ZRH
ZRH
ZRH
TLV
TLV
TLV
TLV
TLV
MXP
MXP
MXP

YHZ
YHZ
YHZ
YHZ

NCE
NCE
NCE
NCE
NCE

BOS
BOS
BOS

JFK
JFK

MAD
MAD
MAD
MAD
MAD

ATL
ATL
ATL
ATL

DFW
DFW
DFW
DFW
DFW
AUS
AUS
AUS
AUS
AUS
AUS

DTW
DTW
DTW
DTW
DTW
DTW
CLE
CLE
CLE
CLE
CLE
CLE
PHL
PHL
PHL
PHL
PHL
PHL
BWI
BWI
PIT
PIT
PIT BWI
BWI
BWI
CMH
CMH
CMH
CMH
CMH
CVG
CVG
CVG
CVG
IAD
IAD
DCA
IAD
DCA
RIC
RIC
RIC DCA
IAD
IAD
DCA
DCA
RIC
RIC
RIC
ORF
ORF
ORF
ORF
RDU
RDU
RDU
RDU
RDU
RDU

MSY
MSY
MSY
MSY
MSY
MSY

JAX
JAX
JAX
MCO
MCO
MCO
MCO
MCO
TPA
TPA
TPA
TPA
TPA

SAT
SAT
SAT
SAT
SAT

FLL
FLL
FLL
FLL
FLL
MIA
MIA
MIA
MIA
MIA

HAV
HAV
STI
STI
STI
STI
STI
STI

SDQ
SDQ
SDQ
SDQ
SDQ
SDQ

SJU
SJU
SJU
SJU
SJU
SJU
DKR
DKR
DKR
DKR

GUA
GUA
GUA
GUA
GUA
GUA

GRU
GRU
GRU
GRU
GRU

BOG
BOG
BOG
BOG
BOG
BOG

Proposed nonstop route


Connecting market (8)
Excessively circuitous market (30)
International market (24)
Note: Circuity limited to 35%.
Source: Delta Application, Exhibit DL-705 and DL-706.

FRA
FRA
FRA
FRA
FRA

BCN
BCN
BCN
BCN
BCN

FCO
FCO
FCO
FCO

Rebuttal to United

Docket OST-2016-0021
Exhibit WN-R-701

Uniteds Domestic Average Fare Levels Are 48% Higher than Southwests
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul
$250

$239.96

$225

+48%

$200

$175

$162.01

$150

$125

$100

$75

$50

$25

$0

Southwest

United

Notes: Derived from domestic yield curves for each carrier including fared passengers only and average baggage/cancellation/rebooking fees. Excludes local and federal taxes.
Average fares are calculated at Southwests average length of passenger haul of 932 miles.
Source: U.S. DOT Form 41 Data, YE Q3, 2015, and O&D Survey, YE Q3, 2015 via Diio.

Docket OST-2016-0021
Exhibit WN-R-702

Uniteds Domestic Unit Costs Are 44% Higher than Southwests


Stage Length Adjusted
Domestic CASM (Cents)
18.0
16.6
16.0

+44%

14.0

12.0

11.5

10.0

8.0

6.0

4.0

2.0

0.0

Southwest

United

Notes: Stage length adjusted using the square root of miles. All carriers adjusted to Southwests average stage length of 736 miles. Includes data for mainline only.
Source: U.S. DOT Form 41 Data, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-703

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of New York-Newark
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180

1,000,000

800,000

600,000

400,000

200,000

156,514

Ft. Lauderdale-Miami

New York-Newark

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-704

FLL is a Much More Convenient Gateway for Cuban Americans than EWR
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
248,926

200,000
0

FLL

EWR
Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-705

After Excluding Excessively Circuitous Routes


Uniteds EWR-HAV Proposal Connects to Just 19 U.S. Points
SEA
SEA
SEA
SEA
SEA
SEA

PDX
PDX
PDX
PDX
PDX
PDX

BTV
BTV
BTV
BTV
BTV

MSP
MSP
MSP
MSP
MSP

MKE
MKE
MKE
MKE
MKE
MKE

BUF
BUF
BUF
BUF
BUF
BUF

ORD
ORD SBN
ORD
SBN
SBN
SBN
SBN

OMA
OMA
OMA

BGM
BGM
BGM
BGM

DTW
DTW
DTW
DTW
DTW
CLE
CLE
CLE
CLE
CLE

CAK
CAK
CAK
CAK
CAK
CAK
CMH
CMH
CMH
CMH
CMH

IND
IND
IND
IND
IND
CVG
CVG
CVG
CVG
STL
STL
STL
STL
STL

ROC
ROC SYR
SYR
SYR
ROC
ROC
ROC
SYR
SYR
SYR
ITH
ITH
ITH
ITH
ITH
ITH

SDF
SDF
SDF
SDF
SDF
SDF

SFO
SFO
SFO
SFO
SFO
SFO

ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL
BDL
BDL

AVP
AVP
AVP
AVP
AVP
PIT
PIT
PIT
PIT

BWI
BWI
BWI
BWI
IAD
IAD
IAD
IAD
DCA
DCA
DCA
DCA

EWR
EWR

RIC
RIC
RIC
RIC
RIC
RIC
ORF
ORF
ORF
BNA
BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
LAS

TYS
TYS
TYS
TYS
TYS

OKC
OKC
OKC
OKC
OKC
OKC
LAX
LAX
LAX
LAX
LAX

SNA
SNA
SNA
SNA
SNA
SAN
SAN
SAN
SAN

PHX
PHX
PHX
PHX
PHX
DFW
DFW
DFW
DFW

AUS
AUS
AUS
AUS
AUS
AUS
SAT
SAT
SAT
SAT
SAT

IAH
IAH
IAH
IAH
IAH

MSY
MSY
MSY
MSY
MSY
MSY

HAV
HAV

Proposed nonstop route


Connecting market (19)
Excessively circuitous market (29)

Note: Circuity limited to 35%.


Source: United Application, Exhibit UA-132-133,136-137.

PWM
PWM
PWM
PWM
PWM
PWM
MHT
MHT
MHT
MHT
MHT
MHT
BOS
BOS
BOS
BOS
BOS
PVD
PVD
PVD
PVD
PVD

Rebuttal to Frontier

Docket OST-2016-0021
Exhibit WN-R-801

Southwests Effect on Reducing Market Fares is 88% Greater than Frontiers


Fare Impact of Low Cost
Carrier Competition

Southwest

Frontier

$0.00

-$5.00

-$10.00

-$15.00

-$20.00

-$21.99

-$25.00

88%

-$30.00

-$35.00

-$40.00

-$41.46
-$45.00

-$50.00

Note: Based on econometric model measuring the fare impact of each low cost carrier. The model controls for other factors such as distance and leisure markets in order to
assess the real fare impact of each low cost carrier. See WN Application Appendix 12 for more information.
Source: WN Application, Appendix 12.

Docket OST-2016-0021
Exhibit WN-R-802

Southwest at FLL is Ten Times Larger than Frontier at MIA to U.S. Points

Average Daily Departures

Average Daily Seat-Departures


10,000

70

9,318

Nonstop Destinations
30

28

62.3

9,000
60

25

8,000

848%
7,000
6,000

50

949%

367%

20

40
15

5,000
30

4,000

10
3,000

20

6
2,000

983

10

5.9

1,000

WN-FLL

F9-MIA

Note: Includes all U.S. D50 service.


Source: Innovata schedule data for March 1-31, 2016.

WN-FLL

F9-MIA

WN-FLL

F9-MIA

Docket OST-2016-0021
Exhibit WN-R-803

Frontiers MIA-HAV Proposal Connects to Just 4 U.S. Points

ORD
ORD
ORD
ORD
ORD
LGA
LGA
LGA
LGA
LGA
LGA
PHL
PHL
PHL
PHL
PHL

ATL
ATL
ATL
ATL

MIA
MIA
HAV
HAV

Proposed nonstop route


Connecting market (4)

Note: Circuity limited to 35%.


Source: Frontier Application, Exhibit C.

Docket OST-2016-0021
Exhibit WN-R-804

Frontiers MIA-HAV Proposal Connects to Just 4 U.S. Points


While Southwests FLL-HAV Proposal Connects to 27 U.S. Points

Southwests Proposed FLL-HAV


(6 Daily RTs)

MKE
MKE
MKE
MKE
MKE
MDW
MDW
MDW
MCI
MCI
MCI
MCI
MCI
MCI

DEN
DEN
DEN
DEN
DEN
DEN

STL
STL
STL
STL
STL

BUF
BUF
BUF
BUF
BUF
BUF

ALB
ALB
ALB
ALB
ALB
BDL
BDL
BDL
BDL
BDL
PVD
PVD
PVD
PVD
PIT
PIT
PIT
PHL
PHL
PHL
CMH
CMH
PHL
CMH
ISP
CMH
CMH
IND
IND
IND
ISP
ISP
ISP
IND
IND
IND
BWI
BWI
BWI
BWI
DCA
DCA
DCA
DCA
DCA
DCA

BNA
BNA
BNA
BNA
BNA

LAS
LAS
LAS
LAS
LAS
PHX
PHX
PHX
PHX
PHX

Frontiers Proposed MIA-HAV


(2 Daily RTs)

ORD
ORD
ORD
ORD
ORD
LGA
LGA
LGA
LGA
LGA
PHL
PHL
PHL
PHL

RDU
RDU
RDU
RDU
RDU
RDU

ATL
ATL
ATL
ATL
ATL

ATL
ATL
ATL
ATL
ATL

DAL
DAL
DAL
DAL
DAL
DAL
MSY
MSY
MSY
MSY
MSY

AUS
AUS
AUS
AUS
AUS
HOU
HOU
HOU
HOU
HOU
HOU

TPA
TPA
TPA
TPA
TPA

FLL
FLL

MIA
MIA
HAV
HAV

HAV
HAV
SJU
SJU
SJU
SJU
SJU

Proposed nonstop route


Connecting market (27)

Note: Circuity limited to 35%.


Source: Southwest Application, Exhibit WN-102 and Frontier Application, Exhibit C.

Proposed nonstop route


Connecting market (4)

Since Starting Service to MIA in December 2014,


Frontier Has Already Begun to Reduce Capacity
Weekly Departures

Weekly Seat-Departures

45

8,000

42
7,056

40

7,000

-17%

-14%

35

6,080

35
6,000
30
5,000
25
4,000
20
3,000
15
2,000
10

1,000

July 2015

Source: Innovata schedule data.

July 2016

July 2015

July 2016

Docket OST-2016-0021
Exhibit WN-R-805

Docket OST-2016-0021
Exhibit WN-R-806

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of Denver
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000

4,439
0

Ft. Lauderdale-Miami

Denver

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Note: Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-807

FLL is a Much More Convenient Gateway for Cuban Americans than DEN
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
159,408

200,000
0

FLL

DEN
Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-808

After Excluding Excessively Circuitous Routes


Frontiers DEN-HAV Proposal Connects to Just 7 U.S. Points
SEA
SEA
SEA
SEA
SEA
SEA
PDX
PDX
PDX
PDX
PDX
MSP
MSP
MSP
MSP
MSP
MSP
MSN
MSN
MSN
MSN
MSN
CID
CID
CID
CID
CID
SLC
SLC
SLC
SLC
SLC

DSM
DSM
DSM
DSM
DSM

DEN
DEN

SFO
SFO
SFO
SFO
SFO
LAS
LAS
LAS
LAS
LAS
LAS

SNA
SNA
SNA
SNA
SNA
SAN
SAN
SAN
SAN

SAT
SAT
SAT
SAT
SAT
SAT

AUS
AUS
AUS
AUS
AUS
AUS
IAH
IAH
IAH

HAV
HAV

Proposed nonstop route


Connecting market (7)
Excessively circuitous market (7)

Note: Circuity limited to 35%.


Source: Frontier Application, Exhibit C.

Docket OST-2016-0021
Exhibit WN-R-809

Frontier Has Abandoned 13 International Stations in the Last 10 Years


Period Served
Q1 05

Q1 06

Q1 07

MZT
PVR
SJD
ZIH
ACA
CZM
YYC
GDL
YVR
SJO
LIR
MBJ
HUX

Source: Innovata schedule data.

Q1 08

Q1 09

Q1 10

Q1 11

Q1 12

Q1 13

Q1 14

Q1 15

Q1 16

Q1 17

Docket OST-2016-0021
Exhibit WN-R-810

Frontier Has Abandoned 73 Domestic Stations


in the Last 10 Years and Re-Entered 8
Period Served
Q1 05

Q1 06

Q1 07

Q1 08

Q1 09

Q1 10

Q1 11

Q1 12

Q1 13

Q1 14

Q1 15

Q1 16

ABQ
ANC
BIL
BOI
BWI
ELP
GEG
LIT
MDW
MSY
OKC
RNO
RSW
SJC
SMF
TUS
CAK
SAT
TUL
DAY
FAT
BDL
JAX
MEM
SDF
BTR
ICT
RAP
SUX
ASE
COS
DRO
FAR
GJT
JAC
HDN
BKG
FAI
GRB
GRR
LGB
PHF
SBA
ATW
BOS
CMH
EWR
FNT
HOU
PIE
PIT
RDU
IWD
MBL
PVU
RHI
PSP
RFD
ABE
BLI
BMI
GTF
MDT
AZA
COU
MOT
SBN
SHD
EUG
ILG
LAN
BFL
IDA

Source: Innovata schedule data.

No Longer Served

Exited and Reentered

Docket OST-2016-0021
Exhibit WN-R-811

Since 2005, Frontier has Abandoned Nearly 60%


of the 134 Airports it Has Served

Airports Currently
Served
= 42% (56)

Florida = 1,331,893
Source: Innovata schedule data, 2005 2016.

Airports
Abandoned
= 58% (78)

Docket OST-2016-0021
Exhibit WN-R-812

Frontier has Exited 283 Routes Since 2005


ABE-MCO
ABQ-DEN
ABQ-PVR
ACA-DEN
ANC-DEN
ASE-DEN
ATL-IAD
ATL-ILG
ATL-MCO
ATL-MSP
ATL-MSY
ATL-ORD
ATL-PHL
ATW-MKE
AUS-BKG
AUS-CUN
AUS-MCI
AZA-DEN
BDL-DEN
BDL-MKE
BFL-DEN
BIL-DEN
BKG-DEN
BKG-MKE
BKG-PHX
BLI-DEN
BMI-DEN
BMI-MCO
BNA-CUN
BNA-MKE
BNA-TTN
BOI-DEN
BOS-DEN
BOS-MCI
BOS-MKE

BTR-DEN
BWI-DEN
BWI-PUJ
CAK-DEN
CLE-DFW
CLE-FLL
CLE-IAD
CLE-LGA
CLE-MKE
CLE-ORD
CLE-PUJ
CLE-TTN
CLT-IAD
CMH-MCI
CMH-MKE
CMH-TTN
COS-DEN
COS-LAX
COS-MCO
COS-PDX
COS-SAN
COS-SEA
COS-TUL
COU-MCO
CUN-CVG
CUN-IAD
CUN-IND
CUN-LAN
CUN-MCI
CUN-MKE
CUN-PIT
CUN-RFD
CUN-SAN
CUN-SLC
CVG-FLL

Florida = 1,331,893

CVG-IAD
CVG-PUJ
CVG-TTN
CZM-DEN
DAY-DEN
DAY-MKE
DCA-GRR
DCA-MCI
DCA-MKE
DCA-MSN
DCA-OMA
DCA-PHL
DEN-DRO
DEN-ELP
DEN-EUG
DEN-FAI
DEN-FAR
DEN-FAT
DEN-FLL
DEN-GDL
DEN-GEG
DEN-GJT
DEN-GRB
DEN-GRR
DEN-GTF
DEN-HDN
DEN-HOU
DEN-ICT
DEN-IDA
DEN-ILG
DEN-JAC
DEN-JAX
DEN-LGB
DEN-LIR
DEN-LIT

DEN-MBJ
DEN-MDT
DEN-MDW
DEN-MOT
DEN-MZT
DEN-OKC
DEN-PBI
DEN-PHF
DEN-PSP
DEN-PUJ
DEN-PVR
DEN-PVU
DEN-RAP
DEN-RFD
DEN-RIW
DEN-RNO
DEN-RSW
DEN-SBA
DEN-SBN
DEN-SDF
DEN-SJC
DEN-SJD
DEN-SJO
DEN-SMF
DEN-SUX
DEN-TUL
DEN-TUS
DEN-YVR
DEN-YYC
DEN-ZIH
DFW-LAX
DFW-MEM
DFW-MZT
DSM-MCO
DSM-MKE

DSM-STL
DSM-TPA
DTW-IAD
DTW-ILG
DTW-LGA
DTW-PHL
DTW-RSW
DTW-STL
EWR-MKE
FLL-IAD
FLL-IAH
FLL-MCI
FLL-MCO
FLL-MEM
FLL-MKE
FLL-STL
FNT-MKE
GRB-MKE
GRR-MKE
GSO-MCO
HOU-MCI
HUX-ORD
HUX-STL
IAD-LAS
IAD-LAX
IAD-MEM
IAD-MIA
IAD-MSP
IAD-PBI
IAD-RSW
IAD-SAT
IAD-STL
IAD-TPA
IAD-UST
IAH-ILG

Note: A route is categorized as exited if it does not have service in the third and fourth quarters of 2016.
Source: Innovata schedule data, 2005 2016.

IAH-MCO
IAH-MSY
IAH-PHL
IAH-PHX
ILG-MCO
ILG-MDW
ILG-RSW
ILG-TPA
IND-MDW
IND-MKE
IND-RSW
IND-TTN
IWD-RHI
LAN-PVR
LAS-MCI
LAS-MEM
LAS-RNO
LAS-SNA
LAX-MCI
LAX-MKE
LAX-OMA
LAX-PHL
LAX-SAN
LAX-SFO
LAX-SJD
LGA-MCI
LGA-MKE
LIR-ORD
LIR-STL
MBJ-MKE
MBJ-ORD
MBJ-PHL
MBJ-RFD
MBJ-STL
MBL-MKE

MCI-MKE
MCI-MSP
MCI-MSY
MCI-OKC
MCI-PVR
MCI-RSW
MCI-SAT
MCI-SEA
MCI-SFO
MCI-SJD
MCI-STL
MCI-TPA
MCO-MDT
MCO-MEM
MCO-MSN
MCO-OKC
MCO-OMA
MCO-SHD
MCO-TYS
MDT-MDW
MDW-TTN
MDW-TYS
MKE-MSN
MKE-MSP
MKE-OMA
MKE-PHX
MKE-PIE
MKE-PIT
MKE-PUJ
MKE-PVR
MKE-RDU
MKE-RHI
MKE-RSW
MKE-SAN
MKE-SAT

MKE-SDF
MKE-SEA
MKE-SFO
MKE-STL
MKE-TPA
MKE-TTN
MKE-TUS
MSP-PHL
MSP-TTN
MSY-TTN
OKC-TPA
OMA-PIE
OMA-SAN
OMA-TPA
ORD-PVR
ORD-RSW
ORD-SJD
ORD-TPA
PBI-TTN
PDX-SEA
PDX-STL
PHL-RSW
PIT-PUJ
PUJ-RFD
PUJ-STL
PVR-RFD
PVR-SJC
PVR-SMF
PVR-STL
RSW-STL
SFO-SLC
SFO-STL
SJC-SJD
SJD-SMF
SJD-STL

STL-TPA
STL-TTN
TTN-UST

Domestic
International

Docket OST-2016-0021
Exhibit WN-R-813

Southwest Has One of Lowest Complaint Levels in the Industry,


Frontier Has One of the Highest
Complaints per 100,000
Enplanements,
January - December 2015

Southwest
Frontier

18.0

15.8

16.0

14.4
14.0

12.0

10.0

8.7

8.6

8.7

8.2

7.5

7.5

8.0

6.5
6.0

5.1
3.7

4.0

3.1

2.0

0.6

0.5

0.5

0.4

0.4

0.7

0.7

0.6

0.5

0.5

0.3

0.5

0.0
January

February

March

April

May

June

2015
Source: U.S. DOT Air Travel Consumer Report.

July

August

September

October

November December

Rebuttal to Alaska

Docket OST-2016-0021
Exhibit WN-R-901

Alaskas Average Domestic Fare Levels Are 23% Higher than Southwests
Avg. One-Way Domestic Fare Including Avg.
Baggage/Cancellation Fees Paid at WN Length of Haul

$250
$225
$199.35

$200
$175

+23%
$162.01

$150
$125
$100
$75
$50
$25
$0

Southwest

Alaska

Notes: Derived from domestic yield curves for each carrier including fared passengers only and average baggage/cancellation/rebooking fees. Excludes local and federal taxes.
Average fares are calculated at Southwests average length of passenger haul of 932 miles.
Source: U.S. DOT Form 41 Data, YE Q3, 2015, and O&D Survey, YE Q3, 2015 via Diio.

Docket OST-2016-0021
Exhibit WN-R-902

Alaskas Domestic Unit Costs Are 9% Higher than Southwests


Stage Length Adjusted
Domestic CASM (Cents)

14.0

12.5
12.0

11.5

+9%

10.0

8.0

6.0

4.0

2.0

0.0

Southwest

Alaska

Notes: Stage length adjusted using the square root of miles. All carriers adjusted to Southwests average stage length of 736 miles. Includes data for mainline only.
Source: U.S. DOT Form 41 Data, YE Q3, 2015.

Docket OST-2016-0021
Exhibit WN-R-903

After Excluding Excessively Circuitous Routes


Alaskas LAX-HAV Proposal Connects to Just 3 U.S. Points
ANC
ANC
ANC
ANC
ANC

SEA
SEA
SEA
SEA
PDX
PDX
PDX

SLC
SLC
SLC

LAX
LAX

HAV
HAV

Proposed nonstop route


Connecting market (3)
Excessively circuitous market (1)

Note: Circuity limited to 35%.


Source: Alaska Application, Exhibit 5.

Docket OST-2016-0021
Exhibit WN-R-904

The Ft. Lauderdale-Miami Cuban-American


Population Dwarfs that of Los Angeles
U.S. Residents of Cuban-American Origin
1,200,000
1,061,180
1,000,000

800,000

600,000

400,000

200,000
63,288
0

Ft. Lauderdale-Miami

Los Angeles

Metro Area/1
1/ Combined Statistical Areas when available. Combines Sarasota and Lakeland with Tampa and Palm Bay/Melbourne Florida with Orlando.
Includes gateways with proposed year-round daily or more large aircraft service.
Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Docket OST-2016-0021
Exhibit WN-R-905

FLL is a Much More Convenient Gateway for Cuban Americans than LAX
U.S. Residents of Cuban-American Origin within 35% Circuity of Gateway
2,000,000
1,860,990

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000

132,437

FLL

LAX
Gateway

Source: U.S. Department of Commerce, Bureau of Census, American Community Survey, 2014 5 year estimates.

Rebuttal to Silver Airways

Docket OST-2016-0021
Exhibit WN-R-1001

Southwest Would Carry 94,000 More Passengers and Provide


105,000 More Seats per Frequency than Silver
Annual One-Way Seats/Passengers
140,000
127,750
120,000
108,587
100,000

Additional Annual
Seats per
Frequency = 105,057

80,000

Additional Annual
Passengers per
Frequency = 93,847

60,000

40,000
22,693
20,000

14,740

0
Annual Seats per Daily
Southwest 737-800
Frequency /1

Annual Seats per Daily


Silver Saab 340
Frequency /2

1/ From WN Application, Appendix 1, page 7.


2/ From Silver Application, Exhibit 3M-13. Annual Seats/ 5 proposed flight (113,463/5).
3/ From WN Application, Appendix 1, page 7.
4/ From Silver Application, Exhibit 3M-13, Annual Passengers / 5 proposed flights (73,698/5).
Source: Carrier Applications.

Annual Passengers per


Forecast Annual Silver
Daily Southwest 737-800 Passengers per Daily Saab
Frequency /3
340 Frequency /4

Docket OST-2016-0021
Exhibit WN-R-1002

Every Frequency Awarded to Silver for HAV


Service Would Lose 94,000 Passengers
Cuba Passengers Lost Per Frequency Award to Silver Instead of Southwest
No. of Silver Frequencies
0

-50,000
-100,000
-93,847

-150,000
-200,000

-187,694

-250,000
-300,000

-281,541

-350,000
-400,000

-375,388

-450,000
-469,235

-500,000

Source: WN Application, Appendix 1, page 7 and Silver Application, Exhibit 3M-13.

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