A COMPOSITE REPORT

ON
FIRST CAPITAL EQUITIES LIMITED

PREPARED BY:
ARSALAN SHAUKAT GHUMMAN
JAFFER-US-SADIQ NEK
MUHAMMAD ASJAD BILAL
UZAIR HAMEED

SUBMITTED TO:
SIR ZULFIQAR AHMED

COURSE TITLE:
INTRODUCTION TO MANAGEMENT (SECTION D)
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ACKNOWLEDGEMENT

“The hardest steel goes through the hottest furnace.”

The same was the case with us. We faced many problems when we
started the work on report but we are greatly thankful to Almighty Allah for
enabling us to get successfully through our responsibilities.
Very warm and special thanks to our respected teacher Mr. Zulfiqar
Ahmed, whose real dedication and devotion kindled in us hope and light. Sir we
thank your ability of extracting the very best out of us, for your patience and
perseverance, and also for acknowledging the efforts made by us during the
whole semester.
Last but not least a very warm note of gratitude to Mr. Muhammad Imran
Khan, Head of Research, FCEL and Mr. Mohammad Siddique, Admin Manager,
FCEL whose valuable advices and guidance made it smooth sailing for us
throughout the process. We hope this report will meet with the expectations of
the valued teacher of management.

Thank you. God Bless you all

From all Group Members

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EXECUTIVE SUMMARY:
The world is progressing ahead with all its sectors contributing in the
development of the globe. Similarly brokerage industry is also playing an
influential role in the development of any economy. We decided to highlight the
working of one of the local brokerage house working in Pakistan named as
FIRST CAPITAL EQUITIES LIMITED. The organization has a workforce of 160
employees in Karachi, whereas a network of 30 branches. As being a part of
service industry, it has to be focused towards its target achievement. We decided
to have an inside look of the organization. We made following topics our method
of research.

1. ORGANIZATIONAL BEHAVIOR:

FCEL is a dynamic and flexible organization. Brokerage is a highly human

skill oriented industry and that’s why FCEL focuses on skills rather then
jobs. FCEL does and does not posses diverse workforce. Workforce
differences are not a big problem for FCEL, but they do exist on branches
level. It is a rule-oriented organization. Work is defined in terms of task to
be done, and FCEL prefers permanent jobs for this purpose. It has a
networked and lateral relationship between lower level and top level
management, and that’s why employees participate in decision making.
As being a brokerage firm it follows teamwork, rather than one man show.
Workdays have no time boundaries, and that’s why employees have to
work at organizational facility during specific hours.

2. TRADITIONAL OR LEARNING ORGANIZATION:

FCEL always stress and encourages new ideas and innovations. They
encourage their employees to exhibit or invent new thoughts. Everyone in
the organization is responsible for innovation, as it believes on teamwork
cooperation. The main fear is simply not learning and not adapting
according to the changing world. Their competitive advantage is their
quality services, but on the same hand they also have a learning ability
about new knowledge and expertise. The manager’s job in their
organization is not just simply control other but also to enable, develop
and group other.

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3. ORGANIZATIONAL CULTURE:

The employees are expected to exhibit precision, analysis, and detail to

attentions and minor details. They mainly focus on results or outcomes
rather than on how these outcomes are achieved. The employees in FCEL
are cooperative rather than aggressive and competitive.

4. DECISION MAKING:

There are basically two types of decision, whether to take a decision or to

halt or stop. For small decisions usually the department decides what to do.
But if it is something on a big scale then it is forwarded to the head of
particular department. That head can further contact to COO and even CEO.
Brainstorming sessions are also held if required.

5. PLANNING:

Planning determines what an organization is heading towards. Good

planning will be fruitful, whereas bad planning may result in a perpetual
decline if not corrected. Therefore FCEL takes strategic planning among
its chief discussions periodically, so as to maintain its share in market.

These were the basic heads of discussion which will help us analyze our
report about the FIRST CAPITAL EQUITIES LIMITED. We may say that it is a
combination of both traditional and new organization. It has a traditional and
learning culture in the organization. It focuses on both short-term and long-term
objectives, and for that purpose it keeps on motivating their employees. As we
have already said that the brokerage industry is a highly human skilled sector of
the economy, therefore stress is laid on the better performance of the
organizational employees. We will further study in detail the organization in the
following pages.

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CONTENTS PAGE
TITLE PAGE

ACKNOWLEDGEMENT ……………………………………….. 1

EXECUTIVE SUMMARY……………………………………….. 2

1. Organizational behavior…………………….. 2
2. Traditional or learning organization……….. 2
3. Organizational culture………………………. 3
4. Decision making……………………………… 3
5. Planning………………………………………. 3

CONTENTS PAGE……………………………………………… 4

INTRODUCTION………………………………………………… 5

COMPANY INFORMATION……………………………………. 5

1. Vision……………………………………………… 7
2. Mission……………………………………………. 8
3. Management……………………………………… 9
4. Key Business Activities………………………….. 10
5. Contact……………………………………………. 12

ASSUMPTIONS…………………………………………………. 13

MAIN BODY

1. Part A- Questions………………………………… 14
2. Part B- Questionnaire
a. Organizational Behavior…………………….. 20
b. Traditional and learning organization……… 23
c. Organizational Culture………………………. 25

CONCLUSION…………………………………………………… 27

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INTRODUCTION:
Like any other basic sphere of modern socio- industrial activities,
management too, is a potent and purposeful monetary based media that nurses
and nourishes the socio- economic growth of a developing country as such, the
role it plays in present day commerce, trade and industry and undoubtedly
constitutes an integral organ of overall development.
There’s no doubt that the world has changed, and continues to change.
The dynamic nature of today’s organization means both rewards and challenges
for those individuals who will be managing those organizations. Management
sector is undergoing drastic changes all over the world. Pakistan is no exception.
So we decided to visit a local brokerage house name FIRST CAPITAL EQUITIES
LIMITED. The company profile is given below:

COMPANY INFORMATION:

First Capital Equities Limited, (formerly known as First Capital ABN AMRO
Equities) is amongst the most prominent domestic brokerage houses in Pakistan.
Incorporated in 1994, as a subsidiary of First Capital Securities Corporation, we
have been providing premium quality financial services for the last 7 years to our
esteemed clients. Our range of services include:
Equity Trading, through active participation from our International, Institutional
and Retail Sales desks.
Equity Research, the company's commitment to equity research, through
continued strive to provide up-to-date investment advice to our valued clients and
sales team, is the backbone of international and institutional sales desk.
Corporate Finance, providing corporate advisory services with focus on
purchase/sale efforts, private placement, structured financing, and other asset
valuation transactions.
Departments supporting our front office activities and improving our operating

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efficiency comprise of Settlement, Accounts, Risk Management, and last but not
the least the Information Technology Department.
It gives me great pleasure to announce that First Capital Equities Limited
has been awarded the ISO-9002 certificate. This certificate recognizes the fact
that a comprehensive and internationally recognized quality management system
is in place at FCEL. In fact, we at First Capital Equities believe in constant
evolution towards a higher stature. Thanks to the experience from our past and a
clear vision of our future direction, we have over time evolved into a top-notch
brokerage house anticipating and satisfying customer needs through
synchronized team effort and utmost professionalism. In fact, our corporate
objective emphasizes customer satisfaction by ensuring our clients get up-to-
date information and premium quality service at all times.
Since its inception FCEL has been in the forefront of creating a truly dynamic
organization – not just one that does business in multiple areas but one that
reflects the diversity of the markets in which it operates.
Our Vision:
To be the number 1 broker for all retail, institutional and international investors
investing in Pakistan’s stock markets.
Our Mission:
To maintain our high profile and continue providing premium quality service to
our clients. :
Our Strategy:
To constantly assess and monitor our clients’ needs and provide premium quality
services to meet these needs.
Our Corporate Objective: To develop and provide financial products and
services with excellent front and back office execution to all our clients and
quality system automation with best of Information technology.

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VISION
Our Vision is linked with our Mission to be the Leading Brokerage and its
Related Business Company and Best Employer in each market we operate. Our
Vision will guide and direct us towards our mission, and communicates what we
believe in as an operations group.
We Believe In
[
Obligation to serve the Shareholders' Interest
[
Providing Clients with Consistent Outstanding Services
[
Showing and encouraging Teamwork
[
Maintaining and developing high standards of Image
[
Treating people with Respect
[
Creating and developing a Positive Environment
[
Building a Reputation for Success
[
Providing services with the Highest Quality
[
Operating with the highest Integrity & Honesty
[
Exploring and encouraging New & Innovative Ideas
[
Providing positive Recognition & Reinforcement
[
Becoming a dependant fiber in every Community
[
Continue to focus our associates with Development &
Training
[
Building and consistently growing overall Revenues
[
Provide every Client with a Pleasant Experience
[
Stay focused on our business by Listening Intently

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MISSION
Our mission is to strive to become the Leading Brokerage and its Related
Business Company and Best Employer in each market that we operate. We will
adhere to the following principles and provide execution to direct our future. We
shall experience growth through building quality relationships, knowledge,
service and innovation.

Dedicated to Make it Happen

CLIENTS: We will offer every Client: Fast & Friendly

Service, Commitment, Cleanliness, Dedication,
Excellence & Trust.

ASSOCIATES: We will offer every associate:

Development, Loyalty, Opportunities, Open-Door,
Teamwork,
Training & Benefits.

IMAGE: We will operate every facility: Professionally,

Helpful, Positive, Bright, and Clean & Consistent.

COMMUNITY: We will offer every community:

Involvement, Support, Stability, Respect, Assistance &
Environmental Awareness.

STANDARDS: We will operate our business: Ethically,

Competitively, Safely, Innovative, with High Expectations &
Quality Products.

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Board of Directors
(Chairman & Chief Executive Officer)
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Mian Ehsan ul Haq
Farooq Bin Habib
Ashraf Liaquat Ali Khan
Suhail Ahmed
Ahsan Zia
Mazhar Abbas
Muhammad Zubair Khalid

Chief Financial Officer Mazhar Abbas

Audit Committee Muhammad Zubair Khalid

Suhail Ahmed
Ahsan Zia

Company Secretary Syed Akbar Naqi

Auditors Ford Rhodes Sidat Hyder & Co.

Chartered Accountants

Legal Advisers Tassawur Ali Hashmi

(Advocates, Karachi)

Bankers ABN AMRO Bank Limited

Askari Bank Limited
Bank Alfalah Limited
Bank Al-Habib Limited
Faysal Bank Limited
Habib Metropolitan Bank Limited
JS Bank Limited
KASB Bank Limited
MCB Bank Limited
PICIC Commercial Bank Limited
Soneri Bank Limited
Standard Chartered Bank (Pakistan)
Limited
United Bank Limited

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Mian Ehsan ul Haq. . . . . . . . . .Chief Executive Officer
Farooq Bin Habib . . . . . . . . . . Director & Chief Operating Officer
Ashraf Liaquat Ali Khan. . . . . .Director
Shahbaz Ali Taseer. . . . . . . . . Director
Ali Nayyar . . . . . . . . . . . . . . . .General Manager (FCSC)
Akbar Naqi . . . . . . . . . . . . . . . Company Secretary
Ahsan Zia . . . . . . . . . . . . . . . . Branch Manager (Islamabad)
Muhammad Zubair Khalid . . . Branch Manager (Lahore)

The Management of FIRST CAPITAL EQUITIES LIMITED pledges to

provide world class financial services to the satisfaction of its international,
institutional and individual clients. To ensure our commitment effectively,
efficiently and consistently we endeavor to:
- Implement clear management policies and standard operating procedures for
quality and risk management.
- Provide quality services with excellent front office and back office execution to
all our clients and quality system automation with best of information technology.
- Encourage and train all employees continuously.
- In addition, all employees of First Capital Equities Limited are made conscious
of quality and are committed to total customer satisfaction.

Our main sponsors in Pakistan are involved in a number of ventures that

have competitive advantage in the market, integrated with the potential for
growth.
First Capital Securities Corporation (FCSC)
FCSC's key business activities include providing Corporate Finance
Advisory services to public organizations and private sector companies, and
providing Inter Bank Money Market Brokerage services to financial institutions.
FCSC offers financial services through its various subsidiary companies: First
Capital Equities Pakistan Limited, First Capital Investments Limited, First Capital
Mutual Fund, and Shaheen Insurance Company Limited. As part of its

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international program, FCSC recently acquired a strategic equity stake in Lanka
Securities Limited, a leading securities company of Sri Lanka.
FCSC also holds similar strategic equity interests in Pace (Pakistan)
Limited and Bright Star (Pvt) Limited. Pace (Pakistan) is one the largest
departmental stores located in Lahore. Bright Star (Pvt) Limited is involved in
various trading businesses. FCSC also invested and incubated a number of
telecommunication businesses in and outside Pakistan which are organized
under its WorldCALL Telecommunication Group. The companies comprising
WorldCALL Telecommunications Group are WorldCALL Payphones Limited,
WorldCALL Telecommunication Lanka Limited, WorldCALL Phonecards Limited;
WorldCALL Wireless Limited, WorldCALL Multimedia Limited, WorldCALL Dot
Com (Pvt.) Limited and WorldCALL Solutions Limited.

Daily morning report including Daily comments on the Update on the badla market on
news briefs and views on the performance of the market and a daily basis.
current news items that have an outlook on the next trading
impact on the equity market and session.
the economy as a whole. The
report also includes a detailed
note on a company or a sector.

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CONTACT:
Registered Office 103-C/II, Gulberg-III
Lahore, Pakistan
Tele: +92-42-5757591-4
Fax: +92-42-5757590, 5877920

Corporate Office 4 Floor, Block B, C & D

Lakson Square Building No.1

Sarwar Shaheed Road, Karachi
Tele: +92-21-111 226 226
Fax: +92-21-5656710

Registrar and Shares Transfer Office Corplink (Pvt.) Limited

Wings Arcade,1-K,
Commercial Model Town, Lahore
Tele: +92-42-5839182

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ASSUMPTIONS:

We were very excited for our project interview which we have to conduct
with the officials of FIRST CAPITAL EQUITIES LIMITED. But on the same hand
we were quite anxious to meet and analyze the organization. We all members
had few assumptions in our minds which were quite the same. The common
assumptions were:
1. We assumed that the organization will be small because it occupied
The third and fourth floor of the building, but we were wrong. The
organization is having a substantial growth rate in its revenue. Its
revenue has increased from Rs. 250 Million last fiscal year to Rs. 450
Million this fiscal year and is estimated to be Rs. 650 Million next fiscal
year.
2. We did not have any experience of brokerage industry before. So
we were kind of confused about the unknown industry for us. But the
interviewees were quite well educated and trained. They had sound
knowledge in their respective field and both were a great source of
information for us. They guided us through out the interview and
highlighted the FCEL with great pride.

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MAIN BODY
PART A- QUESTIONS:

1. What is the approach of an organization to management? How

does and to what extent management matters to FIRST CAPITAL
EQUITIES LIMITED?
Management efficiency and development is necessary in every
work set-up. In our organization control is a major factor but does not
exercise much strictness because we are in a world where we have to
encourage team-work and participation so that all employees can
perform at their highest levels of efficiency good for them as well as for
organization.

2. How do you develop and manage Workforce Diversity? Is FIRST

CAPITAL EQUITIES LIMITED a unionized organization or not?
Work force diversity is not a present challenge to the organization.
Though different ethnic groups are working in our nonunionized set-up.
Actually we have 160 employees in our main branch so we find no
trouble regarding differences in employees, but if you see countrywide
we have 30 branches all over Pakistan, so you can say that workforce
diversity does not exist on branch level.

3. What steps are most important in preserving the image of an

organization?
Effective management, well-skilled employees and efficient
evaluation of strategies play a vital role in sustaining and nourishing
the perfect and desired image of our organization, most probably to
every organization.

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4. What about the social aspect of the organization?
FCEL also contributes to the needy and less-privileged people.
FCEL helps either a registered NGO, Civil society organization, public-
sector organization or on individual bases.

5. Does the manager in your organization are directly responsible for

an organization’s success or failure?
We have two front-end departments which constitute in our revenue
generation. Sales department directly interacts with customers and
therefore a huge amount of uncertainty exists for sales manager and
its peers. Sales department is vulnerable to external environment and
an external factor may influence the performance of sales team to a
large extent. On the other hand Research department is least bother
about external factors. There are very rare cases that a research
analyst or other employees related to research department are
affected by the negative trends in external environment, and that’s why
the research manager is directly responsible for FCEL’s success or
failure. Therefore, external factors may be an excuse and reason for
the performance of sales team but not for other departments.

6. What is the decision making process in FIRST CAPITAL EQUITIES

LIMITED?
We have two decision making styles:
a. In ad-hoc decision-making process we first see our
departments on the front-end, i.e. sales and research
department, because sales department make clients for us,
whereas the research department satisfies those clients.
So we first interact with them, than on the backhand we
have operation department, finance department and risk
management department. They work together on the basis
of the tasks accomplished by the sales and research

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departments. In the end all the data is gathered in the
admin department and after analysis and discussion we
take a decision, put into effect. On the other hand if it’s not
fruitful for the organization we look forward for other best
alternatives.
b. In spontaneous decision making we make decisions
against the changing and uncertain environment, with
respect to the desired position of FCEL in the market.

7. What factors influence decision making style?

The political, environmental, social, technological, legal factors
affect an organization, but FCEL is mainly affected by political and
economical factors. As it is a service industry, it does not deal with
products of physical existence, therefore technological, and R&D does
not interfere in the brokerage industry’s decision making style.

8. What role does intuition play in decision making?

The role of intuition is largely applied to the sales department,
because the sales team can have experiences of a particular or even
similar type of problem or situation and often acts quickly in what
appears to be limited information. They don’t rely on systematic
analysis rather they use their experience and market judgment to make
a decision.

9. What is the relationship between planning and organizational

performance?
Very strong and deep relationship exists between planning and
organizational performance. Being a brokerage industry we target a
narrow segment. For that we have to plan thoroughly to attract our
target market. As we are not a manufacturing company, so our
customer projection is unlike any other manufacturing firms. Instead,

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we have to convince our projected audience either by our sales team,
or through the persuasive research reports.

10. In respect of uncertain environment in Pakistan, how does long-

term and short-term planning affect the goals and objectives of
FIRST CAPITAL EQUITIES LIMITED?
Uncertain environment in Pakistan badly hurts in the achievement
of goals and objectives. Usually the intensity of uncertain events
affects the short-term and long-term planning. It tends to deviate us
from our constructive objective. We are more exposed to market
fluctuations. Even slight variations can jolt our short-term and long-
term targets. For example, we had a crisis in 2001, so we had to plan
again and FCEL revamped its organizational structure. Few days back
due to emergency the market went down 650 points, but slowly and
gradually the market is coming back on its way. So this is just because
of uncertain environment that you have a decline. But you overcome
these obstacles by well-organized planning.

11. How managers in FIRST CAPITAL EQUITIES LIMITED take

strategies in a dynamic environment?
Pakistan environment is both uncertain and dynamic. We develop
strategies that will satisfy our dynamic environment. Strategies are for
long-run performance, and therefore FCEL’s managers use SWOT
Analysis to see their current standing and predict their future or desired
standing all over the globe.

12. Is SWOT analysis useful for the managers in your organization?

Yes, SWOT analysis is very helpful for our organization’s existence.
An organization without any strategic planning cannot exist; its
existence can be questioned. Talking about my organization FCEL’s

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SWOT, I can for sure say that these are our strength, weakness,
opportunities, and threats.

a. STRENGTH:
i. Our efficient sales team is a great support to our
organization. After all they are the client makers of
any organization, irrespective of industries. Our sales
team is trained to its optimum level, so that they can
persuade, convince and maintain our customers.
ii. Our outstanding research team, because they are the
one who communicate to the outer world by
publishing their report. The more comprehensive is
the research the more strategic and objective-oriented
planning is possible.
b. CHALLENGES:
i. To face competency in the brokerage industry.
ii. To achieve higher market share and maximize
revenue.
iii. To make consistency in performance, because the
market fluctuates and varies everyday.
c. OPPURTUNITIES:
i. Overseas clients are the next target for FCEL. FCEL
wants to penetrate into the market of developed
economics, such as large companies from Singapore,
U.S.A, Taiwan, and China.
d. THREATS:
i. Geopolitical situations.
ii. Government rules and regulations.
iii. State Bank policies.

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13. What is the focus of your strategic planning?
The focus of strategic planning is to out perform other by motivating
employees, coordinating efforts, acquiring more value added features.
FCEL is planning to:
a. Acquire asset management company; microfinance bank.
b. Promote its media channels such as Wik kid and Media
Times.
c. Expand the branches network from 30 to 64.

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PART B- QUESTIONNAIRE:

1. Organizational Behavior: -

a. Stable
b. Dynamic «

The organizational environment is very much dynamic. Because this
effect of the uncertain environment of Pakistan certainly hit this
business. But if you compare the current environment to the
environment which was about ten years back than you can say that
now the situation is a bit under control because of the continuation of
policies by the government

a. Inflexible
b. Flexible «

The organizational environment is said to be flexible, because it
enables our managers to change their decisions with respect to a
particular situation or with the uncertain change occurred inside the
country or in the international market.

A. Job-focused
b. Skills-focused «

We are focusing mainly on the skills of the person more than any thing
else because as we work in the market (sales team) we have to be
very sharp and it needs best motivating skill, if we talk about our
(research team) we really focused on their writing skills and how quick
they react towards any project, so you say that we are skill focused
rather than job.

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a. Prefer permanent jobs «

b. Prefer Temporary jobs

We prefer permanent jobs rather than temporary jobs because
temporary jobs are not helping our cause rather permanent jobs
helping us in a sense that employees are take time to settle down in
our organization because it is very rapidly changing business we have
to approach our customer before anyone else so when a person is
settle down in it he can work more effectively and efficiently.

a. Work is defined by job positions

b. Work is defined in terms of tasks to be done «

In our organization work is defined in terms of tasks to be done, job
positions is not that important for us?

a. Individual oriented
b. Team oriented «

We have team-oriented setup because as we are expanding our
business and have to cater with the international market teamwork is
now our need. Moreover, unity is required while meeting a sales target
or preparing a report.

a. Managers always make decision

b. Employees participate in decision making «

We actually appreciate innovative ideas so we have given free hand to
all our employees, so that we can come up in the market with new
ideas.

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a. Rule-oriented «
B. Customer-oriented

Our organization is a rule oriented one we are not a production
company production companies are often customer oriented we have
to follow rules that if the market is open we have to transact.

a. Workdays defined as 9 to 5
b. Workdays have no time boundaries «

We work with out time boundaries but it does not mean that we work
day night it really depend on the circumstances we face.

a. Work at organizational facility during specific hours «

b. Work anywhere, anytime

If we talk about our sales team they have to work in any situation but
the company gives them every possible facility they want other than
sales team all the other departments’ work during specific hours with in
the specific conditions.

a. Hierarchical relationships
b. Lateral and networked relationships «

The relationship between the levels of managers is lateral and
networked.

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2. TRADITIONAL AND LEARNING ORGANIZATION: -

Attitude toward change

a. If it’s working don’t change it
b. If you aren’t changing it won’t be working «

Our attitude towards change is very high because that is why we
increase our profits. We have to change our strategies with the
change in the uncertain international market. If we do not do this it
is certainly hurt the overall market we have had.

Attitude toward new ideas

a. If it wasn’t invented here, reject it «
b. If it was invented or reinvented here, reject it

New ideas are the main reason behind any business’s success and
in our business its importance is doubled we have to come up with
new ideas to survive or to satisfy our customer. Basically as being
in a research industry we cannot afford to copy the ideas of other
brokerage and research houses. We have to be different and
unique in our work.

Who’s responsible in organization for innovation?

a. Traditional areas such as R&D
b. Everyone in organization «

As we are in a very friendly and informal culture and innovation is
our need too, so we appreciate innovation no matter from where it
comes either from manager’s side or from employee’s side.

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Main fear
a. Making mistakes b. Not learning; not adapting «

Main fear is obviously not learning or not adapting because we can
commit mistake but if do not learn from it, it will certainly hurt in
future.

Competitive advantage
a. Products and Services b. Learning ability, knowledge &
expertise

Competitive advantage is our services as well as the learning ability
and expertise we have because we tried our best to give the
services that satisfy our customers and I must say that our
customers are very satisfied with the services we are giving, talking
about expertise, we focus on the skills a person have, after
analyzing them we train him according to his strengths. .

Manager’s job
a. Control others b. Enable others

In our organization a manager do both things he control in a sense
that he take close look on the behavior of every single employee
and enables them in a sense that employees can participate in any
decision.

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REPORT ON FCEL

3. ORGANIZATIONAL CULTURE

- Degree to which employees are encouraged to be innovative and to take risks

a. Low
b. High «

Employees are highly encouraged to be innovative.

- Degree to which employees are expected to expected to exhibit precision, analysis, and
attention to detail
a. Low
b. High «

Very high mainly the research team, because our work is mainly
based on the accurate analysis and in detail, so we have to be very
clear about what we are trying to say, so that the target customer
will attract.

- Degree to which manager’s focus on results or outcomes rather than on how these
outcomes are achieved
a. Low
b. High «

Actually we want results, how they come is a valid question but the
main focus is on the results.

- Degree to which work is organized around teams rather than individuals

a. Low
b. High «

We appreciate team work and we work like a team it is the best
way to work and also an individual cannot do every thing it really
effect over all performance of the company.

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REPORT ON FCEL

- Degree to which employees are aggressive and competitive rather than cooperative
a. Low
b. High «

Employees are very cooperative especially with the juniors;
competition is in between same level of managers, to some extent
it is good if it is not hurting the organization.

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CONCLUSION:

While making our report we were continuously analyzing our report’s

contents. As we chose five topics of discussion to analyze our report on First
Capital Equities Limited. We concluded that:
1. FCEL is neither a pure traditional nor a pure new organization,
but it is somewhere near to new organization while concerning
to its organizational behaviour.
2. It is a blend of traditional and learning organization.
3. The organization culture has a strong culture, as the
organization proposes teamwork and therefore, there is a
smooth flow of values among employees, and they are widely
share.
4. They have a proper guideline for dealing with a problem. As far
as decision making is concerned, we also find clear and
organized means to dealing with problems.
5. FCEL has a strong hold over its short-term and long-term
planning. This is evident from the future plans of FCEL.

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