Marketing Management

TNT Shipping company

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TNT SHIPPING COMPANY

OVERVIEW:

TNT - A Global Entity:

Around the world, over 200 countries trust TNT’s Express and Logistics Services
to deliver countless critical consignments every week. We are committed to ensuring that
each one of your shipments receives personal care and attention.

Infrastructure and Network – Global:

• Headquartered in Amsterdam
• Listed on the Amsterdam, London, New York & Frankfurt stock exchanges
• Euro 12 billion turnover
• Operational in 200+ countries
• 160,000 employees
• 43 aircraft and 20,000 vehicles
• 900 depots, hubs & sortation centers

Our IT Infrastructure:

Information Technology is a vital component of the TNT service. We harness cutting-

edge technology to improve the speed and reliability of our express services to ensure
seamless information exchange between our network and you. This empowers you with
unique and rapid solutions that address your every conceivable requirement.

• Invests over EUR 40 million annually on IT development

• Is one of the world's largest private communication networks
• Has a full fledged Global IT hub in Atherton, UK, manned by 500 engineers
• Uses advanced platforms - main server processes 1.7 billion instructions ensuring
faster consumer response
• Has a range of track & trace solutions to help customers monitor their shipments

User friendly software solutions that streamline the shipping process

TNT Pakistan - A Nation Connected:

Having been operational in this country for 29 years, we are not only pioneers in
the industry, but our expertise lie in making our deliveries simple; with a little extra effort

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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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we deliver with care, dedication and efficiency. TNT is committed to providing the best
for you and your customer.

Infrastructure and Network – Pakistan:

• Headquartered in Karachi
• Offices span over 51 cities and deliver to more than a 150 domestic destinations
• Over 850 trained professionals employed
• Extensive air and road network domestically and globally

Our Mission and Vision:

Mission:

• Our mission is to exceed customers' expectations in the transfer of their goods and
documents around the world
• We deliver value to our customers by providing the most reliable and efficient
solutions in distribution and logistics
• We lead the industry by instilling pride in our people, creating value for our
stakeholders and sharing responsibility for our world

Vision:

The essence of what we strive for: 'Delivering more':

• Our vision strongly reflects who we are: ambitious, optimistic, result-oriented

• It communicates our confidence that we can always overcome obstacles and
achieve our goals
• It is that special mark that allows us to stand out from the crowd

Our standards:

1. Aim to satisfy customers every time

2. Challenge and improve all we do
3. Be passionate about our people
4. Act as a team
5. Be honest, always
6. Measure success through sustainable profit
7. Work for the world

MARKETING MIX OF TNT:

PRODUCTS:
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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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TNT is the business of transferring goods and documents around the world
tailored to its customers’ requirements with a focus on time-definite and / or day-definite
pick up and delivery. It is TNT’s business to deliver the “business” of its customers at the
right time and at the right place.

TNT picks up, transports, sorts, handles, stores and delivers documents, parcels,
and freight by combining physical infrastructures such as depots and trucks, electronic
infrastructures such as billing and track & trace systems, and commercial infrastructures
to attract, serve and retain customers.

Goods and documents have different weights, shapes and sizes. They can be as
small and light as a postcard or they can be as big and heavy as the engine of a jumbo jet.
They can also change shape, such as when several parcels are combined into a single
pallet, and they can have different requirements in terms of speed of delivery, security
and point of delivery. Goods and documents can have very different distance
characteristics, ranging from domestic to cross-border / regional to intra-continental to
intercontinental.

All these different types of requirements need different delivery networks and are
served by different operators. These range from very efficient and time-sensitive (air and
road) express networks operated by integrators to less expedited sea carriers. Freight
forwarders operate virtual networks, using block space on other operators’ planes, ships
and (to a lesser extent) trucks, and their own depots and sites in harbors and at airports.
Couriers focus on same and (intercontinental) next day delivery with a focus on light
weights. Finally, in the widest sense, peripheral operators such as infrastructure providers
(port authorities, airport operators, and motorway owners), consultants and software
companies can also be considered as participants in the business.

PRICE:

As we know that TNT is Service Company so in service marketing there is a great

need of managerial skill in pricing, because services are perishable, they cannot be stored,
and demand for them often fluctuates considerably. Each of these features has significant
pricing implications. To further complicate pricing, customers often have a “do-it-
yourself” alternative, as in auto or home repairs. There are two tasks in designing a
pricing structure: determine the base price and select strategies to adjust the base price.

PRICING STRATEGIES:
Several common pricing strategies are applicable in services marketing in both profit
seeking and no business organization. Like;
• Discount.
• Flexible price.
• One price strategy.
• Dynamic pricing.
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Muhammad Ismail Orakzai
BBA 7th (B)
 Marketing Management
TNT Shipping company
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Here this company uses dynamic pricing strategy because their prices are not fix
they calculate the prices according to the weight of goods which they distribute, look at
the package type and also the area of distribution. And they use a calculator type
procedure like given below,

Domestic Calculator

Collection Location

Delivery Location

Select Package Type

Weight Kg
Continue

For example:
Estimated Cost

Origin Destination Service Weight PKR

Peshawar Karachi Standard Economy Service 10 Kg 405

PLACE / DISTRIBUTION:

Place plays a very important part in the distribution and promotion of services.
Competitors of TNT are seeking to penetrate into places where others haven’t reached.
As we know that a distribution system for a services involves two tasks that is
1. Channels of distribution.
2. Distribution facilities.
TNT uses different type of distribution methods
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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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Domestic Road Express:

This door to door service offers a convenient way to transport large or heavy
consignments to your required destination within two to three days of collection.

International Express:

With a pick-up and delivery network that spans the globe, TNT offers a wide
range of International Express services to help keep your business running smoothly.

Special Services:

For those shipments that require special attention, TNT can tailor a solution to fit
your needs. Our dedicated team of industry experts will advise you on the best solution
for your business.

Industry Solutions:

TNT has extensive experience in most vertical markets and offers tailored
solutions for Technology, Fashion, Healthcare and Automotive & Industrial industries.

Economy Express:

Delivery for less urgent shipments before end of local business hours

Items TNT will NOT carry:

TNT will not entertain any claim or responsibility for any of the following items if sent.

Antiques Bullion Currencies

Explosives Flammable Liquids Fire Arms
Live Animals Narcotics Perishables
Plants Precious Stones Precious Metals
Valuable Stamps Works of Art

PROMOTION:

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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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TNT uses several type of promotion in order to promote their services and new packages
to the customers.

ADVERTISING:

TNT mostly emphasis on advertising because they cannot personally sell their
services to the customer, so they mostly emphasis on advertising like

ADS. 1:
In this ad they show that their services are so cheaper and
so effective both in time and money. TNT gives surety that their
delivery will be effectively and efficiently

TNT commercials are shown on TV, Newspaper, Magazines, etc. They compare
their services with other shipping companies like FEDEX, TCS, etc and show a lot of
features in their ads to capture more and more customers.

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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
_______________________________________________________________________
_

CONCLUSION:

From above whole discussion we can take conclusion that TNT is the best
company as compared with other such companies because they have a large effective
chain of distribution with low prices in the domestic country as well as in the whole
world and also provide best services to the customers.

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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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RECOMMENDATION AND SUGGESTION:

Recommendation:
Some of services in this company are so good like;
• Door to door delivery which reduces robbery of those goods and also it save our
time.
• Their dynamic pricing is also so good b/c if price for all type and size of goods
are equal then their will be problem for nearest delivery for the customer due high
prices.
Suggestion:
The company should also carry live animals and plants because if someone wants
to send these things to somewhere else then how he will send it?

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Muhammad Ismail Orakzai
BBA 7th (B)
Marketing Management
TNT Shipping company
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REFERENCES:

1. www. Tntpakistan.com
2. www.tnt.autralia.org
3. www.ripoffreport.com
4. Marketing, Etzel / Walker / Stanton, 293, 296 - 300

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Muhammad Ismail Orakzai
BBA 7th (B)