Pontificia Universidad Catlica del Ecuador

Facultad de Ciencias Administrativas y Contables

Escuela de Administracin de Empresas

Nombre: Lorena Suntaxi

Curso: 4-1

Tema: Anlisis de la visin del Hilton hotel

Nota:

Fecha: 24-08-2015

Vision Hilton hotel

Role of a Strategic Vision

Give the organization a sense of direction,
mold organizational
identity, and create a committed
enterprise

Of course, the hotel has very clear

what it expected as result, so
within your vision clearly states
that it wants to be the first choice
of the world travelers.
Inform company personnel and other
The hotel has planned its strategy,
stakeholders what management wants its
the hotel knows where it is going
business to look like and where we are
and leverages the strength that it
going
has the brand and also it provides
the best service to its clients.
Spur company personnel to action
Hilton hotel invest in its team
members and for this reason the
employees are motivated and are
more
productive
into
the
organization.
Provide managers with a reference point to This hotel has everything it need
o Make strategic decisions
to be competitive in the future. For
o Translate the vision into hard-edged

objectives and strategies

o Prepare the company for the future

instance: have loyalty of his

employees, customers return for
the good service that gives the
hotel and the company has profits
that makes happy to the
shareholder.

Characteristic of an effectively worded strategic vision

GRAPHIC
DIRECTIONAL

FOCUSED
FLEXIBLE

FEASIBLE

DESIRABLE
EASY TO COMUNICATE

Hilton is graphics, it intends to build on the

rich heritage and strength of its brands to be
the first choice of the worlds travelers and
so create a culture of pride.
The hotel has plans to direct it forwardlooking and to become more competitive
with other organizations. For instance:
Strengthening
the
loyalty
of
our
constituents, Delivering innovative products
and services and others.
The hotel is focused on people with more
money, the brand is very prestigious hotel.
The hotel is flexible because it adapts to the
changes of globalization and for that reason
innovating its services and facilities.
The vision Hotel is feasible because the
hotel is well known in the market, but it is
directed to a specific niche.
The service offered and the hotel brand
makes this hotel is desirable for customers.
Anyone who reads this vision easily
understand its meaning.

Common shortcomings in company vision statements

VAGUE OR INCOMPLETE
NOT FORWARD LOOKING

TOO BROAD
BLAND OR UNINSPIRING
NOT DISTINCTIVE
TOO RELIANT ON
SUPERLATIVES

The hotel isn't incomplete.

The hotel knows what it does and how to
address the future as far so this feature is
not correct.
The hotel goes step by step, its vision is
not too extensive and unspecified.
The hotel did their vision trying to be
competitive and thinking ahead.
Its brand makes it different and
distinctive.
The hotel depends on its people to create
a successful business.