product promotional strategies of TATA POWER SOLAR.

A study conducted at s s agencies, shimoga.

INTRODUCTION:
The term Marketing Mix as coined by Neil H. Borden includes the elements of Product,
Price, Place and promotion also referred to as the 4 Ps [product, price, place (distribution)
and promotion] These are the parameters which the marketing manager can control and
which he must use to sell the product to the target market. However, the marketing mix is
different with regard to the service industry. This is also called as the Extended Marketing
Mix and includes people, physical evidence and process.
Marketing involves a number of activities. To begin with, an organisation may decide on its
target group of customers to be served. Once the target group is decided, the product is to be
placed in the market by providing the appropriate product, price, distribution and promotional
efforts. These are to be combined or mixed in an appropriate proportion so as to achieve the
marketing goal. Such mix of product, price, distribution and promotional efforts is known as
Marketing Mix.

Price

Product

Target
Customer

Place

Promotion

OBJECTIVES:
1. To critically examine the product promotional strategies of TATA POWER SOLAR.
2. To analysis of market potentiality for TATA POWER SOLAR.

SCOPE:
While marketing can be stated as a distinct function of the marketing manager. It has
certain tools by which one can scan, monitor, assess and reach to the market. Implement
any strategies they formulate. Perhaps one needs to understand the strong insights of
consumers instead of implementing mere boardroom ideas, for which the study
of perception is the first step.

IMPORTANCE:
Finding the strengths and weakness of the Tata solar. the market potential and awareness
of product. How the customer attracts to the offer given to the products. need of the
product. target customer among the whole group. place, price, promotion, product policy
to manipulate.

RESEARCH METHODOLOGY:
1. Source of data
Primary data:

Questionnaires
interviews
observation

Secondary data:
Documentation, Records, Journals and Reports
.

2. Techniques of data collection:

SAMPLE AREA: The study is taken in the area of shimoga and davangere.
SAMPLE SIZE: 100 members
DURATION OF STUDY: 15/12/2015 to 16/02/2016.

CHAPTER SCHEME:
This thesis is purposed to be organised in six chapters.
Chapter1: will give introduction to the topic. This chapter would also discuss
the objective of the study, sampling and methodology of the study.
Chapter2: brings out industrial profile.
Chapter3: theoretical background of the study .elaborative information on
subject chosen for better understanding and usage analysis.
Chapter4: data analysis and interpretation of the data collected with relative
tables and graph by result obtained by statistical by statistical tool must be
included.
Chapter5: summary of findings suggestions and conclusion.

UNDERTAKING:
S.S. Agencies
Gandhinagar Main Road,
Channappa Layout,
Shimoga 577201

Limitation:
1.

The total number of customers used in the survey was very less compared to whole
users.

2.

The study is confined to only the region of customers of shimoga.

3.

The duration of the survey is less.

4.

The information what I collected with customer and employee are interpreted as it.

REFFERENCE:
BOOKS:

5.

Kotler Philips, Marketing Management, 11th Edition, Prentice Hall of India, 2002;

6.

Ramaswamy V S & Namakumari S, Marketing Management: Planning,

Implementation & Control: Global Perspective, Indian Context, 3rd Edition,
Macmillan India Limited, 2003

WEBSTIES:
http://www.tatapowersolar.com
http://www.multimediamarketing.com

Product Promotional Strategies Of TATA POWER SOLAR.

A Study Conducted At S S Agencies, Shimoga.
Synopsis Submitted In Partial Fulfillment Of The Required For The Award Of Master Of
Business Administration From Visvesvaraya Technological University, Belagavi.

By
Submitted by

MANOJ KUMAR C N
USN : 4UBD14MBA25
Department of MBA
University BDT College of Engineering
Davangere. 577 004

Under the Guidance of

Dr. YATISH CHANDRA M S

Associate Professor, Department of MBA
University BDT College of Engineering
Davangere 577 004