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ACROSS

5: DevCom chairperson ‘09-‘10

6: The term ‘Development Communication was first coined in


1972 by ________

8: Pioneer of DevCom in the Philippines

12: ‘the medium is the message’

14: The theory and study of signs and symbols, especially


as elements of language or other systems of communication
and comprising semanties, syntactics, and pragmaties.

16: _________ Development Goals

17: Develop a ______ partnership for Development

18: _______ Dissonance Theory

19: _______ conditioning

20: DevCom Soc president ‘09-’10

DOWN
1: Sendre, message, receiver and _____
2: _____ Extreme poverty and hunger (MDG#1)

3: Writing for publication

4:  DevCom is the use of communication to promote social


_________

7:  _____ noise occurs when there is no shared in a


communication. This often occurs when dealing with medical
professionals who use terminology that lay people may not
understand.

9: _____ noise is mental interference that prevents you from


listening. If your mind is wandering when someone is speaking
to you, the noise in your head is preventing communication.

10: ____ noise is any physiological issue that interferes with


communication. For example, if you have a migraine, it may
be difficult to speak to other or listen to them when they
speak to you.

11: structural and _______ theories

13: __________ reinforcement theory

15: ________ noise is external to the speaker and listener.


It includes things such as the sounds of road construction
outside your window that make it difficult to hear what is
being said.
by Rey Anthony A. Cuenca

It has been 33 years since Development Science Writing and Research is also offered in the college.
Communication was offered in Xavier University. Vanessa Gorra spearheads the department. Bon Aserios is
DevCom has produced many graduates who are also the head of Educational Communication.
experts in their chosen fields, both in journalism and
educational communication. DevCom department have Higher
switched colleges, survived obstacles and went through
transformations. Yet, they still held on to the fundamental DevCom also has its new building. Standing tall
essences of development communication. Let’s fast in Manresa, development communicators still connect
forward 10 years into the future and see what DevCom to agriculture as their classes are held in Manresa. The
has become. building also has state-of-the-art equipments and The Nov. 23 massacre in Maguindanao was a barbaric act that should shake the consciousness of the world. It
facilities that cater to the new advancements in media. manifested a breakdown of security and freedom in an otherwise democratic society, constricting Filipinos in fear.
Stronger There is a separate video studio for broadcasting students. Subsequently, the massacre reflected the kind of administration we have in our country – one too weak or too complacent
Separate rooms for audio and video recording and editing to safeguard peace and order and protect the rights of its people.
Xavier University now has seven colleges. Why? were allotted to accommodate the number of students. A
Due to insistent public demand, the Development spacious and elegant theatre house is also open for regular Words are not enough to describe and define the bloodbath in Maguindanao. Today, the death toll from the mass
Communication Department has reached the College theatre shows. murder stands at 57. We mourn for the victims, but we are outraged most of all.
status. The continuing increase of enrollees prompted
Is life so cheap to these murderers?
the department to expand. Despite the department’s Further
independence, it still had loyalty to its roots: agriculture. We find ourselves threatened not just because we reside in a country of troubled security, not just because we are
The XU College of Development Communication young, but also because we have chosen to build our future in journalism. The 27 journalists killed in the carnage warned
Maria Theresa Rivera or simply “Maam Mayette” (XUCDC) is also in the forefront in DevCom in the us about the very real possibility of a grim fate. The Philippines has now dislodged Iraq as the most dangerous place for
is the dean of the college. After years of optimism and hard Philippines. XUCDC has gained prominence and journalists in the world. Another feat for the Philippines: the most number of journalists killed in a single day in a single
work, her dream that DevCom would be a college is now a recognition after winning and garnering various awards. In incident.
reality. Assisting Maam Mayette is Sir Evans Yonson as the the annual DevCom Congress, XUCDC won almost every
Associate Dean. Aside from achieving the college status, major category from essay writing to video production. In We feel humbled, even ashamed, because the massacre threw out all our efforts to make our country more livable. We
DevCom has also offered additional majors. Broadcasting addition, XUCDC has partner schools and organization cannot help but be concerned about our nation’s image to the world.
is available for students wanting to be future anchors, outside of the Philippines. The On-the-Job (OJT) training
Because of that, we are indignant about the ruthless perpetrators of this enormous crime. We condemn their arrogance
reporters and artists. Shiella Balbutin, the department is regularly done out of the country. and lawlessness. We also condemn the neglect of duties by the forces that were supposed to guard peace and justice.
head of the Broadcasting Department, envisions having a
TV station. DevCom also offers a major in Community *** The massacre was so huge in proportion that it may well have been premeditated, arguably by a powerful political
Journalism headed by Imma Rae Gatuslao. A major in clan in Maguindanao. It was all too great to overlook, so what went on with the peacekeepers?
DevCom has gotten a long way since its humble
beginnings. Before we look forward to the best days of Now is an opportunity for our pillars of justice to prove that they are still accountable. There is no excuse for the
DevCom, let us remember the essence of DevCom: Arroyo administration not to crack down hard on the perpetrators.
change.
Due process is crucial at the same time, and all the officials involved in that process must be free of any vested interests.
We demand for an independent panel to conduct the investigation. Since the current administration is involved, this
independent body can provide transparency and thereby block malicious political interventions.

At the end of the day, change must begin in our selves. We as citizens must break away from the binds of fear and
be more vigilant than ever. We must advocate for the re-examining of our public officials, the reinforcement of our laws,
and the review of our nation’s values and principles.

As aspiring journalists, we must stay firm in our roles as agents of truth and stewards for social change. Members of
the media, including us communication students, must serve as watchdogs more than ever, instead of cowering in fear.

The massacre should not remain to be a memory. It should be a turning point for our nation, a thrust for us to be
stronger as a people. The government has showed its incompetence to lead and protect its people. When there is a need
to guard the guards, the ones we can depend on most are ourselves.

This is a combined statement of the DC87 class condemning the Maguindanao Massacre. May justice to the victims be served.
|14|
The real glitz and glamour
By Rey Anthony A. Cuenca

The word ‘politics’ for a Filipino will always be


DevCom in XU holds two majors: Educational linked to corruption and empty promises. Politics, they
say, is a science as well as an art. It is a science because it
Communication or EDUCOMM and Development involves steps and measures in order to stay in power or get
Journalism or DEVJOURN. the position. Likewise, it is an art because it is a craft that
can ultimately be a ‘talent’. Whatever angle you look at
EDUCOMM majors color the world with politics, the whole sphere revolves around the people using
visual productions of puppetry, posters and AVPs, it, the politicians.
to cater non-formal education. You may see a lot of In this day and time, politics in the Philippines
informational and educational posters around. That is has already taken criticisms and is compared to a decaying
one of the multihued activities they do. Studied and masterpiece. However, through the efforts of patriotic
evaluated carefully to convey the right meaning of the and devoted Filipinos, much of the negative perception
about politics is bound to change. It begins with a vote.
message.
Every vote counts. Television companies and activists
have already started to turn the wheel in choosing the best
DEVJOURN, on the other hand, is not just and appropriate President in 2010. But before drowning
the ordinary journalism. They are taught to bring ourselves with fearless rebuttals and piercing comments
What comes first to your mind when you science from clouds to sky because they are to ease from aspiring presidents, let us first know the different
kinds of politicians.
hear the word DEVCOM? It is really hard to digest topics or articles that are hard to understand and
and explain the real meaning of the course in a snap. make it readable so that even grade 5 students can
Friends mistakenly see DevCom limited only in the understand the printed materials. Bridging the gap
field of broadcasting, photography, puppetry, theater, in communication and technology transfer jargoned
video production, poster making and the like. But terms in laymen’s language.
DevCom is just beyond that.
Nowadays, many are enthusiasts of
The questions, “Why are you in the College photography. DevCom students are proud to wear
of Agriculture, why not in Arts and Sciences?” or “is their cameras which hang on their necks. The formal
DevCom same as MassCom?” sadden me. Others also study of photography is done by both majors in their
think that being a DevCom student is a glamorous third year. In DevCom, we are not advised to overly
thing. It might be perceived as that, but I am sorry to edit photographs. Based on what I have learned in
say that we are not meant to walk in red carpets and our class, a photograph conveys a message. You will
do all the glamour we want by sprinkling the world distort the story if you will alter it. Hence, it will not
with so much glitz. be a photograph anymore but a digital art.

FYI, DevCom is biased with the poor because The real glitz and glamour of DevCom is not
it is rooted for development working and for social from the lights of the limelight, flashes of camera, nor
change. Yes, we do broadcasting, photography, red carpet premiers and even mainstream media. The
puppetry, theater, video production, poster making real glitz and glamour is that Devcom students are
and the like but we do not do this for mainstream agents of social change who are not meant to distort
media. reality and cover the real faces behind the picture.
Instead, DevCom students are destined to touch So those are the different kinds of politicians you bet
We have a message to convey and that message hearts, mold minds and transform lives. you’ll see around the political atmosphere. Have you
is education, we educate people to adhere positive found yours? If you have spare time to play a little bit of
social transformation. That is why agriculture and the matching type, better match your presidentiables with the
other fields of science need us. descriptions of the different politicians. You’ll surely be
astonished with what you will discover.
What is the point?
What is the point of uttering memorized
by James Michael Flordeliz words and swearing in f ront of a wishful flock
when all will end up in a dreadful impeachment
and a wallow over thaousands of cases faced?
Since the pre-Spanish colonization, Filipinos play an important role in the prevention of chronic
practice backyard agriculture or farming. They grow diseases. More evidently, organically grown vegetables Carved in every Filipino’s eyes is the
vegetables and spices in their own backyards and later, provide even more nutrients and minerals. It is high in truth: we are numbered as the 11th most corrupt
harvest them for food on their tables. In this modern carbohydrates and lower in fat content than meals with
era, urbanization did not affect the long-time Filipino meat and other animal products. country in the world. Most choose not to mind
practice of backyard farming. They still grow vegetables it. Some sit and try to indulge every criticism
not in plots but in pots. People who are indecisive towards a vegetarian
food-style are called semi-vegetarians. These people are coughed out f rom their mouths. A few walk a
Filipinos love to eat. Here in the Philippines, eating less animal-produce foods but are not ready to hundred miles, shed thousands of tears and boost
we are lucky enough to choose a wide array of Filipino give them up. Eggs, milk products and partial amounts millions of hope for our country. Only a FEW.
cuisines because it is part of our rich tradition. Some of fish, chicken and sometimes meat are still eaten. 
classic Filipino dishes are still cooked and served in
More and more people convert to vegetarianism We have seen that reminder after those
our homes today.
because of its health benefits. The vegetarian way propagandas played on the television every time particular community, the money goes straight
Balikbayans are excited to go home because of food style has been called “a healthier way to eat” election comes. It says, “VOTE WISELY!” with into the pockets of those filthy and greedy
they say that nothing beats the taste of Filipino food. because of many reasons.
During fiestas, family gatherings and other special and that black-or-white background that is not so politicians.
important occasions, we just couldn’t miss dishing Based on researches, vegetarian diets can appealing to anyone’s eyes. Why vote wisely?
lechon, kare-kare, adobo and other Filipino classics in prevent the severity of heart disease, hypertension, It lies in our name the crucial responsibility
our banquet. colon, prostate, breast and lung cancer. It also thwarts And again, what is the point?
of our fellowmen. We are continually being titled
the development of gallstones and osteoporosis. The
In this modern age, different people around health benefits of vegetarianism go beyond simply We get easily attracted with the colorful as corrupt just because of the ten false moves done
the world from all walks of life, including Filipinos, having better eating habits. For many years, religious posters and other eye-catching materials used by the people leading us. We should take within
are getting conscious of what they eat. Delicious as followers of vegetarian diet are healthier because they
they may look and taste, many of the foods, if not avoid or control their intake of alcohol, preserved by running officials to promote their selves. We our hands the reprimands of the people who have
all, contain high cholesterol, saturated fat, sugar and foods and caffeine. People also embrace the totality regard it as ‘fashionable’ as to how they present seen in their naked eyes the actions of those in
preservatives that if taken in large amounts, may cause of a healthy lifestyle including being more physically their egos and oftentimes, we choose them as our position. In our small ways, we should strive to
diseases. active, being non-smokers and having less stressful
lifestyles. next leaders! be honest. Just as how we put an effort in paying
What is the new trend in diet? It is seven peso coins every time we ride a jeepney –
vegetarianism. Nowadays, the vegetarian diet has Now, are you a vegetarian? The worth of those attractive propagandas
increased in popularity. Many people are vegetarian even though we could get out f rom there without
will not match the money they can grab f rom
because of cultural, religious or ecological reasons. the driver knowing it.
Vegetarianism is a more recent phenomenon not just the innocent Filipino mob. An anti-corruption
here in the Philippines but also in other countries documentary titled, “ehem!plo” showed facts We can lead our own way and fight for
around the world. The term ‘vegetarian’ is used
mostly to describe persons ranging from true or pure
about this. A 52,000-worth hospital bed was every Filipino’s right to be served and cared for.
vegetarians to lacto-ovo and semi-vegetarians. priced half a million in the receipt recorded by If not, then, it only goes to show that we let
the Commission on Audit. Another equipment, corruption kill three quarters of this nation.
      The vegetarian diet includes plenty of whole
grains, fruits and vegetables. It also provides fiber, an outdated machine, costs Php14,000 which
antioxidants, nutrients and phytochemicals which was then recorded as 1.4 million. Instead of
purchasing more things that later would help a

|4|
“Lingaw siya and at the same time ang important
things na dapat i-discuss naa. But then wala kaayo na
A dventu res The Adjustment Stage: Since MJay chose his homeland,
achieve ang objectives because dili tanan DevCom students The Boss: he was already quite ‘cool’ with the place. On his work,
present,” shared Diane Riva Tina-an, one of the persons- “Payts man siya, bai. he had difficulties with the works he had to accomplish
in-charge of the GA. DevCom graduate – because, as he states it, ‘usahay, dili man gud ko gasugu-on
man gud.” bisa’g gapangayu nako’g trabaho’.

Ta s k s : Major Problem: “I had to deal with boredom. Unsa ma’y


MJay was a bit buhaton kung wala’y mabuhat?”
dissatisfied with his OJT
experience. When asked Lessons Learned: It is very important that before you
about what kind of jobs he approve the office and the place, be sure that it’s the one you
The DevCom students posed and smiled for a picture-taking during the does, MJay said, “Well, sulat want and the one you can bear. When already drenched in
DevCom 2nd General Assembly on November 2 at the Searsolin AVR. article, field work, video, photography ug facebook.” the office, you need to be versatile with all DevCom things.
Your major will be disregarded when you’re already there.
Fun and informative - two words that best
describe the recently held Development Communication If you can rate your OJT experience from 1 to
General Assembly (GA) titled, “One Dev Com” at the 10; 10 being the highest, what score would you
SEARSOLIN AVR, Manresa Complex on November 2. give?
four.
The Boss: “ Lahi ang supervisor
XU students were struck in awe as they saw the different photographs of and editor. The editor, who was
To make GA more exciting, each year level Lansad 3 which ran from October 5 to 10 at the XU-AVR1 Lobby.
much closer to us, was nice. Because
presented a creative and cheerful presentations. The he teaches us on how to improve
freshmen presented a hilarious skit that entertained the
crowd. The ever energetic and engaging dance number
Lansad 3 launches our article and how to work on the
next stories better. “
three or more articles
(depending on the
from the sophomores kept the students awake and alert.
For the seniors’ last GA, they serenaded the spectators with “Himamat CdeO” Tasks: Mark was assigned in an
events) in 5pm.

Lessons Learned:
a very romantic song, “Can’t take my eyes off you.” by James Michael Flordeliz agency that sends news online. His
It is the time in our
work was plain journalism. He also
It wasn’t just all fun. Relevant information also college life that we
had to pass photos from the events
overflowed during the assembly. Ms. Shiella Balbutin , the had to learn everything
The DC89 class formally launched the third Lansad covered.
DevCom Society moderator, emphasized the “oneness of we need to learn. As of
Photo Exhibit in XU history with a red-carpet opening now, we are still at the
DevCom” in her opening remarks, which was the theme of The Adjustment Stage: Since Mark
on October 5 at the XU-AVR 1 Lobby. The opening of tip of the iceberg. Work
the assembly. is from Bukidnon and had to board
the exhibit was attended by notable guests like Mr. Roel is different. Work is work.
Ravanera, the Dean of the College of Agriculture, and in CdeO to study in Xavier, his
The program allotted a portion to give brief If it’s hard, deal with it.
OJT days were just like the usual
introductions to the new DevCom faculty members. After Mr. Hobart Savior, the Director of the Xavier Center for I have also learned to
day-to-day college student life. The
the introductions, Tanya Grace Padilla, the DevCom Culture and the Arts. The DevCom Department decided accept, embrace and
difference was he had to do ‘time
Society Secretary, presented the financial report of the to hold the exhibit with the theme, “Himamat Cdeo.” love journalism more.
in’ when he arrives in the office.
society Secondly, he had to wake up earlier
“This exhibit will be brought to different parts If you can rate your OJT experience from 1
than the typical school day.
Mrs. Ma.Theresa Rivera, the DevCom Department of Cagayan de Oro,” said Mrs. Ma. Theresa Rivera, the to 10; 10 being the highest, what score would
Chairperson, provided the students with the progress of DevCom Chairperson, in her welcome remarks. The
The Major Problem: you give?
the department. An increase of enrollees this semester was exhibit ran from October 5-10 at the same venue. The deadline ran different this time.
noted which highlighted the growing population of the
DevCom family. The students’ outputs for this semester
were also shared among the students.
This year’s photos were captured from the
different corners of Cagayan de Oro City telling the
After he covers news from 9 to 12 in the morning, he had
to write the article in the afternoon of that day and pass
***
nine.
untold stories of the city immortalized in photographs. Different places, diverse jobs and dissimilar experiences. Only one thing is common: they have seen the real and bloody
James Michael Flordeliz, the DevCom Society The photographs were taken during the class’ exercises on work – from enduring boredom to fitting the limited hours in a day. OJT is truly a unique venture to think over the
President, enlightened the audiences with the upcoming various concepts such as composition, action photography course you are taking up, the kind of work you’ll get in the future AND if you really want the job you are to get. Think
activities for this semester. He happily assured the students and photojournalism. Photographs from the city fiesta it twice; think it over and over again. Are you on for this?
for a fun-filled semester. were also included.   NOTE: If you noticed, the names of the offices were never mentioned. It’s for you to find out.
Stories of OJT
Right after the Battle of the Brains was the
Extemporaneous Speech Competition. Still, XUCA
grabbed the 1st place. Kathleen G. Araña (BSDC 4 Major
in Development Journalism) got a hold of the top spot.

Simultaneously, the On-the-Spot Essay Writing


Contest took place at the DC laboratory, 5th floor,
By Maria Sozina L. Alamban Agriculture building. Compared to the other contests, this
was done in a silent place where no distractions should
occur.

After three years, a DevCom student could already say that he/she knows a lot about the vital details of DevCom Once again, the XUCA delegate Hyacinth J.
in Xavier University, including that of the hours you need to spend to finish loads of assignments and productions, the kind Tagupa was crowned as champion. Second place went to
of teachers you meet and stay for eight hours a week and the different and extreme attitudes of your classmates that you Jessa D. Pabillore from CPSC followed by Rhenesa O.
need to deal with everyday. Punay from MU.
The contestants of the Essay Writing contest in the 3rd MAF were
For junior DevCom students, summertime is the most awaited period in their academic year. Practicum, internship, Ms. Tagupa had unique preparations. It was her
in full concentration as they batlle against each other.
on-the-job training or OJT: no matter what you call it, the experiences you can gain will change your perspective about “background in journalism and constant writing” that made
DevCom and in life.
XUCA delegates her to the top. “I feel honored ‘because it’s not everyday
that one gets to do something like that for the Aggies,”
top MAF Competition Hyacinth confidently shared with a smile.

by Ancheden Pacamalan
DevCom bags awards
Major Problems: “Usahay, naa’y conflict sa mga tao sa
Xavier University College of Agriculture (XUCA)
student delegates lorded over the different events of the 3rd
in Aggie lantern contest
sulod sa office, gakadalahig mi sa akong partner. Grabe ang Mindanao Agriculture Forum (MAF) hosted by XUCA by James Michael Flordeliz
pressure tungod kay kasagara sa among gina-interview with the theme, “Investing in Agriculture; Securing the
kay scientists. Tapos, daghan kayo assignments – dili lang Future” on November 24 to 26.
pang journ, apil gyud ang educomm works. Didto gyud ko One of the highlights of this year’s celebration
nakatuon ug Photoshop.” Various agricultural schools and colleges in of Manresa Days was the lantern parade held on
Northern Mindanao attended MAF. The delegates November 23 at Divisoria. All co-curricular organizations
Lessons learned: With nose-bleeding, nerve-racking, from Central Mindanao University (CMU), Camiguin under the college participated in the event with the
and mind-boggling words we had to understand and the Polytechnic State College (CPSC), Misamis University theme, “Investing in Agriculture Securing the Future.”
Photoshop, MixCraft and Ulead we need to master, the (MU), Misamis Oriental State College of Agriculture
The Boss: “Nice man siya kay siya ang nag una ug

Photos by Ronnie Glen Simbajon and Quinn Arthur Pedroso


six-week experience was something I will hold as the and Technology (MOSCAT), Mountain View College The Development Communication Society
approach.”
shortest time I had so much things learned. (MVC), MSU-Naawan and XUCA participated in the (DevCom Society) won two major categories: The Best
Tasks: Juna’s tasks were divided into four categories: different events of the MAF. Lantern and The Liveliest Delegation. The lantern
BroadComm (radio magazines, radio plugs and the like), If you can rate your OJT experience from 1 to was cube-shaped, five meters in height and was made
Journalism (news writing and profiling), ScienceComm One of the most awaited competitions was the
(editing the write-ups of researchers), and EduComm 10; 10 being the highest, Battle of the Brains held at the XU-Little Theater. Many
out of indigenous materials. The images projected in
the lantern were the logos of the Gahum Scholarship
stuffs. what score would you of the agriculture students converged and cheered for their
Program and DevCom which expressed the role of
The Adjustment Stage: First, the environment. I had give? respective schools.
communication in promoting agriculture.
to adjust with the people and the language they use. Each of the schools and colleges had four delegates
Second, which can also be connected to the first reason, vying for the top spot. Three schools (CMU, XUCA and The lantern was majestically placed in a float
is the requirement to get along well with other on-the-job

eight.
CPSC) were left in the difficult round. During this round, adorned with white and blue balloons. Following the float
trainees. It’s not at all times that I am assigned to work with was some members of the DevCom faculty and about
James Michael Flordeliz, my partner from XU. Instead, CPSC was eliminated resulting to a tie between CMU
and XUCA. 100 students carrying minature lanterns and was lighted
the boss partners us with DevCom students from UPLB. by candles. In one strong voice, the delegation chanted
The hardest part in the adjustment process is dealing with
The audience held their breath in the tie breaker ‘DEVCOM! DEVCOM! DEVCOM!’ which caught
various scientists such as chemists and researchers. When
we interview them, some words are too complicating and round when XUCA committed a mistake. However, CMU the attention of the passers-by and made them win the
we have never encountered in our whole lives. The worst dived down after obtaining two mistakes. With only one liveliest delegation decided unanimously by the judges.
part, I think, is doing a job that we are not used to and mistake, the round ended with XUCA as champion. The
requiring us to get out from our comfort zone most of XUCA delegates were Elmer G. Abitria Jr. , Paul Ignatius “It was not in my expectations that we’ll
the time. Mind you, we had to endure the job for six long Araña , Gladys L. Rosalada (all BSA 4 Major in Animal win the best lantern category. As one of the project
weeks! Science students) and Richie A. Morales (BSA 4 Major in heads, I’ve worked hard from the design to its
Agricultural Economics). actual making,”Sharnae Llona said in an interview.
“ More than the
by James Michael Flordeliz
usual films
The Development Communication Society, in line to create unique concepts that range from fantasy to horror.
Artists. Films.
with their vision to form socially-aware communicators
and to achieve universal primary education (Millenium Advocacies. The films also take you to an adventure that stimulates
Development Goal #2), has come up with the Gahum It’s rare to see your imagination, analysis and reason. Some films were odd
Scholarship Program (GSP). these elements while others were a disambiguation of conventional ideas
together. In a field and principles.
It all started when Mrs. Estrella Borja began her dominated by
involvement with the Joint Together Society (JTS) in 2003. More than a story
commercialism
Later on, she discovered the rural place of Kagahuman,
Malitbog in Bukidnon that seeks for JTS assistance. She and obscenity, Documentary films show the truth behind the
brought her first year students for a three-day immersion and developmental realities of the daily experiences of people. As what an
was then followed by other Devcom classes. movies are audience commented, “[d]ocumentary films are the fortes of
Agusan National High school, one from Regional Science things of the DevCom students.”
In 2005, Mr. Paiko Zapanta, a third-year intern back High School, two from Libona National High School and past. However,
then, was assigned to JTS for his summer practicum and The documentary films featured the lives of coastal
one from San Luis National High School of Malitbog. The the recent rise
got to visit the rural project areas including Kagahuman in GSP head is proud to say that seven of these scholars will police, urban farmers and bio-ethanol activists. The films
Malitbog. One of his practicum outputs was to write stories of independent included interviews and testimonials aid supported with
graduate this coming March.
about the project. His stories include a special child who was, films and the research in order to explain sensitive issues and commend
at the same time, a blind boy which was enrolled at a SPED The DevCom Society received a prize money that sprouting of bold admirable individuals or groups.
school in Talakag, where the school was built by JTS. they won during the Aggie Lantern contest last November and promising
21 for the opening of Manresa Day’s ’09 and decided to hold directors have given a venue for developmental movies to The films also gave a glimpse of the future inclinations
The aunt of Mr. Zapanta, who was visiting the a special Christmas celebration with the scholars. This is a of DevCom students. It was clear that the audience got
come back.
country, is a member of the Kagay-anon Internatonal (KI) venue in which the officers and GSP volunteers will have a relevant and significant realizations from the films. It was
Hawaii chapter and was able to get a copy of the story. She chance to know better the scholars and let them feel the real The DC96 class showcased their talents and humane, interesting and masterfully done.
was eventually moved by it and committed to help with the meaning and spirit of the season. unleashed their potentials in film-making. Photomontages,
scholarship program. With that, KI gave a check of $5,000.00 experimental films and documentary films headlined Estreno. ***
in July 2005. Although bombarded with the scarcity of funds, Running on its third year, Estreno exhibited fresh concepts, The Estreno Film Festival proved what DevCom
GSP still tries its best to find ways and means to sustain
Mrs. Borja formalized the scholarship program and cinematography and angles. Let’s take a closer look at the students are capable of. They made films that were not
the program. One of the means is the Gahum Scholarship
met up with Fr. Jet Villiarin, SJ and requested for a special pins which is a fund raising project and will be available this different films Estreno offered. only original and artistic but also transformational. Estreno
fund account which was then granted. Then Ms. Borja coming January 2010, not only to the DevCom population may be far from the glitz and glamour of Hollywood or
More than photos
decided to make it a DevCom Soc project. To date, the present but also to the whole university. There are seven beautiful Philippine show business. Yet, it attested to the rise of the
administration of the Society bannered Gahum as their main designs to choose from which were designed by talented A photomontage is a series of photos about any new breeds of an imaginative and responsible development
project and placed it under the managerial operations. DevCom students. topic that is placed in a particular sequence in order to relay communicator.
a message. Most often, it is aided with a voice over. Among
Now, the program has a new structure that is In the coming months, there will be a fund-raising
currently headed by the GSP Head Carmel Neri. Under the entries were films about friendship, family and death.
concert for the GSP. At of the moment, the program can only
her is the monitoring committee which asses the needs of afford to send scholars in the high school level. However, All the films captured the imagination of the audience
the scholars and the business team which deals with the who knows, in the near future, GSP can send them even with a mix of romance, humor, suspense and mystery. It also
donations and fund-raising projects. up to college. This is what DevCom is all about - affecting took up issues on family values, gender and equality, and
change to the marginalized and the poor. acceptance. In one of the films, it depicted a strange love
Last March 2009, GSP produced one graduate, the
total scholars of the program are nine, five of which are from story between members of the ‘third sex’. It was comedic
yet it discussed a sensitive topic on homosexuals. In another
film, Maria, a lost soul, is searching for meaning. These were
just two of the many films in the photomontage category.
More than experiments
Experimental films are considered to be the new
trend in film-making today. Coupled with experimental
films are ‘indie’ films that have become popular these days.
It is test of creativeness and ingenuity for the young film-
makers. The experimental films were done in black and
white without sound. It provided the student film-makers
Even the opponent of Imelda has a history of an Equals: a manipulated democracy?
arising political dynasty. From an article written by Lino de “There is no such thing as real and genuine democracy.
la Cruz (2007), it articulated that, “another known political Genuine democracy can only be attained if people have
family led by Representative Cirilo Alipio Badelles of already attained economic liberation”, quotes Attorney
the First District of Lanao del Norte and son of the late Leo Zaragoza, election lawyer and professor residing in
congressman Mariano Badelles will field his daughter Iligan City.

DevCom???
lawyer Angelique Badelles-Bacareza to replace him this
coming May 2007 election.” The election is an exercise of democracy towards
the people. It is the “will of the people” that must be
Five (5) candidates ran for the congressional seat casted. However, election frauds and manipulations have
in the 1st District of Lanao del Norte during the May 2007 continued to stain the canvass of fair and honest elections.
elections. Vicente ‘Varf ’ Belmonte, a businessman turned In this report, Iligan City and the first district of Lanao
councillor, was Imelda Dimaporo’s number one opponent. del Norte became the testing grounds for acts of cheating
It was also the first time that the Dimaporo’s took the and deception. If you are a freshman, an avalanche of communication
chance to run in the 1st district of Lanao del Norte. theories and development concepts come your way.
The Philippine election resembles a kind of society Overwhelming but I am sure by now you catch a glimpse of
It was a fierce race between Dimaporo, Badelles ruled by kinship. It seems that cheating during elections is what DevCom is.
and Belmonte. Dimaporo had previous success in Lanao a norm and honesty is a rare commodity. According to
del Sur and planned to take her political ideologies to Attorney Zaragoza, “Lanao del Norte has been consistently Most people only notice the “communication” part
Lanao del Norte. Dimaporo believed that she could win involved with cheating scandals.” In addition, he stated of DevCom but what is really important and should be
in the 1st district elections. Badelles, whose family is also that most of the officials, even kind-looking ones, cheat in emphasized here is the “development” part. At this point, you
one of the arising political dynasties in Lanao del Norte, one way or another. Despite all the infamous stories that encountered the simplest definition of Dev Com which is
also ran as representative. However, in Iligan City, where “using communication as a tool to push for development.”
people hear every election, they still yearn that one day an
the total population was the highest compared to the other ‘Ideal politician with a modest intention’ will come along.
municipalities included, the people sided with Belmonte. Fortunately, you pass and now a sophomore. Once
you are in your second year, it is tougher and hectic but you
“The big losers are the people. Their voices are having fun (as always). This time, you are introduced to
In an act of desperation, the side of Dimaporo are supposed to be heard during elections. But because of
allegedly forced the ballot boxes from Bacolod, Maigo, “educational communication (EduCom)” and “development
cheating, their voices are muffled and their will subverted,” journalism (DevJourn).” You begin to think “what will be my
and Kauswagan open. Attorney Cuevaz said that despite Chris G. Sienes wrote on Sun.Star Davao. major?” “Where do I belong?”
the security measures applied, there was still a security “Unsa imong course?” a family friend asked me almost
breach. They asked the intervention of the National Bureau With the upcoming 2010 election, we will again a year ago.“Development Communication,” I hesitantly Say, you have an answer to the questions above and
of Investigation or NBI for the investigation of the security hear whispers from right to left of the iniquitous forms answered back because I can easily see the annoying question you’re off to your major in your third year. Being a junior is
infringement. “Definitely there was a security breach, and of election cheating. Perhaps some of us have never seen coming next. like you are always in a hurry and always have a deadline. If
sad to say the findings of the NBI resulted to, may nag-rally and have no firsthand experience of it. As a result, we have you are an EduCom major, your life is probably surrounded
rally.” to generate some ways to prevent this from deceiving us “Unsa na siya gang? Unsa dayon imung trabaho ana? ” with colors, graphic arts such as posters and videos. But if you
again and again. The remedy for this seemingly incurable are a DevJourn, a pen and a paper are the best companions.
The provincial board of Canvassers that were illness is for us to be vigilant and educated about the ways I know, I know. You’ve experienced this when you
tasked to canvass the votes from the COC inhibited bravely chose this course among the famous courses that If you are a good student, you now reached your
of cheating. your parents have told you to take up instead. fourth year. A senior? You should be proud of yourself because
themselves. They confirmed that they did not open the
tampered ballot boxes and asked COMELEC Manila to what you had went through were not easy. At this moment,
Attorney Zaragoza shared a true example based But this is not the worst case scenario. Do you know all your majors are getting into your nerves and there will be
create a new board of canvassers for the province. There on the process of election in ancient tribes in Africa. Those
were many speculations that the hired people who were what? It is when you do not even know how or what to “communication research” that will consume most of your
who wanted to be leaders will just line up along the plaza respond to those queries. In short, you have no idea at all. time. But if you are done, you are the most satisfied person
allegedly tasked to do the tampering passed through the and the voters who wanted to choose among those aspiring in the whole wide world.
office of the vice governor which was just near the secured leaders will just drop a seed to their corresponding choice. You took up DevCom and yet you do not have the
room where the ballot boxes were kept. Even the aspiring leaders who lined up are tasked to count slightest idea what you got yourself into. How embarrassing, At the end of the day, you will be asking yourself
the votes they received. “What a simple way of choosing right? However, I am sure you have something to say about this “Will I be an agent of change?” Because this is what
‘Attorney Roger’ said that the election fraud that a leader: simple, honest, pure, and fast. Yet with the advent this course but I bet it would be far from what DevCom development communicators do.
was committed was crude, inhumane and disrespectful of technology now, we make the rules of conflict, too really is.
to the right of the people to vote. The case has yet to be complicated where manipulations are so easy to do. As I C–H–A–N–G-E
finalized. Even if many believed that Dimaporo did cheat, was saying, I have a common statement, figures won’t lie The next thing to do? Be well-versed about Dev
no substantial and concrete evidence was presented in Com. You might have already encountered Nora Quebral’s It may not be for the whole world but at least in
but liars can figure.” definition of Development Communication (Dev Com is your own respective community such as your family, friends
order to detain and arrest Dimaporo.
the art and science of human communication…). and neighbors.
SOURCES:
http://www.sunstar.com.ph/
http://philippineconstitution1987.wordpress.com/
However, if you use this definition as an answer for
http://www.europe-solidaire.org/ those inquisitive friends and relatives, it would surely freak
Philippine Daily Inquirer
them out, right? They will end up asking you for clarifications.
Fr. Al Mendez (Head of Social Action Center; Iligan City Archdiocese)
So, I think the best way to define communication is from
Atty. Leo Zaragoza (Election Lawyer; Candidate of May 2007 election) your point of view. Your own simple, uncomplicated
Atty. Hamilton Cuevaz (Supervisor; Region X COMELEC )
Erma Jean D. Rosales (Election Assistant II; COMELEC)
understanding of the course. Might as well cite an example
“Atty. Roger” of what you do, like, how a simple day goes for a DevCom
student.
from p. 6, DEMOCKRATIC DYNASTIES...

Exposing political chains

According to Roland G. Simbulan, a Development The night before the canvassing of votes, eight (8)
Studies Professor from the University of the Philippines ballot boxes containing the Certificate of Canvass (COCs)
(UP) in Manila, a political dynasty is “a line of from Iligan City and seven (7) municipalities in Lanao del
hereditary rulers of a country.” A political dynasty is Norte were secured by the provincial guards. Doubtfully,
also “a succession of people from the same family that why were the strict security measures breached and the
play a prominent role in politics” he added. In Article II three ballot boxes ransacked?
(Declaration of Principles on State Policies) of the 1987
Constitution, specifically in Section 26, it is stated that, The COCs from the municipalities of Maigo,
“the state shall guarantee equal access to opportunities Bacolod, and Kauswagan were tampered. The votes casted
This investigative report is one of the course for public service, and prohibit political dynasties as may for Belmonte were ‘SnoPaked’, giving favour to Dimaporo.
requirement for DevCom journalism students in DC 85.The be defined by law.” Belmonte’s supporters led the way in probing the alleged
article that you are about to read is a product of journalistic tampering of the ballot boxes. A reliable source, a lawyer
However, political dynasties still govern in different hidden in the name ‘Attorney Roger’ narrated what
efforts to expose the truth behind political dynasties. The group
parts of the country. You pick a province, a town, or a happened during the cheating incident. “Ang ilang gihimo,
embarked on a journey from Cagayan de Oro to Iligan City
city and you can identify established as well as up and they drove away the watchers of Cong. Belmonte, pointing
in search of the facts and evidences on an alleged election fraud
coming political dynasties. These political dynasties a gun, ilang gipagwas and they ransacked the room where
and political domination.
are often wealthy families who were influential in the the ballot boxes were stored.”
Amid all the dangers that surround the field of establishment and development of their community.
journalism, remember that no story is worth your life. However, Professor Simbulan said that approximately 250 families Fr. Al Mendez, the director of the Social Action
as future journalists, we must continue to uphold truth through dominated politics in the Philippines, both in local and Center (SAC) of the Archdiocese of Iligan, said that the
national. These families have been in power for 30 years tampering of votes were clearly ‘SnoPaked’. “Obvious kaayo On that note, the question whether the
our stories and articles. Through this investigative report, we prominence of Dimaporo’s, who are established and well-
have experienced a glimpse of being a responsible, objective, and more. ang mga nag sunod na mga investigation. Naa’y basa pa nga
mga [COCs tungod sa] gi-tawag nato ug liquid eraser, basa known political powerhouses in Lanao del Sur, used their
transparent and unbiased journalist. influence and power to execute what may seem to be dirty
As if being part of a political dynasty is not enough, pa jud. Duna man pud ‘tay kopya sa Certificate of Canvass,
*** staying in power is even better. Political families are often muna nga duna gyu’y maingon ta nga lahi nga mga entry tactics in order to get the position. In a wider sense, does
associated with election fraud and vote manipulation. nga nahitabo tungod kay duna ta’y kaugalingon nga kopya ug this support the claim that political dynasties affect the
The Filipinos have been witnesses to colonizers, Over the years, elections have been the site of massive labeling nga gi-entrust sa atoa sa COMELEC. Significant country’s political system?
conquerors and dictators. Yet despite the efforts of our cheating, violence and fraud, all attributed to the presence gyud kaayo ang evidences”, he added.
forefathers to attain true and genuine freedom, we of political dynasties who wanted to stay in power for Dominating the royalties
are still under the same families, the same surnames more generations. Belmonte’s followers camped outside the
Legislative Hall in support of the case against his rivals. Part of the political history of Lanao del Norte are
that are “destined” to sit on the Dimaporo’s. The political history of the Dimaporo’s
thrones consecutively – or even, “Ang ilang gihimo, they drove away As a testament Emotions ran high when Imelda Dimaporo arrived at
started during the regime of late president Marcos where
simultaneously. Even in our island, the watchers of Cong. Belmonte, pointing a to the rampant the hall together with uniformed military and several
the late Ali Dimaporo served as mayor and with his charm,
some regions are often hailed as cheating happening COMELEC representatives. The supporters prevented
‘cheating ’ where entrenched gun, ilang gipagawas, and they ransacked the in Mindanao, we Dimaporo’s group to get inside the hall. Forming what may later on, became governor of the entire province.
surnames emerge every election and room where the ballot boxes were stored.” travelled to Iligan seem as a human wall, the supporters insisted that the boxes
Bobby Dimaporo succeeded his
never miss to gather massive votes City, Lanao del Norte stay in the hall until further
in search for answers governorship and was then wed to
from the locals. Pelaez, Baculio, notice from COMELEC “Definitely there was a security Imelda Quibranza from an influential
Emano, Duterte, Zubiri, and Dimaporo - do any of these and explanations on Manila. It was only when breach, and sad to say the findings of
the election controversy that happened during the 2007 family whose father was the former
ring a bell? Atty. Joseph Cuevas, the
1st District Congressional race. the NBI resulted to, may nag-rally rally.” governor of Lanao del Sur, Arsenio
provincial supervisor of the
Quibranza. Imelda Quibranza-
These and other prominent names recorded Commission on Election
Dimaporo became the governor of the
through history have continued operating under the Lanao del Norte -- Genuine enquiry (COMELEC) during the
province succeeding her husband. She remained in power
influence of the same bloodlines and heritage of similar May 2007 election in Lanao del Norte, issued an order
Tension arose as waves of human barricades stood for many years. Her husband is the current representative
political ideals. Some would assume that there is nothing to the COMELEC deputies and to their escorts to leave
firm at the face of Iligan City Legislative Hall last May of the second district of Lanao del Norte. Adding to
wrong with political dynasties. However, if law freely the ballot boxes in the Legislative Hall. After that, the
20, 2007 blocking the local COMELEC from bringing the chain is the one succeeding Imelda: her own son,
permits this, our nation is likened to a company: atmosphere around the vicinity of the Iligan City Hall
the ballot boxes to the provincial canvassing hall in Mohammad Khalid Dimaporo.
continually breeding exclusive visibly lightened.
Tubod, Lanao del Norte. The event spurred out from the
political family franchise. At least four members of the Dimaporo clan in
rumoured cheating in the canvassing of votes for the 1st Because of these series of events, the camp
district Congressional race. Lanao del Norte ran for the top provincial and congressional
of Belmonte decided to file a case against the people
posts despite criticisms over dynasty issue. During the
responsible for the election fraud. In an appeal filed by
Five candidates contested for the Congressional May 2007 election, Imelda, the outgoing governor, ran
Belmonte and his band of election lawyers, they accused
seat in the 1st District in Lanao del Norte. Among as the representative
the Special Provincial Board of Canvassers, Dimaporo
them, Vicente ‘Varf ’ Belmonte, Angelique ‘Nikki’ of the first district
of Lanao del Norte. “...figures won’t lie
and Badelles as the masterminds behind the tampering of
Badelles, and Imelda ‘Angging’ Dimaporo were votes. However, the case did not prosper because there was
the lead contenders. It was a tight race between Marcos Abdulrahman but liars can figure.”
insufficient evidence that could link Dimaporo and the
the three rivals where votes from Kauswagan, Dimakuta Dimaporo,
others to the tampering of votes. Most of the residents and
Bacolod and Maigo of the province of Lanao del a brother of Bobby,
supporters of Belmonte believed that it was the power and
Norte became the vital stations for determining the who also filed his certificate of candidacy, ran as rival
influence of the Dimaporo clan that prevented the progress
winner. At the same time, these locations turned out candidate of Khalid for the Second Congressional District
of the case.
to be the hives where election fraud occurred. of Lanao del Norte.

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