Personal Branding

Working Plan
for freelancers, consultants, professionals
Guiding Principles

1. Who am I?
consistency be distinctive

personality
abilities
passions be sustainable be credible

2. What do I do?
objectives Swot analysis
experiences
mission, vision, values Strengths Weaknesses
skills

knowledge

3. What do I sell?
Opportunities Threats

services
Process

Analyze Plan
performance know how

4. Who is my target? Do Monitor

consumers
companies
public agencies - associations

5. What is my competitive advantage?

performance expertise reputation
cost of access and use network relation

6. Why choose me?

value proposition - positioning

7. How can I promote?

off line on line
presentations
articles mobile blog
e-book
c o n t en t
events s t r a te g y interviews
wiki social
media
video
newsletter

8. How can I grow my network?

events
community
associations

9. How can I improve my experience?

training

partnership innovation

10. How do I measure my reputation?

qualitative
tools parameters
quantitative

Stefano Principato 2010 http://marketingpersonale.blogspot.com