I commend the efforts of Defence Export Promotion Organization for successfully holding

International Defence Exhibition & Seminar (IDEAS-2008) and hosting the participants from a. Representations from 59 countries including the exhibitors, defense delegates
59 friendly countries. The event helped in promoting better understanding, friendship and & trade visitors.
cooperation among the participating countries and their defence industries. The outstanding
success of IDEAS - 2008 adds to my confidence that IDEAS - 2010 will be even bigger in size
b. Participation of 256 leading defence manufacturers including 162 foreign
and stature. and 94 domestic companies.
c. Attended by more than 24,000 defence professionals, analysts, service
It is with great pleasure that I would like to extend very warm
welcome to the delegates, exhibitors and trade visitors from personnel and trade visitors.
friendly countries, whose presence at IDEAS - 2010 will be d. Extensive media coverage with over 2,200 articles, editorials and news items
symbolic of their indirect support to Pakistan and reflective of
written in leading newspapers and industry magazines worldwide.
mutually beneficial relations. We share common interests and
Asif Ali Zardari
perceptions and the theme of the exhibition ‘Arms for Peace’ e. Outstanding electronic media coverage with presence of the most reputed
President of the Islamic Republic of Pakistan manifests our shared objectives of global peace through regional media channels from across the globe.
conventional arms balance and deterrence.
f. A total of 73 delegations attended IDEAS-2008, among which 31 were high
level delegations (being headed by Defence Ministers, Defence Secretaries or
Services Chiefs).
g. The event was inaugurated by none other than the Honourable Prime Minister
of Islamic Republic of Pakistan. Federal & Provincial Ministers, Services Chiefs
& other high ranking officials also graced the Event.
The fluid geopolitical climate resulting from the rapid changes in
the global security situation in recent years has forced many
governments to take a fresh look at their national security
mechanisms. In a bid to effectively meet the new challenges
posed by the transformed regional and global security dynamics, many countries have started to make sizable budgetary
allocations for modernization and upgrade programmes of their armed forces. At present, structural and technological 01. Australia 09. Greece 16. Netherlands 23. Switzerland
02. Austria 10. Hong Kong 17. Pakistan 24. Thailand
improvements dominate the planning of most militaries and law
03. Belgium 11. Ireland 18. Poland 25. Turkey
enforcement agencies of the world.
04. Canada 12. Italy 19. Russia 26. UAE
05. China 13. Japan 20. Singapore 27. UK
The most volatile geopolitical region in Asia, has now become 06. Czech Republic 14. Korea 21. South Africa 28. Ukraine
one of the largest markets for defence products. The changing 07. France 15. Malaysia 22. Spain 29. USA
international security milieu has brought governments and 08. Germany
militaries closer together to share their ideas and plans to meet
the requirements to maintain regional and global peace. To cope
with the challenges in an economically affordable manner,
outsourcing, joint ventures and technological collaborations play
a significant role. IDEAS is a destination for top level decision-makers, including:
1. Ministers, Diplomats & Senior Government Officials 6. Sales & Marketing Executives
Pakistan’s ever growing defence industry is in quest for seeking international alliances to meet the requirements of its
armed forces and the growing needs of the regional defence forces, Pakistan’s own defence products present a perfect 2. Ministries & Departments of Defence 7. Research & Development Specialists
mix of indigenous and foreign technologies thus offering an ideal platform for defence collaboration. 3. Armed Forces Hierarchy 8. Engineers & Consultants
4. Senior Management of Defence-related Organisations 9. Law Enforcement Agencies
The International Defence Exhibition and Seminar (IDEAS), 5. Defence Procurement Experts 10. Journalists
showcases a wide variety of technology, ranging from equipment
used in the third world countries to the most sophisticated
systems from the West. This exhibition provides a perfect
interactive platform for the defence forces to assess the best
products and technology to cater for their respective defence-
related requirements. Besides, it also presents an ideal opportunity
to the defence manufacturers for entering into collaboration and
joint ventures with Pakistan or other prospective international
partners.
 Exhibiting Companies
Exhibit Space (Indoor)

25000 300
The Mobility Demonstration offers an excellent opportunity for exhibitors to give spectators and buyers a detailed view of
250
20000
the operational capabilities of their vehicles, equipment and machinery, complementing the static display of their products.
200

20000 sqm

256 Cos
15000
17500 sqm

221 Cos
150
Presenting a two fold spectacle for the interested exhibitors, the Mobility Display features tracked and wheeled vehicles,
15000 sqm

165 Cos
10000

140 Cos
12000 sqm

tactical and assault equipment as well as manpower training facilities.

11500 sqm

100

125 Cos
5000 50

0 0
IDEAS 2000 IDEAS 2002 IDEAS 2004 IDEAS 2006 IDEAS 2008 IDEAS 2000 IDEAS 2002 IDEAS 2004 IDEAS 2006 IDEAS 2008

Approximately 30,000 sqm outdoor space

for Static and Mobility Display

A comprehensive programme is laid out to effectively coordinate meeting and networking sessions between foreign
delegations, government officials, senior armed forces leaders and exhibitors, whereby ensuring effective connections
between all participants of the exhibition.
01. Afghanistan 12. Gambia 23. Mozambique 34. Tanzania
Equipped with modern facilities and custom-designed software, the networking specialists at IDEAS Coordination Cell plan
02. Australia 13. Germany 24. Netherland 35. Thailand
these meetings with precision.
03. Azerbaijan 14. Hungary 25. Nigeria 36. Turkey
04. Bahrain 15. Indonesia 26. Oman 37. Turkmenistan
a. High level meetings were held during IDEAS-2008 between foreign
05. Bangladesh 16. Iran 27. Philippines 38. UAE
delegates, key government officials and participants of the exhibition.
06. Brazil 17. Jordan 28. Qatar 39. Uganda
07. Brunei 18. Kenya 29. Saudi Arabia 40. UK b. Presence of 73 official defence delegations from 44 countries and their
08. China 19. Kuwait 30. Singapore 41. Ukraine elaborate networking with the exhibitors
09. Czech Republic 20. Lesotho 31. Sri Lanka 42. USA
10. Egypt 21. Libya 32. Sudan 43. Uzbekistan c. 90.5% approval rating from exhibitors on 26 different aspects of the Event
11. France 22. Malaysia 33. Swaziland 44. Zimbabwe

In addition to being a celebrated event, attended by a large number of

delegates, dignitaries and trade visitors, IDEAS also plays host to one of
the prestigious Seminar programmes in the region.

The International Defence Seminar serves as a widely attended interactive

platform in the Asian region that presents a unique international outlook
for the defence industry. Moreover, the Seminar programme is designed
to be of special relevance to altering secutity paradigm of Asia in
general and, Middle East and South West Asia in particular, with a
focus on the strategic impact and regional significance of defence
collaborations in light of the security threats faced by countries in
this part of the world.

Designed to attract worldwide attention from the top-level decision-

makers, the International Defence Seminar is attended by Ministers,
high-ranking officials from defence ministries, corporate sector, armed forces,
defence technology organizations, academia, research & training institutes as
well as maintenance & engineering companies involved in defence services.