ABOUT THIS REPORT

Targets and Progress

The table below shows our progress against targets for fiscal 2013 and our targets for fiscal 2014.
Full details of our performance can be found in the sections for each of our Corporate Responsibility
pillars.
Achieved
Partially Achieved
Not Achieved
Ongoing

1 Marketplace

2
3
4
5

Environment, Health & Safety

Responsible Sourcing
People
Philanthropy & Community Involvement

Long-Term Ambition Our ambition is to be

promoting responsible drinking and ensuring
responsible. In order to help reduce alcoholplay an influential role in encouraging respo
by legal drinking age (LDA) consumers and
inappropriate consumption of our products.

TARGETS FOR FISCAL 2014

PROGRESS IN FISCAL 2014

STATUS

TARG

Develop the Champions Drink

We increased our fan base on the CDR

Review

Responsibly campaign by building its

Facebook website from 689,271 to 1.1

necessa

consumer reach across additional social

million. In Fiscal 2014, we also launched

social m

media groups, e.g. , Instagram, as well as a CDR Instagram account.

increas

by increasing our consumer engagement

consum

on Facebook.

Target of 1 million fans to be reached

Champions Drink Responsible social

Develop

with our Champions Drink Responsibly

media can now boast over 1 million

for Aus

campaign across all social media

fans across Facebook, Instagram and

Long-Term Ambition Our ambition is to be

promoting responsible drinking and ensuring
responsible. In order to help reduce alcoholplay an influential role in encouraging respo
by legal drinking age (LDA) consumers and
inappropriate consumption of our products.

TARGETS FOR FISCAL 2014

PROGRESS IN FISCAL 2014

STATUS

TARG

platforms.

YouTube.

Develop plans to increase local market

Plan to test a champion in Australia was

Continu

activation beyond current core markets.

developed and launched on April 1,

campai

Launch a training app to reach our

2014. The training app was fully

and me

commercial teams globally.

developed and is prepared to be

effectiv

launched in fiscal 2015.

Launch third edition of Global Marketing

We launched the third edition of the

Continu

Principles book and follow up with

Global Marketing Principles in June

training

training programs to achieve 80 percent

2013. All new hires globally were

new Dig

target of all marketers trained.

required to complete responsibility

finalize

training modules.

hires.

Introduce new marketing compliance

The dedicated database has been

Implem

approval process through a dedicated

designed, but not yet implemented

complia

One Brand Imprint workshop was held

Postpon

database to gain greater internal

transparency around campaign
developments.

Integrate brand advocacy into the new

Long-Term Ambition Our ambition is to be

promoting responsible drinking and ensuring
responsible. In order to help reduce alcoholplay an influential role in encouraging respo
by legal drinking age (LDA) consumers and
inappropriate consumption of our products.

TARGETS FOR FISCAL 2014

PROGRESS IN FISCAL 2014

Corporate Sustainability strategy through

with the Martini team which led to

the brand alignment workshops.

some good brainstorming, but no

STATUS

TARG

further integration was developed.

Implement first year of the Producers

Bacardis first implementation year of

Increas

Commitments plan.

the Producers Commitments was a

with all

success.

particu

Bacard

of the P

a succe

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