IN GENERAL: DONT PUT EVERY INFORMATION ON THE

SLIDES BECAUSE YOUR AUDIENCE WONT PAY

ATTENTION TO YOU WHILE READING. DONT USE
SMALLER FONT SIZE THAN 30. DONT USE BULLET
POINTS BECAUSE ITS ANNOYING AND BORING AND
OUTDATED AND CRAPPY AND SO FREAKING COMMON.
BIG, BOLD KEYWORDS AND PICTURES SHOULD BE ON
YOUR SLIDES. THIS SLIDE IS A PERFECT EXAMPLE HOW
NOT TO DO IT. IMAGINE 20 SLIDES LIKE THIS: EVEN
YOUR OWN MOTHER WOULD HATE YOU BY THE END OF
IT. USE ANIMATIONS ONLY IF IT TRULY SUPPORTS
PROPER UNDERSTANDING. KEEP IT SIMPLE, STUPID.
Startup Investor Presentation Template by Traction Tribe v1.6

Company name, maybe with a punchline

(tagline) of the whole product. Put the
goal of the presentation there: Investor
presentation. This way your audience will
know this deck was made exclusively for
them.

COVER PAGE
Tips and Tricks

Whatever investor say, design matters by

expressing your high standards for quality.
Apply a solid, unified and clean design
through your entire presentation. Write the
least possible this will drive attention to
you. Slides are only for backing your speech.
Startup Investor Presentation Template by Traction Tribe v1.6

Start the story, explain the problem or

conflict or a usual bad practice. Whats
the current pain? Do it with an in medias
res approach, in order to keep up
attention of your audience. Dont start
from the dinosaurs or waste time
otherwise.

PROBLEM YOU SOLVE

Tips and Tricks

Be enthusiastic and passionate about

describing the problem. Use very short text
(5-10 words) only, or a picture, or a small set
of pictures.

Startup Investor Presentation Template by Traction Tribe v1.6

Team comes at the beginning in order to

establish credibility. Name some big gun
advisors as well, if possible. You may
exchange this slide with the previous one
if you prefer.

TEAM
Tips and Tricks

You dont have to be formal with this slide.

Investors are looking for solid teams. Any
one common photo of the team will do, usual
thumbnails of bored faces is just what else
boring. The thesis of investors is you and
your team. Dont disappoint them.
Startup Investor Presentation Template by Traction Tribe v1.6

Some call it vision. Some put here the

elevator pitch. However you call it, be
bold, make a statement. Think big. Let the
audience understand the concept of the
solution, continue the story, show up the
light at the end of the tunnel. Keep it very
short.

HIGH LEVEL SOLUTION

Tips and Tricks

Be very clear with your core feature. Avoid

mixing things up. What you need is much
rather some further attention than complete
understanding of your product.

Startup Investor Presentation Template by Traction Tribe v1.6

The most important slide. Bottom-up,

then top-down. TAM, SAM, SOM, early
adopters, experience and what youve
learnt.

MARKET
Tips and Tricks

Its mandatory to know your market, if you

dont, thats a sure-fire show-stopper. Top
down approach is necessary, but avoid
rushing to conclusions. That could only be
done bottom-up.
Startup Investor Presentation Template by Traction Tribe v1.6

Description of the product. Go deeper,

make the audience understand how your
stuff works, whats under the hood.
Include some results of validation. Include
a video or break to demo if its
explanatory and short. Emphasize further
features, but not too many.

DETAILED SOLUTION

Startup Investor Presentation Template by Traction Tribe v1.6

you may tell them even more about it.

Let them fall in love with your product.
Emphasize future opportunities.

DETAILED SOLUTION

Startup Investor Presentation Template by Traction Tribe v1.6

Explain how you make (or will make)

money. Reason pricing. Why not less?
Why not more? Have you validated?
Highlight profitability.

BUSINESS MODEL
Tips and Tricks

Comparing the cost of current solutions to

the problem you claimed with the cost of your
product is usually a good idea.

Startup Investor Presentation Template by Traction Tribe v1.6

Could come after the Market slide as well,

youve to have a deep knowledge about
competition. Know their stories, their
strenghts and weaknesses.

COMPETITORS
Tips and Tricks

Show respect to your competitors, however

dont be afraid to underline why you are
better.

Startup Investor Presentation Template by Traction Tribe v1.6

How will you burn your competitors to

ashes? Competitive edge is rarely only in
the product. Sales channels, strategies,
partnerships, etc. may be competitive
advantages as well. Saying you have no
competition is a huge mistake! Every
startups have competition.

COMPETITIVE EDGE
Tips and Tricks

Focus on higher growth rate. The whole

startup word is about the hockey-stick
growth. Emphasize why your venture could
grow faster than any competitors.

Startup Investor Presentation Template by Traction Tribe v1.6

This is the traction part. If theres not

much traction, name some milestones or
smuggle in some future promises. Here
comes awards and other achievements.

CUSTOMERS, REFERENCES
Tips and Tricks

Show the great work youve done so far.

Dont be pompous its not the message you
want to send about yourself. Its more clever
to present fast traction as if it was common.

Startup Investor Presentation Template by Traction Tribe v1.6

This is customer acquisition strategy. Know your methods for sales and be ready
for some questions about previous validation of these channels. How are you
doing it now and how will it happen over time? The two key metrics of sales is
the Customer Acquisition Cost and the Customer Lifetime Value. Present these
numbers. Please dont say If only the 1% of the market will vote on us They
wont. 1% is just a number youll have to work hard acquiring all of your
customers.

SALES CHANNELS,
SALES PLAN
Tips and Tricks

Being creative and proactive means much

more for an investor than being omniscient. If
you dont know something, or you have no
data about it, dont be afraid to say so.

Startup Investor Presentation Template by Traction Tribe v1.6

Knowing your market isnt enough. Show

a novel channel reaching your customers.
Since you wont have enough capital for
carpet-bombing with Google Ads, keep in
mind that most often channel itself is the
message!

MARKETIG PLAN
Tips and Tricks

Its time for creativity. If you know your

customers, youll find the proper way talking
to them.

Startup Investor Presentation Template by Traction Tribe v1.6

Keep this short. These are just dreams at this

moment. 3 or 4 is enough. Just to make your
audience understand whats your vision with
your startup. Alternatively, you may talk about
the vision itself. Where will you be 5 years later
and whats your strategy reaching this goal.

NEAR AND MID-TERM PLANS

Startup Investor Presentation Template by Traction Tribe v1.6

Partners might be your future acquirers.

Have you spoken with them? Are you
working close to them? Is such a
partnership vital for your startup (and
thus its a dependance), or its a win-win
type collaboration?

PARTNERSHIPS
Tips and Tricks

Signed contracts with big firms or

organizations tell a lot to investors. It clearly
describes that youre able to sell and
cooperate, the fact that you fit the global
business environment.
Startup Investor Presentation Template by Traction Tribe v1.6

Next major milestone, money youre

raising, monthly burn rate. Keep this slide
very clear. Overflowing the audience with
numbers is rarely a good idea. Dont claim
a premoney! Its a huge mistake. Explain
your main barriers that youll have to
cross in the following one year.

THE MONEY YOU RAISE

Startup Investor Presentation Template by Traction Tribe v1.6

Being the toughest of all to answer out of

the three general sales questions, explain
why the opportunit of building a big gun
venture is possible only now. What
macro-trends or technologies allow you
to succeed while others failed in the past?

WHY NOW?

Startup Investor Presentation Template by Traction Tribe v1.6

This is optional: you may end with some

key insights to remember: BIG market
with a BIG market opportunity, burn rate,
investment need. Whatever you pick, be
dynamic. The last impression is the most
likely to remeber.

SUMMARY

Startup Investor Presentation Template by Traction Tribe v1.6

End your presentation with a strong

statement, something your audience will
remember. Under the Q@A title, present
your contact info. Please dont write a
Thank you for your attention sentence,
this is something you should express
verbally.

Q&A
Contact info: John Doe, johnd@iamahustlerfinance.me, +1123456789
Skype: johnd, Twitter: @johnd, LinkedIn: xxxxxxxxxxxxxxxxxxx

Startup Investor Presentation Template by Traction Tribe v1.6

During the Q&A part, youll face specific

questions. Put data, graphs, flowcharts,
etc. To the appendix. Youll only show
these slides if you get the related
question.

APPENDIX
Tips and Tricks

Things that could help you answering questions: financial

projections, exit strategy, history, milestones, prior funding,
current ownership structure, additional screenshots from the
product, capital raises of competitors, a more detailed cost case
and anything else youd need to support your answers to
questions visually.
Startup Investor Presentation Template by Traction Tribe v1.6