Professional Documents
Culture Documents
Broadcast media transmit information electronically, via such media as film, radio,
recorded music, or television. Digital media comprises both Internet and mobile
mass communication. Internet media comprise such services as email, social media
sites, websites, and Internet-based radio and television. Many other mass media
outlets have an additional presence on the web, by such means as linking to or
running TV ads online, or distributing QR Codes in outdoor or print media to
direct mobile users to a website.
Mass media have a great importance in our society. All people around the world
are curious and want to be informed about the worlds events. Thats the reason
why they read newspapers, listen to the radio or watch television. Press Press is the
oldest way of distributing information. It can be divided into several groups. Most
common are newspapers, which are issued daily. The second group are magazines
and they are issued weekly, monthly or in another period. Newspapers in Britain
are published on every day except Sunday. On Sunday special Sunday newspapers
are published, which are different from the dailies. British people are the worlds
third biggest newspaper buyers - nearly 80% of all households buy a copy of one
of the main national newspapers every day. Some people offer papers to be
delivered into the house. This work is done by teenagers who want to earn a bit of
extra pocket money. The Daily papers can be divided into two large groups. The
first are the broadsheets (the quality press) and the second are the tabloids (popular
press). The only common thing for these newspapers is sport and the weather
forecast, which are almost identical. The broadsheets are papers, in which there is
only serious information. These newspapers are mainly old, some with more than a
hundred-year tradition. They contain political, industrial and cultural news and
they devote pages to finance matters and international news. The articles are
mostly long and they have not large headlines.
Most important daily broad-sheets are: The Daily Telegraph, The Guardian, The
Independent, The Times and The Financial Times (listed in the order of daily
circulation - The Daily Telegraph sells more than twice as many copies as any of
the other broad-sheets).
Most important Sunday broadsheets are: The Sunday Times, The Sunday
Telegraph, The Observer and The Independent on Sunday (listed in order of daily
circulation). The tabloids are newer than the broadsheets - the first one The Daily
Mail was established in 1896. They are printed on papers twice smaller than
broadsheets and they use colours. Word tabloid was originally a pharmaceutical
term, used for substances which were compressed into pills. So tabloids try to say
information in minimal words. They contain sensational stories about famous
people. The tabloids use large headlines and many pictures. The daily tabloids are:
The Sun, The Daily Mirror, The Daily Mail, The Daily Express, The Star and The
Today (listed in order of daily circulation).
"We cannot study the media apart from the context of their economic, political,
historical, [technological] and cultural relationships. (Grossberg et al 1998:7).
Today the media plays a massive role in our lives. Yet we do not often question the
ideologies that are put forth. In studying the media it is imperative we take into
account the political and economic relationships operating. As this essay will
discuss, it is the relationships between these two, namely governments and media
conglomerates that closely shape the media we receive. This inter relation is
constantly influencing the media as they struggle for power and control. We cannot
study the media today without taking into account both economics and politics.
As governments have privatised the media they have introduced laws and
regulations in order for them to maintain some control over the industry. In the
case of many television and radio stations, by ensuring licenses are needed to
operate they are exercising power over media companies. These laws are a way for
the government to regulate the industry and ensure that the messages disseminated
through these media support their ideas. For example, television stations have to
adhere to rules regarding offensive language.