Business Plan Template

Supreme Frozen Food

122/g north kamlapur
Road-13, House-7, Dhaka
Phn: 98543762, 9846752

Table of Contents
BUSINESS PLAN SUMMARY. 4
The Business..4
The Market.4
The Future..4
The finance.4
THE BUSINESS...5
Business Details.5
Registration Details5
Business Premises..6
Organization Chart.6
Management & Ownership7
Key Personnel8
Product/Services9
Innovation..10
Insurance10
Risk management...11
Operations..12
Sustainability Plan..14
THE MARKET.15
Market Research....15
Market Targets...15
Customer15

S.W.O.T. Analysis...16
Competitors..17
Advertising & Sales..17
THE FUTURE.18
Vision Statement18
Mission Statement.....18
Goals/Objective.18
Action Plan18
THE FINANCE19
Key objectives & Financial Review...19
Assumptions19
Start up cost.20
Balance sheet forecast.21
Profit & loss
forecast.22

SUPPORTING DOCUMENTATION23-26

Business Plan Summary

The Business
Business name: Our proposed business name will be Supreme Frozen
food.
Business structure: Partnership
Business location: 122/g north kamlapur, Road-13, House-7, Dhaka
Date Established: Our established date will be January 2014.
Business Owners: Afroza Afroz, Kaishar Ahmed, Rumana Rashid, Saikat
Sadekin.
Product/Services: Our product name is Supreme Frozen Food

The Market
Target Market: our target markets are working women and students.
Because there are many women whose are getting busy to their work
day by day. For saving their time they need this kind of food which is
very easy to cook.

THE FUTURE
Vision Statement: Our business vision statement follows a simple motto:
innovative, versatile, creative! We want only the best in everything we
do. We provide simple, enjoyable food directly to the market, true to its
original form - in the right place, at the right time and with the right
amount.
Mission statement: Engage every level to achieve the highest quality,
customer care, respect, and shareholder value.
Goal: As our business is small our goal is to expand our business in a
very large situation.

The Finances

Basically we need 3 to 5 lacks taka. This fund will come from our
personal source. We do not have any intention to seek money from
relatives or government funding.

The Business
Business Details
Product/Services: Our product isFrozen Food.

Registration Details
Business name: We have not registered our business name yet. Our
proposed name will be Supreme Frozen food.
Date registered: Our registered date will be January 2014.
Location Registered: 122/g north kamlapur, Dhaka
Business Structure: Our business structure will be partnership business.

Domain names: www.supreme_frozenfood.com.bd

Licenses& Permits: We will register for Trade licenses.

Business Premises
Business location:
Our business will become based business. That is why we will prepare
our products in our own home. In Dhaka city we will start our business.
Later on we will expand our business out of Dhaka.

Bye/Lease: We do not need to buy or lease any location because this is a

small business and we will start our business in our home.

Organization Chart:
Our organization structure will be flat.

Afroza
Afroz(owner)
Branding the
Business and duty
to prepare Food.

Kaishar
Ahamed(owner)
Bringing all kinds
of raw material and
maintain web sites.

Rumana
Rashid(owner)
Maintain accounts
and prepared food

Saikat
sadekin(owner)
Deliver all kinds of
prepared product
direct to the super
Shop, retailer, and
as well as
Customer.

Management & Ownership

Name of owners: There are four owners in our business. Afroza Afroz,
Kaishar Ahmed, Rumana Rashid, Saikat Sadekin.

We four owners will run the business and as it is a small business we

do not need any CEO to run the business. It is a partnership business
and all we have 25% share in our business. Strengths of our each
partner are different. As we four come from different background as
Afroza Afroz from Marketing, Kaishar Ahmed from MIS department,
Rumana Rashid & Saikat Sadekin from Finance
&Accountingdepartment. Weseem as HETEROGENIOUS and we hope
we can run our business properly.
Agreement: If any partner wants leave the business then he or she will
get back his or her share with current profit.

Experience: We do not have any experience regarding business.

Key Personnel
We think we are enough for our business that is why we do not need
any extra stuff. If we expand our business in future then perhaps we
will need extra stuff for the business.

Product/ Services
Name: Our product name is Supreme Frozen Food. We choose Frozen
food because now a days frozen foods demand has risen up. Our
target customers are working couple and students who live without
their parents. As it a very easy process to make and eat, that is why
people are getting interested to this frozen food day by day. Our
service will be unique than others because we have website service as
well as home delivery service and these services are not available still
now. Here given below some of the name of our frozen products.

Market Position: Our market position will be in Entry level. And it is

Competitive in the market because there is already another frozen
product available in the market. We are very confident about our
product because we have some unique product and service which
others companies dont have.

Unique Selling Position: Basically we will use some unique way to reach
the customers. Manycompanies are failing to do business because they
couldnt reach near to the customers. We want to go near to the

customer that is why we will use website and also we will deliver the
product to home.

Value to customer: We hope, customers will accept our business very

positively. Cause we have
o
o
o
o
o
o

Quick service
Fresh food
Variation of food
Qualityful products
Home delivery service
Online order

Innovation
Research & Development activities:
As it is a very competitive business that is why we need
continuousresearch and development activities. We need to bring new
items or new variation in our products as well as in our service.

Insurance
As we have small business that is why we think we dont need any
business insurance. When our business will expand in future then we
need insurance.

Risk Management

Risk

Likelihood

Impact

Strategy

The health
properties of
frozen foods like
parathas, fries,
meats, and
desserts are
questionable.
This is because
their ingredients
will not be the
same as freshly
made meals. A
major concern is
the use of
partially
hydrogenated
palm oil which
might have
hidden,
dangerous trans
fats.

Unlikely

Medium

We mention our
manufacture date
as well as our
expire date.

Unlikely

Medium

Secondly, the
sodium content is
also an issue.
Many frozen
meals contain
between 700 to
1800 mg of
sodium. With the
daily
recommended
maximum
dosage of 2300
mg of sodium, it
is hard to stay in
this limit! This
puts people with
high blood
pressure at
further risk.

We will try to use

little amount of
sodium in our
product.

Operations
Production process
For producing our product we will use handmadeprocessing. We need
only packaging machine otherwise we dont need any extra
manufacturing machine or anything else. As we will have website that
is why we will use personal computer with internet connection for
reaching close to customer. In our business there is no involvement of
third party

Suppliers: we do not have any suppliers. We will collect our raw

materials by our own.

Plant & Equipment:

Equipment
running cost
Packaging machine
5000 taka monthly

purchase date
Dec 2013

purchase price
1000000

Inventory
Technology:
The technology we use for our business that is our personal website.
As our business is home based business that is why we dont need any
kind of technology. Through this website we can keep in touch with our
customers.
Trading hour:
Our trading hour is during the office time, after the office time period
as well as for students when they finish their class.
Communication channels:
For getting customers in contact we can use telephone, landline or
mobile, post box, email, fax, internet etc for communication channel.

Payment cash accepted:

We will use cash and credit card types payment. Also we will use gift cards for branding
our business.
Warranties and Refunds:
As our business is food business so that there is no warranty term. Yes if there is any
rotten food then we definitely exchange that food item.

Membership and Affiliation:

We will have membership card and day by day we will try to affiliate with any other
organization.

Sustainability plan
Environmental /Resource impacts: As we wont use any machineries so that
there no chance to create negative impact on the environment.

Community impact &engagement: Our products are natural and fresh and it
doesnt have any negative impact on the local community. We can
communicate with community through organizing some social
activities or event.

The Market
Market research

Market targets: our target markets are working women and students. We
want to sell 60% quantity of our products in a planned timeframe.

Customers
Customer demographic: our target customers are working women and
students who live without their parents. Basically we target those have
not enough time to cook food.
Gender : Female
Age: 20-35
Social status- students, working women
Attitudes: do not have time to cook for study or for work
Gender: male
Age: 20-35
Social status: students, working people
Attitudes: who live without their family.

Customer management: we will provide membership card to the

customer and also we will give seasonal incentives to our loyal
customer.

SWOT Analysis:

Strength:
We come up with the most unique Product because other competitor dont provide any
home delivery service and they have no web sites and they just provide snacks but we
provide snacks as well as meal.

Weakness: our weakness can be we have no experience.

Threats: Other Competitor also in the market and all of them have good market share in
the market.

Opportunities: our opportunities are we will make home made products and it will be
very fresh also we have no extra cost for human resource as well as we have product
variation.

Advertising and sales

Advertising and Promotional strategy:

For promoting and advertising our products and services we will use
pull strategy. We will offer attractive offer to the customer but we wont
push them to buy our product cause this is not effective strategy we
thought.For advertising, we will use leaflet, magazine, paper billboard,
website based advertising.

Expected business improvement: we expect it will improve our business if

we do the right advertisement in a right way. More advertisement
brings more people to our product as well as service.

Cost: in terms of leaflet it will not take high cost. And if we go for
billboard and newspaper it will take high cost.

Unique selling position: we have some advantage on our

products.Basically we will use some unique way to reach the

customers. Manycompanies are failing to do business because they

couldnt reach near to the customers. We want to go near to the
customer that is why we will use website and also we will deliver the
product to home.

The Future
Vision statement: Our business vision statement follows a simple motto:
innovative, versatile, creative! We want only the best in everything we
do. We provide simple, enjoyable food directly to the market, true to its
original form - in the right place, at the right time and with the right
amount. We surprise our customers with innovations and our flexibility
in being able to respond to individual needs at short notice.

Mission statement: Engage every level to achieve the highest quality,

customer care, respect, and shareholder value. Results will be
achieved through crystal clear expectations, executions and active
management.
Goal: As our business is small our goal is to expand our business in a
very large situation.

The Finances
Key objectives & financials review
Financial Required:
Basically we need 3 to 5 lacks taka. This fund will come from our
personal source. We do not have any intention to seek money from
relatives or government funding.

Start up cost for year

START-UP COSTS

Cost

EQUIPMENT COST

COST

Registrations
Business purchase price
franchise fees

10000

Business name

1000

Licenses

1000

start-up capital

Permits

2000

Plant & Equipment

Domain names

1500

vehicles

Trademarks/design/patents

2500

Vehicle registration

10000

Membership fees

1000

phones

500

Accountant fees

1000

fax machine

500

computer equipment

Solicitor fees

3000

Rental lease cost

system
2000

7000

Electricity, gas,water

9500

Phone connection
equipment

50000
30000

5000

2000

security

1000

Office

Internet connection
furniture
10000

1500

Computer software

3500

Training

6000

Wages

5000

Stock raw materials

20000

Insurance

00000

shop fit out

5000

Building and contents

20000

Vehicle

1000

Public liability

300

Professional indemnity

500

Product liability

1000

Workers compensation

5000

Business assets

50000

Business revenue

10000

Printing

1000

Stationary and office supplies 1000

Marketing and advertising
Total start-up costs

2500
169000

Total equipment costs

120000

Balance sheet forecast

Balance sheet forecast

[year 1]

[year 2]

[year 3]

Current assets
Cash

10000

20000

30000

Petty cash

500

1000

2000

Inventory

15000

20000

30000

3000

5000

8000

2000

3000

5000

10000

12000

15000

2000

3000

4000

Pre-paid expenses

Fixed assets
Leasehold
Property and land
Renovations/improvements

Furniture& fit out

10000

11000

13000

Vehicles

5000

6000

7000

Equipment / tools

5000

5500

6500

15000

15500

Computer equipment

16000

Total assets
Current / short-term liabilities
Credit cards payable
1500
2000

1000

Accounts payable
2500
3000

2000

Interest payable
350
400
Accrued wages
550
Income tax
1500

300
500

600
1000
1600

Long term liabilities

Loans
1200000

1000000
1500000

Profit & loss forecast

Profit &loss forecast

[year 1]

[year 2]

[year 3]

Sales

100000

1500000

2500000

Less cost of good

20000

30000

40000

Gross profit/net sales

80000

120000

210000

Expenses

30000

35000

40000

Accountant fees

1000

2000

2500

Advertising & marketing

1500

2000

2500

Bank fees charges

1000

Bank interest

300

Credit card fees

300

400
200

400

Utilities (electricity,gas,water)
12000
13000
Telephone
6500

1200

10000
6000

7000

Lease/loan payments
30000
40000

20000

Rent & rates

120000

100000
150000

Motor vehicle expenses

4000
4500

3000

Repairs & printing

1500
2000

1000

Stationery & printing

1200
1500

1000

Insurance
30000

20000
35000

Superannuation
2000
2500
Income tax
5000

1000
5000

5500

Wages (including pays)

4000
5000

3000

1300
500

Supporting Documentation
Here given below some statistical data about frozen food. Here we try to show the
acceptability of frozen food as well as market share of frozen food.