MICHAEL EMERSON

Tarrytown, NY 10591 michaelemerson821@gmail.com 609.464.3197

Strategic brand builder and team leader responsible for guiding effective, global and local multi-channel integrated
marketing programs. Proven track record of using behaviorally and data driven insights on behalf of both large scale
corporations and local entrepreneurs to drive business outcomes. Significant new business and contract management
experience.

eCIPROCATE
President

2011 to Present

Lead a consultancy powered by a coalition of advertising and digital marketing professionals who provide clients with
growth strategies that orchestrate a paid, earned and owned media ecosystem; Oversee the development of requisite
content and assets designed to acquire more customers and strengthen advocacy.
Repositioned, rebranded and led business development for PATIENT MARKETING GROUP (PMG), an inVentiv
Health company specializing in patient loyalty and HCP programs for clients: MERCK (MerckEngage) and LILLY
(Solutions For Wellness)
FRED ASTAIRE DANCE STUDIOS Strategic consultation supporting 145 national franchise owners; Implemented
local programs comprised of website redesign, SEO/SEM, PR, video, mobile, social, email, offline media and e-CRM
to increase new customer acquisition and grow current customer revenue

REDBOOKS
Director of Marketing & Strategic Sales

2014 to 2016

Identify and cultivate high value sales prospects for leading competitive resource, Redbooks.com. Use in-depth
knowledge of marketing and advertising industry to provide strategic council and best practice guidance to publishers,
media companies, advertising agencies and advertisers energizing business development, organic sales and competitive
intelligence.
Created REDBOOKS position, lead all brand and demand generation initiatives, website redesign, SEO/SEM, video,
blog
Apply creativity and industry knowledge to balance and solve user, business and technical content needs
Leveraging Industry Thought Leadership Series and AdThink Start Up Events to increase site traffic

NEW YORK UNIVERSITY

Professor, Master of Science in Integrated Marketing

2011 to 2012

Introductory class that focused on theoretical and practical application of analytics, strategic planning, and database and
content management using traditional and new media required to successfully create strategically sound marketing
frameworks.

Me!BOX VIDEO SOLUTIONS

Director of Marketing

2009 to 2011

Cutting-edge digital video start-up that provided flexible and granular analytics enabling more intelligent decision-making
using real-time consumer engagement and sharing behavior. Led Me!Box staff of marketing and sales professionals
targeting creative agencies, website developers, publishers and media AORs.

OGILVY & MATHER

Worldwide Marketing Director, Global Demand Generation

2008 to 2009

Managed $200+ million global Demand Generation initiative for IBM.

Launched Smarter Planet, and Lets Build a Smarter Planet campaigns a corporate vision, tagline, a call to
action, and a selling platform created in the midst of a global recession and a business environment looking for
answers. Manifested Smarter Planet agenda through distributing content, attention generating experiences and social
engagement designed to invite participation among customers (C-Suite, IT Executives), influencers, thought leaders
and employees

FOOTE CONE & BELDING WORLDWIDE

Executive Vice President, Group Management Director

2006 to 2008

HILTON HOTELS Architect of HAMPTON INN Bed Heads, a fully integrated experiential marketing campaign
(interactive website, TV spot, print, online sweepstakes, DM, PR) introducing the Cloud Nine Bed in 1.400 locations

COMPUTER ASSOCIATES Led global corporate branding and advertising efforts promoting cloud computing
services and solutions integrating TV, print, digital and event marketing to reach Enterprise IT and C-Suite executives

MICHAEL EMERSON
Tarrytown, NY 10591 michaelemerson821@gmail.com 609.464.3197
FCBi
Executive Vice President, Chief Development Officer

2004 to 2006

Led global Interactive, Direct Marketing and CRM new business branding, positioning, strategy, prospecting, planning and
pitch initiatives.
Drove revenue growth of $35+ million from new and organic business wins: HAMPTON INN, SNAPFISH, TiVo,
HEWLETT-PACKARD, GENERAL MOTORS ASIA, AMERICAN STANDARD, KRAFT, TRANE, MERCK and
MOTOROLA
Developed and manifested the FCBi global brand internally among 1,500 employees in 42 offices and 32 countries as
well as among press and industry consultants

FOOTE, CONE & BELDING WORLDWIDE

Executive Vice President, Worldwide Account Director

2000 to 2004

Global team leader for SAMSUNG ELECTRONICS in 69 countries.

Tripled revenue in four years exceeding $26.0 million
Orchestrated over 160 FCB/Interpublic team members including Sponsorship, Events, Customer Retention and PR
disciplines to catapult Samsung to be named fastest growing brand three consecutive years (2001-2003) by
Interbrand
Leveraged official Olympic sponsorship (2002 & 2004) status to deliver high impact, multi-media and in-venue
experiences to seed a global strategy showcasing Samsung innovations
Awarded Gold Reggie by the Promotion Marketing Association for Best Movie Promotion recognizing innovative
product placement and co-branded multi-channel communications tied-in with The Matrix: Reloaded theatrical
release

DOREMUS & COMPANY

Senior Vice President, Group Management Director

1999 to 2000

Created the Technology and New Economy Group specializing in strategic consultation nurturing corporate branding
programs while leveraging IPO and Venture Capital assets.
Brands won: ALCOA, CHEMCONNECT, DOW JONES, and MULTEX.COM

FOOTE, CONE & BELDING

Senior Vice President, Group Management Director

1995 to 1999

Brands: LUCENT TECHNOLOGIES, NCR CORPORATION

AMMIRATI PURIS LINTAS

Vice President, Account Supervisor

1993 to 1995

Brands: IBM, LYSOL, RCA, UNITED STATES TENNIS ASSOCIATION (USTA)

FOOTE CONE & BELDING/LEBER KATZ PARTNERS

Account Director

1988 to 1993

Brands: AT&T, CITIBANK, DINERS CLUB INTERNATIONAL

ELKMANADVERTISING
Account Supervisor
Brand: McDONALD'S

EDUCATION
University of South Carolina, BA Journalism

1987 to 1988