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What is RDDs
STOREFLIX REVISITED
[I]
Course
Overview
[II]
Key
Elements &
Topics
[III]
Applications
&
Utilization
[IV]
Reference,
Recap &
Next Steps
STOREFLIX REFRESHER:
WHAT IS STOREFLIX?
*Eye-Opener for Retailers
*See the Landscape
*Opportunity Finder
STOREFLIX REFRESHER
QUERY BY DEFINITION:
- (Noun): A question; an inquiry
- (Verb): To ask or inquire about
SO IN PRACTICE:
The StoreFlix query allows for questions AND OPPORUNTITIES
you have at retail to be answered:
In real-time
Geo-tagged
Analyzed quickly, at any time
Take action & improve as needed
TIME TO TAKE IT
TO THE NEXT LEVEL!
PROCESS:
(1) Run IRI by week to track weekly distribution and sales since launch for total ShopRite
(2) Run SR PPI stores selling report to see which stores are carrying the product
(3) Create a StoreFlix survey to gauge where the items are shelved
SOLUTION:
Gain FULL insight to what is happening at the total chain and individual
stores, as well as gaining visual insight to shelf conditions
RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
PROCESS:
(1) Collect IRI data to analyze sales events on all Sour Cream at Stop & Shop,
including feature and display levels
(2) Conduct a Storeflix survey to capture pictures for each Stop & Shop store
SOLUTION:
In addition to syndicated display & sales data, one can pinpoint particular stores
NOT displaying product during sales events
RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
PROCESS:
(1) Collect IRI data to obtain chain-level distribution on the item for total
ShopRite
(2) Use PPI to run a stores selling report to see if all contracted stores
participated
(3) Conduct a Storeflix survey to capture pictures of the demo events as proof
of compliance
SOLUTION:
Gain chain and store-level data and pictures of individual stores to
ENSURE stores followed through
RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance
Strategy Eight-question StoreFlix survey set up in Spring of 2015 for all Ahold
stores (S&S, Carlisle, Landover). Joint effort across RSM- RDD, Pro-Star and Matrix
retail. Special login created.
Results RDD won the Delallo business at Ahold. The retailer was not aware of
how may olive bars their stores had. We submitted a 52 page deck of about 300
pictures. Identified types of trays, cups (again, retailer was unaware). Identified
potential store issues (example: some stores had no trays at all).
STOREFLIX RESULTS
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Lets recap:
STOREFLIX REVISITED
Moving aheadSTOREFLIX
REVISITED
Joe Colalillo Chairman, Chairman / CEO & member; Joe Sheridan, President & COO; Chris Lane, SVP - Merchandising
Purchased 14 former A&P properties to reopen in 2016; will add $650 M retail sales
2016 Marketing Strategy Optimize brick & mortar assetsaccelerate digital commerceenhance customer
experiencebuild culinary reputation
(continued)
Bring new product ideas and branding suggestions to both Procurement & Priv Brand Cat Mgrs
New automated work-flow system being integrated
OEC Graphics new 3rd authorized 3rd party production design partner