Professional Documents
Culture Documents
Submitted By:
Akshita Kedia-2014C39
Amit Gupta-2014C40
Munish
2014D09
Sharma-
Namrata
2014D10
Sinha-
Sajitha Nair-2014A53
Period
Android
iOS
Windows Phone
BlackBerry OS
Q1 2015
78.0%
18.3%
2.7%
0.3%
Q1 2014
81.2%
15.2%
2.5%
0.5%
Q1 2013
75.5%
16.9%
3.2%
2.9%
Q1 2012
59.2%
22.9%
2.0%
6.3%
services on top of other companies' platforms. As they do, the underlying platforms
become more valuable and have greater customer lock-in.
Building products and services for multiple platforms is expensive, so platform
markets tend to standardize around a single leading platform. As they do so, the
power and value of the leading platform increases, and the value of the smaller
platforms collapses in a platform market, having dominant market share is critical
to maintaining long-term profit share.
Right now, the smartphone and tablet markets are growing so quickly that relative
market share isn't really an issue. But at least in some regions, the market is
maturing more rapidly than most people realize. Therefore increasing the
importance of maintaining ones own market share.
Launched cash back schemes along with its Indian distribution partners that
enabled users to exchange their existing smartphone for a new iPhone 4.
Monthly installment schemes that made it easy for the common man to
purchase Apple iPhone.
Apple fans frequently dismiss concerns about Apple's market share losses by
making five points:
Apple is in the "premium" segment of the market and has most of the
profits--it doesn't care about the rest
Android and Apple continue to dominate the global mobile market, but Apple is
losing (relative) share faster now. With each year that goes by, the competitive
advantage that Apple has with its gadgets and ecosystem is continuing to narrow.
Thereby leaving Apple with only a mere 2% market share of Indias smartphone
sales as on October, 2014. The bottom line for Apple being Market share matters in
platform markets, and Apple needs to give immediate attention to this.
Apple should have more Partnerships with Carriers like they have
with Bharti Airtel Ltd; this would enable them to target a wider
market with greater scope for customer purchase: IPhones sales in
China is much larger at present as Apple there is aided by carriers like the
China Unicom and China Telecom who subsidize the cost of phones for their
subscribers, leading to more customer purchases on contract basis.
Apples India country head Maneesh Dhir and telecom business chief
Sanjay Kaul should start working on their new Business plan: of
entering smaller towns across India, in an attempt to increase iPhone sales, if
it wants to grow fast in terms of market growth and share.