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Ethical behavior

Intro- Its hard to see the moral part at Philip Morris. They are still extremely successful and their success
comes at the expense of the wellbeing of their customers. But this does not mean that they are not
trying.
1.
Unlike most of its smaller competitors, Philip Morris has never manufactured flavored cigarettes.
These flavored cigarettes provided a way to appeal to a younger crowd. Philip Morris has never
engaged in this kind of behavior, and in some cases has made an effort to even discourage
minors from smoking.
2.
In 1998, Phillip Morris launched a campaign consisting of several television and magazine
advertisements aimed at youth with the slogan Think. Dont Smoke and the campaign ran until
2002. The target audience, according to Phillip Morris was youth aged 10-14. In 1999 launched
another campaign with the slogan Talk. Theyll listen focused on parental responsibility for
talking to children about smoking and the campaign ran until late 2006. On its website, Phillip
Morris indicates it has spent over $1 billion on youth smoking prevention.
3.
Philip Morris International (PMI) partners with NGOs around the world to provide community
investments that improves the living conditions of people where our employees live and work, and
in the agricultural regions where we source tobacco. A few examples:
Since 2012 Philip Morris Korea (PMK), has worked with a local NGO to set up a scholarship
program for children of tobacco farmers. The program recognizes and supports outstanding
students by covering their University tuition fees. Upon graduating, these students will have the
skills needed to contribute to the economic development of rural areas in the country.
In 2010, Philip Morris Vietnam (PM Vietnam) teamed up with Vietnams Red Cross Society to
improve the income of the poorest families in communities nationwide by providing them with a
breeding cow to raise livestock. Encouraged by the programs early success (7,028 families
received support by early 2013), the Red Cross Society decided to extend the initiative.
Philip Morris International marked the 8th annual EU Anti-Trafficking Day on October 18 2014by
partnering with NGOs in Latvia, Estonia, Lithuania and the Czech Republic to increase
awareness about human trafficking. These initiatives are part of PMIs ongoing efforts to help
empower women reach their full potential.
4.
PMI encourages tobacco farmers to preserve, reduce, reuse and recycle the natural resources
used in tobacco production, including wood, water and fuel. An important project is reforestation.
For example, 9 out of 10 Malawians depend on wood for cooking and heating. Since 2001, PMI
has provided funds to plant more than 65 million trees in the country. PMI is also currently
working in partnership with the government in Malawi to develop a sustainable approach to
replanting, harvesting and selling harvested wood. In 2011 PMI provided USD 3 million in start-up
funds to purchase forestry equipment for this effort which is creating jobs as well as a sustainable
supply of fuel for domestic use, and for flue-curing tobacco.
Income= money earned by a person, company, government, etc. over particular period of time.
Livestock= animals such as cows, sheep, etc. that are kept or traded as a source of income.
Piecework= work that is paid at a fixed rate based on the amount done rather than the time it takes to do
the job.
Community investment= the practice by a company of investing money in public services such as
schools, hospitals, etc. that aim to improve people's quality of life.
Sustainable= using methods that do not harm the environment so that natural resources are still
available in the future.
Start-up funds= funds invested or available for investment in a new business enterprise.

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