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CORPORATION LTD.
Introduction:
Honda Motor Co., Ltd. is a Japanese public multinational corporation primarily known as
a manufacturer of automobiles, motorcycles and power equipment.
Honda has been the world's largest motorcycle manufacturer since 1959, as well as the
world's largest manufacturer of internal combustion engines measured by volume,
producing more than 14 million internal combustion engines each year. Honda became
the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth
largest automobile manufacturer in the world behind General Motors, Volkswagen
Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA Peugeot Citron in 2011.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, and other products. Since 1986, Honda has been involved with
artificial intelligence/robotics research and released their ASIMO robot in 2000. They
have also ventured into aerospace with the establishment of GE Honda Aero Engines in
2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has
three joint-ventures in China (Honda China,Dongfeng Honda, and Guangqi Honda).
Management:
Founder:
Soichiro Honda
Chairman:
Fumihiko Ike
President/C.E.O:
Takanobu Ito
Vision Statement:
We are a company built on dreams. And these dreams
inspire us to create innovative products that enhance
human mobility and benefit society. We see "The Power of
Dreams" as a way of thinking that guides us and inspires
us to move forward. The strength of our company comes
from this philosophybased on the visionary principles of
our founder, Soichiro Honda. Our success in the global
Mission Statement:
Maintaining a global viewpoint, we are dedicated to supplying products
of the highest quality, yet at a reasonable price for worldwide customer
satisfaction.
Financial Ratios:
1 Liquidity Ratios
It shows firms ability to satisfy its short term obligations.
a
Current Ratios
It shows firms ability to cover its current liabilities with its current assets.
Current Ratio =
Current Assets
Current Liabilities
4739086
3579759
= 1.32
b Quick Ratios
It shows firms ability to meet its current liabilities with its most liquid assets.
Quick Ratio =
Current AssetInventory
Current Liabilities
47390861035779
3579759
= 1.03
2 Activity Ratios:
It shows how effectively a firm is using its assets that are converted into sales or cash.
a
Inventory Turnover
= 5.71
365
inventory turnover
365
5 . 71
= 63.92
Account Receiveable365
Annual Sale
1893876365
7948095
= 86.97
Account Payable365
Annual Purchase
968943365
Note: There is difficulty in calculating this ratio because is not available in published
financial statement. So, we assume that Toyotas purchases equaled 70% of its CGS.
d Total Asset Turnover
It shows how effectively a firm uses its assets to generate sales.
Sale
Total Assets
7948095
11787599
= 0.67
Debt Ratios
Total Liabilities
Total Assets
7395373
11787599
= 0.62 = 62%
4 Profitability Ratios
These are the ratios that relate profits to sales and investment.
a.
It measures the percentage amount of profit after paying the cost of goods sold.
Gross Profit Margin =
Gross Profit
Sale
2028462
7948095
= 0.255 = 25.5%
It represents the pure profits earned on each sale of Dollar. It measures the amount
of profit after paying the CGS and expenses other than interest, expenses and
preferred Stock Dividends are deducted.
Operating Profit Margin =
Operating Profit
Sale
231364
7948095
= 0.029 = 2.9%
Net Profit
Sale
211482
7948095
= 0.026 = 2.6%
It represents the amount of profit earned during the period on behalf of each
outstanding share of common stock.
211482
1802
= 117.35
211842
Return on Total Asset for 2012 = 11787599
= 0.017 = 1.7%
Return on Equity
It measures the return earned on the common stockholders investment in the firm.
Return
on
Common
= 0.048 = 4.8%
Equity
5 Market Ratios
a
It measures the amount that the investors are willing to pay for each Dollar of a firms
earning.
Price per Earning Ratio =
2697.87
117.35
= 22.99