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Boeing Corporation
Starbucks
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Chinese
Hindi
English
Spanish
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Herckscher-Ohlin
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MERCCOSUR
Andean Community
NAFTA
APEC
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(TCO 8) What are the three staffing policies available to a multinational corporation?
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(TCO 8) In distribution strategy, what are the four main differences between countries?
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(TCO 3) Indias caste system has been around for many years. Explain why its influence
has diminished among educated urban middle class Indians.
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(TCO 3) In 2006, two Chinese journalists reported that the working conditions at
Hongfujin Precision Industries where Apples iPods are produced were substandard.
According to the report, not only were workers at the plant poorly paid, but they were
also forced to work overtime. Apple immediately responded to the allegations and
audited the factory in question. However, managers at the factory filed a defamation
lawsuit against the two journalists. Despite the fact that Apples audit did indeed show
substandard working conditions at the factory, Hongfujin did not withdraw the lawsuit.
Eventually the Reporters Without Borders group took up the case for the two reporters
and the lawsuit was dropped.
The allegations against Hongfujin Precision Industries were made by two Chinese
reporters. Discuss the implications of this for other Chinese companies.
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(TCO 3) Exports are largely responsible for Chinas recent rapid economic growth. The
country, capitalizing on its cheap labor force, has focused on converting raw materials
into products that are exported to developed countries such as the United States. In
2008, Chinas trade surplus was a record $280 billion, and its holdings of foreign
exchange reserves were over $1.95 trillion. Some critics have suggested that China is
following a neomercantilist policy.
Are the claims that China is following a neomercantilist policy valid? Why or why not?
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expanding globally? Why did Telefonica initially focus on Latin America? Why was it
slower to expand in Europe even though Spain is a member of the European Union?
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(TCO 7) Why did the world shift from a gold standard to fixed exchange rates?
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decade before the benefits of the new rules become apparent. Discussion of this feature
can begin with the following questions.
What are the benefits of creating a single financial market in the European Union for
companies? Does it make sense for consumers?
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(TCO 6) In the 1980s, Caterpillar was negatively affected by a strong dollar and lost
significant market share to Japanese competitor Komatsu. The situation prompted
Caterpillar to revise its global strategy and by the 2000s, the company was in a much
better position to deal with volatile currency values. More recently, a strong dollar has
actually helped boost Caterpillars bottom line.
In the 1980s, a stronger dollar hurt Caterpillars competitive position, but in 2008 a
stronger dollar did not seem to have the same effect. What had changed?
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(TCO 7) In May 2001, the IMF agreed to lend $8 billion to Turkey to help stabilize its
economy and halt a sharp slide in the value of its currency. Although initially the Turkish
government resisted IMF mandates on economic policy, in 2003 the government passed
an austerity budget. By 2005, significant progress had been made and today, the
country appears to be on track for recovery, with lower inflation rates, an increase in
privatization, and a budget surplus.
What led to Turkeys financial crisis? What goals did the IMF establish as part of the
loan agreement?
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How does an intermediary such as MD International create value for the manufacturers
who use it to sell medical equipment in foreign markets? Why do they want to use MD
International rather than export directly themselves?
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(TCO 8) Boeing made the decision to outsource much of the production of the 787 in the
hopes of significantly reducing the time to get the product to market. Boeing also
anticipated that its outsourcing strategy would allow it to generate additional sales from
the countries that were partners in the process and reduce its costs and risks. Although
Boeings strategy worked for some components, for other parts the strategy was a
disaster. Suppliers were late and some produced poor-quality parts, forcing Boeing to
commit additional resources to the project.
What are the benefits to Boeing of outsourcing so much work on the 787 to foreign
suppliers? What are the potential risks? Do the benefits outweigh the risks?
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(TCO 8) By 2015, Ford hopes to compete in North America, Europe, and Asia by
offering several global models including the Fiesta, the Fusion, and the Mondeo. The
company, which refers to its new strategy as One Ford, anticipates that its global models
will share the same components and looks and be positioned in a similar way in each
market in which they are sold.
What is behind Fords One Ford vision? What is the company hoping to accomplish with
this strategy?