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31 July 2007
Quantitative Strategy
Trading on Quality:
Our trading rule for all earnings seasons
STOCK SELECTOR
We have developed a trading rule for the earnings season: we believe companies
that have high earnings quality (as defined in this report) and deliver a positive
earnings surprise, outperform companies that have a positive surprise but low
quality of earnings.
Rishav Dev
(91) 22 3053 2914
rdev@lehman.com
We list the companies that currently screen as high and low quality based on our
methodology in this note in advance of the bulk of reporting dates for the current
earnings season. We suggest that if stocks on this list report a positive earnings
surprise this earnings season, that investors buy and hold the stocks for two months.
Ian Scott
(44) 20 7102 2959
iscott@lehman.com
More generally, we find that earnings quality measures can be used to enhance other
factors that we regularly use as catalysts, such as earnings momentum. We show this
in practice for a global universe.
We use a definition of quality based on accruals; while not perfect, we find that it is
readily applicable to a broad group of global companies.
Marketing Analyst
Jane Pearce
(44) 20 7102 1662
japearce@lehman.com
Please see our website at
https://live.lehman.com/go/keyword/eqs
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1 INTRODUCTION
Are all earnings equal? And if not, are there trading opportunities as a result? These are
the two central questions that we seek to address in this paper. We think the answers are
no and yes, respectively. Importantly, the market appears to adjust slowly to the
information contained in the quality of earnings, enabling investors to profit from it.
The notion of quality of earnings has been addressed in the academic literature for
some time, and there is a growing body of work on the subject, see the seminal work by
Sloan (1996) and also Richardson, Sloan and Soliman (2001) and Chan, Chan, Jegadeesh
and Lakonishok (2001). The central question in most of this academic work has been,
how should earnings quality be measured? The focus in this note is different: can
earnings quality measures be profitably employed as trading strategies? Also, the
academic work to date has been almost exclusively US-centric, here we address a global
universe.
There is an issue of how the quality of earnings should be defined and then measured.
Following Richardson et al (2001), we use an accruals measure. The motivation for the
approach is that, broadly speaking, earnings for a company in a given year have two
components: cash flow generated that year and accruals across years. Should these two
parts of earnings be treated equally? Or more specifically, should an equal multiple be
applied to both? We show that there are indeed differences, especially relating to using
earnings momentum as a catalyst for stock returns, or earnings surprise.
We would like to be clear at the start about what we are not saying. We are not saying
that accounting does not matter. We are not free cash flow zealots who deny the
importance of earnings over and above the cash flows of a company (see section 2).
In this paper we show how an earnings quality measure can be used to augment
traditional catalyst factors such as earnings momentum. We go on to develop a trading
rule and show that in recent quarterly earnings seasons that companies that positively
surprise versus consensus that also score highly on our earnings quality measure go on to
outperform those that just have a positive earnings surprise.
31 July 2007
2 ACCOUNTING MATTERS
We would like to be clear about one thing before we start on the detailed analysis of
earnings quality. We are suggesting that the accruals component of earnings can give
incremental information that is economically significant. However, we would not
subscribe to the view that is sometimes heard that cash is always better than earnings for
discriminating between stocks. The argument of the free cash flow zealots is that
earnings are prone to manipulation and that cash is a pure concept about which there
can be no dispute. The ultimate extension of this argument is that accounting does not
matter. We would strongly dispute this both in theory and with empirical evidence. True,
some accrual items that bring about differences between cash and earnings involve
assumptions or conventions that may strictly speaking reduce their accuracy. In extreme
cases it leaves some items open to manipulation by management. However, the
accounting rules are there for a good reason and accruing flows across years gives a
truer picture of the state of a company. Moreover cash flow is not exempt from
assumptions in its measurement anyway.
Even for people who do not agree with the theory on this point, we think that empirically
the results speak for themselves. Earnings strongly outperforms cash flow as a
discriminator between winners and losers. This is true at the global level, within regions
and for sectors (Figures 1-3). For example, a simple screen on P/E across a global
universe of large-cap names every quarter from 1991 to the present, rebalancing the
portfolios each quarter would have yielded a long-short return of 19.1% pa. The same
screen run on free cash flow yield would have yielded only 10.1% pa. Figure 2 shows
that this is not because of regional distortions, and Figure 3 shows that it is still true if
sectors are taken into account.
Figure 1: Performance of P/E and FCF Yield (Global Non Sector Neutral)
2500
Dec 89 = 100
2000
PE
1500
1000
FCF Yield
500
0
Dec-89
Dec-92
Dec-95
Dec-98
Dec-01
Dec-04
Chart shows the relative performance of cheap and expensive stocks screened each quarter on the measures
shown. The investment universe is the 500 largest stocks in the FTSE World index.
Source: Lehman Brothers Equity Strategy
31 July 2007
Figure 2: Performance of P/E and FCF Yield (Regions, Non Sector Neutral)
800
PE Japan
Dec 89 = 100
700
600
PE Europe
500
400
PE US
FCF Yield
US
300
200
FCF Yield
Europe
100
0
Dec-89
Dec-92
Dec-95
Dec-98
Dec-01
Dec-04
Chart shows the relative performance of cheap and expensive stocks screened each quarter on the measures
shown within each region.
Source: Lehman Brothers Equity Strategy
Dec 91 = 100
PE
180
160
FCF Yield
140
120
100
80
Dec-91
Dec-94
Dec-97
Dec-00
Dec-03
Dec-06
Chart shows the relative performance of cheap and expensive stocks screened within each sector every quarter
on the measures shown. Universe is the 300 largest stocks in the FTSE World Europe index.
Source: Lehman Brothers Equity Strategy
31 July 2007
Accruals =
(netincome FCF )
netincome
The definition used here is for non-Financials. Equivalent measures can be developed for
financial stocks, but we will leave that for another paper. We have also excluded auto
stocks from the analysis as the cash flows from the financing operations of some of these
companies swamps the cash flow of the core car production business within the group
accounts that we are using here.
It has been suggested that the persistence of earnings is a measure of their quality. We
have deliberately avoided such a measure here as there will be a high correlation with
whether companies are in cyclical or non-cyclical industries and the length of the cycle.
31 July 2007
Richardson et al (2001) use a broader definition of FCF. They define it as the sum of cash flow from operating
activities and cash flow from all investing activities. The main difference between that definition and the one that
we use here will be flows from the acquisitions and disposals of fixed assets. We choose to focus on capex as it
will be less quantised than these other items, and also it is the natural cash corollary of the depreciation charge
that impacts earnings.
High Quality
Low Momentum
Low Quality
High Momentum
Low Quality
Low Momentum
Earnings Quality
High Quality
High Momentum
Portfolios were rebalanced each quarter and the common currency total return of each
group, equally weighting stocks was calculated intra quarter. The four groups have
delivered very different returns over the period since 1991. The companies that screened
as high momentum and high quality delivered the strongest performance at 12.5% pa, the
companies with low earnings momentum and low quality performed the worst at 2.9%
pa (Figure 5).
2
31 July 2007
Throughout this discussion we define earnings momentum as change in 12-month forward consensus forecasts
between the past two quarters and earnings quality as the proportion of earnings that comprises accruals (low
proportion is high quality).
Dec 91 = 100
High Quality
High Momentum
600
High Quality
Low Momentum
500
400
Low Quality
High Momentum
300
200
100
0
Dec-91
Low Quality
Low Momentum
Dec-94
Dec-97
Dec-00
Dec-03
Dec-06
Chart shows the performance of stocks screened on earnings quality and earnings momentum every quarter.
Universe is the 500 largest stocks in the FTSE World index. Stocks have been equally weighted and returns are on
a total return basis.
Source: Lehman Brothers Equity Strategy
What is also of interest is that within the group of companies with high momentum,
quality matters. High momentum-high quality outperformed high momentum-low
quality by 5.8% pa. In recent years, there have been two (short) sub-periods when the
outperformance was reversed: at the height of the TMT bubble in March 2000 and
September 2001-June 2003.
Figure 6: Effectiveness of Quality within High Earnings Momentum
220
Dec 91 = 100
200
180
160
140
120
100
80
60
Dec-91
Dec-94
Dec-97
Dec-00
Dec-03
Dec-06
Chart shows the relative performance of high momentum high quality and high momentum low quality stocks
screened every quarter. Universe is the 500 largest stocks in the FTSE World index. Stocks have been equally
weighted and returns are on a total return basis.
Source: Lehman Brothers Equity Strategy
31 July 2007
Sectors
We applied the same technique within sectors. To do this we split the investment
universe into 10 broad non-Financial sectors and conducted the same split by these
factors within each one by ranking stocks relative to their sector peers. Even within
sectors the same result holds. Sector-neutral, high-momentum, high-quality stocks
delivered 13.0% pa, while sector-neutral, low-momentum, low-quality stocks returned
8.3% pa. There is still a spread between the returns from high-momentum, high-quality
and high-momentum, low-quality stocks; within sectors this is 1.6% pa (Figure 7).
Figure 7: The Sector-Neutral Interaction of Earnings Momentum and Earnings
Quality
700
High Quality
High Momentum
Dec 91 = 100
Low Quality
High Momentum
600
500
400
High Quality
Low Momentum
300
200
Low Quality
Low Momentum
100
0
Dec-91
Dec-94
Dec-97
Dec-00
Dec-03
Dec-06
Chart shows the performance of stocks screened within each sector on earnings quality and earnings momentum
every quarter. Universe is the 500 largest stocks in the FTSE World index. Stocks have been equally weighted and
returns are on a total return basis. Sectors have been equally weighted.
Source: Lehman Brothers Equity Strategy
31 July 2007
Dec 91 = 100
260
240
220
200
180
160
140
120
100
80
Dec-91
Dec-94
Dec-97
Dec-00
Dec-03
Dec-06
Chart shows the performance of our favoured Global Fundamental Values long-short strategy and the same model
with an earnings quality overlay. Universe is the 500 largest stocks in the FTSE World index. Stocks have been
equally weighted and returns are on a total return basis. Sectors have been equally weighted.
Source: Lehman Brothers Equity Strategy
So the returns are not in general higher from such an approach. However, at certain
points in the cycle the addition of the earnings quality overlay does add value (and by
extension, it detracts from value at other points). In Figure 9 we show the relative return
from a value+earnings momentum+earnings quality screen relative to a value+earnings
momentum screen. This is plotted against year-on-year changes in global earnings
growth. There is a tendency for the earnings quality measure to add value in periods
when earnings growth overall is declining. This would be consistent with the hypothesis
that in periods of declining earnings growth, the market places greater value on earnings
quality.
31 July 2007
NB some of the reduction of the information ratio is because of the smaller number of stocks being selected from
the three-way sort on value, momentum and quality compared with the original value and momentum model.
% (inverted)
-20
-15
30
Accruals-Adjusted Quant
Model Excess Return (RHS)
20
-10
-5
10
5
10
-10
15
-20
20
-30
-40
Jan-92
25
30
Jan-95
Jan-98
Jan-01
Jan-04
Jan-07
Chart shows the year-on-year relative performance of our favoured Global Fundamental Values long-short strategy
with an earnings quality overlay compared to the pure Global Fundamental Values approach. We also show the
year-on-year growth in earnings for the global market. Universe is the 500 largest stocks in the FTSE World index.
Stocks have been equally weighted and returns are on a total return basis. Sectors have been equally weighted.
Source: Lehman Brothers Equity Strategy
31 July 2007
10
1.6
Median
1.4
1.2
1.0
0.8
0.6
Mean
0.4
0.2
0.0
1 day
1 week
1 Month
2month
Chart shows the excess return of high quality positive surprise companies over low quality positive surprise
companies. We have screened stocks in the US and Europe into high and low quality based on our accruals
measure just before each earnings season, for the four quarters of 2006 earnings. Returns have been measured
from the close before the announcement date to the date shown. We have equally weighted stocks within the US
and Europe and equally weighted the two regions.
Source: Lehman Brothers Equity Strategy
31 July 2007
There is evidence that some of the surprise can be forecasted, see Zacks (1979)
11
So our trading rule is as follows. Going into an earnings season we can classify stocks as
high or low quality using reported information that is public before the announcement
date. As soon as a high-quality company announces a positive earnings surprise relative
to consensus, we would propose buying that stock and holding it for two months from
the announcement date.
The stocks that currently screen as having high earnings quality, taken from a global,
large-cap universe are shown in Figure 11. We suggest that if stocks on this list report a
positive earnings surprise, investors adopt a buy and hold strategy for two months from
the announcement date.
Exposure to regional baskets of these stocks can be gained via Lehman Brothers custom
synthetics (Bloomberg code: LBES <G0>). Please contact your sales representative or
alan.hofmeyr@lehman.com for further information on these baskets.
31 July 2007
12
Company
COLGATE-PALMOLIVE CO
AT&T INC
NEWS CORP
AUTOMATIC DATA PROCESSING
TELIASONERA AB
FANUC LTD
GENERAL DYNAMICS CORP
ANHEUSER-BUSCH COS INC
NOVARTIS AG
SCHNEIDER ELECTRIC
INTEL CORP
NIKE INC -CL B
KELLOGG CO
METRO AG
COACH INC
HENNES & MAURITZ
ALTRIA GROUP INC
ZIMMER HLDGS INC
ROCHE HLDGS AG
ROCHE HLDGS AG
YAHOO INC
MOSAIC CO
COCA-COLA CO
INDITEX
HOLCIM
NOKIA OYJ
CATERPILLAR INC
BRIT AMER TOBACCO
COMCAST CORP NEW
COMCAST CORP NEW
DEUTSCHE POST AG
MEDTRONIC INC
EDISON INTERNATIONAL
EXXON MOBIL CORP
LVMH MOET HENNESSY
L'OREAL
STRYKER CORP
DIRECTV GROUP INC
YUM BRANDS INC
KRAFT FOODS INC
HEINEKEN NV
AETNA INC
BECTON DICKINSON & CO
BRISTOL-MYERS SQUIBB CO
SHIN-ETSU CHEMICAL
SABMILLER
NESTLE SA
PFIZER INC
ITOCHU CORP
OCCIDENTAL PETROLEUM CORP
CRH
IMPERIAL OIL LTD
CANADIAN NATIONAL RAILWAY CO
SAP AG
SOUTHERN COPPER CORP
ASTELLAS PHARMA
APPLE INC
MARKS & SPENCER GP
LUXOTTICA GROUP
Accruals
0.61
0.83
1.43
2.18
2.30
3.10
3.34
3.48
3.72
3.94
4.02
4.15
4.65
5.49
6.38
6.48
7.40
7.44
7.73
7.73
9.18
9.39
10.43
10.51
10.84
11.10
11.68
12.13
12.24
12.24
13.52
14.13
14.20
14.37
15.22
16.03
16.45
16.49
16.50
16.63
17.01
17.86
17.97
18.11
18.35
18.40
18.71
19.61
19.85
19.94
20.44
20.83
20.84
20.91
21.30
21.34
21.42
21.90
21.96
1.69
14.75
0.58
6.66
1.68
0.46
12.69
1.02
3.85
2.28
1.70
7.40
6.62
5.15
2.44
7.43
11.14
27.07
9.65
The surprise ratio shows the difference between the results published by Bloomberg News (European stocks) or
Factset (US stocks), and the median consensus expectation for either profits or income, or sales, sourced from
BloombergNews (European stocks) or IBES (US stocks), for Q2 or half-yearly results.
Companies selected from the 500 largest companies globally. Percentage accruals based on last reported
accounts. Please note that the trade ideas within this report in no way relate to the fundamental ratings applied to
stocks by Lehman Brothers equity research analysts.
Source: Lehman Brothers Equity Strategy
31 July 2007
13
6 BIBLIOGRAPHY
Chan, Chan, Jegadeesh and Lakonishok (2001) Earnings Quality and Stock Returns
NBER Working Paper 2001
Ecker, Francis, Kim, Olsson and Schipper (2005) A Returns-Based Representation of
Earnings Quality, Fuqua School of Business, Duke University
Figelman, I (2007) Interaction of Stock Return Momentum with Earnings Measures,
Financial Analysts Journal 63 number 3 May/June 2007
Richardson, Sloan and Soliman (2001) Information in Accruals about the Quality of
Earnings, University of Michigan 2001
Sloan, R (1996) Do Stock Prices Fully Reflect Information in Accruals and cash Flows
about Future Earnings? The Accounting Review (July 1996)
Zacks, L (1979) EPS Forecasts Accuracy is Not Enough, Financial Analysts Journal
March/April 1979
31 July 2007
14
Analyst Certification:
I, Ian Scott, hereby certify (1) that the views expressed in this research report accurately reflect my personal views about any
or all of the subject securities or issuers referred to in this report and (2) no part of my compensation was, is or will be directly
or indirectly related to the specific recommendations or views contained in this report.
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Important Disclosures:
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Other Material Conflicts
Lehman Brothers is acting as financial advisor to AT&T in its potential acquisition of Dobson Communications.
Lehman Brothers Inc. or an affiliate is a market maker or liquidity provider in the securities of CRH Plc.
One of the analysts on the coverage team (or a member of his or her household) owns shares of the common stock of Kraft.
Guide to Lehman Brothers Equity Research Rating System
Our coverage analysts use a relative rating system in which they rate stocks as 1-Overweight, 2- Equal weight or 3Underweight (see definitions below) relative to other companies covered by the analyst or a team of analysts that are deemed
to be in the same industry sector (the sector coverage universe).
In addition to the stock rating, we provide sector views which rate the outlook for the sector coverage universe as 1-Positive,
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Distribution of Ratings:
Lehman Brothers Global Equity Research has 2048 companies under coverage.
41% have been assigned a 1-Overweight rating which, for purposes of mandatory regulatory disclosures, is classified as a
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Hold rating, 40% of companies with this rating are investment banking clients of the Firm.
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Sell rating, 23% of companies with this rating are investment banking clients of the Firm.
31 July 2007
15
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investment banking or other services for, or solicit investment banking or other business from any company mentioned in this document. 2007
2006 Lehman Brothers. All rights reserved. Additional information is
available on request. Please contact a Lehman Brothers entity in your home jurisdiction.
Lehman Brothers policy for managing conflicts of interest in connection with investment research is available at www.lehman.com/researchconflictspolicy. Ratings, earnings per share forecasts and price targets
contained in the Firm's equity research reports covering U.S. companies are available at www.lehman.com/disclosures.
Complete disclosure information on companies covered by Lehman Brothers Equity Research is available at www.lehman.com/disclosures.
www.lehman.com/disclosures.
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July 2007