G ERALD J.

L AZORE

geraldlazore@hotmail.com

R ALEIGH, NC 27610 518-337-3087 www.linkedin.com/in/geraldlazore

GLOBAL MARKETING LEADER
INTEGRATED MARKETING CAMPAIGNS / PROGRAM & PROJECT MANAGEMENT / STRATEGIC PLANNING
Senior Product Development & Marketing professional successfully creates and manages global programs
within the consumer and commercial segments. Combines expert planning, organizational development and
leadership skills to consistently increase profit and market share. Effectively analyzes competitors, defines
vision and introduces targeted products and services to the market. Leverages outstanding interpersonal and
relationship-building skills to initiate and maintain long-term partnerships and alliances. A natural
communicator and team builder with a focus on empowering teams to meet milestones and deliverables in
accordance with project scope and performance goals.

Product Management
Revenue Market Growth
Product Marketing

Global Multi-site Management

Budget & Cost Management
Team Building & Leadership

Lead Development
Content Marketing
Product Development

EXECUTIVE SUMMARY

Successfully drove engagement strategies in both donor and nonprofit segments.

Awarded Citibank Chairmans Club membership.
Won Financial Communications Society (FSC) award for Best B2B Marketing website.
Developed B2C marketing strategies and supported materials to successfully sustain public sector sales efforts.
Developed MasterCards global program for small business, resulting in an Excellence in Innovation Award,
and was successfully launched in the US, Canada, and Europe.

P R O F E S SI O N A L E X P E R I E N C E

FIDELITY INVESTMENTS

2013 TO 10/2015

Director of Marketing, Fidelity Charitable

Managed marketing and communications functions for Fidelity Charitable, the largest national donor-advised
fund (DAF) and second-largest U.S. charity, driving acquisition of new donors and continued contributions from
current donors.

Developed donor engagement campaigns to support Fidelity Charitables contribution and grant objectives.

Created analytics-based, targeted content marketing campaigns based on donors previous grant behavior,
leading to higher levels of engagement.

Launched programs targeting high-net worth donors, providing relationship managers with the tools to
enhance initial interactions and build ongoing engagement.

Developed campaigns targeting nonprofit audience improve awareness and understanding of donor-advised
funds.

CITIBANK

2007 TO 2013

Marketing Head, Global Transaction Services

Managed companys commercial card, prepaid card and payments marketing efforts globally to corporate and
public sector clients.

Developed sales enablement tools to support pursuit of the Department of Defense travel card program,
the worlds largest commercial card program with 1.2 million cardholders and a transaction volume of
over $4 billion per year.
Built awareness campaigns leveraging advertising, collateral, speaking events, thought leadership, awards,
industry events, proprietary events and public relations.

G ERALD J. L AZORE

518-337-3087 geraldlazore@hotmail.com

Developed B2B2C marketing/communications campaigns to support the launch of card programs with
public sector organizations.
Created mass-customizable online customer marketing resource center for use by corporate customers in
all regions.

UNITED HEALTHCARE (EXANTE FINANCIAL SERVICES)

2006 TO 2007

Director of Marketing
Developed and implemented marketing strategies to support launch of Health Savings and Flexible Spending
Accounts.
Developed new brand identity including new marketing collateral and web site designs.
Launched program to support broker sales channel which led to a marked increase in the number of brokers
selling Exantes Health Savings Accounts (HSAs).
Initiated a card activation and usage program to encourage use of Flexible Spending Accounts (FSAs).

MASTERCARD INTERNATIONAL

2000 TO 2005

Director, Market Management Corporate Payment Solutions

Oversaw all facets of product development and management for MasterCards small business segment,
including developing and implementing product strategies for MasterCards small business offerings and
member financial institutions.
Launched small business One Card, a card product that enabled business owners to limit card usage to
certain merchant categories.
Introduced an entry-level business product that targeted the growing small business segment in developing
countries.
Led qualitative/quantitative research to identify and evaluate new product opportunities and untapped
market segments.
Managed discount offers program for small business clients; increased the number of partner offers and
banks using the service and provided co-branded sites for major small business issuers.
Director, Market Management Prepaid Payment Solutions
Managed implementation of prepaid programs globally.
Led the implementation of a sales promotion in the Middle East involving 135,000 cards.
Partnered with European issuer to launch the regions first travelers check card.

MONY GROUP, INC.

1996 TO 2000

International Marketing Manager

Played a key role in the creation of MONY International, MONYs offshore subsidiary targeting the high-net
worth Latin American segments for insurance and mutual fund products.

KPMG

1990 TO 1994

Corporate Paralegal
Trained and supervised paralegal staff that supported the Office of the General Counsels corporate attorneys.

E D U C A T I ON
MBA, Marketing & International Business, Fordham University, New York, NY

1996

Bachelor of Science in Industrial & Labor Relations, Cornell University, Ithaca, NY

1990