Section-B

Group-9

Strategic Management of Technology

Micro Project

Team: Men of Steel

Company: Tata Steel
Amit Kumar Mishra (149278096)
M: 9028984636
Email: amit.kumarmishra@sjmsom.in
Background: B.E. in Electronics & Telecommunication, WorkEx: 45 months in IT Industry
Albert Basumatary (149278041)
M: 9987216947
Email: albertbasumatary@sjmsom.in
Background: BTech. in Electrical Engineering, WorkEx: Fresher
Jaiesh Kumar (149278127)
M: 7738692582
Email: jaiesh.kumar@sjmsom.in
Background: B.E. in Civil Engineering, WorkEx: 47 months in Water Management Industry
Nilay Kumar (149278099)
M: 8892540224
Email: nilay.kumar@sjmsom.in
Background: B.Tech in Electrical Engineering, WorkEx: 22 months in Consulting
Prashant Tataskar (149278120)
M: 9892892508
Email: prashant.tataskar@sjmsom.in
Background: BTech. in Computer Science, WorkEx: 43 months in IT Industry
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Why have we chosen Tata Steel?

Tata Steel is a technology driven company. It is the world's eleventh-largest
steel manufacturing company with an annual steel capacity of over 26.202
million tons. It is now the world's second-most geographically-diversified
steel producer with operations in 26 countries and a commercial presence in
over 50 countries. The Tata Steel Group, with a turnover of Rs. 1,48,614
crores in FY 14 is a Fortune 500 company. It has done so by continuous
technology absorption, adaptation, adoption and innovation. There have
been several instances of technological changes with an emphasis on
customer orientations.
A few examples of technological absorption in Tata Steel:

Revolutionary iron making processes to cut both carbon and costs

Silent running for rails around the world

A few examples of technological adoption in Tata Steel:

Roll Gap Lubrication performance analysis in hot rolling conditions

Evaluation of inclusions to improve casting of high AI and high SI
electrical grades

Apart from the above mentioned example, Tata Steel R&D Continuous
Surface Improvement team works constantly, using their wide-ranging
expertise to identify potential issues, root causes and continuously improve
surface presentation.
Tata Steel is an industrial leader and they have been consistently indulging in
technological advancement. They can be considered to be a great example
of managing various technologies.

Objective:
In our study of Tata Steel for this project, we will try to understand different
aspects of Management of Technologies (MoT). As our objective, we have
decided to find out the answers for following questions-

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1. What are the effects of technology on the financial aspects of the

business?
2. What all parameters do they consider while selecting a technology for
their project?
3. Who are the competitors of Tata Steel?? Does technology provide a
competitive edge to the company and if so, how?
4. How is technology managed in the company? Do they use some
specific tools for the same?
Approach:
We will try to approach officials from Tata Steel and get their insights on
implementation of technology in Tata Steel. Their experience will give us the
details of practical implementation of technology and we will be able to
understand the actual role of technology i.e. how it is being used as a
process enabler and how as a process innovator or if they use technology in
some other role as well.
Apart from this, we will also go for secondary research using already
available data to support the findings of primary research. The databases like
CMIE, Capitaline etc. will be used for this analysis.

Financial and competitors benchmarking:

We have compiled the financial figures of Tata Steel which looks like:

Source: Capitaline Database

The global crude steel production was pegged at 1518 million tonnes (mt) in
the year 2011, with China remaining the largest producer. India occupied the
fourth position in the world among the largest crude steel manufacturers.

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Source: ibef.org

Its competitors in India are:

Jindal Steel and Power Limited which is one of the frontrunners

among steel companies and has a yearly turnover of over US 3.5 billion
dollars.
Steel Authority of India which is a fully integrated iron and steel
making company and one of the Maharatnas of Indian Central Public
Sector Enterprises. Its products includes electrical sheets, railway
products, cold rolled coils, stainless steel etc.
Rashtriya Ispat Nigam Limited-Vishakhapatnam Steel Plant or
Vizag Steel, a Central public sector undertaking, is the first shore
based Integrated Steel Plant in India.

Source: ibef.org

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Group-9