Vivekanand Shikshan Sansthas

VIVEKANAND INSTITUTE OF ADVANCE STUDIES IN

MANAGEMENT SCIENCE & COMMUNICATION,
AURANGABAD.
Project report on

MANUFATAUARING STRETEGY
VIDEOCON PVT. LTD, AURANGABAD

Submitted to

DR.BABASAHEB AMBEDKAR MARATWADA UNIVERSITY,

AURANGABAD
Project Guide

Mrs. MANISHA FIRKE

Assistant Professor
Submitted by
YOGESH TRIMBAK SHINDE
BBA-3rd year (6th semester)

For the academic year 2015-16

Vivekanand Shikshan Sansthas

VIVEKANAND INSTITUTE OF ADVANCE STUDIES IN MANAGEMENT

SCIENCE & COMMUNICATION, AURANGABAD.

CERTIFICATE

This is to certify that the project report entitled MANUFATAUARING

STRATEGY at VIDEOCON.

Pvt. Ltd., Aurangabad is submitted by

Mr.YOGESH TRIMBAK SHINDE .per the requirement of Dr. Babasaheb

Ambedkar Marathwada University in partial fulfillment of Bachelor of
Business Administration (6th semester) for academic year 2015-16.

Project Guide

Course Co-ordinator

Ms. Manisha Firke

Mr. Mukhtar Shaikh

CERTIFICATE

Director
Dr. A. T. Gaikwad

ACKNOWLEDGEMENT
I would like to express our immense gratitude towards our institution Vivekanand Institute of
Advance Studies of Management Science & Communication, Aurangabad which created a
great platform to attain profound technical skills in the field of BBA, thereby fulfilling our most
cherished goal.
I would thank to Shri Akshay Bhau Sisodiya

& all the finance department

members of

(VIDEOCON .PVT.LTD. AURANGABAD.

for guiding and helping me in successful

completion of the project.

I sincerely express my gratitude to the Director, Dr. A. T. Gaikwad and Course Coordinator,
Mr. Mukhtar Shaikh for their inspiration and timely support in successful completion of my
project work.
I am very much thankful to my Project Guide Mrs. Manisha Firke for extending her valuable
guidance and cooperation in completing this in plant project report.
Last but not least, I would like to convey my thanks to my beloved parents, friends and my
faculties who helped me directly or indirectly in completing this project successfully.

YOGESH TRIMBAK SHINDE

DECLARATION

I hereby declare that the project entitled MANUFATUARING STRATEGY at VODEOCON

Pvt. Ltd., Aurangabad submitted in partial fulfillment of the requirements for award of the
degree of BBA at Vivekanand Institute of Advance Studies of Management Science &
Communication, Aurangabad is an authentic work and has not been submitted to any other
University/Institute for award of any degree/diploma.

YOGESH TRIMBAK SHINDE

AURANGABAD

INDEX
S.NO

CONTENTS

1.

Introduction

2.

Organization Profile

3.

Objectives of the study

4.

Scope & Limitations of the study

5.

Research Methodology

6.

Literature Study

7.

Data Analysis and Interpretation

8.

Findings and Suggestions

9.

Conclusion

10.

BIBLIOGRAPHY
ANNEXURE

INTRODUCTION

ABOUT DTH INDUSTRY:

PAGE NO

In earlier days there was only one TV channel in India the Doordarshan channel
Doordarshon was owned and operate by government of India. In those era every home which had
a Tv set used to have its own antenna to capture the signals. The cable television ordinance law
was passed in January 1995. This enabled cable operators to feed channels and later on private
companies were allowed to air their own channels and this led to the explosive growth in number
of tv channels and number of cable operators. The growth of Tv channels & cable operators
created a big industry and market opportunities.
Until few years back there were as many as 1.0 Lakh cable operators across India. however the
services provided by cable operators were poor. The strikes, increase in tariff plan, selective
broadcast and poor services were major cause of dissatisfaction among the the customers. This
has created an opportunity for DTH, which serves an immediate threat to the high-end cable
networks.
There is an immense opportunity for DTH in India an market. The opportunity in India almost 11
times that in developed countries like the US an Europe. For every channel there is a scope for
broadcasting it in at least ten different languages. So every channel multiplied by ten, that is the
kind of scope for DTH in the country.

CURRENT PLAYERS:
The current players in DTH industry are
1. DD-direct + of PrasarBharti, comprising of 33 fta channels and 12 all India Radio
channels.
2. Dish TV of zee group.
3. Tata Sky- the joint venture between Tata and Rupert Murdochs sky TV.
A recently survey done using the Television Audience Measurement (TAM) puts DDDirect+ with 3.5 million homes and Tata sky capturing 1.0 million homes.
The following companies have either the liecence/latter of intent or applied for the license to
operate DTH services-

1. Sun direct of sun network.

2. Reliance blue magic from Reliance ADAG.
3. Bharti Telemedia.

STRUCTURE OF INDIAN DTH MARKET:

The structure of the DTH industry in India can be categorized as an oligopoly. The
word oligopoly is derived from the Greek for new sell. An oligopoly is a market from in which a
market or industry is dominated by small number of sellers. An OLIGOPOLY is a market
dominated by a few large suppliers. The degree of market concentration is very high. Firms
within an oligopoly produce branded product and there are also barriers to entry.
The key characteristics of oligopoly market are following Few larger supplier dominates the market.
Independence between firms.
Each firm produces branded products.
Significance entry barriers into the market in the long run which allows
firms to make supernormal profites.
Each industry oligopolist is aware of the actions of the othe

ABOUT VIDEOCON DTH:

Videocon started its journey twenty five years back with determination, sheer grit and
passion; they have traversed through various market conditions and have established an Indian
multinational with an asset base of five billion USD. They are, today a world class leader in
Consumer Electronics and Home Appliances. Their other enterprises include Oil and Gas which
is part of VIL, Power and Solar Energy, Telecom, Hospitality, Infrastructure Development, Retail

and now Direct To- Home. Bharat Business Channel, a Videocon group enterprise is offering
DTH services under brand name Videocon d2h. Videocon is coming with their Direct to Home
venture D2H with tag line of Direct hai Correct Hai. The slogan is quite meaningful at the first
look as due to the features and a convenient price, it may soon gain a lot of popularity.

OBJECTIVES OF THE STUDY

For any management student a learning combination of theory and practical is an

invaluable asset, as it helps in understanding the core principle of business, by way of firsthand
experience. This project is a stepping stone which will groom me for my future in corporate

world. The basic objective of this inplant training is to get through the different managerial
concept through their working department in a company. following are some other objectives-

1. To study the overall working of all the departments of Videocon d2h Industries Limited.
2. To get the Industrial Exposure for management knowledge
3. To get the knowledge about the working culture and organizational activity of an organization.
4. To apply the theoretical knowledge we learn to practical implementation of managerial
principles.

COMPANY PROFILE:-

VIDEOCON INDUSTRIES
Type

Private Conglomerate

Genre

Conglomerate

Founded

1979

Founder(s)

Mr. NandlalMadhavlalDhoot

Headquarters

A/p chitegaon Dist. Aurangabad ,

Maharashtra , India

Area served

Consumer Electronics
Home Appliances
Components
Office Automation
Internet
Petroleum
Power
DTH

Industry

Consumer Durables, Oil and Gas etc.

Owner

Mr. VenugopalDhoot

Website

http://www.d2h.com

A.CONSUMER ELECTRONICS & HOME APPLIANCES:

Videocon enjoys leadership position in consumer products like Colour Televisions, Washing
Machines, Air Conditioners, Refrigerators, Microwave ovens and numerous other home
appliances. Videocon's refrigerator manufacturing enjoys synergy with its inhouse compressor
manufacturing technology in Bangalore.
Consumer electronics (CE) goods include FPDs with plasma and LCD screens, flat, slim and
conventional CTVs, DVD players and multimedia speakers. The companys products have
prominent distinguishing marks such as a 10,000: 1 super contrast ratio, 1000W peak music
power output (PMPO) sound and 80GB in-built hard disks in the LCD segment. The flat CTVs
have unique features like twin bazoomba woofers with sound output up to 2500W PMPO,
SVMC technology, DDPI technology and seven-band graphic equalizers. The DVD players have
technologically advanced features like progressive scan, MPEG4 compatibility, USB Port, Dolby
Digital AC-3 and 5.1 channel output. Multimedia speakers are available with sound output up to
4000W PMPO, individual channel volume control and 5.1 channel amplifiers. In the home
appliances category Videocon offers side-by-side, frost-free and direct cool refrigerators with
germ-free technology powered by energy efficient compressors. The companys fully- and semiautomatic washing machines sell as topand front loading models. Promoted under the Konserv
sub-brand this range has key unique selling propositions like digital Sensi Logic, germfree, rustfree and multiple water selection levels. The semi-automatic range features triway-turbowash,
multi-pulsator and pulgitator technologies. Videocon microwave ovens are equipped with instamenu drives, multiple power levels, Xpress cooking and active defrost devices. Airconditioners
include the entire range between 0.8 TR and 2 TR capacities in window and split models. The
cassette and tower AC segment delivers products between 2 TR and 4 TR.

B). DISPLAY INDUSTRY AND ITS COMPONENTS:

After the acquisition of Thomson in 2005, Videocon has emerged as one of the largest Colour
Picture tube manufacturers in the world. It has plants in Mexico, Italy, Poland and China and
manufactures a range of high-tech products such as slim CPT, extra slim CPT and High
Definition 16:9 format CPT.

C).COLOUR PICTURE TUBE GLASS:

Videocon is one of the largest CPT Glass manufacturers in the world. It has plants in Poland and
India. Videocon's CPT Glass manufacturing complements its Colour Picture tube manufacturing
business.

D).OIL AND GAS:

Videocon Group has interests in oil & gas exploration, prospecting and intends to get into gas
distribution. It produces 7% of all oil in the private sector in India. Videocon's Ravva oil field has
one of the lowest operating costs in the world and it produces 50,000 barrels of oil per day.
Indias largest crude oil extraction venture in the private sector. With one of the lowest operating
costs in the world and proven reserves of over 250 million barrels under its control, Videocon has
ambitious global plans for expansion in the energy vertical Videocon is also actively looking for
exploration and production opportunities in countries like Oman, Australia and the Timor Sea
near Indonesia.

NEW FUNCTIONAL AREA:

DTH service.
Power Generation Project.
Hospitality.
SEZ.
Real Estate.

COMPANY HISTORY

Videocon is an industrial conglomerate with interest all over the world and based in
India. The group has 17 manufacturing sites in India and pants in Chnina, Poland, Itly&Maxico.
It is an Indian multinational with interests in consumer electronics, home appliances,
colour picture tube glass, and oil & gas.
Actualy Videocon began its tryst with destiny in 1979 from a conference room-sized
assembly line. But, it was founded in 1987 by Late NandlalMadhavlalDhoot. He completed his
education in Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a
next logical step to vertical integration, He boldly took upon an entrepreneurial venture by
importing machinery from Europe to set up the Gangapur,Sakhar,karkhana(sugar mill) in
1955.those were days when the village did not even have electricity. He thus unleashed a mini
industrial revolution.
At that time it used to manufacture TV and washing machine. In 1989-90, Videocon started
manufacturing home entertainment systems, electric motors & ac. Videocon entered refrigerators
and coolers segment in 1991. In 1995, Videocon started manufacturing glass shells for crt and in
1996 it ventured into kitchen appliances and crude oil segment. In 1998, Videocon started
manufacturing compressors & compressor motors. In the year 2000, Videocon tookover Philips
color TV plant. In 2005, Videocon tookover 3 plants of electrolux India and acquired.Currently,
it start to manufaturerotary compressor-based air conditioner, which new technology in
Indiaunder Videocon logo. Videocon is all set to enter the dth, hospitality, telecom, SEZs and real
estate industries.
Videocon has launched green-field power generation projects which will collectively produce
15,000 mw of electricity. Planet m is owned by Videocon through its retail arm, next.

COMPNYS VISION & MISSION

VISION:
Videocon is committed to bring happiness in every home around the world by offering
high quality products that ease and enrich human life.
To be a USD 15Bn Group by 2013
Road Map:
By Diversifying into New Areas such as
SEZs
Solar power
Real Estate
Telecom & Mobile Services
Retail
IT Services
Semi-Conductors
Hospitality
Flat Panel Displays (LCD, PDP, PND etc.)

MISSION:
A Reflection of Continuity & Change.

 To Delight and Deliver beyond Expectation through:

Ingenious Strategy.
Intrepid Entrepreneurship.
Improved Technology.
Innovative Products.
Insightful Marketing.
Inspired Thinking About the Future.

VISION & MISSION:

To be the most preferred at home entertainment service by :
Offering a better customer experience in installation & customer care.
Offering better customer premise equipment.
Better packaged & delivered content.

Details of Company Logo & Brand

ABOUT D2H:
D2H stand for direct-to-home television. D2H is defined as the reception of satellite
programmers with a personal dish in an individual home. D2H does away with the need for the
local cable operators can receive satellite programmers and they then distribute them

HOW DOES IT WORKS:

A D2H network consists of a broadcasting centre, satellites, encoders, multiplexers,
modulators and DTH receivers.
A DTH service provider has to lease ku-band transponders from the satellite. The encoder
converts the audio, video and data signals. At the user end, there will be a small dish.

WHAT D2H+ LOGO SYMBOLIZE:

The logo d2h+ denotes that we are committed to provide Direct TO Home services with
few add ones.
The smiley represents 100% fun for the entire family.
The bubble in the logo represents energy and a state of unending flux. In the other words,
a brand that constantly active and ahead of its time.
The additional bubble with the + sign suggests that the brand will always have
something more to offer than the competitors in the market.

PRODUCTS RANGE OF VIDEOCON D2H

SATELLITE DVD:

PRODUCTS OF VIDEOCON D2H:

 CTV (color TV & LCD).

DVD player.
Home Theatre.
STB.
CTV with STB

VARIOUS DEPARTMENTS OF
VIDEOCON d2h INDUSTRIES
LIMITED
HUMAN RESOURCE DEPARTMENT:Human Resources are exactly it says: resources for humans within the workplace! Its
main objective is to meet the organizational needs of the company it represents and the needs of

the people hired by that company. In short, it is the hub of the organization serving as a liaison
between all concerned. Depending on the size of the company, the HR Department might be
called Personnel with a manageable workforce that can be handled by a personnel manager and a
small staff. For larger, more complex organizations with hundreds of departments and divisions,
the task is much more demanding, taking on a life of its own. Some companies have more than
one HR Department - Corporate and Union. For example, a food service industry might have a
Corporate HR Department that oversees white collared" employees and an HR Department that
oversees the blue collar" workforce with an emphasis on labor relations. The organization will,
thus, institute these two HR Departments to manage the unique needs of both union and nonunion employees. Human resources are a term used to describe the individuals who comprise the
workforce of an organization, although it is also applied in labor economics to, for example,
business sectors or even whole nations. Human resources is also the name of the function within
an organization charged with the overall responsibility for implementing strategies and policies
relating to the management of individuals (i.e. the human resources).This function title is often
abbreviated to the initials 'HR'. Human resources are a relatively modern management term,
coined in the 1960s.The origins of the function arose in organizations that introduced 'welfare
management' practices and also in those that adopted the principles of 'scientific management.
From these terms emerged a largely administrative management activity, co-coordinating a range
of worker related processes and becoming known, in time as the 'personnel function. Human
resources progressively became the more usual name for this function, in the first instance in the
United States as well as multinational corporations, reflecting the adoption of a more quantitative
as well as strategic approach to workforce management, demanded by corporate management
and the greater competitiveness for limited and highly skilled workers.

The definition of human resource management emphasizes the sphere of influence to

encompass 'the strategic approach to manpower management in an organization. The process
calls for a coherent objective to retain and increase employee head-count, any organization's
most valued asset. This specialized study and application has come in the wake of realization that
the employees of an organization, individually and collectively, are the main contributors to the
achievement of business objectives. The management of people hired by an organization
involves employing people, designing and developing related resources and most importantly,
utilizing and compensating their services to optimize business profitability via performance.
Today, Human Resource Management operates in tune with other essential organizational
requirements and co-exists with the topmost management cadre. Managing human resources

within a company calls for a liaison between the organization's management personnel and the
administration of the executive rungs. It thrives on the strength of the relationship between the
management and workers of the company.

Functions Of Human Resource Department

1.Organizational Development:-

To ensure its success, a company must establish a hierarchal reporting system. The funnel
of responsibility is critical to the efficiency of a smoothly operating business entity in which
there is a clearly defined understanding of who is responsible for what. They provide
consultation to a company's management team to identify what the company's core business and
culture is about, and proceeds to plan and map the company's organizational infrastructure to
support those needs.

2.Employee Recruitment and Selection Process:There are many steps to recruiting and selecting qualified employees. First, a department
head must inform the HR manager of an opening in their department. Then the HR manager must
obtain the job description to formulate a Job Description Sheet for publication either internally,
publicly, or both. Then HR must field the (many) responses to that job announcement to weed
out the qualified from the unqualified applicants. Once that is completed, the interview process
must be coordinated. They prepare the job description, contact the newspaper, run the ad, field
the calls, compile a list of potential candidates, submit that list to the department's hiring
manager for approval and selection, contact the chosen candidates to set up preliminary
interviews, and interview the candidates! Although most interviews are with the hiring manager
or their associates, not all applicants get to meet with the department's hiring manager right
away. It is not uncommon for a company to filter out those who fail to impress the HR manager
first. For those select few who make it through, the HR manager schedules interviews
between the department's hiring manager and potential candidates, and follows up with the
hiring
process
to
establish
the
new
hire
with
the
company.
Employee Training & Development: As a company and the requirements of a position evolve, a
company needs to take certain measures to ensure a highly skilled workforce is in place. The
Human Resources Department oversees the skills development of company's workforce, acting
as an in-house training center to coordinate training programs either on-site, off-site, or in the
field. This might include on-going company training, outside training seminars, or even college,
in which case an employee will receive tuition reimbursement upon earning a passing grade.

3.Employee Compensation Benefits:-

This covers salaries, bonuses, vacation pay, sick leave pay, Workers' Compensation, and
insurance policies such as medical, dental, life, and 401k. The Human Resources Department is
responsible for developing and administering a benefits compensation system that serves as an
incentive to ensure the recruitment and detainment of top talent that will stay on with the
company. When an employee is hired, the company's Benefits Coordinator is required to meet
with employees one-on-one or in small group settings to explain their benefits package. This
often requires an employee to make an informed decision and to provide their signature for
processing purposes

4.Employee Relations:With the increased rise in unethical practices and misbehaviors taking place in today's
workplace such as age, gender, race, and religion discrimination and sexual harassment, there
needs to be mandatory compliance with governing rules and regulations to ensure fair treatment
of employees. In short, employees need to know they have a place to turn when a supervisor
abuses his or her authority in anyway. Whether corporate or union, the HR Department will get
involved to act as arbitrator and liaison between legal entities, regulatory agencies such as
Human Rights, supervisors (who might be falsely accused), and employees to properly address
and resolve the issue at hand.

5.Policy Formulation:Regardless of the organization's size, company policies and procedures must be established to
ensure order in the workplace. These policies and procedures are put in place to provide each
employee with an understanding of what is expected of them. Similarly, these policies and
procedural guidelines will assist hiring managers in evaluating their employee's performance.
These policies can be established company-wide or used to define each department's function. It
is Human Resource's responsibility to collaborate with department managers on the formulation
of these policies and regulations to ensure a cohesive organization. A common practice is the
development and implementation of an Employee Procedure Manual or Employee Handbook
that is either distributed to each employee at the time of hire or a master copy allocated one to a
department.

6.Improvement of compensation packages:One of the major functions of the HR department is to motivate employees. This can be done
through rewards especially for those who have done well. The HR department needs to evaluate
performance of employees and those who have exceeded expectations should be compensated
for their actions. Research has shown that rewarding employees for good performance is the
number one incentive for keeping up this trend. These compensation packages can come in the
following ways;
Holidayoffers
Endofyearbonuses
Equities
Awards
Salary increments

7.Provision of flexible working hours:Straight forward promotion schemes and career developments. If the HR department includes
these incentives, then it will ensure that employees are satisfied with the Company. It will also
contribute towards good staff retention rates. This is especially crucial in increasing stability
within the organization.

8.Planning in the organization:The Human Resource Department is placed with the responsibility of ensuring that it
plans adequately for all the organizations future engagements that will involve people. One
important aspect of this is planning for employees in the organization. It is important that the
organization ensures that all the employees under its wing are just enough to increase value to
the organization. The Department must ensure that staff members are not too many because if
they exceed this amount, then the organization stands to lose. It must plan adequately to ensure
that staff members are not too few either, otherwise they will be overworking those who are
already in place. Consequently, there will be poor motivation resulting from fatigue. The HR
department is also bestowed with the responsibility of planning future organizational goal in
relation to people or clarifying these same goals to staff members. This function of the
department ensures that people in the organization have a general direction which they are

working towards. Organizations that have a clear direction are always more effective; those
members of staff will be more result oriented rather than just working for the sake of it. The
Department is also responsible for setting day to day objectives necessary for streamlining
activities within the organization and thus ensuring that work is not just done haphazardly.
The Human Resources Information Systems keeps track of the vast amount of data, a human
resources department must have a good HRIS in place to automate many functions such as
planning and tracking costs, monitoring and evaluating productivity levels, and the storing and
processing of employee records such as payroll, benefits, and personnel files. It is very important
that you, the job seeker, understand how the HR function works specifically in the area of
candidate recruitment. If you are considering a career in human resources, you can choose to
become a Generalist or a Specialist. Whether a job seeker or a HR professional, research a
company well before applying for a position.

1.PRODUCTION DEPARTMENT:The production department is responsible for ensuring quality is achieved in each item
produced. They will need to carry out inspections and implement suitable quality initiatives.
Production is the functional area responsible for turning inputs into finished outputs through a
series of processes. The Production Manager is responsible for making sure that raw materials
are provided and made into finished goods effectively. He or she must make sure that work is
carried out
smoothly and must supervise procedures for making work more efficient and more
enjoyable. In a manufacturingcompany the production function may be split into five subfunctions:1.The production and planning department will set standards and targets for each section
of the production process. The quantity and quality of products coming off a production line will
be closely monitored. In businesses focusing on lean production, quality will be monitored by
all employees at every stage of production, rather than at the end as is the case for businesses
using
a
quality
control
approach.
2. The purchasing department will be responsible for providing the materials,
components and equipment required to keep the production process running smoothly. A vital
aspect of this role is ensuring stocks arrive on time and to the right quality.
3. The stores department will be responsible for stocking all the necessary
tools,
spares, raw materials and equipment required to service the manufacturing process. Where
sourcing is unreliable, buffer stocks will need to be kept and
the use of computerized
stock control systems helps keep stocks at a
minimal but necessary level
forproductiontocontinue
unhindered.
4. The design and technical support department will be responsible for researching new
products or modifications to existing ones, estimating costs for producing in different quantities
and by using different methods. It will also be responsible for the design and testing of new
product processes and product types, together with thedevelopment of prototypes through to the
final
product.
5. The works department will be concerned with the manufacture of products. This will
include the maintenance of the production line and other necessary repairs. The works
department may also have responsibility for quality control and inspection.

 Sub-Departments Of Production Department:In the Videocon d2h Industries the production department have following sub
departments1.Press Shop.
2. SMT Department.
3. Final Assembly.

Production type:- Batch Production.

Production Capacity:There are two shifts of 12 hours in production department. In each shift they produce
1500 Units of d2h Means the production capacity per day is 3000 Units. Also they increase
production according to seasonal demand.

Employees in Production Department:Staff-23 Employees.

Workman- 247 workers.
Products-

Functions Of Production Department:1. The main role of production Department is to turn inputs (raw materials) into outputs (finished
goods).

2. The function of the production department is to produce our products on time, to the required
quality levels, at the defined product cost.
3. They will need to carry out inspections and implement suitable quality initiatives. This is one
of the major duties of this department because if mistakes are made on products, customer
satisfaction will be decreased or if products are ruined during the production process it means
that the company will have to throw "bad" products away (creating waste).
4. They also check the quality of the products.
5. They arrange things and they buy the raw materials for the products.
6. They also take care that the equipments and the machine are in right order.
7. Production and planning.
8. Stores.
9. Design and technical supports.
10. Works

PURCHASE DEPARTMENT :The Purchase department will be responsible for providing the materials, components and
equipment required to keep the production process running smoothly. A vital aspect of this role is
ensuring stocks arrive on time and to the right quality. Purchasing is the procurement of material,

supplies, machines, tools and equipments maintenance and operation of the business. Purchasing
must be of the right quality in proper quantity for delivery at the correct time at the most
favorable price from the outside. Purchasing refers to a business or organization attempting for
acquiring goods or services to accomplish the goals of the enterprise. Though there are several
organizations that attempt to set standards in the purchasing process, processes can vary greatly
between organizations. Purchasing managers/directors, and procurement managers /directors
guide the organizations acquisition procedures and standards. Most organizations use a threeway check as the foundation of their purchasing programs. This involves three departments in the
organization completing separate parts of the acquisition process. The three departments do not
all report to the same senior manager to prevent unethical practices and lend credibility to the
process. These departments can be purchasing, receiving; and accounts payable or engineering,
purchasing and accounts payable; or a plant manager, purchasing and accounts payable.
Combinations can vary significantly, but a purchasing department and accounts payable are
usually two of the three departmentsinvolved.When the receiving department is not involved, it's
typically called a two-way check or two-way purchase order. In this situation, the purchasing
department issues the purchase order receipt not required. When an invoice arrives against the
order, the accounts payable department will then go directly to the requestor of the purchase
order to verify that the goods or services were received. This is typically what is done for goods
and services that will bypass the receiving department. Historically, the purchasing department
issued Purchase Orders for supplies, services, equipment, and raw materials. Then, in an effort to
decrease the administrative costs associated with the repetitive ordering of basic consumable
items, Blanket" or "Master" Agreements were put into place. These types of agreements
typically have a longer duration and increased scope to maximize the Quantities of Scale
concept. When additional supplies are required, a simple release would be issued to the supplier
to provide the goods or services. This trend away from the daily procurement function (tactical
purchasing) resulted in several changes in the industry. The first was the reduction of personnel.
Purchasing departments were now smaller. There was no need for the army of clerks processing
orders for individual parts as in the past

Sub-Departments Of Purchase Department:In Videocon industries purchase department have following sub-departments1. Procurement Department.

2. Vender Development Department.

3. Import Department.
4. Tooling Department.
Procurement department gives the order to the supplier according to the requirement of
production and other department. Vender development department works for developing new
models. Import department imports the raw material and other equipments according to the
requirement of the company. They imports material and equipments from Korea, Austria, Japan
etc. Tooling department purchase various types of moulds. There are 300 moulds available in this
department. Purchase department purchase on regular basis. They use SAP for maintaining their
records.

Employees In Purchase Department:There are 15 employees in the purchase department of Videocon d2h industries.

Purchase Policy:Purchase policy of Videocon industries limited is as follows-

1. All main raw materials are planned on quarterly based rolling plan and find tuned on firms
monthly plan.
2. All raw material like plastic / EPS steel rates are finalization by central purchase.
3. Polyol and paint powder rates finalization approved by unit head.
4. All capital equipments / tools order are based on CAPEX sanction by M.D.

Payment Terms:The payment terms of Videocon industries limited are as follows1. All major purchase with value of 10 laces or more are operated under LC.
2. All small scale venders covered under SIDBI /IDBI.
3. The LC teams -90 days. SIDBI and LC registered vendors payment through SIDBI /LC and
other through direct payment.

Inventory Control:Inventory control of Videocon industries limited is monitored through SAP. It include
following tearms1. Daily inventory stock check through system wrt.daily /weekly / monthly production plan.
2. Monthly audit done through internal SAP Team and corrective action taken accordingly.
3. Strategic stocks are maintained to cater seasonal (critical situation) under management
guidance.

 FUNCTION / ROLE OF A PURCHASING DEPARTMENT:1. To buy at the right time, right price and right terms.
2. Ensuring the continuity of supply.
3. Selection and evaluation of suppliers/vendors.
4.Aware of long-term and short term effects
5.Preserving and enhancing reputation of company
6.Aware of all supply options
7.Maintain stock level

Major Purchasing Activities:1. Obtaining and analyzing quotations of vendors/suppliers.

2. Interview representatives and correspondence
3. Deciding best buying terms and conditions
4. Negotiating and checking contracts
5. Scheduling orders and following up
6. Work with finance department to obtain discount, matching invoices, verify receipt, purchase
journal entry, passing of invoices for payment and settlement of accounts
7. Disposing of surpluses
8. Other activities like assisting with preparation of material expenditure/purchasing budget

STORE DEPARTMENT:-

Store department is the very important factor of any company or organization, because
company always needs the raw material so that time to put that raw material safe and protected
so that time every company needs the store department and store room. As well as after the
production of the fresh and finished goods means the final product so that time to put that
product safe and protected so that time store always become very useful, so every company need
the store department as well as bigger store room to put the inventory safety. Store department
has very important responsibility and this department always performed their very important role
in the company, because store department always keeps the entries and information of the
inventory which has always comes in the company and goes out from the company. Store
department plays the very important responsibility role in the company; store department always
keeps all data information about company product, its quantity, quality etc. The records of store
department are maintained by SAP.

Employees In Store Department:There are 18 employees in the purchase department of Videocon industries.

 Organization Structure Of Store Departme

Functions And Duties Of Store Department:The complete control on the materials is vested in the Stores Department. The field of materials
Management covers the following functions.
1. Materials planning and programming of procurement and supplies.
2. Purchasing.
3. Inventory control.
4. Storekeeping and warehousing.
5. Materials handling and transportation.
6. Codification and standardization.
7. Stock accuracy.
8. Service level to production.
9. Optimum utilization of resources.
10. Value Analysis.

 Focus Area of Store Department:The store department of Videocon industries limited focuses on following points1. Stock point based on vender location.
2. Direct online to vendor.
3. Production planning.
4. JIT system development.
5. Review system.

INFORMATION TECHNOLOGY DEPARTMENT:We use the term information technology or IT to refer to an entire industry. In actuality,
information technology is the use of computers and software to manage information. In some
companies, this is referred to as Management Information Services(or MIS) or simply as
Information Services(or IS).The information technology department of a large company would
be responsible for storing information, protecting information, processing the information,
transmitting the information as necessary and later retrieving information as necessary. In
relative terms, it wasn't long ago that the Information Technology department might have
consisted of a single Computer Operator, who might be storing data on magnetic tape and then
putting it in a box down in the basement somewhere. The history of information technology is
fascinating! Check out these history of information technology resources for information on
everything from the history of IT to electronics inventions and even the top 10 IT bugs. In order
to perform the complex functions required of information technology departments today, the
modern Information Technology Department would use computers, servers and cryptography.
The department would be made up of several System Administrators, Database Administrators
and at least one Information Technology Manager. The group usually reports to the Chief
Information Officer (CIO).
In many companies, the final decision with selection of conference call vendors, web site
hosting, choice of primary and backup servers, and even the choice of a local and long distance
phone service provider will rest within the IT department. With an eye to making sure the
company has the best communication resources on hand that it can afford, the IT department is
much more than just a group of people who show up when your computer crashes. The IT
department plays a valuable role in making all other departments productive and successful in
their endeavors. Essentially, the IT department is a collection of persons who are experts when it
comes to electronic communications of all kinds. In addition to understanding what forms of
electronic data, visual, and audio communication are available, the IT department will be able to
evaluate available services and determine which services and vendors can provide the best
equipment and service support for the company. Along with making determinations about what

equipment to use and which vendors to work with, the IT department will also oversee the day to
day operations of all electronic communication devices within the company.

Employees In Information Technology Department of Videocon

Industries:There are total 2 employees working in the IT department of the company. They are work as IT
Engineers.

Functions Of Information Technology Department:The IT Department of Videocon company performs the following functions1.Installation and maintenance of new hardware and software
2. Anti-Virus updates.
3. Barcode server maintenance.
4. Database backup.
5.Records of assets
6. Details of new employee about computer systems.
7.Performance of routine audits and maintenance of hardware and software.
8.Software design & development, selection, testing, installing and support.

Quality AssuranceDepartment
Accuracy of Quality Assurance
There is an extensive process of trial and error in order to ensure quality assurance. By
the end of the trials you arrive at an acceptable process that helps you decide the reliability and
efficiency of the sample. The process involves meeting specifications such as performance
measures and depends on environment operation. The cost of resulting in failure is very high
which result in the process of Quality Assurance to be extensive and it is acceptable to delay
production until all tests are done and double-checked.

Steps for Quality Assurance Process

Test previous article
Plan to improve
Design to include improvements and requirements
Manufacture with improvements
Review new item and improvements
Test new item
The process for Quality Assurance is very rigorous and requires a lot of testing and
planning. The team or firm has to comply with previous requirements, implement new
requirements and improve the old item. Other than following requirements, the team or firm has
to comply with consumers needs

Quality assurance versus quality control

Quality control emphasizes testing of products to uncover defects, and reporting to
management who make the decision to allow or deny the release, whereas quality assurance
attempts to improve and stabilize production, and associated processes, to avoid, or at least
minimize, issues that led to the defects in the first place. On applying Quality Assurance in
Education the gross purpose of applying quality assurance is served.

To prevent mistakes from arising, several QA methodologies are used. However, QA does
not eliminate the need for QC: some product parameters are so critical that testing is still
essential. QC activities are treated as one of the overall QA processes.

Total quality management

Invariably, the Quality of output is directly dependent upon that of the participating
constituents some of which are sustainably and effectively controlled while others are [not]. The
fluid state spells lack of Quality control, and the process (es) which are properly managed for
Quality such that Quality is assured, pertain to Total Quality Management.
The major problem which leads to a decrease in sales was that the specifications did not
include the most important factor, What the specifications have to state in order to satisfy the
customer requirements?.
The major characteristics, ignored during the search to improve manufacture and overall
business performance were:
Reliability
Maintainability
Safety
Strength
As the most important factor had been ignored, a few refinements had to be introduced:
1. Marketing had to carry out their work properly and define the customers specifications.
2. Specifications had to be defined to conform to these requirements.
3. Conformance to specifications i.e. drawings, standards and other relevant documents,
were introduced during manufacturing, planning and control.
4. Management had to confirm all operators are equal to the work imposed on them and
holidays, celebrations and disputes did not affect any of the quality levels.

5. Inspections and tests were carried out, and all components and materials, bought in or
otherwise, conformed to the specifications, and the measuring equipment was accurate,
this is the responsibility of the QA/QC department.
6. Any complaints received from the customers were satisfactorily dealt with in a timely
manner.
7. Feedback from the user/customer is used to review designs.
8. Consistent data recording and assessment and documentation integrity.
9. Product and/or process change management and notification.
If the specification does not reflect the true quality requirements, the product's quality
cannot be guaranteed. For instance, the parameters for a pressure vessel should cover not only
the material and dimensions but operating, environmental, safety, reliability and maintainability
requirements.

Main three part of Quality Assurance:i) Incoming Quality Assurance:- This consists of inspection of

Raw

Material to be purchased for desired quality. They given rating of Material

ii) Process Quality Assurance: - It consists of Processes such as paste

printing,

chip mounting, Thickness and solder paste gravity measurement.

iii) Outgoing Quality Assurance:- It consists of loading and unloading

data controlling with three Plans A, B, C.
The main work of this department is to check the quality and reliability of the product.
This department maintains the quality of the product to the extent of requirements of
customer.
Auto Insertion Quality Assurance, Manual insertion Quality Assurance, Functional
Testing through inspection sheet and rejection sheet.

 Reliability testing consists of tests such as coal testing, humidity test, dry test, oil drop
test etc
All the Quality related more information we gat.

FINANCE DEPARTMENT:The finance department of a business takes responsibility for organizing the financial and
accounting affairs including the preparation and presentation of appropriate accounts, and the
provision of financial information for managers. Most companies have Finance department in
their organization structure. Finance department is responsible for the financial administration
and management of the company in compliance with the financial rules and the financial
guidelines acting in this company. Finance department concerns finance flow management of the
company and is aimed to serving staff, managers, the Board of Directors and stakeholders and
securing the financial health of the company. The main goal of The Department is to provide the
internal and external users of financial statements with relevant, accurate and timely information
and to guarantee that the required financial revision is closely adhered to in order to protect the
assets of the company. The Department takes care of finance flow to ensure that the company
operates within its financial regulations and satisfies various external financial requirements. It
also ensures that the corporate financial records comply with internal and external audit. If to
look through the activity of the Department.
The Department plays an important role in the company and the relations between
organizational units. It is closely cooperate with such company's divisions as Sales Department,
Administration, Warehouse, Deliveries, and Marketing Department in the fields of payments,
audit, revision, account and cash flow. The effective collaboration is the guarantee that all
payments, accounts and deposits will be processed, covered and closed out. This is important as
proper organization of the finance system inside the company brings the positive and
fundamental effect to the company's competitiveness, demand and reputation. To organize stable
working process and activities in Finance department, there should be implemented a computer
system. Such a system can be software application that allows managing, tracking and reporting
all activities within Finance Department. Finance is the lifeblood and nerve center of a business,

just as circulation of blood is essential in the human body for maintaining life; finance is a very
essential to smooth running of the business. It has been rightly termed as universal lubricant that
keeps the enterprise dynamic. No business, whether big, medium or small can be started without
an adequate amount of finance. Right from the very beginning, i.e. conceiving an idea to
business, finance is needed to promote or establish the business, acquire fixed assets, make
investigations such as market surveys, etc, develop product, keep men and machine at work,
encourages management to make progress and create values. Even an existing concern may
require further finance for making improvement or expanding the business. Thus the importance
of finance cannot be over-emphasized and the subject of business finance has become utmost
important both to the academicians and practicing managers. The Finance department has a team
of professionals which regularly review the company's practices and converts personal skills into
efforts to continually improve the financial statements of the company. Through effective
management practices and creative ideas, Financial department team strives to build a working
environment that enables to use financial resources and capabilities to serve customers better.
The Finance department staff shares the company's dedication to customer satisfaction. The staff
structure may include the following team members: Finance Director, Deputy Finance Director,
Accountants, Finance Specialist, and Cashiers.

 Finance Department Staff Responsibilities:1. Finance Director:Working closely with his Deputy and the Finance Team, Finance Director has direct
oversight and responsibility over all finance operations. The emphasis of the departmental
director is made in rendering proper financial services and getting accuracy and integrity in
financial status reports including financial forecasting, use of finance resource for productivity
gains, and providing relevant information to decision-makers, stakeholders and owners.

2.DeputyFinanceDirector:Deputy Finance Director is also called Finance Manager. This person is responsible for
the preparation of the annual company budget and assisting in the preparation of the annual
financial statements. Deputy Finance Director closely works with the departmental director by
providing financial status reports, assisting development of financial strategy and managing the
department team.

3.Accountant:This is the person who is in charge of processing accounts receivable, accounts payable,
and payrolls. There can be several accountants in Finance department depending on the
company's size and the scope of financial operations. Accountants assist in the preparation of
financial reports, auditing documents, revision memorandum, and the monthly closing of the
books.

4.FinanceSpecialist:Finance Specialist is in charge of monitoring the company's capital investment projects

as well as the revenue analysis including sales tax and property tax analysis. This person is also
accountable for keeping the general ledger, reconciling bank accounts and monitoring the
company's funds.

5.Cashier:Cashier is in charge of paying and receiving money. This person can be also involved in
the process of managing cash transactions with customers. Cashier ensures that all cash money
records are in line with existing cash in the cash desk. This employee reports to Accountant.

Aims Of Finance Department:The main areas covered by the financial department include:-

1. Book keeping procedures:Keeping records of the purchases and sales made by a business as well as capital spending. These
records today are typically kept on computer files. But we still use the term ledger entries to refer
to the days when all financial transactions were carefully recorded in thick books (ledgers).

2. Creating a balance sheet and profit and loss account:Financial statements need to be produced at given time intervals, for example at the end of each
financial year. Trial balances are extracted from the ledger entries to create a Balance Sheet
showing the assets and liabilities of a business at the year end. In addition, records of purchases
and sales are totaled up to create a Profit and Loss (P&L) account.

3. Providing management information:Managers require ongoing financial information to enable them to make better decisions. For
example, they will want information about how much it costs to produce a particular product or
service, in order to assess how much to produce and whether it might be more worthwhile to
switch to making an alternative product.

4. Management of wages:The wages section of the finance department will be responsible for calculating the wages and
salaries of employees and organizing the collection of income tax and national insurance for the
Inland Revenue.

5. Raising of finance:The finance department will also be responsible for the technical details of how a business raises
finance e.g. through loans, and the repayment of interest on that finance. In addition it will
supervise the payment of dividends to shareholders.

Books Maintained By The Finance Department:The finance department of Videocon industries limited is very active. As per the accounting rule
Videocon industries limited maintains all the records in proper accounts books. They keep their
all records with the help of SAP. The books maintained are as follows1. General Ledger.
2. Cash and Bank Book.
3. Journal Voucher.
4. Purchase Book.
5. Sales Book.
6. Loan to Staff Book.
7. Supplier Ledger.
8. Personal Ledger.
9. Import Book A/c.
Employees in Finance Department:There are total 8 employees working in the finance department of the company.

 The Importance of the Finance Manager:One of the most important functions in any company is that of the finance manager. For those
who are uninformed, they tend to think the sole function of this position is that of the head of
Accounts Payable and Accounts Receivable, but it goes far beyond that capacity. In fact, the
finance manager is in charge of any financing and accounting function throughout the company.
The role of this position involves that of not only financing functions such as Accounts
Payable, Accounts Receivable and Billing, but it also involves that of budget projections and
working with the Chief Financial Officer to make sure that the companys funds are stable and
assisting with any budget cuts that become necessary. The finance manager is the head of both
the Accounts Payable
and Accounts Receivable areas of the company. As such, he will be
the one to set policy and direct procedures for both areas of business. That includes hiring staff
based upon need, following budget guidelines for expenses including staffing, assuring that
procedures are followed by all staff members, setting reasonable quota system to assure
work is completed in a timely fashion, and interacting with department supervisors on a regular
basis in order to stay abreast of happenings within the department.
The finance manager will also compile reports that show all of the conditions within his
department including expenditures, open invoices, production standards, quality standards, and
timeliness of both payment of invoices and processing of payments. The finance manager is also
responsible for the billing operation of the Accounts Receivable Department and making sure
that guidelines for timely billing are followed as well. The finance manager also is the one who
will work with other executives in order to develop the budget for each year. He will work with
the Chief Finance Officer and Chief Executive Officer in order to develop an equitable solution
for each years expenditures in both staff, office supplies, and any other needs that the company
has including training, business trips, out of town meetings and staff entertainment expenses. The
finance manager has a very important position within a company and his decisions will
determine the financial stability of the company, at least within the areas that fall under his
control. It is also his job to make certain that other departments and areas of the company follow
their budgets and make the most use of the companys money by avoiding frivolous expenses.

 Functions Of Finance Department:The functions of finance department are as follows1. Provide strategic financial support for business and operational planning.
2. Provide day-to-day financial services to the University, its departments, students and staff.
3. Meet external and internal financial reporting requirements.
4. Preparation of budget, appropriation of accounts, re-appropriations, surrender and savings.
5. Control of expenditure and ways & means position.
6.Audit
7.Treasury administration
8. Administration of Taxes i.e. Sales Tax, Entertainment Tax, Luxury Tax and Entry Tax etc.
9. To record the day to day financial of the business.
10. To maintain the accounts systematically as per the company.
11. To know the amount profit earned or loss suffered during a financial year.
12. To know the amount of assets and liabilities in the business on any particular date.
13. To review the progress of the companys business from year to year.
14. To comply with legal and other requirement.
15. To provide information for stakeholders about financial performance and viability.

16. To provide managers with information for decision-making.

17. To provide a structure to business activity based on the careful processing of numerical data.
18. Financial concurrence and advice.
19. Safety and investment of funds from consolidated funds, contingency fund and public a/c.

MARKETING DEPARTMENT:-

Marketing & Sales

Sales management is attainment of an organization's sales goals in an effective &
efficient manner through planning, staffing, training, leading & controlling organizational
resources. Revenue, sales, and sources of funds fuel organizations and the management of that
process is the most important function.

Sales Planning
An essential sales leadership role is to establish a sense of purpose or vision and clear
direction to get there. A key element of a business strategic 12-month plan is to answer the
question: Where will all the sales come from? The sales plan is not a guesstimate. It takes its
direction from the marketing strategy and is based on thorough research and a considered
positioning of the company within the market place..
Sales planning involve predicting demand for the product and demand on the sales assets
(machines, people, or a combination of both). Failure to plan always means lost sales. Planning
insures that when a consumer wishes to purchase the product, the product is available, but it also
means opportunities for additional sales are presented and the sales assets are available to exploit
these opportunities. Planning should allow for meeting increasing customer demand for more
products, services and/or customization as the business is growing, but also react quickly when
demand decreases.
The sales reporting includes the key performance indicators of the sales force.The Key
Performance Indicators indicate whether or not the sales process is being operated effectively
and achieves the results as set forth in sales planning. It should enable the sales managers to take
timely corrective action deviate from projected values. It also allows senior management to
evaluate the sales manager.More "results related" than "process related" are information
regarding the sales funnel and the hit rate.Sales reporting can provide metrics for sales

management compensation. Rewarding the best managers without accurate and reliable sales
reports is not objective.Also, sales reports are made for internal use for top management. If other
divisions compensation plan depends on final results, it is needed to present results of sales
departments work to other departments.Finally, sales reports are required for investors, partners
and government, so the sales management system should have advanced reporting capabilities to
satisfy the needs of different stakeholders.

COMPETITORS

The current players in DTH industry are

4. DD-direct + of PrasarBharti, comprising of 33 fta channels and 12 all India Radio
channels.
5. Dish TV of zee group.
6. Tata Sky- the joint venture between Tata and Rupert Murdochs sky TV.
A recently survey done using the Television Audience Measurement (TAM) puts DDDirect+ with 3.5 million homes and Tata sky capturing 1.0 million homes.
The following companies have either the liecence/latter of intent or applied for the license to
operate DTH services-

Competitors of DTH Market

4. Sun direct of sun network.
5. Reliance Big TV .

6. Tata sky
7. Dish TV
8. Bharti Telemedia.
9. Airtel

SWOT ANALYSIS
STRENGHT: proprietary technology
products innovation skills
Better Manufacturing Capability
Superior technology
Well thought of by Buyers.

Weaknesses: Rate undercutting is more due to more no. increasing dealers whereas the area remains
constant. So dealers get lesser marging.
Lack of appropriate policy for all margins of dealers.
Insufficent incentives for dealers.

Opportunities :-

 High Market potential enough scope for expansion due to brand image. improving
present status of sales promotion activites.
Expand product line to meet boder range of customer needs.
Rapid urbanization.
Increase in income level, i.e. increase in purchasing power of consumers.
Easy availability of finance.
Faster market growth.

Threats: Large numbers of competitors and price war between them fluctuating market prices and
glut situation.
Higher import duties on raw materials
Cheap imports from Singapore, China and other Asian countries.

SUGGESTION

There should be exchange offer .

D2H & BIG TV provide the free news channels for the student like current news,
share market, game, and world news so mention it.

 Form an efficient research and development team in order to improve quality and
add technical features in the products.
Create an effective advertisement with an influential punch line.
Improve products finishing, packing and service to the customers.
Organize contests, events, games to promote companys brand image.
Reduce manufacturing, sales and distribution and other indirect cost and invest on
advertisement R&D and other sales promotion tools.
Attract customers by exchange offer, discount offer, cash back offer and face gift
offer on the festival occasions.
Establish a cordial relationship with dealers and offer a good commission margins
for promoting our products.
Keep a hawk eye on the competitors and act according to their sales and
marketing strategy.

CONCLUSION:-

As per my study of various departments of organization, I conclude the following

-During the project I understand how all department works practically from start point to end
point. Before that I have only theoretically idea of this. It is great experience to see these entire
things happen in front of eyes; It enhances my practical knowledge from one level to another

level. I have also learnt how corporate world functions and the importance of discipline in your
work life. My guide supported me in gaining sufficient knowledge about the company and
industry this helps me complete the inplant training successfully.
I have learned about the Videocon d2h industry STB division. I have learned about the
working of various departments of company. I became much more confidant and the experience
has helped me to brush my communication skills. Apart from this entire thing it gives me real
picture about companys working in routine.
I have visited each department & it is good learn experience to me when managers and
employees share their experience for the organization to achieve the goal. The inplant training
was informative & educative. It was a practically and I would like to conclude that Videocon is
the only Indian company competing with other multinational companies and surviving in the
market, so it should deal with satisfying the demand of the customer at the time when they want.
The period of the project was not sufficient to study all the factors in deep.
Finally, this project has been a value addition for me, in terms of learning and exposure to
the various aspects of the Company.

Bibliography:

Websites:

www.google.com
www.wikpedi.com
www.d2h.com
www.videocon.co.in