Professional Documents
Culture Documents
Issued on: 28th March , 2009. Reqd. Submission Date: 9th April , 2010.
Actual Submission Date: 9th April , 2010. Submitted to : Mrs. Sonika Shah
I certify that this is my own work. I have referenced all relevant materials.
_______________________
(Student’s Name/Signatures)
Understand clearly the new positioning of the Indian That he is aware of what is happening in
consumer. India.
Appreciate the increased Purchasing power of the That he is able to see the changes in
Indian woman. Be aware of the boom and buoyancy in consumer Behaviour and discern the
the market place. trends of the times.
Be able to critically examine the current issues in the That he is able “to see ” – visualize and
business sphere from a brand manager’s Perspective. conceptualize the future for his brands
Assignment Grading Summary (To be filled by the Assessor)
Achieved Yes/No (Y /
Grades Grade Descriptors
N)
D1 Use critical reflection to evaluate own work and justify valid conclusions.
TUTOR’S COMMENTS ON
ASSIGNMENT:
Declaration
I , kushan machhar , hereby declare that assignment work is an authenticated work carried out by us at
WLC COLLEGE AHMEDABAD Under the guidance of Ms. Dharini Shah for Module Assignment,
and this work has not been submitted for similar purpose anywhere else except toWLC COLLEGE
NOIDA, affiliated to WLC COLLEGE UK.
Place: Ahmadabad
Q1. Discuss Fixed Budget, Flexible Budget and Zero bases Budget along with examples?
Ans:- Fixed Budget :- A budget which is made without regard to potential variations in
business activity. Such budgeting might be effective for firms with low variable costs, but
otherwise is likely to be inaccurate
fixed budget is one used by a company that has no allowances for possible
changes in their budgetary needs. This is practical where a company has some reasonable control
over any possible expenses. And can forecast with some degree off accuracy what their potential
costs may be for a given period. However, this means normally doesn’t have much success when
the company has too many variables in its future expenses that can’t be predicted. In such cases
any type of fixed budget would not serve as a realistic fiscal plan for that given company for its
operating purposes
It has two characteristics: (1) it is geared toward only one level of activity; (2)
actual results are compared against budgeted (standard) costs only at the original budget activity
level. A Flexible (Variable) Budget differs from a static budget on both scores. First, it is not
geared to only one activity level, but rather, toward a range of activity. Second, actual results are
not compared against budgeted costs at the original budget activity level. Managers look at what
activity level was attained during a period and then turn to the flexible budget to determine what
costs should have been at that actual level of activity
Example:
Like all budgets, the flexible budget involves the establishment of line items
that address each type of expense incurred for a given financial period. A limit or value is
assigned to each line item, with the total amount of the budget coming to something less than the
anticipated income for that same period. Ideally, the amount allotted for each budgetary item will
be sufficient to cover all related expenses, and the income levels will be sufficient to allow the
budget to stand as is.
Flexible-Budget in (000)
Suits 10 10 0
A method of budgeting in which all expenses must be justified for each new period. Zero-based
budgeting starts from a "zero base" and every function within an organization is analyzed for its
needs and costs. Budgets are then built around what is needed for the upcoming period,
regardless of whether the budget is higher or lower than the previous one.
ZBB allows top-level strategic goals to be implemented into the budgeting process by tying them
to specific functional areas of the organization, where costs can be first grouped, then measured
against previous results and current expectations.
Zero-based budgeting can lower costs by avoiding blanket increases or decreases to a prior
period's budget. It is, however, a time-consuming process that takes much longer than traditional,
cost-based budgeting. The practice also favors areas that achieve direct revenues or production;
their contributions are more easily justified than in departments such as client service and
research and development
Zero base budgeting can be more of a challenge than other budgeting methods. Often, this
approach requires the organization or company to be more realistic about the ability to fund each
line item. In some cases, this may help a corporation to think twice about expenditures that could
undermine the continued operation of the company if the anticipated revenue for the calendar
year falls below projections. Alternatively, zero base budgeting does not preclude the addition of
a new venture during the calendar year, if collected revenue exceeds those initial projections.
Q-2(a) Prepare cash Budget for the three months ending 30th June, 2001.
Ans:-
Sales
Cash (10%) 1600 1700 1800
Credit 6300 (feb) 6750 (Mar) 7200 (April)
6750 (Mar) 7200 (April) 7650 (May)
Total = 13050 13,950 14850
Advance of sales of
Vehicle ----- ----- 9000
Less
Raw Material 9600 9000 9200
Wages 2400 (April) 800 (April) 900 (May)
750 (Mar ) 2700 (May) 3000 (June)
3150 3500 3900
Characteristics of costs:-
1.It implies the cause ,and effect in the department in some way or the other to which it has
incurred.
3.Must not be on the determinance of prudence, it must be based on actual facts and figures.
Ans:-
It is very important to ensure that sufficient cash is available to meet obligations and to make
sure that idle cash is appropriately invested to maximize the return to the company. One
function of the company "treasurer" is to examine the cash flows of the business, and pinpoint
anticipated periods of excess or deficit cash flows. A detailed cash budget is often maintained,
and updated on a regular basis. The cash budget is a major component of a cash planning system
and represents the overall plan of activity that depicts cash inflows and outflows for a stated
period of time. A future chapter provides an in-depth look at cash budgeting.
You may tend to associate cash shortages as a sign of weakness, and, indeed, that may be true.
However, such is not always the case. A very successful company with a great product or
service may be rapidly expanding via new business locations, added inventory levels, growing
receivables, and so forth. All of these events give rise to the need for cash and can create a real
crunch even though the business is fundamentally prospering. To sustain the growth, careful
planning must occur.
The control of receipts from cash sales should begin at the point of sale and continue
through to deposit at the bank. Specifically, cash registers (or other point-of-sale
terminals) should be used, actual cash on hand at the end of the day should be compared
to register tapes, and daily bank deposits should be made. Any cash shortages or excesses
should be identified and recorded in a Cash Short & Over account.
Control of receipts from customers on account begins when payments are received (in the
mail or otherwise). The person opening the mail should prepare a listing of checks
received and forward the list to the accounting department. The checks are forwarded to a
cashier who prepares a daily bank deposit. The accounting department enters the
information from the listing of checks into the accounting records and compares the
listing to a copy of the deposit slip prepared by the cashier.
The controls over cash disbursements include procedures that allow only authorized
payments for actual expenditures and maintenance of proper separation of duties. Control
features include requiring that significant disbursements be made by check, performance
of periodic bank reconciliations, proper utilization of petty cash systems, and verification
of supporting documentation before disbursing funds.