MPDVision.

The Autumn Winter

14/15 Issue.

Overview of AW 14/15
Colour
Creative Direction
Trend Research

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Consciousness,
Collaboration
and Trust:

An Emerging Consumer Mindset

words by Fiona Jenvey CEO

Strange is our situation here upon earth. Each of us comes for a short
visit, not knowing why, yet sometimes seeming to a divine purpose. From
the standpoint of daily life, however, there is one thing we do know: that
we are here for the sake of others. Albert Einstein

Although easily dismissed as another marketing

stunt, conscious brands are already working
to make people stop and think. Last year the
outdoor company Patagonia decided to do
something different; they asked consumers not
to buy their products. The message was: Dont
buy this jacket.
Today is Cyber Monday. It will likely be the
biggest online shopping day ever Because
Patagonia wants to be in business for a good
long time and leave a world inhabitable for

What if the new paradigm for business

was not capitalism but consciousness?
Indeed, artists, designers, entrepreneurs
and marketers are the visionaries behind
an emergent creative mind-set, already
innovating in the space of collaborative
consumption by developing products and
services for a new type of consumer. In
this new paradigm, the world will begin
to feel very different in a future where
creativity, commerce and consciousness
exist together in parallel. This era has
already has begun.

our kids we want to do the opposite of every

other business today. We ask you to buy less
and to reflect before you spend a dime on this
jacket or anything else...

The financial, cultural, religious and

environmental crisis we have found ourselves
in may at its root be a crisis of consciousness.
Whatever the cause, it is clear that the on-going
economic problems cannot be solved from the
same level of awareness from which they were
created, and neither can the seeming feeling
of malaise that pervades the developed world.
So the wheel of fortune turns: while it was right
that capitalism drove the consumerism of the
past few decades, with the economy in decline
creative minds begin to understand that from a
higher level of awareness, the parallel world of
conscious thinking and capitalism will emerge
as the paradigm that defines the values of the
21st century.

Instead of buying something new, the company

urged customers to repair the gear they already
own. Now, Patagonia is not a cheap brand and
but there is certainly a lot to be said for a better
quality garment that provides longevity.
To succeed in the conscious era, marketers,
retailers and brands need to follow the
leadership of companies like Patagonia,
who understand that consciousness is the
source from which organisational greatness
arises. The creative talent, unity and purpose
of such organisations are the intangible
assets that create its values and commercial
Image References:
Z Interior

AW14/15 Conciousness

A more conscious
approach that
unifies the values
surrounding human
lives, relationships,
places of work and
consumed products
could go some
way to releasing
the spiritually
impoverished from
their frantic search
through self-help
books for a solution.

success. Right marketing campaigns also

build collaboration and trust; with this in mind,
shareholders need to ask themselves who is
leading their organisation. Taking this further,
perhaps management training courses should
invite business leaders to ask themselves: Who
am I? and What is my real purpose here?.
Old-school CEOs and entrepreneurs may
dismiss such notions as mere flapdoodle and
continue to argue that the main objective of a
business is to make money; however, nothing
stands in the way of progress. If we look at
Universal Darwinism we can see how human
attitudes and knowledge evolve by the same
process as living organisms: when the system
is not working nature looks for, selects, varies
and copies the successful process to return
the system to profit. In business, economics
and product development terms this is ideal;
self-replicating via human consciousness until it
becomes the successful system.
With this hypothesis in mind, conscious values
will transcend and include the earlier memes of
capitalism and consumption, just as Darwins
theory suggests. I culture gives way to an
inclusive I-We world view. It is the transactions
between business and consumer that pumps
the life blood through the veins of our economy,
but to succeed in the era of consciousness,
companies will need to understand that
commercial success will need to be based
upon a higher purpose beyond maximising
shareholder value.
The materialist views of modern science also
provide inspiration. According to Peter Russell,
a respected British scientist and philosopher
from Great Britain, the whole world system

Image References:
Z Interior

Conciousness AW14/15

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Dystopia
words by Lauren Irving

Protection & Embellishment

An update to traditional embellishment with extreme textile
decoration is key. Use matte sequins against iridescent effects
and build through a heavy structure. Detailed trims that use heavy
lace framework, studs, metal eyelets, fringing and chains embody
the warrior aesthetic.

futuristic interpretation of a tribal aesthetic

mixes dark elements of a post-apocalyptic
world with optimism for a brighter future by
blending natural textures with fluoro colour. Heavily
embellished and decorative surfaces create armour
and chainmail formations to suggest protection,
referencing a warrior instinct. Warmth and survival
ideas are portrayed through mammoth-effect faux
furs, volume in extreme textiles and layering of
neutral sheers together with textured wool knits and
wovens for contrast. Raw fringing and edges enhance
the distressed look along with burn-out techniques
and open networks. A refreshing colour palette of
fluorescent threads and neon embellishments infuse a
post-nuclear ambience.

Image References:
Clockwise from bottom left (all images from MPDClick.com) - United Leather; Manuela Bush; Adishakti; Berardi; Pine Crest; Adishakti; Hoh; Montgomery

AW14/15 Textile Focus

Rainbow Warrior
Pops of fluorescent and neon hues seep
into flecked wovens and knits, adding hints
of colour to textured leathers. Enhance tribal
inspired prints with vivid tones to sit alongside
bright plastic embellishment and sequins.

Image References:
From top row left to right (all images from MPDClick.com apart from last 6 images) - B3s; Candid; Propeaux; Eisaku Noro; Felder Felder; Munich Fabric;
Groupe Jcr; Eustiquo; Supertex; Ecafil; Mudpie; Mudpie; Mudpie; Malhia Kent - Frichesses; Swarovski; Malhia Kent - Fdolhiksa

Textile Focus AW14/15

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Armoured

luxury
words by Heather Tuck

Inspired by the very real

threat of natural disaster, a
contemporary warrior tribe
is envisioned for our trend
Future Tribes, evoking powerful
feminine silhouettes with a
tribal undertone for the lingerie
market where tribal warrior role
play is set to influence design.
For autumn winter 14/15,
emphasising and empowering the
female form through soft bondage
and armour like panelling is key,
while feminine detail retains
commercial appeal. Here we look at
key brands embodying this aesthetic.
Influenced by the armour aesthetic
adopted by 90s TV character Xena
Warrior Princess, we look to Bordelle
who embrace a strong domination
and seduction theme, characterised
by body-con silhouettes defined by
satin elastic. Harness straps, armour
like shoulder caps, waspie skirts and
webbed suspender belts shape the
aesthetic Bordelle are best known
for, with bow adornments adding
a feminine twist. Similar to this is
London based designer Nichole de
Carle whose cut-out and harnessed
designs uses serrated edges and
multiple straps for a truly unique style.
Award winning UK based lingerie
brand Made by Niki exemplifies a
softer Future Tribe aesthetic in the
labels AW 12 String collection.
Ombre dyed, draped fringing
and string envelops the body in
directional cuts while harness like
straps and suspenders add structure
to the garments. The use of string is
designed to stimulate the senses with
this previously unused fabrication
in the lingerie market. Textural
fabrications and embellishment is a
key design feature for this trend.

Image References:
Top to bottom, left to right - Mudpie; Mudpie; Maison Close; MPDClick.com - Bcbg; MPDClick.com - Herve Leger

AW14/15 Intimates Feature

Image References:
Clockwise from bottom left (all images from MPDClick.com) - Marlies Dekker; Sass & Bide; Marios Schwab; Osman

Intimates Feature AW14/15

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Trend 2:

Parallel
Worlds
words by Cheryl Morgan

In a hyper-connected world, consumers look to a new

state of consciousness, with Parallel Worlds providing
intrigue, comfort and contemplation. In 2014, the
completion of the International Space Station, Project
Virgile (first human colony in Mars) will put all eyes on the
galaxy; cue nostalgia for sci-fi in popular culture. Cosmic
clouds, midnight skies and planetary tones inspire an
atmospheric palette. Colours blend together for soft
mixes, with stark, star white for contrast. Vivid Pluto blue
provides an intensely saturated hue, contrasting against
dark ground colours. Structure is key with rigid foam
outerwear, deconstructed panels and quilted outerwear
while metallic finishes to fabric and contrast colour
yokes reference sci-fi uniforms. Sci-fi and space themes
are essential, whether in surreal photographic styles or
inspired by 60s movie posters.

Image References:
From left to right - MPDClick.com - Fair Lady; Thinkstock; Mudpie; Thinkstock

AW14/15 Trend Moodboard

Image References:
This page, from top to bottom per column, left to right - Mudpie; Thinkstock; MPDClick.com - Zin Kato; MPDClick.com - Versace; MPDClick.com - Munich Fabric Start;
MPDClick.com - Pine Crest Fabrics; MPDClick.com - Martini; MPDClick.com - Zhuji Sanqian Textile; MPDClick.com - Dresscamp; Thinkstock; Mudpie

Trend Moodboard AW14/15

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PRODUCT DESIGN & PACKAGING

PARALLEL WORLDS

words by: Josephine Hatch

For product design and packaging, designers

are being inspired by the mystique and wonder
that outer-space and the concept of parallel
worlds brings. In interior spaces, the play on
light and shadows provides contemplation and
intrigue, while the cosmos provides a reference
point to prints and colour palettes. Retro and
contemporary space ideals inspire an aesthetic
direction that is sleek and minimal with neat,
sinuous curves. Spaceship inspired shapes and
lunar finishes are popular in the lighting sector,
while retro futurism inspires shapes and cuts
in furniture design. A palette of luminous tones
compliments the use of oxidised materials,
metallic coatings, bonded fabrics, laminated
surfaces and foam-like structures.

the play on light and

shadows provides
contemplation and intrigue,
while the cosmos provides
a reference point to prints
and colour palettes.
Image References:
From top, left to right (all images from MPDClick.com) - Tomas Alonso; Catherine Aitken; Capellini;

AW14/15 Product Feature

Alessi; Capellini; Barriso; Siemon & Salazar

Image References:
From right to left (all images from MPDClick.com) - Creative Deisgn City Nagoya; Idsa; Ana Romer

Product Feature AW14/15

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Colour: male

DIGI-PUNK

PANTONE
17-3906

PANTONE
13-2804

PANTONE
12-0109

PANTONE
18-3905

PANTONE
11-0104

PANTONE
14-5714

PANTONE
18-2333

PANTONE
14-4522

PANTONE
13-0550

PANTONE
18-3949

PANTONE
12-0643

PANTONE
18-1856

words by Heather Tuck

merging Tumblr-born subcultures, coined

Icepunk and Seapunk, are heralding the
return of nostalgic 1990s internet kitsch. Retro
computer interfaces, video games, animated gifs
and net art direct a palette of lime green, acetate
blue, fusion pink and pastel yellow; all combining to
produce a Digi-Punk aesthetic. Blend effects of mint,
off-white and dove grey soften artificial vibrancies for
commercial viability while sharp contrasts provide
more directional interpretations. A stark charcoal
grey provides the essential base tone bringing the
palette together for autumn/winter 14/15.

PANTONE Color names and/or numbers shown here are from the PANTONE FASHION + HOME color system.
PANTONE Colors may not match PANTONE-identified standards. Consult current PANTONE FASHION + HOME
Color Publications for accurate color. Pantone LLC is a wholly-owned subsidiary of X-Rite, Incorporated. Pantone
LLC, 2013. All rights reserved. PANTONE trademarks and copyrights used with the permission of Pantone LLC
under License Agreement with Mudpie Ltd.

Image References:
From top left clockwise - MPDClick.com - Cavalera;

AW14/15 Colour Inspiration

MPDClick.com - Versace; Thinkstock; Thinkstock

Image References:
From top right clockwise - Thinkstock; Alain Vonck; Kahle Morguefile; MPDClick.com - Christian Lacroix; Thinkstock;
Roberto Piqueras; Stefan Saalfeld; Atelier Cruz-Diez; Thinkstock; Thinkstock

Colour Inspiration AW14/15