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SEO?
Google recently released the 160 page guide that outlines how the search results
we all see in Google are evaluated. Google stated that this guide is not the end all
be all for EOs, but still provides the valuable insights that Google uses to
measure the effectiveness of their search results.
The guide contains critically important implications, some of which might make
you change the way you do things. The first of which is-
Showing that you have expertise is something many websites lack. Listing where
a degree or certification came from, how many years has an author been in an
industry, or using a well-known name sounds easy on paper but is forgotten by
too many.
Some of these are no-brainers, but all of them are required to rank highly.
Conclusion
At the end of the day, all Google is doing with this guideline is making sure your
pages completely fulfill the searchers needs and give them credible information.
So if you work on your pages with that first and foremost in your mind, all of
these bullet points and numbered lists should fall right into place. But we know
that putti g the ight pie es i to you e site a e ha d o k, so you do t
have to go at it alone.