Professional Documents
Culture Documents
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Stan J. Caterbone
ADVANCED MEDIA GROUP
1250 Fremont Street
Lancaster, PA 17603
www.amgglobalentetainmentgroup.com
scaterbone@live.com
717-669-2163
Business Plan
Stan J. Caterbone
ADVANCED MEDIA GROUP
March 1989
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TABLE OF CONTENTS
DESCRIPTION
I) Introduction And Overview
IV) Marketing
Marketing Objectives
Marketing Strategies
Price Strategies
Distribution Strategies
V) Operations
Facilities
Equipment
Production Quality Control
Shipping & Packaging
VI) The Organization
Organizational Chart
Mission Statement
Key Personnel
Outside Consultants
Labor force
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Profit Loss
Cash Flow Pro Forma
Break Even Analysis
VIII) Appendix
Resumes
Trade Literature
Market Research Data & Statistics
Trademarks, Copyrights and Name Registrations
Competitors' Brochures and Media Advertising
Radio Science Laboratories Publicity Material
Principals' Financial Statements
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Satellite Communications
Telemetry System
Radar
Radio Astronomy
Interferometry
Tracking and Direction Finding Systems
Optical Communications
Medical Instrumentation
Many Other Transmit/Receive Environments
Business Summary
RSL, Inc. will provide superior products through it's advanced Research and Design
process. However, constant monitoring on budgets and cash flows will serve as a
check and balance against an unprofitable Research and Development program.The
first model, a Wide Band Ultra Low Noise Amplifier, with a frequency range of 2MGz
to 20GHz, will out perform the existing market in its ability to reduce the noise level
as much as 50%. This will in essence give the receiving device a much higher signal,
thus reducing the amount of transmit power required to drive the system. This is
directly correlated to the price that the amplifier is worth. So you not only increase
the performance, you also increase the value of the device on the marketplace.Other
Ultra Low Noise Amplifiers are designed for specific narrow band applications. One of
the most popular is the 17.2GHz to 17.7GHz narrow band which is the transmitting
frequency for the Direct Broadcast Satellite (DBS) system. This particular application
is especially popular in Europe.
By instituting a comprehensive, and aggressive Marketing program, Radio Science
Laboratories, Inc. will network several major sectors to develop a distribution system
that will compliment its product line as well as its Research and Development
Programs. Utilizing a Private Label program developed for smaller companies, a
consortium of established sales reps, and procurement representatives for the
government and military, along with in house marketing programs. RSL,Inc. will
depend on its ability to market its products in a low cost but effective manner, which
can be achieved by producing a superior product.
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Fiscal Management will not take a back seat to either Research and Development or
Marketing. RSL,Inc. will consider its tough and rigid Fiscal Programs to be as much of
an Asset as anything else on its Balance Sheet. With high regard for Economic and
Industry forecasts, RSL,Inc. will attempt to minimize and limit its downside risks
during all markets and all Business Cycles.
By utilizing a highly sophisticated Advanced Technology Network System, utilizing
the Hewlett Packard 9000 as the system driver, the organization will be fully
automated and integrated producing efficiency and organization throughout. The
following systems will be included:
Inventory Control
Quality Control
Accounting & Reporting
Information Management
Shipping & Handling
Computer Assisted Design (CAD)
Communications
Automated Assembly Processing
Test and Design System
Complimenting the previous Netwprk, will be the highly innovative Test and Research
Equipment that will allow engineers to be fully automated from design conception to
the construction of a working model, inclusive of all layout and artwork. To provide
an efficient assembly process, all laborers will be trained and educated to perform all
tasks in the entire process. This will accomplish two things; it will allow production to
be fluid, and even more important it will create a more motivated atmosphere
allowing workers to have more pride.
More importantly, an ESOP (Employee Stock Ownership Program), will be instituted,
thus giving all workers a sense of pride and security from Management that will
support all employees creating a complimentary and supportive relationship.
QUALIFICATIONS OF PRINCIPALS
James A. Cross
1981 To Present CROSS MICROWAVE CONSULTANTS
Since 1981 cross microwave consultants has provided to the industry, rf and miowave component
and systems design. Some projects include:
low noise Amplifiers 5 mhz to 27 ghz, Noise source design 2 to 18, ghz vco 10
mhz to 18 ghz, smt filters 5 mhz to 2.5 =hz,
stripline, Microstrip and suspended substrate filters 4 ghz to 20 ghz, qpsk
spread Spectrum radio direct Sequence in compliance with fcc part 15.247, in
frequency range of 800 mhz to 2.4 ghz.
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Design Of 10 -100 Watt Class A, Ab Feed Forward 800 Mhz To 2 Ghz Power Amplifiers
For Pcs And Cellular Applications.
1995 - At&T Middletown, NJ
Consultant Summer
Instructor For Advanced Rf And Microwave Theory And Design.
1981-Present - Cross Microwave Consultants Laguna Beach, California
List Of Experience Above.
Trac Tel Corporation Consultant
1986-1987 Laguna, Beach, Ca
Developed Video Receivers And Transmitters 100 Mhz To 18 Ghz Range.
Developed 418 Mhz Doppler Tracking System
1985-1990
Motorola,
Advanced
Semiconductor
Div.
Phoenix,
Az
Consultant
Tested New Semiconductor Lines And Established Dc, Noise And S-Parameter Data.
1985-1990
Microwave
Software,
San
Juan
Capistrano,
Ca
Consultant
Eastern Region Distributor Tested Rf Microwave Design Software For Data format And
Operation.
1985-1986
Raydx
Satellite
Systems,
Ocala,
Fl
Senior
Design
Engineer
Designed Dbs Low Noise Down Converter For C-Ku Band, Low Noise Amplifiers 2-18
Ghz, Designed C Band Frequency Synthesizer, Used Saw Resonators For Various
Oscillator Designs, 2-18 Ghz Vcos.
Military:
Us Navy Honorable Discharge
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Education:
Marquette University Bsee Gpa 3.8
Microwave Integrated Amplifier And Oscillator Design Course By: Dr Allen Sweet
And George Vendelin. Subjects: S-Parameter Design, Yig Filters And Oscillators,
Temperature Stability Theory, Mic Processing Techniques, Thick Film Design.
Motorola 68000 Series Microprocessor School Tempe, Az
Software Experience
15 Years Experience In Linear And Non Linear Active And Passive Modeling.
Silvacos Smart-Spice, Pspice,Intusoft Spice, Libra, Touchstone, Optoteks
Mmicad Linear Analysis, Hp-Eesof Products, Cnl Linear And Nonlinear
Microwave Analysis, Tesla Systems Design. Super Compact, Hp Appcad, Protel,
Orcad, Circuit Board Design. Misc.
Listed in Who's Who in Electronic Manufacturing and RF Microwave Wireless Design
Stanley J. Caterbone
Stanley J. Caterbone: Mr. Caterbone is the Chief Executive Officer and will be
responsible for the management and the success of Radio Science
Laboratories, Inc.. Mr. Caterbone was the founder of Financial Management
Group, Ltd., a diverse financial service organization, providing financial
services and products to its clients.
Mr. Caterbone was able to take an idea discussed over breakfast in November
of 1986, and by July of 1987 the organization began operations in a new
20,000 square foot building in Eden Park with 17 Professionals representing
the following professions:
Financial Planning
Legal & Estate Planning
Accounting
Insurance
Real Estate
Portfolio & Security Brokerage
Pension Plan Administration
Employee Benefits
Mortgage Banking
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Communications Systems
Management Information Systems
Accounting & Inventory Control
Research and Design
Marketing Research
Fiscal Management
Distribution Systems
Employee Ownership: Mr. Caterbone will again use his strategy of creating a
dedicated and responsible organization by providing ownership of Radio
Science Laboratories, Inc. to all employees. Firmly believing that productivity
is ones vested interest in the overall success of the organization. An Employee
Stock Ownership Plan (ESOP) will be administered. This will accomplish the
following:
Reduction in Downtime
Higher Productivity
Increased employee moral
Flexibility During Production Cycle
Increased Performance & Quality
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An extreme emphasis upon training and education will help to increase the
longevity of the organization and the quality of people.
THE LOW NOISE AMPLIFIER (THE PRODUCT)
Product Description and Specifications: A low noise amplifier (LNA) is a high
gain solid state amplifier that is used to boost, the very weak signal that is
received from the transmit source. There are several transmit/receive
environments in which the Low Noise Amplifier is vital to the performance of
the system:
Satellite Communications
Telemetry Systems
Radar
Radio Astronomy
Interferometry
Tracking and Direction Finding
Optical Communications
Medical Instrumentation
Other Transmit/Receive Environments
In the first method we would increase the transmit power to the receiver
antenna. If we would double the transmission power, the result would be less
transmission path loss and the gain will increase over the noise within the
transmission path. This method will produce a much higher cost as apposed to
using an LNA at the receiver front end. The second method would be to
increase the gain of the receiver antenna. This method would also add a
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As you can see by the previous chart, Microwave technology supports many
aspects of our lives, at home, at work, and even when sick. (MICROWAVE
JOURNAL September '88, Anniversary Issue).
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potential, would have tremendous impact on the dramatic satellite gains made
possible by the mid 1990's,or later.
The Japanese are becoming aggressive in satellite communications, as seen in
their pursuit of higher frequencies, on-board processors, and the use of
microterminals in their various satellite projects. The dominance of the United
States, held for nearly two decades, will begin to give way to the Japanese and
the Europeans. NEC of Japan will fight the American strongholds of Hughes
Network Systems, Scientific-Atlanta, and Contel.
Satellite communications of the 1990' swill be marked by the rapidly
developing technology of advanced digital compression techniques, on-board
switching and processing, phase array/flat antennas, and satellite cellular
antennas systems. Opportunities will be seen in the following areas:
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30 (Thirty)
64 kbps PCM
2.048 Mbps. - 704 Kbps.
HDB-3. AS per CCITT G-703. Both 75 ohms unbalanced and 120 ohms
balanced options settable through strappings to be provided.
Regenerative Repeater.
As per CCITT G-823
+/- 50 PPm.
To be specified by supplier.
QPSK, OQPSK or any other
modulation with specific advantages,
Modulation at RF or IF. Co-herent.
2.14 2.15
Adjacent channel spacing: TX-RX separation
2 Mhz. or less.
a) 16.5 Mhz. in 367.0 band.
b) 25.0 Mhz. in 420.0 band.
c) 45.0 Mhz. in 658.0 band.
399.9 Mhz, 461.5 Mhz, 662.0 Mhz,
2.16
Adjacent Channel D/U
2.17
2.18
2.19
Co Channel D/U (for threshold degradation of 2 dB):
Receiver IF
Supervisory Channels:
20 dB.
70 Mhz. any other IF used may be indicated.
Supervisory Channels for Omnibus orderwire and Remote supervision shall
be provided. Express order-wire and Telecomand channels are optional.
2.20 Orderwire
2.20.1 Type:
2.20.2 Band:
2.20.3 4W Trans/Receive Level:
2.21
Type of operation: (This type required only for 10 channel that is 704 KB. 30
channel at 2048 KBS 1+1 not standby) Monitoring with BITE:
2.22
2.23
Inservice Monitoring:
Digital PCM/ADM
0.3 to 3.4 kHz. with omnibus calling facility on buzzer and loudspeaker and
speech on loudspeaker and handset. Handset to be provided. -3 dBm
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preferable.
Single RF channel in (1 + 0) configuration with redundancy in the form of
duplicated power amplifier and power supply.
Built-in test equipment (BITE) for monitoring parameters such as TX Power,
Rec. RF level, Health of TLO/RLO, Primary voltages, PSU voltages etc. should
be provided. The details of parameters monitored may be indicated.
Monitoring sockets for measurements with regular instruments shall be
provided for parameters such as TX
2.23
2.24
2.25
2.26
3.0 3.1
3.2 3.3
Inservice Monitoring Continued :
TX power, TLO/RLO frequency, PSU voltages Receive RF level etc. Actual
parameters for which sockets are provided may be indicated.
Visual Alarm:
Visual indication for parameters such as system failure, power supply
output failure, TX power low, TLO/RLO unhealthy condition, quality
deterioration (high BER/sinc. failure), no data output etc. to be provided. The
explanation of the alarms provided shall be given.
Audible alarm:
Potential free contacts shall be provided for extension of audible alarm.
Reset facility for audible alarm shall be provided.
Remote Supervision:
The terminal station (controlling station) shall monitor the status of the
unattended repeater station and also the far end terminal station (
controlled station). The following parameters are to be monitored locally and
conveyed to the controlling station from each repeater and far end
terminal
station.
1) RF path failure
2) Any sub-system failure
3) Two other parameters related to the station.
The details of alarms provided may be indicated with diagnostic procedure.
If grouping of alarms is done for remote supervision, clear explanation
should be given. Number of HOPS - 4 nos. with drop insert ? of channels.
Transmitter Specifications
Trans Power at antenna port: + 30 dBm (min.) 50 ohms, + 35 dBm (max.).
3.4
3.5
4.0
4.1
4.2
4.3
4.4
4.5
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Other requirements
a) CCITT G.712 for Digital PCM
b) +/- 2dB or better with respect to 1 Khz. tone at -20 dBm for ADM.
c) +/-2 dB or better with respect to 1 Khz. tone at -3dBm for analoq.
d)2 dB or better for PCM ???
e) -53 dbmop or better for digital
f) -45 dbmop or better for analog
Type of construction practice may be indicated with details of accessability for
maintenance etc.
The reliability prediction shall be worked out on the basis of guidelines issued
by Quality Assurance Wing of DOT video document No. QM 115.
Better than 1,000,000 hours per Transreceiver expected.