Afd

Animation
Film
Design
A F D
GDPD
Graduate
Diploma
Programme
in Design
PGDPD
Post Graduate
Diploma
Programme
in Design
Young Designers 2013
Animation Film Design
The Indian animation

industry is now gearing up
to flag its own unique spot
on the global animation
map. For this there is an
ever-increasing demand for
trained human resources as
animators, content creators
and mentors.
Since its inception, the Animation Film Design

programme at NID, has ventured to meet this demand
by enabling its students with skills and tools to solve
complex problems in various fields of communication
design using animation as a creative medium.
Initially in the first semester,

students are introduced to basic
design skills and topics to gain
a broader understanding of
design education before they
are introduced to the world of
animation design in its social
and cultural context.
In the later semesters, students
are exposed to a workshopand-project mode of learning
where they experiment with
various media like 2-D, 3-D, clay,
mixed media, pixilation, graphic
narratives, to name a few.
Armed with a transdisciplinary
approach, the NID Film Club,
action analysis, field visits
and other interactive sessions
further enrich the students
experiential learning.
With such diverse inputs

of a dynamic curriculum,
students projects
eventually result in unique
and original products, many
of which win awards and
accolade at a national and
international level.
The progamme further enriches the

students experiential learning through
Chitrakatha a biennial student
international animation festival where many
national and international experts of the
animation world come to interact and share
their expertise with the students.
Graduates of this programme

find rewarding careers
as animators, character
designers, story-board artists
as well as creative directors,
producers, consultants and
animation designers in many
organisations such as Channel
[V], MTV, Nickelodeon,
Cartoon Network, Tata
Interactive, Infosys, Cognizant
to name a few, and also as
individual designpreneurs or
as faculty at various design
schools in India and abroad.
Ankitha Kini
ankithakini@gmail.com PGDPD
be.net/ankithakini
The Craft Trail

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Traditional crafts
Childrens picture book
Heritage
Awareness
Guide:
Sekhar Mukherjee
Sponsor:
Outreach Programmes,
NID
22 | National Institute of Design
This film is an attempt to create awareness about the rich craft heritage of
India in the impressionable minds of young adolescent children. This film
highlights in particular the traditional Rabari embroidery of the region of
Kachchh, Gujarat.
This educative, entertaining and interactive picture book tells the story of
a young Rabari girl, Lacchu, who introduces a new motif into her regular,
embroidery patterns. The odd design sticks out like a sore thumb and questions
are raised. This leads the girl to embark on a journey of discovery a discovery
of her heritage, ancestry and eventually her own identity.
Diploma Project
Classroom Project
Young Designers 2013 | 23
Anushree Bhat
anushree.b@mail.nid.edu PGDPD

Jagadish and the Talking Plant

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Childrens comic book

Biography
Science
Promotional
Guide:
Sekhar Mukherjee
Sponsor:
Tulika Publishers
The objective of this project was to produce a comic book based on the life of
the renowned Indian polymath Sir Jagadish Chandra Bose and short animated
ads for promoting the book which was to be designed keeping in mind its
future potential as a textbook for school children.
Bose made a number of pioneering discoveries in plant physiology, in particular,
measuring plant response to various stimuli thereby scientifically proving that
plants can feel too. The story in the book starts with an allusion to Boses
inspiration for his work: one fine morning, a nine-year old Jagadish discovers
that the Mimosa plant (aka the touch-me-not plant) in his room can talk.
Gradually, the plant becomes a trusted companion on his journey of discovery.
Diploma Project
Classroom Project
Arka Gupta
aurcoe@gmail.com GDPD
Animated Music Video for Microphone

by Underground Authority
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Rotoscopy
Rap-Rock
Music video
Self-expression
Guide:
Arun Gupta
Sponsor:
Tradetech
The project aim was to produce a music video (to be broadcast on national
television) for a track titled Microphone, performed by an upcoming
alternative rap rock band. The four-minute animated video features the band
performing against a backdrop narrative about a few young urban individuals
trying to find their own means of self-expression. It inspires the youth about
how they can channel passion into an instrument of leadership, whilst criticising
the laid-back attitude of the larger percentage of the masses in the face of a
semi-dysfunctional world. The band performances were primarily shown in liveaction, while the narrative was an animated sequence using rotoscopy.
Diploma Project
Classroom Project
Diwas Bisht
diwasbisht@gmail.com
www.behance.net/Diwasbisht
PGDPD
The Morning Show

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Sex education
Awareness
Social taboos
Adult cinema
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
This film tries to create awareness about sensitive issues of sex education or
rather the lack thereof, in a conservative society like Indias. It attempts to
highlight the existing dysfunctional education system which fails to impart sex
education and create sexual awareness amongst the growing teenagers. It also
comments on the negligence on the part of parents who consider talking about
sex a taboo.
A young boy is confused about the pubertal changes happening in his body
and his new-found sexual urges. His inquiries are rebuffed and rebuked. So he
becomes fixated on the idea of finding the answers himself. Playing hooky from
school, he goes to the local cinema hall catch the morning show of an erotic film.
Diploma Project
Classroom Project
Haninder Sharma
honey.sh@gmail.com
PGDPD
www.behance.net/haninder Animation Film Design
I Killed a Grasshopper
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Human pysche
Kill
Introspective
Anger
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
The protagonist of this film, a young man of twenty-three years, is playing

aimlessly with his Rubik cube, when a grasshopper flies into his room; he
struggles with it a little bit and gets all worked up and kills it in a fit of rage.
The point of this film was not to state the reason why he killed the insect, but
to probe deeper into the state of mind of the protagonist whilst he was killing
the insect. The film provokes the audience to reflect and reason out what
it is that burgeons from within and takes hold of the conscious self to drive
humans to act the way they do out of sheer anger.
Diploma Project
Classroom Project
Karthik Nagarajan
karthikn87@gmail.com PGDPD
issuu.com/karthik
Chair Affair
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Old age
Adventure
Humour
Second childhood
Guide:
Ajay Tiwari
Sponsor:
Self Sponsored
The mainstream animation film today largely targets children and young
adults. Few films celebrate old age or throw light on the physiological and
psychological state that is old age. This film tires to provoke the audience
into reflecting that the arrogance of youth will at some point wane as old age
sets in, so why not turn an attentive ear and eye towards preparing for the
inevitable already now?
The film brings to light a regular case scenario of an old couple who are several
years into their retired life. While the wife is coping with old age in style, the
old man cannot deal with his boredom and tries to bring a little adventure in
his life with a beanbag!
Diploma Project
Classroom Project
Ketaki Hemant Jadhav
ketkijadhav1705@gmail.com
www.behance.net/ketakij5d9f
GDPD
Jam
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Public transport
Bus
Ahmedabad
Social issues
Guide:
Sekhar Mukherjee
Sponsor:
Institute for Transportation and Development
Policies (ITDP)
This film was made to promote the use of public transportation. It targets the
government officials first, asking them to change the public transportation
system before expecting people to actually use it. It illustrates how a bad
public transportation system can be a major setback for the community and
inspires change by quoting one of the most successful systems the country has
ever seen, the Bus Rapid Transit System (BRTS) in Ahmedabad.
This two-minute film brings to light the unsettling reality of one and all getting
lured into buying a private vehicle whilst still complaining relentlessly about
the time-consuming commute and ever-increasing fuel prices.
Diploma Project
Classroom Project
Krishna Kumar Menon
krishna.hi5@gmail.com PGDPD
be.net/splinter
Unniappam (Little Rice Cake)

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Documentary
Indian cuisine
Mythology
Rice cake
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
The evolution of Indian cuisine has been influenced by geography, weather,

religion and various foreign invasions to say the least. The unique food
philosophy of each state is synonymous with its culture.
But what are the origins of these simple constituents of the staple Indian diet?
Where do they really originate from and why are they so named? This short
animated documentary film explores the evolution and origins of one such
humble food from the state of Kerala, a sweet rice cake called unniappam.
Through the portrayal of its origin and preparation, the film piques the
audiences curiosity what is the significance of this little preparation? Did the
food make the state or did the state make the food?
Diploma Project
Classroom Project
Manisha Naskar
naskarmanisha@gmail.com
www.behance.net/naskar_manisha87
PGDPD
A Strange Night for Mr Shasmal

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Adapted screenplay
Thriller
Murder
Bengali literature
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
This film is an adapted screenplay based on a short story by Satyajit Ray titled
Mr. Shasmal-er Shesh Raatri a simple but affecting story with a moral
message. The story revolves around two central characters, Adhir and Jayanta,
the former always trying to stop the latter from indulging in fraudulent
and felonious activities. The suspense builds up after Adhir gets shot by
Jayanta. Does the murderer escape or does his guilt catch up with him? The
film is targeted at the young adults to evoke a sense of morality and selfintrospection.
Contrasting colour palettes to differentiate the various time jumps and strong
light and shadow combinations were used to accentuate the suspenseful
nature of this seven-minute film.
Diploma Project
Classroom Project
Mathew Jacob
designmathew@gmail.com
www.mathewjacob.com
PGDPD
Karakura Forest
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Emotions
Childhood
Dimensional portals
Forest
Guide:
Sekhar Mukherjee
The theme of this part animated - part live action film encompasses the idea
of wandering away in thought. A scribble on paper made in the real world acts
as a portal to an entirely different dimension, introducing the viewers to the
Karakura Forest and the stories that unfold within it. The film comprises of a
series of episodes with different characters that visually represent suppressed
desires, anxiety, tension and discomfort.
Sponsor:
Self Sponsored
Diploma Project
Classroom Project
Mayank Nagor
medimayank@gmail.com PGDPD
Lakshami
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Alcohol abuse
Domestic violence
Social awareness
Bollywood-inspired
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
In a classic Bollywood-melodramatic vein, using sarcastic humour to depict

alcohol-dependency issues in a common mans life especially domestic
violence this nine and a half minute animated film is targeted at the Indian
mass.
Lakshamis husband forcefully takes her golden bangles to satiate his addiction
to alcohol: her tears cause a flood in her village. At the threat of being cast
out, Lakshami chucks her husbands alcohol bottle into the flood waters. What
ensues is depicted in the film through an engaging climax. As the film moves
back and forth in time and as every scene has a different range of moods,
continually changing treatments and colour palettes were used throughout
the duration of the film.
Diploma Project
Classroom Project
Mayura Datar
mayuradatar7@gmail.com GDPD
www.seedibaat.blogspot.in Animation Film Design
Sheher Sheher Everywhere

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Urbanisation
Farmer suicides
Social issues
Awareness
Guide:
Kaushik Chakraborty
Sponsor:
Pramod Pathak
In the face of a rapidly spreading urbanisation and in the name of development

and progress, farmers are losing their land, livelihood and lives all at once.
Helpless, desperate and frustrated, these farmers often commit suicide.
Made using the traditional cell animation method, this film is about two
parallel worlds and shows how one eats up the other through a metaphorical
yet all too real example of parasitism. A farmer looks on in disbelief as his
beautiful and content little world is deformed and destroyed in front of his
eyes. The use of charcoal imparts a raw intensity which aptly reflects the
gravity of the issue of farmer suicides.
Diploma Project
Classroom Project
Mohit Madhukar
mohitmadhukar009@gmail.com
GDPD
KoelKaro
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Metaphor
Indigenous
Land acquisition
Urbanisation
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
In the face of rapidly-spreading urbanisation and with the demands of

globalisation on the rise, land has become one of the most vital assets in
todays global economy, and is emerging as a key source of conflict.
A small boy and his pet mouse put up a brave fight against a robot that has
come to take away his land by force. This short film is inspired by the KoelKaro
movement that commenced in Bihar in 1955 where the local indigenous tribes
stood up to fight for their land in a fifty-five year long struggle to eventually
emerge victorious. A metaphoric statement to communicate in general the
issue of land acquisition, this film targets a universal audience.
Diploma Project
Classroom Project
Naresh Bathula
nareshbathula.nid@gmail.com PGDPD
www.behance.net/nadeswasu1 Animation Film Design
The Monkey and the Wedge

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Anthropomorphism
Indian classical literature
Pre-production
Moral values
Guide:
Ajay Tiwari
Sponsor:
Studio 56
The project aim was to execute the entire pre-production for one of the
episodes of an animated television series based on the moral stories of the
Panchatantra. The teenage youth in the West was the chosen target audience.
This episode tells the story of a monkey who ends up being injured after fooling
around with a carpenters equipment. As with every fable of Panchatantra, this
one too sends a moral message: do not interfere in someone elses business.
Traditional and classical animation was used for this particular episode to
reflect the essence of this ancient classic.
Diploma Project
Classroom Project
Naveen K S
naveenkosisa@gmail.com
www.behance.net/naveenkosisa
PGDPD
Atithi Devo Bhava

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Deforestation
Animal cruelty
Humanelephant conflict
Environment issues
Guide:
Ajay Tiwari
Sponsor:
Self Sponsored
The symbiotic relationship between man and beast has long since dwindled
into a selfish and self-centred approach on mans part. The very people, who
worship these animals in several godly incarnations, are the ones who are more
than ready to kill these poor beasts should one ever unfortunately happen to
cross their paths.
The story revolves around a bewildered and lost baby elephants desperate
struggles to escape from the city he has accidentally sauntered into. The films
realistic humour, sprinkled with sarcasm (hence the title), provoke the audience
into thinking how insensitive humans have become to the very existence of
other living creatures they share this planet with.
Diploma Project
Classroom Project
Neerav Doshi
neeravd90@gmail.com
GDPD
http://www.neeravdoshi.blogspot.com Animation Film Design
Hunger in India
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Motion graphic
Hunger
Awareness
Social issues
Guide:
Sekhar Mukherjee
Sponsor:
Innobridge Consulting
Pvt. Ltd
India is often termed as the worlds hunger capital by the media. This is
because almost one-fourth of Indias populace of 1.1 billion goes hungry each
day. However, the stories these staggering statistics have to convey are often
missed and need to be shared. Hence the project brief called for making an
animated video based on Indian statistics related to hunger, poverty and
marginalisation. This was to be targeted at the vast Internet audience and
hopefully provoke them to take inspired action.
This animated motion graphic film supported by a voice-over is a blend of
frame-by-frame animation, kinetic typography and basic shapes.
Diploma Project
Classroom Project
Nilomee Jesrani
nilomeejesrani@gmail.com
nilomeejesrani.blogspot.in

GDPD
Phataak Chumbak Diwali Video

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Promotional
Indian culture
Social networking
Diwali
Guide:
Sekhar Mukherjee
Sponsor:
Chumbak Design Pvt. Ltd
The project called for making a short promotional video for the company to
greet their customers for Diwali, along the lines of their Christmas and New
Year videos, thus promoting it as a brand. This video was designed to be
uploaded and shared on social networking sites and video-sharing websites.
This video features all the characters from the companys previous promos,
in the middle of a crowded street performing a balancing act. They are
precariously perched on one another with a wrestler at the base and a
levitating yogi at the apex. A fly bothers each character, only to be ruthlessly
eliminated by being flicked into a bug zapper which then reads Happy Diwali!
Diploma Project
Classroom Project
Pravin Mishra
mishra_pravin@yahoo.com PGDPD
Dharamveer
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Subjective ideologies
Terrorism
Conflict
Awareness
Guide:
Sekhar Mukherjee
Sponsor:
The story revolves around the life of an innocent common man confronted
by conflicting ideologies. Trapped in this web, his perspective on life gets
subverted by the collective hate of a fanatic mob.
The film brings to light the frightening reality of impressionable minds being
metamorphosed into holy warriors and used as pawns in the game of vicious
politics. This film does not propose solutions, nor does it offer solace. It merely
seeks to hold up a mirror to the audience and provoke a debate.
Self Sponsored
Diploma Project
Classroom Project
Rhuturaje Yadav
rhuturaje@gmail.com GDPD
Broadvisions Panchatantra As It Is - Episode 2

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Anthropomorphism
Indian classical literature
Pre-production
Moral values
Guide:
Sekhar Mukherjee
Sponsor:
Studio 56
The project revolved around executing the pre-production for an entire

episode of a television show titled Panchatantra As It Is. This included the
complete visualisation of the whole episode, scripting a story based on the
stories of Panchatantra, making the character bible, developing the story
board, etc.
Since this project was intended for an international audience, a semi-realistic
approach was explored for developing the character design. During scripting
considerable emphasis was laid on the morals and values of the Panchatantra
fables to come across effectively to the audience.
Diploma Project
Classroom Project
Rohit Banshkar
rohitbanshkarindia@gmail.com GDPD
Second Chance
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Death
Second chance
Nostalgia
Melancholic
Guide:
Ajay Tiwari
Sponsor:
Self Sponsored
This film tells the story of a lonely and dejected young man who doesnt really
care if he dies; he has given up on life. The theme itself, the melancholic colour
pallet, the almost realistic animation style, and the inclusion of death as a nonnegotiable, inevitable force, makes it a film for a more mature audience.
The young man meets his death in an accident with a speeding bus, and in the
moment before death, his life flashes him by. Included among his memories of
failures, lost opportunities and loneliness, are also the nostalgic memories of a
happy childhood and forgotten achievements. With Death standing right next
to him, he thinks of all that he could have done and could have been. But will
he get his second chance?
Diploma Project
Classroom Project
Shravan Arvind
shravan.arvind@gmail.com GDPD

Perforated Edges
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Stamp collecting
Nostalgia
Travel
Graphics
Guide:
Shilpa Das
Sponsor:
Self Sponsored
This film was inspired from the art of philately (aka stamp collecting). Once
popular, the passion for this hobby is now fading. This film is an attempt to
revisit this passion and explore its various facets. The distinct characteristic
graphic style of stamps is the theme intrinsically explored in this film.
An old man receives a letter and out of sheer habit he proceeds to preserve
the stamp affixed to the letter. Waiting for the stamps adhesive to wear off,
he decides to leaf through his old stamp collection album which takes him on a
nostalgic ride down memory lane. Several animation techniques ranging from
traditional hand-drawn animation to contemporary digital compositing were
used to make this film.
Diploma Project
Classroom Project
Shreya Sen
rimpasen61@yahoo.com GDPD
Organic Farming
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Organic farming
Sustainability
Social innovation
Educational
Guide:
Ajay Tiwari
Sponsor:
Ford Foundation
These four, short animated films constitute a part of a consumer campaign

on educating people about locally and organically grown vegetables. The
animated characters Prabhu, who is an enthusiastic environmentalist and his
son Saundarjan learn about organic farming, choosing vegetables correctly,
the truth about food wastage, embodied energy and true sustainability.
Researching whilst living on an organic farm contributed significantly to the
making of rough sketches of probable storylines and generation of several
drafts of storyboards all with intent to make the films relevant, real and
personal.
Diploma Project
Classroom Project
Swathi Vishwanath
viswanathswathi@gmail.com
swathiviswanath.wordpress.com
GDPD
This Is Not a Story

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Anger
Universal
Humour
Family drama
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
In accordance with the title of the film, the incident depicted here is a common
occurrence in peoples lives. Anger being a universal phenomenon, the film
targeted a universal audience as well all above the age of twelve. This film
is an attempt to portray the comic nature of petty incidents that occur in
peoples daily lives in which they get entangled without knowing most of the
time why it even happened in the first place.
One fine day Mr. Narayanaswami loses his temper. A chain reaction ensues,
involving an employee, the employees wife, their four-year-old son, a door-todoor salesman and last but not the least an innocent pigeon!
Diploma Project
Classroom Project
Tanaya Vyas
tanaya321@gmail.com
GDPD
www.behance.net/tanaya_vyas Animation Film Design
If We Can Sing Along

Animated PSAs for WWF-INDIA

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Biodiversity conservation
Awareness campaigns
Anthropomorphism
Clay animation
Guide:
Sekhar Mukherjee
Sponsor:
World Wildlife Fund, India
In a forest, innocent creatures (the protagonists) while going about their daily
business encounter human interference with fatal consequences.
The aim of this project is to revive a campaign to raise awareness about the
crucial link between forest life and human survival. These short Public Service
Announcements (PSA) aim to evoke a sense of care and responsibility towards
nature in the audience and convey a sense of urgency for the need to preserve
the local flora and fauna in todays scenario of a rapidly-spreading urbanisation.
A mix of clay characters, watercolour backgrounds and layered cut-outs for the
foliage lend dimensionality and a tactile experience to the films.
Diploma Project
Classroom Project
Tarun Kumarawat
t.kumarawat@gmail.com PGDPD
CHORUS Ek Bhram
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Music
Self-realisation
Experimental animation
Tactile props
Guide:
Sekhar Mukherjee
Sponsor:
Self Sponsored
This film is about a musician who idolises a famous musical prodigy, Chorus,
and fashions his own musical style based on that of his idols compositions.
After a life-altering event, he has an epiphany: independent of his idols
influence on him, it was his own creative genius and passion for music which
led him to be an exceptionally good musician.
This animation is quite unique in terms of style, method and approach and also
a liberating one from the stereotypes of this medium. Human hands holding
miniature props were shot; sometimes a hand was used as a char-acter; hand
movements were visualised as gestures of the characters body and at times
the body part itself was used as a landscape or a 3-D space.
Diploma Project
Classroom Project
Trina Dasgupta
trina.d89@gmail.com GDPD
Granny Charms
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Grandparents
Fantasy
Magic
Indian culture
Guide:
Kaushik Chakraborty
Sponsor:
Self Sponsored
This film was developed by drawing inspiration from families whose homes
are blessed with the presence of grandparents. This story is about a family,
facetious about tradition and culture, which has allowed the monotonous
routine of life to morph them into automatons. They plod on, emitting in
the process dark clouds from their mouths, a form of negative energy. The
grandmother, the only one who is able to see this growing dark energy nullifies
it with her invocations and ritualistic magic.
The use of classical animation, an interesting colour palette and play with
lighting helped establish the desired mood of the film.
Diploma Project
Classroom Project
Wrik Dhar
www.wrik-elme@yahoo.com
GDPD
www.wriksportfolio.blogspot.in Animation Film Design
Cognizant Interactive for the Digital Age

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Digital future
Research
Promotional
Visual media
Guide:
Ajay Tiwari
Sponsor:
Cognizant Technology
Solutions Corporation
This project was about portraying a vision of the clients digital workspace and
its attributes in a future case scenario. This was done through a short animated
promotional that showcased the companys accomplishments and strength,
justifying its readiness for the digital age.
An in-depth research was conducted on the existing work processes and the
companys involvements in diverse projects. The pre-existing visual language
was studied through different visual media such as posters, brochures,
calendars and presentations to gain a broader perspective of how the film
could augment its promotional value.
Diploma Project
Classroom Project
Faculty Guides
Ajay Tiwari
Arun Gupta
Kaushik Chakraborty
Karthik Nagarajan
Chair Affair
Arka Gupta
Animated Music Video for Microphone by
Underground Authority
Mayura Datar
Naresh Bathula
Naveen K S
Atithi Devo Bhava
Shreya Sen
Organic Farming
Wrik Dhar
Trina Dasgupta
Granny Charms
Sekhar Mukherjee
Shilpa Das
Ankitha Kini
The Craft Trail
Mohit Madhukar
KoelKaro
Anushree Bhat
Neerav Doshi
Hunger in India
Diwas Bisht
The Morning Show
Nilomee Jesrani
Phataak
Haninder Sharma
Pravin Mishra
Dharamveer

Jam
Rhuturaje Yadav
Pre-Production of an Episode for
Broadvisions Panchatantra As It Is
Krishna Kumar Menon

Manisha Naskar
A Strange Night for Mr Shasmal
Mathew Jacob
Karakura Forest
Mayank Nagor
Lakshami
Swathi Vishwanath
This is Not a Story
Tanaya Vyas
Tarun Kumarawat
CHORUS Ek Bhram
Shravan Arvind
Perforated Edges
Keywords
Adapted Screenplay
Anish Chacko Cherian (FVC)
Manisha Naskar (AFD)
Vishwesh H Kolwalkar (FVC)
Clay Animation
Tanaya Vyas (AFD)
Grandparents
Trina Dasgupta (AFD)
Adult Cinema
Diwas Bisht (AFD)
Conflict
Farzan Dalal (ED)
Pravin Mishra (AFD)
Ravi Jarpula (FVC)
Graphics
Shravan Arvind (AFD)
Shruti Suman (FID)
Adventure
Karthik Nagarajan (AFD)
Death
Rohit Banshkar (AFD)
Heritage
Abhishek Chandra (FVC)
Ankitha Kini (AFD)
Ahmedabad
Ashish Rajendra Gogte (TAD)
Ketaki Hemant Jadhav (AFD)
Deforestation
Naveen K S (AFD)
Human Pysche
Haninder Sharma (AFD)
Digital Age
Wrik Dhar (AFD)
HumanElephant Conflict
Naveen K S (AFD)
Dimensional Portals
Mathew Jacob (AFD)
Humour
Swathi Vishwanath (AFD)
Alcohol Abuse
Mayank Nagor (AFD)
Anger
Animal Cruelty
Naveen K S (AFD)
Anthropomorphism
Naresh Bathula (AFD)
Rhuturaje Yadav (AFD)
Tanaya Vyas (AFD)
Awareness
Ankita Lahiri (FVC)
Ankitha Kini (AFD)
Diwas Bisht (AFD)
Hiral Makwana (PHD)
Khushvender Kumar Meena (FVC)
Maya Pillai (PHD)
Mayura Datar (AFD)
Mohammed M Aslam (DRE)
Neerav Doshi (AFD)
Pravin Mishra (AFD)
Awareness Campaigns
Lakshmi Pandit Shewale (LAD)
Natasha Rustom Taraporevala (GD)
Tanaya Vyas (AFD)
Bengali Literature
Biodiversity Conservation
Tanaya Vyas (AFD)
Biography
Anushree Bhat (AFD)
Bollywood-Inspired
Mayank Nagor (AFD)
Bus
Childhood
Mathew Jacob (AFD)
Childrens Picture Book
Ankitha Kini (AFD)
Diwali
Nilomee Jesrani (AFD)
Documentary
Abha Sikka (FVC)
Ankita Lahiri (FVC)
Krishna Kumar Menon (AFD)
Mudit Tewari (FVC)
Domestic Violence
Mayank Nagor (AFD)
Educational
Abhilasha Baghla (TGD)
Chandradip Rana (TGD)
Farzan Dalal (ED)
Nimisha Kale (TD)
Sandeep Jiya (TGD)
Shreya Sen (AFD)
Shubha Shrivastava (TGD)
Suneeta Karri (TGD)
Vibhati Sharma (TGD)
Hunger
Neerav Doshi (AFD)
Indian Classical Literature
Indian Cuisine
Indian Culture
Prashasti Chandra (PD)
Shradha Chaudhary (TD)
Indigenous
Devika Rajiv Gharge (ED)
Mohit Madhukar (AFD)
Introspective
Emotions
Mathew Jacob (AFD)
Kill
Environment Issues
Mayur Kakreli (PHD)
Naveen K S (AFD)
Land Acquisition
Experimental Animation
Tarun Kumarawat (AFD)
Family Drama
Fantasy
Farmer Suicides
Mayura Datar (AFD)
Forest
Mathew Jacob (AFD)
Future Scenario
Wrik Dhar (AFD)
Magic
Melancholic
Metaphor
Kanika Goyal (DDE)
Moral Values
Motion Graphic
Neerav Doshi (AFD)
Murder
Music
Music Video
Arka Gupta (AFD)
Mythology
Nostalgia
Aashini Mukesh Shah (FVC)
Neera V Narendran (DRE)
Tushar Joshi (PHD)
Old Age
Aashini Mukesh Shah (FVC)
Vishwesh H Kolwalkar (FVC)
Organic Farming
Shreya Sen (AFD)
Pre-Production
Promotional
Anushree Bhat (AFD)
Bhavanee S G (DRE)
Social Innovation
Namrata Dilip Phirke (PD)
Palash Singh (TD)
Sanjeev Gupta (LAD)
Shreya Sen (AFD)
Sudhir Singh Mor (PD)
Social Issues
Ankita Lahiri (FVC)
Jaymin J Modi (FVC)
Mayura Datar (AFD)
Mudit Tewari (FVC)
Neerav Doshi (AFD)
Pratik Modi (FVC)
Social Networking
Lou-Ann Castelino (DDE)
Natasha Rustom Taraporevala (GD)
Social Taboos
Diksha Grover (FVC)
Diwas Bisht (AFD)
Stamp Collecting
Subjective Ideologies
Pravin Mishra (AFD)
Public Transport
Sustainability
Aditi Agarwal (FID)
Namrata Dilip Phirke (PD)
Shreya Sen (AFD)
Sonal Malhotra (FID)
Rap-Rock
Arka Gupta (AFD)
Tactile Props
Rice Cake
Terrorism
Pravin Mishra (AFD)
Rotoscopy
Arka Gupta (AFD)
Thriller
Science
Anushree Bhat (AFD)
Traditional Crafts
Ankitha Kini (AFD)
Varun Singh Parihar (FID)
Promotional Video
Wrik Dhar (AFD)
Second Chance
Second Childhood
Self-Expression
Arka Gupta (AFD)
Self-Realisation
Sex Education
Diwas Bisht (AFD)
Social Awareness
Mayank Nagor (AFD)
Travel
Nimisha Kale (TD)
Prachi Mahapatra (LAD)
Rahul B (DDE)
Universal
Urbanisation
Akash Anand Bhagwani (PHD)
Mayura Datar (AFD)
Nikhil H Patel (PHD)
Visual Media
Wrik Dhar (AFD)
Sponsors Index
Cognizant Technology Solutions

Corporation
Wrik Dhar
Diara Design-LKS
Ford Foundation
Shreya Sen
Organic Farming
Innobridge Consulting Pvt.Ltd
Neerav Doshi
Hunger in India
Institute For Transportation And
Development Policies (ITDP)
Jam
Outreach Programmes, National
Institute of Design
Ankitha Kini
The Craft Trail
Pramod Pathak (Individual Client)
Mayura Datar
Self Sponsored
Diwas Bisht
The Morning Show
Haninder Sharma
Karthik Nagarajan
Chair Affair
Krishna Kumar Menon
Manisha Naskar
A Strange Night for Mr. Shasmal

Mathew Jacob
Karakura Forest
Mayank Nagor
Lakshami
Mohit Madhukar
Koel-Karo
Naveen K S
Atithi Devo Bhava
Pravin Mishra
Dharamveer
Shravan Arvind
Perforated Edges
Swathi Vishwanath
This is Not a Story
Tarun Kumarawat
CHORUS-Ek Bhram
Trina Dasgupta
Granny Charms
Studio 56
Naresh Bathula
Rhuturaje Yadav
Pre-Production of an Episode
forBroadvisions Panchatantra As It Is
Tradetech
Arka Gupta
Animated Music Video for Microphoneby
Underground Authority
Tulika Publishers
Anushree Bhat
Comic Book
World Wildlife Fund (WWF)-INDIA
Tanaya Vyas
Animated PSAs for WWF-India
A F D
Book 02 of 19
2013 NATIONAL INSTITUTE OF DESIGN
All rights reserved. No part of this
publication may be reproduced,
distributed or transmitted in any form or
by any means, electronic or mechanical,
including photocopying, recording, or
by any information storage and retrieval
system, without prior written permission
of the copyright owner/publisher.
Featured images contributed by
individual graduating students, faculty
members, staff and junior students.
Published by:
Paldi, Ahmedabad 380007, INDIA

T +91 79 2662 9500 /2662 9600
F +91 79 2662 1167
info@nid.edu | www.nid.edu
ISBN 978-81-86199-76-3 (Set)
Printed and bound at
Patel Printing Press Pvt. Ltd, Ahmedabad
Cover page printed at NID Print Labs
Inside pages printed on 80 gsm wood-free paper | Cover page silk screen printed on
Kalamkush handmade paper with 100% recycled rag content | Set in Ubuntu Font Family
Limited edition set of 1000 copies | Designed and produced in India
Chumbak Design Pvt.Ltd

Nilomee Jesrani
Phataak
Chumbak Diwali Video

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Animation

Young Designers 2013

Animation Film Design

The Indian animation

Since its inception, the Animation Film Design

Initially in the first semester,

With such diverse inputs

The progamme further enriches the

Graduates of this programme

The Craft Trail

22 | National Institute of Design

Young Designers 2013 | 23

Jagadish and the Talking Plant

Childrens comic book

24 | National Institute of Design

Young Designers 2013 | 25

Animation Film Design

Animated Music Video for Microphone

26 | National Institute of Design

Young Designers 2013 | 27

The Morning Show

28 | National Institute of Design

Young Designers 2013 | 29

30 | National Institute of Design

The protagonist of this film, a young man of twenty-three years, is playing

Young Designers 2013 | 31

32 | National Institute of Design

Young Designers 2013 | 33

Ketaki Hemant Jadhav

34 | National Institute of Design

Young Designers 2013 | 35

Krishna Kumar Menon

Unniappam (Little Rice Cake)

36 | National Institute of Design

The evolution of Indian cuisine has been influenced by geography, weather,

Young Designers 2013 | 37

A Strange Night for Mr Shasmal

38 | National Institute of Design

Young Designers 2013 | 39

40 | National Institute of Design

Young Designers 2013 | 41

Animation Film Design

42 | National Institute of Design

In a classic Bollywood-melodramatic vein, using sarcastic humour to depict

Young Designers 2013 | 43

Sheher Sheher Everywhere

44 | National Institute of Design

In the face of a rapidly spreading urbanisation and in the name of development

Young Designers 2013 | 45

46 | National Institute of Design

In the face of rapidly-spreading urbanisation and with the demands of

Young Designers 2013 | 47

The Monkey and the Wedge

48 | National Institute of Design

Young Designers 2013 | 49

Atithi Devo Bhava

50 | National Institute of Design

Young Designers 2013 | 51

52 | National Institute of Design

Young Designers 2013 | 53

Phataak Chumbak Diwali Video

54 | National Institute of Design

Young Designers 2013 | 55

Animation Film Design