The Digital Landscape

Speed & Popularity

To reach 50 million
customers
Radio took 38 Years

It took 13 year for

Internet
took 4 years

Added 50M
2010

in 62 days in

Social Networks & Social Channels

are growing with lightning speed
:In 4 years
had reached 1184 million users.
123 million for
had 232 million and
and 52 million users for
Heather Bellini, software analyst at Goldman Sachs.

Once
upon a
time
advertisi
ng
meant..

Story of
Advertis
ing

story of advertising.

hour yearly meeting with a yellow pages rep

and

hour a month with

the local newspaper or a radio rep and

At the most
an ad agency .
In brief, in a span of

days with

days most businesses had spent their

annual advertising.

We have a different story altogether

Then comes PPC, where bids are

constantly in a flux, Advertisers
can start and stop campaigns
within minutes ,companies are
visible one moment and then
gone next. No longer does
advertising takes 7 days in a
year ..for many companies it is
24x7x365 love affair .

The need of a full time campaign manager with expertise to mange

digital marketing activities hour by hour, day by day, throughout
the year is critical to business today

Marketing
&
Advertisin
g is fast
becoming
highly
automate
d,
tech

Pay per Click OR the

PPC
http://youtu.be/4cmGAkLaELM

Growth of Pay per Click

Industry
Yea
r

Size
Remarks
in $
billion

35

199
8

25

200
9

15

201
4

31

Just began

30

20
Column2

15
Expected to
overshoot

10
5
0

1998

2009

2014

Traditional Vs Digital(Ad Words)

Ad Words In a Nutshell The
Campaign

Campaign Details of one of our

Total
314589
Impressions

Campaign

Clicks(Lead 2191
s)

was partly

CPC (Cost
of 1ead)

Branding
and

Total Cost
to the
Client

Rs 2.75

partly Lead
Generation

Compare with the Traditional Medium

Media

Costs

Impressions Leads

Remarks

Print, #3rd
placed
Local
Language
Daily
Classified

10000/3X3 200000
Column ads

30 to 50 on
average

Media take
no
responsibilit
y if no leads
are
generated

Print
quarter
page ads
Leading
language &
English
Daily

In Lacs.

5 lac to 10
Lacs

Any ones
guess

Media takes
no
responsibilit
y

TV 10 Sec
commercial

Campaign
costs
In Several
Lacs.

Audience
Leads may
very large & be
Generic
unmanagea
ble and so
difficult to
monetize

Media takes
limited or
no
responsibilit
y if
response is

Ad words is Googles online advertising platform that can help you drive prospective customers to your website

What is Ad words ?

Ad words
is
Google's
https://www.youtube.com/watch
online
?v=05we2g3Edgs
advertisin
g platform
that can
help you
drive
prospectiv
e
customers
tohttps://www.youtube.com/watch?v=
your
website
05we2g3Edgs

Why

Ad
Words ?

Google enjoy 90% of searches

and billions of page view on
Google Display Network.
Ad words backed up by very
powerful tools like Google
Analytics for comprehensive
analysis of your customer
behavior on the net .

Advertise with Flair

You can use ads with varied

content VIZ; Text , Images,
Creative layouts, Videos,
Animations ,Games and a
combination of these . For a
typical ecommerce site, the
product listing ads (PLAs) are
extremely effective.

Go Granular in Ad words :
Some reports from past campaigns

Ad Groups Details :Reports

Ad Groups Details :Reports

Day wise reports

Geographical Details

You can choose specific placements ;web site

where the ads were listed

the campaign

Reach multiple platform @Google

Search & display Networks

YouTube ,a great place to Advertise

with banners & true video ads

Video Ads on YouTube beside your

favorite content = Define your Success

Text & Image Ads = Success

Text & PLA ads + Images =

More success

REMARKETING ; Tool to follow your

prospects on the web with tailored ads.

Follow your Costumers @ pre set

frequency

Follow with a different message

Define and Achieve Success with AdWords

https://www.youtube.com/wa
tch?v=q07Jr9Vihlk

A bunch of Management & Technically

qualified professionals with more than 20 years
of varied Industry Experience in IT, FMCG,
Advertising and Consulting. The SEM division
is handled by Dilraj Nalukandathil
(MBA,SAS,AOAP,GCP) and IT development is
headed by Viju Kottuvatiparambil(M.Tech,REC )
with dearth of experience with Global
Conglomerates like Chrysler corporation,
Compuware ,Amazon, Bank of America etc .

Our Infrastructure
We have offices in Kochi ,Chennai, US and a
network of professionals in other major cities.
Other than this we have development centre
fully operational with dedicated team of
software engineers who can handle any
complex projects. This center is in operation
since June,2010 .

Our revolutionary product to automate web

and mobile application development .

https://vimeo.com/66624800

A java based integrated

development (IDE)
Environment on Cloud

E commerce Applications
Httpstudio is a
generic product that
can be used to
create any type of
data driven web
applications
including web
mobile applications.
Whether
you are
The main focus
of
working
httpstudio is from
to
reduce time,
costor
home,
office
and complexity
to
on
the
move,
develop web
based
apps
created
business

Contact US
Chennai Office.
Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr,
Velachery, Chennai 600042 ,
Ph :91 9176868683

US Office.
800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1 206
643 3100

Kochi Office
894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024
PH : 91 8606081836

Development Centre
Mindmax Software Solutions,3 rd floor, NSS Buildings. Near Old Transport
Stand, Kochi.
Ph : 91 484 6535214

Flexible Pricing to Suite

Clientage !
Fixed Price on Spend.
Search Engine Marketing (SEM) initiatives .
Retainership fee Based.
For managing Clients entire gamut of Digital
Marketing requirements, viz; Branding on social
channels like face book, Twitter, LinkedIn ,Google
+ etc.& Search Engine marketing initiatives.
Open end Pricing
For high end e commerce and other business
applications on both web and mobile platforms.