P’s of tourism sector

1.Place:

Rajasthan is the most colorful state in India. There are many places in Rajasthan in
Rajasthan there are 16 cities all famous for their own specialty for eg: Ajmer is
famous for durra, Jaipur is a pink city of Rajasthan, Udaipur is well known for lake
city. Place or distribution management is concerned with two things availability and
accessibility most tour operators sells their services by travel agents some deal
directly with the customers and eliminate middleman. Transport plays an important
role in the tourism industry

2.Price:

In pricing decision the product or the service mix of the tourist organization is
important they have to set prices in line of the quality of services to be made available
to the customers. Pricing decisions are influenced by internal and external factors.
They are requires to think in favour of discounting price may includes cash discounts,
seasonal discounts, trade discounts.

 Cost Involved: Cost is an important factor while calculating the price of the product
services Price= cost +profit
 Income level of potential customer: it depends on the customers level of income like
upper-class, middle class, lower class
 Competitors: competitors are one of the main determinants of price if competitors is
high there is no scope for monopoly hence prices are less and vice-versa
 Demand: prices also influences by demand for eg: during summer season there is
there is high demand

3.Promotion:

Creation of awareness has a far reaching impact. The tourist organization bear the
responsibility of informing, persuading and sensing the potential tourist in the right
fashion. The marketers need to use the various components of promotion optimally so
that they succeed in increasing the number of habitual users. The various dimensions
of tourism areas are as follows:

 Print Media: there are many ways to give advertisement by the way of newspaper,
magazines, brochures and many more
 Electronic Media: by television, on net
 Discount package: they can attract the customers by giving the discount packages
 Tying up with hotels and airlines: they have the tie with the airlines and hotels so that
the can attract the customers
4.Product:

The tourism product is in tangible things selling a product is selling dreams the way
to win the customers heart is through the peripheral services provided along with the
core product. Thus a tourism product is quite a complex one including the destination
airline seats, hotel rooms, occasional tangible products such as souvenirs a free bag or
bottle of whisky etc.

Product contains:

 Accommodation: eg:5star, 4star, hotels, cottage and tents, it depends on customers

ability if they are upper class, middle class, lower class.
 Recreation: theatres, pubs, music meetings
 Restaurant: Western, Chinese, Indian etc
 Shopping: There are artistic, handicraft, garments, jewelry and handloom
 Transportation: Airways, Railways, Roadways, Local Transportation
 Attraction: product can attract the customers

5. People:

People service oriented, we can’t deny the fact that sophisticated technologies have been
successful in accelerating the place of development like other companies tourism
industries depends on substantially on management of human resources. In tourism
industry the travel agents and the travel guiders are the two important people who place a
lot about the industry. They travel guides to best all the times. Travel guides are expected
to have lots have patience, good sense of humour, tact to transform the occasional tourist
into habitual ones through knowledge of the places, linguistic skills etc.

 Pleasant & Friendly

 Knowledgeable
 Presence of right people

Government places a important role in providing the right kind of people for this
industry. As such there are a lot of government and private institutes which offers
training for the same.

6.Physical Evidence:

 Tangible aspects should be advertised

 Complementary Gifts

The main tourist attractions like forts places, lakes etc should be advertisement to attract
customers various means of advertisement like post cards, pictures videos can be
evidence are the tangible cues a tour physical evidence are tangible cues a tourist
experiences during his tour, the logo on the sign board of the hotel the huge painting in
the hotel.