Earth Hour Central CDC Post Event Report

Earth Hour @ City Square Mall environmental challenge organisation (singapore)
known as ECO Singapore
Our Youth. Our Future.

Society Reg. No: ROS326/2002
Charity Reg. No: 1739
Earth Hour @ Central CDC

2010
POST EVENT REPORT
ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

http://www.eco-singapore.org I Tel: (65) 6333 5543 I Fax: (65) 6333 5537
Registered Address: 10 Anson Road, International Plaza, #15-14 Singapore 079903
1. OVERVIEW Our Youth. Our Future.

The project "Earth Hour @ Central CDC" was held on the 27th of March 2010 at City
Square Mall. It is the local rendition of the annual international event created by
WWF Australia (The World Wide Fund for Nature), to be held on the last Saturday
of March, that encourages households and businesses to turn off non-essential
lights and electrical appliances for one hour, driving awareness of the need to take
action on climate change. Earth Hour 2010 is a global call to action to every
individual, every business and every community. It is a call to stand up, to take
responsibility and to get involved in working towards a sustainable future.
The initiative is a youth led event that intends to drive the public to uphold Earth
hour as well as to be more conscious about how to fight climate change effectively.
It aims to create awareness, educate and provide solutions to Singaporeans on
ways to be environmentally conscious, by leading an environmentally sustainable
lifestyle through saving energy when electrical appliances and lights are not in
use. Youth are the key drivers in this initiation to promote these lifestyle changes
by spreading the message by youths aged 16-18 to their families, schools and in
turn, the larger community. This project sets a precedent for all future youth lead
and environmental events that actively engage and empowers youth on lifestyle
change.
In 2010, Earth Hour @ Central CDC brought together about 90 youth from different
Junior Colleges and Secondary Schools to conceptualize and execute the full
project.
As the organizing committee, we aimed to set this event as an opportunity for

youth to reach out to fellow youth, members of the public, and HDB dwellers on
leading a more sustainable lifestyle, through the advocacy efforts at the HDB flats
as well as a movie screening.

1.1. Objective Our Youth. Our Future.

• To educate public through involvement of youths in Singapore on good
energy-saving issues and fighting climate change
• To cultivate a group of passionate youths with environment concerns
• To spread the message of fighting climate change and energy saving to the
heartland HDBs
1.2. Event Enablers
Organiser:
1. ECO Singapore
CO-Organisers:
• Raffles Junior College Raffles One Earth
Sponsors:
1. City Square Mall
2. City Developments Limited
3. Coca Cola
Supporters:
• City Square Mall
• Vegetarian Society Singapore
Volunteers:
• River Valley Secondary School
• Raffles Junior College
• Chai Chee Secondary School

2. PROGRAM FLOW Our Youth. Our Future.

2.1. Overview
Opening Program On-Going Program Closing Program
2pm-3pm 3pm-830pm 830pm-930pm
Briefing by Committee Door to Door Visits by Movie Screening

volunteers
- Volunteers from the - Volunteers proceeded to - Movie screening of “The
schools are briefed about door to door visits in the Age of Stupid”
the program for the day vicinity of City Square Mall
and how to conduct their - Make people more aware
door to door visits - Spread the message of of the consequences of
fighting climage change our actions
and energy saving
“ Performance by FM
music school
- Performance by FM
music school to draw in
the crowd and make them
more aware of Earth Hour

2.2. Opening Program Details Our Youth. Our Future.

2.2.1. Volunteer briefing
Description:
The volunteer outreach served 2 functions; firstly to notify HDB residents regarding
Earth Hour and spread the message on energy conservation, and secondly to
publicize the movie screening and celebration event slated to occupy them during
Earth Hour itself (8.30-9.30pm). Around 65 volunteers from 3 schools were
involved in the outreach. The briefing was held at the event venue (Fountain
Square of City Square Mall, B1).
The purpose of the briefing was to settle the manpower allocation issues as well as
prepare volunteers for the interaction with the residents. Guidelines on handling
the residents were laid down by i/cs who also engaged the students with role-play
and demonstrations. Volunteers too were informed about the urgency and
significance of sustainable living in fighting climate change, with emphasis for
them being ambassadors for the environment and walking the talk even after
receiving their CIP hours.

2.3. On-Going Program Details Our Youth. Our Future.

2.3.1. Volunteer Outreach
Description:
Outreach was conducted within a 700m radius (walking distance) about City
Square Mall. Volunteers were given each some bookmarks and a pamphlet with
information to share with the residents. Volunteers had been instructed to engage
the public meaningfully on how they could make small changes to their own
lifestyle which would minimise their impact on the environment. Emphasis was
placed on Earth Hour being more than a symbolic act, besides the customary
switching off of electrical appliances for an hour, the message was focused on the
slogan ‘Make every hour Earth Hour’. A further incentive of energy-saving
products, lower running costs were also highlighted to the public to rectify the
misconception that sustainable living was only for the rich. More than 5000 units
were covered in the 3-hour outreach.

2.3.2. Performance by group from FM Music School Our Youth. Our Future.
Description:
To draw in the crowd for the countdown ceremony and movie screening, FM Music
School belted out a repertoire of songs which managed to pique the interest of
passers-by and onlookers. The song list comprised of mostly Chinese numbers
which catered to the elderly demographic at Jalan Besar GRC, but other ethnic
groups were not forgotten as well with English contemporary songs included in the
mix. In between songs, the group shared tips on energy-saving, and requested that
the crowd linger for the earth hour countdown that was going to be held at 830.
2.4.2. Movie Screening
Descriptions:
Age of Stupid was screened during Earth Hour itself after the dimming of the lights
at Fountain Square. The movie aims to look at the problem of climate change from
a different perspective, namely, that of an archivist years into the future after
Earth’s environment has been decimated. Short of being a regular doomsday
blockbuster, Age of Stupid creates a strong argument about the consequences of
inaction on an international level as well as the inefficiencies in some multi-
national companies. At the same time, we aim to impress upon viewers the power
of the individual despite the nonchalance of great organisations – a message in
line with Earth Hour. Our Youth. Our Future.

The dryness associated with such a documentary was slightly tempered by drama
and animation sequences, hence any alienation of the younger generation by the
informative approach was minimised.

3. STANDARD OPERATING PROCEDURE Our Youth. Our Future.

3.1. Team Structure

Portfolio Number Responsibility
Chairman 1 RJC Overall in charge of the planing,
execution of the project.
Organizing Chair/Vice Chair 1 RJC In charge of administration work,
arrange committee meetings
Logistics I/C 1 RJC In charge of finance-related matters
Programmes/ Execution I/C 1 RJC
Team Leaders – Volunteer 4 RJC
Walk Around


3.2 Timeline Charity Reg. No: 1739
Time Task In Charge

1/2/2010 - Selected Chairman Advisor
2/2/2010 - Incoming and Outgoing Committee Chairperson
Transition
5/2/2010- - Brainstormed on New Programs Whole Committee
28/2/2010 - Drafted Proposals
- Contacted Potential Sponsors
2/3/2010 - Confirmed RJC Involvement, Volunteer Whole Committee
recruitment
-Final Proposals
9/3/2010 – -- Confirmed Venue Booking Whole Committee
14/3/2010
27/03/2010 - Final Execution
3/4/2010 - Debrief Session for Committee Members Committee
- Post-Event Report Draftout


4. REFLECTION AND RECOMMENDATION Charity Reg. No: 1739
4.1. Good Job

1. Organization committee are proactive and dedicated.
2. Committee members are well-trained before embarked on the execution
of the project.
3. Organization committee got good back-end support by ECO Singapore.
4.2. Improvement Needed

1. At the beginning of the project, the involvement structure and
commitment level was not clearly conveyed within the various
organizers, especially ECO Singapore.
2. Time Period too short, organising committee could not secure support in
a short period of time.
3. Too many changes had been done throughout the planning, which
delayed the stage of execution.
4. Volunteer induction was at the last minute and was not able to engage
sufficient number of those who registered.
4.3. Main Recommendations

3. Main Recommendations
1. Organizing committee can be formed in November to December.
Holidays would provide ample time for better communication
2. Prior to embarking onto the project as a partnering organisation, both
parties, namely ECO Singapore and the student organisations must
communicate clearly what the involvement structure, commitment level
and expectation are in order to avoid differences in vision and actual
operation.
3. Sponsors and volunteers must be sourced at least 3 months before the
event and support must be secured. A better time period would do the
trick.
4. A team of volunteer managers can be deployed to be in charge of the
training and administration of the volunteers. And proper planning on
volunteer engagement should be exercised so that the performance and

energy level of the volunteers would be further Our Youth. Our Future.
improved. Society Reg. No: ROS326/2002
5. Sponsorship package needs to be send out at least 3 months before the
actual execution. A team of external liaison personnel can be deployed
to do the follow up.


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Earth Hour @ City Square Mall environmental challenge organisation (singapore)

known as ECO Singapore

Our Youth. Our Future.

Earth Hour @ Central CDC

POST EVENT REPORT

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

1. OVERVIEW Our Youth. Our Future.

As the organizing committee, we aimed to set this event as an opportunity for

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

1.1. Objective Our Youth. Our Future.

1.2. Event Enablers

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

2. PROGRAM FLOW Our Youth. Our Future.

Opening Program On-Going Program Closing Program

2pm-3pm 3pm-830pm 830pm-930pm

Briefing by Committee Door to Door Visits by Movie Screening

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

2.2. Opening Program Details Our Youth. Our Future.

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

2.3. On-Going Program Details Our Youth. Our Future.

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

2.4.2. Movie Screening

line with Earth Hour. Our Youth. Our Future.

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

3. STANDARD OPERATING PROCEDURE Our Youth. Our Future.

3.1. Team Structure

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

Our Youth. Our Future.

Time Task In Charge

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

Our Youth. Our Future.

4.1. Good Job

4.2. Improvement Needed

4.3. Main Recommendations

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695

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