Professional Documents
Culture Documents
Lee, Hau L.
California Management Review,
Vol. 44, No. 3, (2002) pp. 105-119
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Overview
2
Issue addressed
Fit into broader field
Findings
Contributions
Limitations
Suggestions for future research
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Issue Addressed
3
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High demand
uncertainties
Predictability of
demand is the key
distinguishing feature
of products in this
dimension
Demand uncertainty
can be reduced by
information sharing
and close
coordination
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Potential capacity
constrained
Flexible Inflexible
Dependable lead time Variable lead time
LOGOM 7390
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LOGOM 7390
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Fishers
original
insight
Low
(Stable
Process)
High
(Evolving
Process)
Demand Uncertainty
Low (Functional Products)
High (Innovative Products)
Efficient supply chains
Examples: groceries, basic
apparel, food, oil and gas
Lees
extension
LOGOM 7390
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Contributions
13
LOGOM 7390
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Limitations
14
LOGOM 7390
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LOGOM 7390
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