The SWOT Analysis on TRICHOWK RICE MILL

1.

Introduction of the Organization:

Trichowk Rice Mill is the organization in which SWOT analysis is done. It is situated in Lekhnath-7
talchowk, kaski. Talchowk is the center place of Lekhnath which is benefited to our organization.
Because, we can supply our product in the market with a low cost. It established in the year 2055
Poush 25. The proprietor of the organizations is Bhubaneshwor Pandey. Trichowk Rice Mill is the family
business organization. The nature of the organization is production motive. For the promotion of
agriculture the, concept is entirely incorporated with the principles of One Village One Product. The
overall objective of the organization is to identify and focus on utilizing local skills, available raw
materials to create enterprises and employment opportunities for the balanced economic growth.
2.

Products and Services:

This organization is related with the production. So that we buy paddy raw materials like Mansuli,
Jetho-buddho, Pahele,Chaite, AAnadi and we finally sell a product to the wholesaler, retailer and
individually. We grind grains like corn, maize, barley, wheat and we sell flour also. Bran and husk is
come out from rice and we sell it also. Bran contains high fat and protein. Due to this nutritional value,
it is being used as feed for poultry and livestock .Husk has got substantial value as fuel; it is used as
fuel for burning and producing electricity and also as a furl for boiler to make parboiled rice. It is also
used as fodder for cattle and in manufacturing cardboard.
3.

Details regarding its supply chain

Cleaning and Drying:

Harvested paddy grain needed to be cleaned before it is further processed. Weed seed, stones, straw
and other impurities are removed from paddy by a simple pre cleaning machine which has an oscillating
double screen bed before further processing. If moisture content is more then desirable content then it
is dried either mechanically or under open sky.
Inputs:
Raw Paddy is bought from individual and which is in the natural form, yet not processed yet.

Husker:
Rice husker is used to remove the rice husk. Huller removes the husk but remains intact then, rice is
sent to polisher for removing rice bran and for further polishing. Husk is obtained from paddy. Husk is
used as fuel, in making cardboard and to obtain rice husk ash.

Polisher:
Polisher receives rice from Husker which removes husk and it removes bran layer from rice.

Grader:
when rice passes through polisher, some quantity of rice breaks, hence a grader is used to separate the
broken rice from head or full length rice.

Outputs:
Finally, quality rice is come out from grader, packaging and sell it in the market. We distribute packing
rice to different parts of the country with the help of wholesaler, retailer. They used truck, van, cycle
etc.
4.

Market (Target Group)

Rice is taken by the entire customer. But basically, who liked local rice. It is sold in Pokhara,
Kathmandu and Local area also. For who want quality with reasonable price, they will purchase it.
There are different types of competitors like Karmacharya rice mill, Krishna rice mill, Bhurtel rice mill
and the products comes from Terai is absolutely big competitors for the Trichowk rice mill.
5.

Some background of the industry

It is begins from 2055 Poush 25. In the beginning there are no competitors, the demand of quality
product is higher and the profit after selling of good is high. The mill where established is in local area
and that area typically local varieties of paddy are grown and we collected and sell to the customer
which was liked by the customer
The rice flavoring and contains good taste. The Mill offered high quality rice at reasonable price. We
never sell other kinds of paddy so that we sustain at present too.
6.

SWOT Analysis:

It is one of the important steps in formulating a strategy. Its purpose is to develop good strategy that
exploit opportunities and strengths, neutralize threats and avoid weakness. Strength and weakness are
analysis of internal environment and opportunities, threats are analysis of external environment.
7.

Strengths:

Consider our strengths relative to our competitors and from our customers' perspective.
Business location or product exclusivity

Patents or proprietary goods

An established distribution channel

8.

Weaknesses:

It is far easier writing down our corporate strengths than weaknesses. Think of objections our
customers raise during the sales process.
Limited human resources and staff
High cost of production
Products or service similar to competitors'
Lack of patent protection
A weak brand name
9.

Opportunities:

Your small business is influenced by the external environment, such as: legal, political, technological,
and cultural factors.
Government regulation softening
Development of new technology
Growing trend and customer base
Market price

10.

Threats:

New substitute products emerging in the market like basmati, motta etc.

Price competition among the local paddy in comparison to Chitwan paddy.

Economic pressure is there because purchase only local paddy is higher risky.

While operating in the mill load shedding is the major problem.

Due to higher plotting of land, production of paddy is decreasing.

Storage and distribution

Conclusions:
From the different competitors and different brand of rice the product which is produced from the
local level is highly demanded because its flavor, quality and the price. Although it is expensive
compare to other; but it is very suitable and fresh rice and likely by the entire customer.
To incorporated with the principles of One Village One Product will focus on utilizing local skills,
available raw materials to create enterprises and employment opportunities for the balanced economic
growth.
Strengths
-reduced labor costs
-existing distribution and sales networks
-high growth rate
-experienced business units

-barriers of market entry

-monetary assistance provided

Weaknesses
-small business units
-productivity
-high loan rates are possible
-competitive market

Opportunities
-income level is at a constant increase
-growing economy
-new products and services
-growing demand
-venture capital
-new markets
-new acquisitions

Threats
-tax changes
-external business risks
-government regulations
-increasing costs