Professional Documents
Culture Documents
Production Dairy
Context
1. WWF Campaign Introduction
2. Idea and Audience
3. Storyboard, cinematography
Narrative Analysis
4. Character Design
5. Motion research
6. Background
7. Final Animation editing
8. References
WWF Campaign
Whales hunting has become a worldwide animal hunting activities, in this world, more
than 50 countries engage in whale hunting and this turn out the result of the number of
whales in the entitle world become less and less. According to the research from WWF,
between 1970 and 2012, the population of whales has declined more than 40% and now
just left no more than 10000, especially the whales in North Atlantic remain 300 less. It is
significantly to observe 50 years later, there would be remain less than 4000 species of
whale. As we known, whales bodies commonly used for perfume making, food
production, industrial purpose etc. Although many countries has already resumed the
hunting activities, there are no way to see the whales are still facing the risk of extinction
in this planet. Therefore, in this project, I would like to emphasize the "outcome" of if the
people consume the products from whales, in order to strengthen the importance of
whales protection.
[1] It is reading from left to right and up to bottom. In these 6 shots, camera usually
following the movement of the whale except the first 3 sequence, this is a shot
trying to emphasize the size of the whale body by placing the camera on the same
height. It is showed by a long shot of whale is swimming from far away which
represent the distance between it and camera.
[2] The scene of the whale falling down scene has been cut into various times in
order to show the high speed of fallen. Also the background colour changed when
cut into other scene, to reveal the depth of the ocean, the darker colour the deeper
it reached. After the body died, story started again in the whale ghost perspective,
camera away from the character and concentrate on the environment, that the
colour of the background is red.
[4] After a cut, a sushi restaurant with warm colour is revealed. Camera focus on
the action of eating a piece of whale sushi, and then it extreme close up to the
pupil, which narrow into a whale shadow, this present the man feel something
scare. It is common to use this form to show the fear of people, typically used in
horror movie.
It is clear to observe the genre change in whole animation, light blue and warm colour
used at the beginning shots, of course the brisk movement of the whale helps is
indispensable. The crush of the ship become a turning point of the narrative, colour
suddenly change into deep colour and end up in a light colour place. Refers to the image
of heaven, there was a place light and peaceful, therefore it means the whale has already
died. For the whales hunting scene, basically I tried to mix the realistic human and
drawing together, but the effect eventually not good enough, finally I just concentrated
on one type of drawing style. To the ending, I was trying to use the technique from the
horror movie genre, the character would be takeover by the ghost and be destroyed. This
ending is applied with this concept, destroy, people hunt whales and make destroy on
their bodies and soul in order to satisfy the sufficient needs. Therefore, oppositely human
able to suffer or lost if they destroyed something. That is the main theme of the entitle
story.
Storyboards (Template)
Character Design
This is the final version of the main character
Whale, there are two different version, the
normal ver. and the Dark ver. I used a clear
outline to recognize the body structure of
whale. Basically I mixed humpback whale and
orca as references to the body outline design.
Also the fin at the back is really tiny to see. For
the black ver. used the brush to blend out the
colour to let it to look more unrealistic.
Motion research
I used Orca for my
motion research
target. Orca is the
fastest swimmer
within the whale
world. Compare with
Humpback, their
body movement is
really smooth. To
observe typically the
tail movement and
body posture when it
is moving.
Background
[1
]
[3
]
[2]
[4
]
The colour of
bathypelagic zone
The colour imagine of
heaven
Ocean layers
Background music: Trout Quintet Schubert by Hong Kong Philharmonic/ Symphony No. 5 The
Destiny by Berstein Beethoven
Graphic and character design: Photoshop CC
Animatic editing: Photoshop CC and Flash Professional CC
Video complex: Premiere CC
Sound editing: Audacity and Premiere CC
Time adjustment: Flash Professional CC and Premiere CC
Personal review
Benefit in:
Follow and observe the references carefully in aspect of animatic
Able to try different style design technique, although result as failure
Future improvement:
References
Andrija Ilic. Mass of whale hunting in Faroe Island leave sea blood red. 25November,2011. http://lh3.ggpht.com/XcdoCLlxLNU/Ts6OZNSMS2I/AAAAAAAASQ4/BzbRNmTniIw/whale-hunting-2%25255B6%25255D.jpg?imgmax=800
Berstein Beethoven. Classic music 100 Symphony No. 5 The Destiny. 16October, 2015. https://www.youtube.com/watch?v=wYpPjK_JPU
Hong Kong Philharmonic. Trout Quintet Schubert. 3 Jan,2010. https://www.youtube.com/watch?v=FhLSrIrPMkQ
Incredible Footage of Killer Whales Playing Underwater. Smithsonian Channel.5June, 2010. (1:50- 1:54).
https://www.youtube.com/watch?v=dbbtaJs8AWw
Killer Whale in a jump over water. http://namonitore.ru/uploads/catalog/whales/kasatka_v_prizhke_nad_vodi_1600.jpg
root. Japanese table manner. 26November, 2014. News 6 Paper. http://travel5s.com/wp-content/uploads/2014/11/A-restaurant-withboth-table-and-tatami-seating.jpg
Sheri Amsel.Aqua biomes. 18May, 2015. Contemporary Biology 2015.
http://blogs.mtlakes.org/contemporarybio/files/2015/05/ocean_layers.jpg
Swimming with Humpback Whales. Aggressor Fleet. 31July, 2008. (4:15). https://www.youtube.com/watch?v=LPaLN_1iOZ8
Tracy Brewer. Orca Family Playing with Crowd. 31July, 2008. (2:15- 2:21). https://www.youtube.com/watch?v=dvWoC71Uc2o
Tracy Brewer. Orca Family Playing with Crowd. 31July, 2008. (2:08- 2.10). https://www.youtube.com/watch?v=dvWoC71Uc2o
Tessa.Shamu Killer Whale Image. 24May, 2010.
https://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiU6J3Cg6zKAhVJRhQKH
WDcD2YQjRwIBw&url=http%3A%2F%2Fwww.clker.com%2Fclipart63468.html&psig=AFQjCNH2d8pNdgRsRN3qRHnWvguNO7SjWQ&ust=1452942899188650