ASHISH KUMAR SINGH

Mobile: 09540159116,09311641302, E-Mail: ashish@inbox.com, ashish@invertsugar.in

Seeking middle level positions in Business Development & Channel Management with
organizations holding esteem repertoire in the industry.

SYNOPSIS

 An astute & result oriented professional with over 15 months of experience in Sales, Marketing,
Business Development & CRM with profit accountability.
 A keen strategist with expertise in managing entire operations with key focus on profitability by
ensuring optimal utilization of resources.
 Attained proficiency in Business Development, Operations, and Sales & Marketing activities.
 Demonstrative skills in breaking new avenues & driving sales growth; establishing brands &
bagging breakthrough orders.
 Proactively conducting opportunity analysis by keeping abreast of market trends and competitor
moves to achieve market-share metrics.

 Proven skills in developing relationships with key decision-makers in target organizations for
generating revenue.
 Attained proficiency in expanding the channel repertoire; thereby ameliorating brand visibility/
demand in the market.
 Ensured successful ramp up of business assignments; while working in coordination with clients &
ensuring effective service deliverables.
 Proficient in developing & streamlining systems with proven ability to enhance operational
effectiveness and meet operational goals within the cost, time & quality parameters.
 Comfortable interacting with multiple levels of organization, management and staff from different
locations.

AREA OF EXPERTISE

Business Development
 Analyzing business potential, conceptualize & executing sales driven formulations to augment turnover
and achieve desired targets.
 Monitoring competitor activities and devising effective counter measures.
 Identifying, qualifying and pursuing business opportunities through market surveys and mapping as
per targeted plans as well as through lead generation.

New Market Development

 Identifying new market segments and tapping profitable business opportunities.
 Evolving market segmentation & penetration strategies to achieve product wise targets.

Channel Management
 Ensuring business growth by developing and managing a network of Channel Partners across assigned
territories.
 Commissioning & introducing new network setups as per company norms & monitoring day to day
operations.
 Recruiting & mentoring channel partners to meet the business expectations.
Marketing
 Formulating Marketing Plans with focus on planning for Advertisements, Hoardings, corporate
brochures, Shop Front Activities and other Promotional activities.
 Ensuring effective Merchandising and Display to showcase product visibility and escalate volumes.

EMPLOYMENT PROFILE
Invert Sugar India Pvt. Assistant  Direct Marketing , 10/2008
Ltd Manager  Online marketing till now
Marketing(Full  Developing international
Time) market (EU, Dubai,
Germany,
 Presentation ,
 Promotions
Demonstration
 Negotiation,
 Followups ,
 Procurement ,
 Client servicing,client
acquisition,CRM,
 Maintaining MIS ,
 Database management ,
 Planning and the
implementation of the
policies of the top
management
 Identifying scope in
edging competition &
enhancing the brand
market reach through a
robust/ expanded
network.
 Exploring Export
opportunities in EU ,Russia,
Dubai

TCGA(A unit of IGIB) Research Client Interaction , 02/2007

biologist(Full Requirement gathering -
Time) Implementation using 05/2007
Biojava,biopearl,Project
detailing & Completion
Business Presentation , 05/2007
Analyst(Full Demonstration , Project -07-
time) detailing ,Project 2007
management
ACADEMICS & CREDENTIALS

ACADEMIC PROJECTS :

Have successfully completed six weeks training on “FERMENTATION, DISTILLATION AND

1.
METHANE RECOVERY PLANT from 2oth June to 31 July 2006 at RAMPUR DISTILLERY, A
UNIT OF RADDICO KHAITAN, RAMPUR.
2. Have successfully completed three months project from Mother Dairy, Delhi in Quality
Assurance.
PROJECTS UNDERTAKEN DURING MBA

Sem-1
• Cross culture management –South American culture and its
role in business
• Marketing Management – globalization strategy of EDS.
• Economics – Rice industry.

Sem-II
• Marketing – Marketing of GENMAC in the functional market of
Italy with Nucleus.
RMRP Customer satisfaction of JETAIRWAYS.
Sem-II1
• Operations: operations and supply chain management of VOLVO.
• Global business strategies- strategy of Samsung.
• International marketing- Marketing Strategies of LG & Samsung.
• Economics: 1) PESTEL analysis of S.korea.
2) study on handicraft sector
• Marketing: analysis of ICICI w.r.t services.

Sem IV

• Dissertation : “IMPACT OF BRAND EXTENSSION ON BRAND EQUITY

DILLUTION
INDIAN AND INTERNATIONAL MARKET”

ACADEMIC QUALIFICATIONS
 MBA (International Business & Marketing)
2007-2009: From Amity International Business School,
Amity University
CGPA -7.10
 Graduation: B.Tech. (Biotechnology)
‘2003-2007’ –From Amity University, Noida, UP
CGPA- 7.20
 Intermediate:
Year of Passing-‘2001’-from C.B.S.E. in Science Stream (PCB).
 • Secured 65.2% marks with distinctions in Biology and Physics.

 Matriculation:
Year of Passing- ‘1999’ - from C.B.S.E.
• Awarded by the board in 10th standard of C.B.S.E.
• Secured 72.3% marks with distinctions in Science
• Participated in various Sports and Cultural events.

ADDITIONAL QUALIFICATION
►ADVANCE DIPLOMA IN COMPUTER APPLICATION
From 2001-2002 Have Secured 70% Marks
►DIPLOMA IN HARDWARE TECHNOLOGY
From 2002-2003 (Six Months) Have Secured 71% Marks

LINGUISTIC PROFICIENCY
English
Hindi
French (Elementary)

KEY SKILLS AND ATTRIBUTES

Good communication and interpersonal skills.
Good negotiation skill and follow ups.
• Have experience in both ATL & BTL activities
• Committed team player with flexible approach to work.
• Readiness to take initiative whenever required.
Objective, analytical and systematic approach.
Hard working, Enthusiastic and Honest.
Punctual.

HOBBIES
• Chess
• Volleyball
• shooting
• Computers and surfing Internet.

PERSONAL DETAILS
Name :Ashish Kumar Singh
Father’s Name :Mr. Ashok Kumar Singh
Date of Birth : 26th November1983.
Sex : Male
Permanent address : S/o Mr. Ashok Kumar Singh
O/O The Director Of Accounts (Postal),
Exhibition road
Patna – 800001
Passport Status: Ready
Marital : Single