SUMMARY OF PROJECT

The proposed project will be introduced with the business name Easy
Lending Corporation. The business name is based on the business objective
to lend money without the unnecessary hassle making it easier for
customers to acquire the needed funds. The proposed location of the project
would be the vacant commercial space at Cor. Mariano Badelles and Zamora
St., Poblacion, Iligan City where Goldimix was previously located. Branches
will then be opened once business has found a niche in the industry.
Lending has been part of every Filipino life. It plays a big role in
supporting the increasing demand for money of many individuals. We are all
familiar with Bombay, 5-6 and many short term loans with unjustified interest
rates. Banks, cooperatives, government agencies and other institution offer
loans but lending companies are more popular. There are different types of
lending companies in the Philippines that cater to the needs of the people.
The proposed business will be established as corporation as per
requirement of RA 9474 an Act Governing the Establishment, Operation and
Regulation of Lending Companies.
ORGANIZATION CHART
CHAIRMAN OF THE
BOARD OF DIRECTORS
PRESIDENT
MANAGER/OPERATIONS
LOANS SUPERVISOR
LOANS CLERK

Officers of the business and their qualifications

For the loans clerk, he/she must be a graduate of any business related
course, proficient in MS Office, and with good communication skills.

For the loans supervisor, he/she must be a graduate of accounting or

equivalent, has bookkeeping knowledge, with 1-2 years of experience in
related field, proficient in MS Office, and with good communication skills.
For the manager/operations head, he/she must be a graduate of any
business related course, a computer literate, not more than 45 years of age,
and with 2-3 years of experience in micro lending.

ECONOMIC ASPECT

A lot people will benefit from the proposed lending business. First are
the individuals who will be employed. Second are the people from the
community who will have the opportunity to establish their own businesses.
This in turn will help boost the economy. The target market are the
individuals living in Iligan City and nearby areas specially the teachers,
pensioners and small businesses.
There is a high demand for loans because of the economic crisis the
country is facing today. The supply is high since the credit industry has many
players including banks and other financial institutions. Our business will
focus on micro lending as it is an avenue for individuals to realize their
dreams. It will help the poor have a chance at improving their lifes quality.
Our company will offer loans for a little amount of interest of only 3%.
Repeat borrowers are entitled of a 2% rate. Individuals who always pay on
time will also enjoy discount privileges. We will also offer 1-day processing to
compete with the market.
Our means to promote the business is thru radio advertising which will
be aired thrice a day. Flyers will also be distributed. There will also be
tarpaulins on jeepneys and houses.
DEMAND ANALYSIS
Table 1 Demand Analysis
TARGET MARKET

POPULATION SIZE

PERCENTAGE OVER
THE TOTAL
POPULATION SIZE

TOTAL
The table 1 shows a total target market of ___. And ___% of them are coming
from _, __% are from the _, __% will be coming from the _ and the remaining
__% are the _.
Table 2 Present Demand
TARGET
MARKET

WILLING TO
AVAIL LOAN

PERCENTAG
E OVER THE
TOTAL
POPULATIO
N SIZE

UNWILLING
TO AVAIL
LOAN

PERCENTAG
E OVER THE
TOTAL
POPULATIO
N SIZE

TOTAL
Based on the interviews and questions conducted by the proponent, the
summary of the present demand arrived as shown on the Table 2. A total of
__ out of __ _ or __% of the total population size are willing to avail loans from
the proposed project. __ of them or __% of the total population size are
unwilling and said that they have other sources of income which they can
use in the event they needed it. While __ out of __ _ or __% of the total
population size are said that they are also willing to avail loans for their ___ .
Only __ of them or __% of the total population size said that they dont want
to avail loan, since their ___ . On the other hand, all of the _ are very much
willing to avail loan from the legitimate lending firm with a reasonable
interest rate unlike with the underground lending (e.i. 5-6 lending, short time
lending) that offers as high as 20% interest rate.
Table 3 Future Demand
TARGET
MARKET

PRESENT
DEMAND

ESTIMATED
INCREASE

PERCENTAG
E OF
ESTIMATED
INCREASE

PROJECTED
DEMAND

TOTAL
Based on the figures on the present demand and to know that the project will
prosper in the future, the proponent will set of at least __% increase per year
for the demand. As shown on the table above.
SUPPLY ANALYSIS
Since the nature of operation of the project is by lending money, the supply
for this kind of business is of course the funds that the business will lend to
the borrowers. The project will ensure and will establish good collection
strategies to make repayments faster and enable to loan out money to more
borrowers.