Social Media

Marketing
I use social media
as an idea generator,
trend mapper and
strategic compass
for all our online
business ventures.
- Paul Barron

In depth course and

insightful materials.
Great instructor
who shared amazing
analysis tools!.
- Margrette, Ooredoo

Advance your career...

achieve your goals

ISM Training, 15th Floor, Al Shaffar Tower, Tecom, Dubai

Tel: +971 (0) 44573814 Email: info@ismdubai.com url: www.ismdubai.com

ISM Training
ISM Training provides the most
comprehensive range of learning and
development solutions to meet the needs
of individuals and companies. ISM Training
helps clients achieve significant behaviour
changes leading to improved productivity
and increased competitive advantage in
todays increasingly complex markets.

Social Media Marketing

Introduction
Social Media marketing is an intensive two
day Masterclass workshop from ISM Dubai.
It is right at the cutting edge of the fast
changing world of social media.
92% of Marketers indicate that social media
is important for their business. (Social Media
Examiner) Social media marketing challenges
and disrupts traditional marketing. It is part
of our everyday lives. When you leave the
house you now take a smart phone, car keys
and money. Mobile technology has opened
the world of social media to a huge global
audience and potential customers.

Key Learning Points

Ive attended many

courses throughout my
career but this is the
first time I have really
learnt something that will
make a difference to my
business.
- Steven Brown,
CEO i-Segway

and theres more!

The most effective social media tactics

The best way to locate and engage your
ideal target audience.
The best social media management tools to
use your precious time effectively.
The awesome power of advertising for
sales and brand awareness.
How to measure your ROE return on effort.

Due to feedback from our last highly

successful course we are offering
an extra day Social Media training
on the 11th February, immediately
following this comprehensive 2 days
to develop specialised Linkedin and
Facebook skills. Please enquire if you
would like to register for this advanced
knowledge workshop.

Social Media Marketing Course Content

Unlike some
experts this is
the genuine deal

01

Developing the
foundation for a
successful integrated
social media marketing
strategy.

02

Martin Malseed,
Wealthcare
Management
Consultancy

Competitor
analysis.

03

Know your audience

demographics and the
social media platforms
they use.

04

Deploying winning
tactics that reach the
right audience with
the right message at
the right time.

05

Intelligent listening on
social media for business
opportunities.

06

Identifying the best

channels and tactics for
your brands visibility and
credibility.

07

Developing your
social media voice and
understanding social
media etiquette dos and
donts.

08

The five key social

media platforms
Facebook, LinkedIn,
Twitter, Instagram and
YouTube.

09

Developing a social
media promotional
campaign.

10

Building business
relationships that drive
results.

11

CONNECT
YOUR
BRAND

How to deal
with negative
comments and
a social media
wildfire.

12

Measuring your
return on effort
and continuous
improvement.

Training methods
Participants
The course will have a maximum of 18 people
who will be selected based on the type of
business they are in and their job role to ensure a
thorough mix of industries, ideas and experience.

The course is designed to be highly

interactive with extensive use of live online
demonstrations.
Facilitator led discussions of key concepts
will engage the delegates in open debates
that challenge existing marketing traditions.
Case studies and exercises will be used to
prove concepts and encourage actionable
social media marketing tactics.

Who should attend?

Tutor inputs will be aimed at giving direction

and guidance to ensure effective learning and
confidence in adapting to new social media
marketing opportunities.

The course is for those who need to know more

about social media and social networking so
they can assess its relevance, plan an approach
or implement social media.

The programme will be supported with

a work book, handouts and post course
references.

Course Leader: Bill McCartney

Bill McCartney is the managing director of a Northern Ireland specialist social
media training business he founded in April 2010. Bill is an official LinkedIn EMEA
talent solutions partner. His Facebook business Page ranked #1 in the world on
Likealyzer.com in September 2013.

Its best to do
one thing really,
really well. I do
social media
training.
Trainer
Bill McCartney

He spent over 30 years in Telecommunications. Bill was the lead author on the
integrated study Promoting cross border SME competitiveness through improved
telecommunications networks and connectivity for the Joint Business Council of
Ireland.
He has trained and advised a diverse range of clients on social media from sole
traders to large companies, enterprise agencies, charities, Government and Law
Enforcement. He is constantly in demand as a keynote social media speaker. He
presented to over 300 people at the Northern Ireland Chamber of Commerce
annual networking event held in Belfast in December 2013.
Bill is far from being your typical media geek. Good humored, affable and incisive,
he is endlessly passionate about helping people like you to use social media
effectively.

COURSE REGISTRATION FORM

Social Media Marketing
Telephone: + 971 4 457 3814, Facsimile: + 971 4 457 3999 Email: info@ismdubai.com

01

CHOOSE YOUR PACKAGE

1 Delegate: 4, 450 Dhs

2 Delegates: 8,456 Dhs (5% discount)

3 Delegates: 12,015 Dhs (10% discount)

4 Delegates: 14,240 Dhs (20% discount)

Registration fees include expert tuition, comprehensive course documentation, workshop materials lunch & refreshments and your official ISM framed Certificate documentation, workshop
materials lunch & refreshments and your official ISM framed Certificate

I also wish to attend the 4th November course Linkedin and Facebook for Business (6,000Dhs for 1 delegate for all 3 days discount structure applies for >1 Delegate)

02

ATTENDEE DETAILS - Please complete in block capitals

No:

Full Name

Job Title

Tel (inc. country code)

Email

01
02
03
04
05

03

COMPANY DETAILS - Please complete in block capitals

Organisation name: Industry:
Address: Postcode:
Country: Tel: Fax: Email:
Authorising Signature* (Mandatory):
Authorising Signature* Name:
By signing this form I have read and agreed to ISMs terms and conditions listed below

04

INVOICE CONTACT AND PAYMENT - If different from above

Note: Payment is required BEFORE the course date. Course details will be sent to you once payments are received.
Contact person for invoicing:

05

Tel:

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TERMS & CONDITIONS

ISM reserves the right to change dates, venues, topics and trainers due to unavoidable circumstances.
Cancellation: If you cannot attend personally, a substitute delegate is welcome to join this course in your place - for no extra charge. Should you (or a substitute) be unable to attend, we will
promptly refund your fee less a service charge of 10%. As spaces are strictly limited, we regret that registration received less than 30 days before the start date of the course may incur a late
booking surcharge of USD50
Condition: You must inform us in writing 30 days or more before the start date of this course. No refunds are possible for cancellations received less than 30 days, before this course. Instead
you will be issued with a 50% Discount Training Voucher, which entitles you (or a nominated colleague) to attend a public course arranged by ISM

Submit Form

Find us in Social Media

or please fax this form to + 971 4 457 3999

to receive your confirmation and delegate pack.
ISM Training, 15th Floor, Al Shaffar Tower, Tecom, Dubai
Tel: +971 (0) 44573814 Email: info@ismdubai.com url: www.ismdubai.com