Professional Documents
Culture Documents
Media Ethics-focus on
Uganda
1. Identifying five types of ethical standards and( with examples from
current print and broadcast media) ,analyse obstacles and causes as well as
remedies in our future Ugandan journalistic practice.
Baliboola. N .Ivan
2010
IVANBALIB@YAHOO.COM
1. Identifying five types of ethical standards and( with examples from current print and
broadcast media) ,analyse obstacles and causes as well as remedies in our future
Ugandan journalistic practice.
Occasionally books will talk about ethics in chapters but we have failed to integrate them in day
to day work. The rush of events forces journalists to make ethical decisions by reflex rather than
reflection. Journalists have to face ethical problems daily and so it is important that they have
professional codes to refer to
Ethics are moral principles of conduct which guide our behaviour. Ethics are rules of conduct or
principles of morality that point towards the right or the best way to act in a situation1.
The level of professionalism and ethics is low in Uganda; even journalistic institutions are still
young apart from Makerere University. Uganda does not have a fully grown journalist
professionals given the Fact that mass communication is 20 years old. This explains the
existence rampant journalistic ethical problems.
1
Joseph Dominic, Dynamics of mass communication , McGraw hill 1999
2 rd
Joseph R. Dominick, Barry L. Sherman and Gary A. Copeland ,Broadcasting/Cable and Beyond 1996,3 Ed U.S.A
pg.322
Plagiarism is dishonesty and unacceptable. Part 4 of the professional codes of ethics in first
schedule of press and Journalist statute, 1995 prohibits journalists to plagiarize other people’s
works without attributing.
Privacy
This happens to be a central issue in journalism. At a lower level it is secrecy. Journalists are
expected to draw clear distinction between privacy and public domain of people’s lives.
Politicians and other public officials may have their privacy intrusion justifiable if it’s in public
interest. For example new vision on October 26, 2009 found a story about National forestry
Authority Boss in public interest even when it was a private matter of him losing 900 million he
had left at home to his wife. Questions were what is the source of money and secondly why keep
a lot of money at home
However, Article 12 of the universal declaration of human rights protects privacy against
surveillance by security organs like phone tapping, unauthorised access to data that is health or
finances, invasion of reporters into personal lives, insentivity and vulgarity .obtaining pictures in
unskilful way.
The categories of people that can be considered in privacy include; people in media scrutiny
and voluntary work like writers, poets, artists, activists; personalities created and sustained by the
media that is they could never have become prominent if it wasn’t for the media. For example
sports personalities, social events people finally politicians and similar people in positions of
power. But the area of politicians is thin for politicians world over. Privacy verses public need to
know. Even when journalists gather information on private live, they should ask for comment
from the concerned party. The New vision code of practice part three has this to say about
privacy
‘Publishing material or making inquiries about private lives of individuals without their consent
is not acceptable unless these are in public interest, overriding the right of privacy’ .A local
tabloids Red pepper and Bukedde are known for abusing people’s privacy for example
publishing celebrities intimate or nude pictures without their permission or conscent. These
newspapers run sensational materials which undermines all ethical standards of journalists.
Confidentiality
This is an ability of media professionals to keep secrets names of people who provide him with
information. Journalists should acknowledge the newsman’s ethics of protecting confidential
sources of information. Sometimes a journalist if dragged to court may have to choose between
jail and revealing source of information.
The pledges of confidentiality to news sources must be honoured at all costs, and therefore
should not be given lightly .Unless there is clear and pressing need to maintain confidences,
sources of information should be identified3
3
Article VI of American Society of Newspaper Editors statement of principles, last updated on August 20,1996
journalists. The government has on number of occasions banned media from reporting on
specific debates. For example there was a ban on coverage of Besigye as he returned from Exile.
Also recently after the kiyunga riots Bimeeza were banned and four radio stations closed.this
evidences government interference
Conflict of interest. This sometimes may arise from religious, cultural, club, association a
journalist belongs to, has personal interest in and stands to benefit. Sometimes conflict of interest
is due to gifts and other media facilitation forms like transport and branded items make
journalists loyal to those who offer. In such cases a journalist loses his integrity and objectivity
when reporting
Media ownership has had a great impact on observation of ethical standard. For example
scandals of wavamuno snatching widow’s land was not reported by WBS reporters in court
because it belongs to him. Also ownership like government, church or individual may have
different approach to ethics. A religious founded media house will expect all its workers to be
biased towards secularism in news reporting and gathering. A journalist may be deceptive,
subjective, unfair, inaccurate and not following other ethical guidelines because his boss has
commanded him to do otherwise. They may fear to lose jobs and so fail to honour some ethical
standards especially in private owned media.
Advertisers influence professional practice of journalists which makes stories lack integrity,
objectivity, fairness, accuracy and accountability. For example few media houses report
offensive stories about MTN even when it’s public information it has unstable network. Ugandan
journalism ethics have been derailed by profit motive form advertisers. In Uganda virtually all
news on radio and Television is sponsored by companies or organisations. Warid telecom
sponsors all news on radio Simba, NTV. Uganda telecom sponsors news on WbS TV by to
mention but a few.
Little payment to journalists and working conditions is another obstacle. Journalists in Uganda
are paid peanuts which exposes them to temptations of corruption and conflicts of interests. This
makes them lose the objectivity in their reporting and is biased toward one side. Little payments
make them less motivated. The poor payment is worsened by the poor working conditions
Competition among different media houses to report breaking stories can affect their ethical
considerations in such situations.
Existence of unpopular oppressive Laws affect the media in their professional practice for
example journalist may not keep source of his information confidential as court may force him to
reveal the source .other laws which include libel, sedition and limiting access to information
Sources of information are sometimes obstacles. They give half true confessions
Corruption .this mainly takes form of bribery by a source to make journalist suppress a specific
story about them. Journalists cannot act independent and objectively in such a situation.
Sometimes sources deny the source.
Freelance journalists are capable of not making the right ethic decisions. These are journalists
who are paid according to what story runs and can work for more than one media house.
Journalists and other media Practitioners should be encouraged to form and join associations
and clubs. These will help in professionalism, trainings and disciplinary committees to check
on ethical challenges.
Self censorship should be encouraged among journalists in news gathering and reporting.
Sometimes a newsworthy story however accurate it is may never be good for publication and
broadcast.
The media should exercise a lot of sensitivity to issues of the oppressed and rape victim. It
should be fair to the oppressed in presentation and compassion.
Listener, viewers and reader clubs should be developed and members empowered on ethical
expectations of journalists.
There should be Measures to promote highest standards of professionalism among journalists for
example free Offer refresher training for journalists in specialized reporting and periodic
registration of all journalists. Restrict entry to the journalistic professional practice like
examination before being allowed to operate.
Strengthen the self regulatory measures to uplift ethical standards of journalist. Ethics can be
checked by state through issuing and withdrawing operating licenses, Codes of ethics should
address issues of morality, content and independence.
Revising of payment and facilitation of journalists a especially the reporters who go out to the
field looking for news. Also facilitation informs of transport and lunch should be a duty of the
sending media houses. This will check on Gifts and favours, free travel, special treatment that
can compromise the integrity of journalists, therefore should stop
In conclusion
Mass media may endorse the highest standards of ethical conduct; but they will have their
reputation ruined by behaviour of one staff member. Individual journalists build their own mind
set of what is excellent ethical performance. Therefore a person who has decided to be a
journalist acknowledges his responsibility to audience and not his boss. We should know that in
journalism the end justifies the means. If you are telling g lies to find out the truth, then it’s okay.
References
1. Joseph R. Dominick, Barry L. Sherman and Gary A. Copeland ,Broadcasting/Cable and
Beyond 1996,3rdEd U.S.A pg.322
2. Article VI of American Society of Newspaper Editors statement of principles, last
updated on August 20, 1996
3. The New Vision Code Of Practice
4. Press and Journalist Statute 1995
5. New Vision October 26 2009
6. Rose Mary Kemigisha, Editor ‘A Handbook on The State of media In
Uganda’,kampala,1998
By
Baliboola. N. Ivan
C.E.O,Mediasurgeon.
UGANDA