ICRConference

January12,2016

SafeHarborStatement
Thispresentationdoesnotconstituteanofferorinvitationforthesaleorpurchaseofsecuritiesandhasbeenpreparedsolely forinformationalpurposes. Thispresentationcontainsforwardlooking
statementswithinthemeaningoftheU.S.PrivateSecuritiesLitigationReformActof1995thataresubjecttorisksanduncertainties.Allstatementsotherthanstatementsofhistoricalfactincludedinthis
presentationareforwardlookingstatements.Forwardlookingstatementsgiveourcurrentexpectationsandprojectionsrelatingtoourfinancialcondition,resultsofoperations,plans,objectives,future
performanceandbusiness.Youcanidentifyforwardlookingstatementsbythefactthattheydonotrelatestrictlytohistorical orcurrentfacts.Thesestatementsmayincludewordssuchas"anticipate,"
"estimate,""expect,""project,""plan,"intend,""believe,""will,""may,""could,""continue,"andotherwordsandtermsofsimilarmeaninginconnectionwithanydiscussionofthetimingornatureoffuture
operatingorfinancialperformanceorothereventsbutnotallforwardlookingstatementscontaintheseidentifyingwords.These forwardlookingstatementsarebasedonassumptionsregardingourbusiness,
theeconomy,andotherfutureconditionsthatwehavemadeinlightofourindustryexperienceandonourperceptionsofhistoricaltrends,currentconditions,expectedfuturedevelopmentsandotherfactors
webelieveareappropriateunderthecircumstances.Asyouconsiderthispresentation,youshouldunderstandthatthesestatementsarenotguaranteesofperformanceorresults.Theyinvolverisks,
uncertainties(someofwhicharebeyondourcontrol)andassumptions.Theserisks,uncertaintiesandassumptionsinclude,but arenotlimitedto,thefollowing:ourfailuretoadequatelymanageourinventory
oranticipateconsumerdemand;changesinconsumerconfidenceandspending;risksassociatedwithintensecompetition;ourfailuretoopennewprofitablestores,orsuccessfullyenternewmarkets,ona
timelybasisoratall;ourabilitytoimplementourlongtermbusinessstrategy;ourabilitytomanageourinventorybalances;ourfailuretohireandretainkeypersonnelandotherqualifiedpersonnel;our
inabilitytoobtainfavorableleasetermsforourproperties;thelossof,ordisruptionintheoperationsof,ourcentralizeddistributioncenters;fluctuationsincomparablestoresalesandresultsofoperations,
includingonaquarterlybasis;risksassociatedwithourlackofoperationsinthegrowingonlineretailmarketplace;ourinabilitytosuccessfullyimplementourmarketing,advertisingandpromotionalefforts;the
seasonalnatureofourbusiness;therisksassociatedwithdoingbusinesswithinternationalmanufacturers;changesingovernmentregulations,proceduresandrequirements;ourabilitytoserviceour
indebtednessandtocomplywithourfinancialcovenantsandotherfactorsdescribedunderthesectionsRiskFactorsandManagementDiscussionandAnalysisofFinancialConditionandResultsof
OperationsinourfilingswiththeUnitedStatesSecuritiesandExchangeCommission(SEC),includingourprospectus.Thesefactorscouldaffectouractualfinancialresultsandcausethemtodiffermaterially
fromthoseanticipatedintheforwardlookingstatements.
Becauseofthesefactors,wecautionthatyoushouldnotplaceunduerelianceonanyofourforwardlookingstatements.Newrisksanduncertaintiesarisefromtimetotime,anditisimpossibleforustopredict
thoseeventsorhowtheymayaffectus.Further,anyforwardlookingstatementspeaksonlyasofthedateonwhichitismade.Weundertakenoobligationtorevisetheforwardlookingstatementsinthis
presentationafterthedateofthispresentation.Youareadvised,however,toconsultanyfurtherdisclosureswemakeontheseandrelatedsubjectsinourpublicannouncementsandfilingswiththeSEC.
Marketdataandindustryinformationusedthroughoutthispresentationarebasedonmanagementsknowledgeoftheindustryandthegoodfaithestimatesofmanagement.Wealsorelied,totheextent
available,uponmanagementsreviewofindependentindustrysurveys,forecastsandpublications,otherpubliclyavailableinformationpreparedbyanumberofthirdpartysources.Allofthemarketdataand
industryinformationusedinthispresentationinvolvesanumberofassumptionsandlimitationswhichwebelievetobereasonable,andyouarecautionednottogiveundueweighttosuchestimates.Although
webelievethatthesesourcesarereliable,wecannotguaranteetheaccuracyorcompletenessofthisinformation,andwehave notindependentlyverifiedthisinformation.Whilewebelievetheestimated
marketposition,marketopportunityandmarketsizeinformationincludedinthispresentationaregenerallyreliable,suchinformation,whichisderivedinpartfrommanagementsestimatesandbeliefs,is
inherentlyuncertainandimprecise.Projections,assumptionsandestimatesofourfutureperformanceandthefutureperformanceoftheindustryinwhichweoperatearesubjecttoahighdegreeofuncertainty
andriskduetoavarietyoffactors,includingthosedescribedabove.Theseandotherfactorscouldcauseresultstodiffermateriallyfromthoseexpressedinourestimatesandbeliefsandintheestimates
preparedbyindependentparties.
WepresentEBITDAandAdjustedEBITDAtohelpusdescribeouroperatingandfinancialperformance.EBITDAandAdjustedEBITDA arenonGAAPfinancialmeasurescommonlyusedinourindustryandhave
certainlimitationsandshouldnotbeconstruedasalternativestonetincomeandotherincomedatameasures(asdeterminedinaccordancewithgenerallyacceptedaccountingprinciplesintheUnitedStates,or
GAAP),orasbetterindicatorsofoperatingperformance.EBITDAandAdjustedEBITDAasdefinedbyusmaynotbecomparabletosimilarnonGAAPmeasurespresentedbyotherissuers.Ourpresentationof
suchmeasuresshouldnotbeconstruedasaninferencethatourfutureresultswillbeunaffectedbyunusualornonrecurringitems.SeetheappendixtothispresentationforareconciliationofEBITDAand
AdjustedEBITDAtonetincome,themostcloselycomparableGAAPmeasure.
Weoperateonafiscalcalendarusedinretailindustrywhichresultsinagivenfiscalyearconsistingofa52 or53weekperiodendingontheSaturdayclosesttoJanuary31ofthefollowingyear.Priortofiscal
year2013,weoperatedonafiscalcalendarwhichresultedinagivenfiscalyearconsistingofa52 or53weekperiodendingontheSaturdayclosesttoDecember31ofthatyear.Inaddition,duetoour
acquisitionbyaffiliatesofCCMPCapital(CCMP)in2012,wereporttheperiodfromJanuary1,2012throughSeptember28,2012asthepredecessorperiod2012andtheperiodfrom September29,2012
throughFebruary2,2013asthesuccessorperiod2012.Exceptasotherwiseindicated,referencestoyearsorfiscalyearsforourCompanyrefertothereportedfiscalyearenddateforthatperiod.
WeareanemerginggrowthcompanywithinthemeaningofJumpstartOurBusinessStartupsAct.Asresult,wearesubjecttoreducedpubliccompanyreportingrequirements.

FormulaForSuccess
GoodStuffCheapEver
changingproductassortment
atdrasticallyreducedprices

Tremendouswhitespace
opportunity

Highlyexperiencedand
disciplinedmerchantteam

Strongandconsistentstore
modelbuiltforgrowth

Distinctivebrandand
engagingshopping
experience

ExtremelyloyalOllies
Armycustomerbase

Proven,fastgrowingextremevalueretailerwithstrongandconsistentfinancialperformance
andattractivenewstorereturnoninvestment
3

CompanyOverview

Fastgrowing,extremevalueretailerofferinga
broadselectionof"GoodStuffCheap"

BroadSelectionofGoodStuffCheap
NetsalesbymerchandisecategoryforFY2014
Housewares

14.7%

Founderledmanagementteamwithdeep
rootedcompanyculture

Food
32.0%

BooksandStationery
12.5%
BedandBath

Treasurehuntshoppingexperience

FloorCoverings
10.9%

5.1%

Somethingforeveryone,universalcustomer
appeal

9.6%

10.1%

Hardware
Other

StoreFootprint(1)

200storesin17states(1)
Significantwhitespaceopportunity

Toys
5.1%

950(2) storenationalopportunity

Infrastructureinvestmentsmadetosupport
growth

ExistingMarket
2015NewMarket
2016NewMarket
DistributionCenter York,PA

(1)
(2)

AsofOctober31,2015
BasedoninternalestimatesandthirdpartyresearchconductedbyJeffGreenPartners,aretailrealestatefeasibility
consultantthatprovidesmarketanalysisandstrategicplanningandconsultingservices

DistributionCenter Commerce,GA

OlliesHistory

1992
1994

2005

ExpandsintoVirginia
andWestVirginia

2006

OlliesArmyhitsone
millionmembers

2007

Expandsinto
NorthCarolina

2008

AsofOctober31,2015

ExpandsintoMaryland

1982

SKM andDollarTree
investtoprovide
liquiditytoretiringco
founder.MarkButler
maintains30%equityin
business

(1)

Foundedin1982in
Mechanicsburg,PA

2003

2010

100th storeopens

York,PAdistribution
centeropens

ExpandsintoMichigan

ExpandsintoIndiana

2013

ExpandsintoAlabama
andGeorgia

2014

Expandsinto
Connecticut

2015

2011
2012

MarkButlerringsin
thefirstsale

Openssecondlocationin
Harrisburg,PAinOctober

Introducesitsloyalty
program,OlliesArmy

MarkButlerappointedas
PresidentandCEO
ExpandsintoOhio

Implementssignificant
systemsupgrade

ExpandsintoNewYork

ExpandsintoNew
JerseyandKentucky

ExpandsintoSouthCarolina

CCMPandMarkButler
partnertoacquirethe
businessfromSKM

Commerce,GAdistribution
centeropens

Olliesgoespublic/IPO

Currentlyoperates200(1) stores

HighlyExperiencedandPassionateFounderled
ManagementTeam
Name

Title

Retail
Experience

Ollies
Experience

Mark
Butler

CoFounder,Chairman,President&
ChiefExecutiveOfficer

38Years

33Years

John
Swygert

EVP &ChiefFinancialOfficer

23Years

12Years

Howard
Freedman

VPofMerchandising

Andre
Dickemann

VPofDistribution&Logistics

Jerry
Altland

VPofRealEstate

38Years

30Years

Doug
Wisehaupt

VPofHumanResources

12Years

12Years

DanHaines

VPofMarketing&Advertising

PriorExperience

BusinessDevelopment

EVP

40Years

15Years
PresidentofRetailDivision

24Years

10Years
SVP

Director

ChiefOperatingOfficer

9Years

9Years
Marketing

Phil Giusto

VP&ChiefInformationOfficer

41Years

BrandManagement

4Years
ChiefInformationOfficer

HighlyExperiencedandPassionateFounderled
ManagementTeam

Continuetoinvestforfuturegrowth

Name

Strengthenedseniormanagementteamwiththeadditionoffivenewmembers
Title

Retail
Experience

Ollies
Experience

27Years

2Years

Omar
Segura

SVPofStore Operations

Kevin
McLain

SVPofMerchandising,General
MerchandiseManager

26Years

Rob
Bertram

VP& GeneralCounsel

2Years

Kelly
Costanza

SVPofHumanResources

14Years

<1Year

JayStasz

SVPofFinance,Chief Accounting
Officer

17Years

<1Year

PriorExperience

RegionalVPStoreOps

RegionalVPStoreOps

SVPGMM/Hardlines

VicePresident

2Year

2Years
Attorney

Attorney

VPTalentManagement
VPofRecruiting
andHR

SVPFinance&Accounting

Buildingacohesiveteamfocusedonsustainablelongtermgrowth

Attorney

VPTalentManagement
andHR

Audit

INVESTMENTHIGHLIGHTS

GoodStuffCheap EverChangingProductAssortment
atDrasticallyReducedPrices

Frequentlychangingassortmentoffamousbrandnameproducts

Thereissomethingforeveryone

Pricesupto70%belowdepartmentandspecialtystores(thefancystores)andupto2050%
belowmassmarketretailers

Dealdrivenbuyingphilosophycreatesnewnessandshopnowsenseofurgency

Growingavailabilityofproductwithenhancedscale
BroadSelectionofBrandNameProductsAcrossMerchandiseDepartments
Housewares

Food

Booksand
Stationery

BedandBath

FloorCoverings

Toys

Hardware

Other

HighlyExperiencedandDisciplinedMerchantTeam

Highlyexperiencedteam

178(1)

14(1) yearsofaverageexperienceatOllies

combinedyearsofexperienceatOllies

Howard
Freedman
VPof
Merchandising
15Yearsat
Ollies

KevinMcLain
SVP General
Merchandise
Manager
1YearatOllies

Strong,wellestablishedrelationships

Firstcallforavailabledeals

JeffAnderson

Nosinglesupplieraccountsformorethan5%ofpurchases

Strivetohitinternalmargingoals

DougKraft
Books
4YearsatOllies

JenniferNickel
Food&Candy
13Yearsat
Ollies

DMM
Hardware,Patio,
Lawn&Garden
21Yearsat
Ollies

MarkCochran
Housewares
9YearsatOllies

ShaneThornton

MeganLindsay
HBA&Clothing
3YearsatOllies

SportingGoods,
Electronics,
Hardware&
Automotive
5YearsatOllies

MichaelGreco
Books
21Yearsat
Ollies

ScottFeinstein
DMM
Toys&Pets
18Yearsat
Ollies

RobertSanders
FloorCoverings
24Yearsat
Ollies

Mema
Sollberger
Clothing&
Domestics
11Yearsat
Ollies

10
(1)

IncludesMarkButlers33yearswithOllies

DistinctiveBrandandEngagingShoppingExperience
EngagingShoppingExperience

Unique,funandengagingtreasurehunt
shoppingexperience

Nofrills,semilovelywarehousestyle
storesfeaturingabroadselectionofGood
StuffCheapandRealBrands!Real
Bargains!

Wedisplayproductsonaccessiblefixtures
tomakeiteasyforcustomerstobrowse
ourstores

DistinctiveBrand
WittySignage

HighlyRecognizableCaricatures

ShoppingEnvironment

DistinctiveMarketingMaterials

Weaimtodisarmourcustomerwith
humor,allowingthemtoseeourproducts
forwhattheyareextremelygreat
bargains
Humorousbrandimage,compellingvaluesandwelcomingstoresdefineOlliesasaunique
andcompellingdestinationshoppinglocation
11

ExtremelyLoyalOlliesArmyCustomerBase
Membersshopmoreandspendmorethannonmembers

Spend37%morethannonmemberspershoppingtrip

ActivemembershavedemonstratedstrongloyaltytoOllies

Accountedforover55%ofnetsalesinfiscalyear2014

Willingtodriveupwardsof25minutestoourdestinationlocations
TremendousOlliesArmyMembershipGrowth

(Millions)

6.0

5.7

5.0

4.7

4.0

3.4
2.6

3.0
1.9

2.0
1.0

0.4

0.5

0.7

2006

2007

2008

1.0

1.4

0.0
2009

2010

2011

2012

2013

2014

(1)

2015

12
(1)

AsofOctober31,2015

StrongandConsistentStoreModelBuiltforGrowth

Portable,predictable,flexible,lowcostnewstoremodel
Generatesstrong,consistentcashflowandattractive
returnoninvestment

Realestatesiteselectioncapitalizesonamplesupplyof
lowcostsecondgenerationrealestate

Disciplinedapproachtorealestateselection
Strictleasecriteria
Contiguousstates
Cashoncashreturn

Newstoremodelprovensuccessful:
Acrossvintages
Geographicregions
Populationdensities
Demographicgroups
Realestateformats
Regardlessofanycotenantoreconomic
environment

Year1NewStoreModel
($Thousands)

NewUnitModel

Sales

~$3,700

FourWall
CashFlow%(1)

~15%

NetCash
Investment(2)

~$1,000

CashonCash
Return(3)

55%

Note:FourwallEBITDAreflectsstorenetincomebeforedepreciationandamortization,interest,taxesandcorporategeneraladministrativeexpenses
(1) FourWallEBITDAdividedbynetsales
(2) NetcashinvestmentfortheNewUnitModelincludesstorefixturesandequipmentof~$250,000,storelevelanddistributioncenterinventory(netofpayables)of~$550,000andpreopeningexpensesof~$200,000
(3) Storelevelcashoncashreturns,asdescribedherein,arecalculatedbydividingFourWallEBITDAforastorebyournetcashinvestmentinthatstore

13

GROWTHSTRATEGIES

SignificantOpportunityforGrowth

1 Grow our store base

Opportunity to expand our store base by ~750
units to 950 units, ~5x current store base(1)

2 Increase our offerings of great bargains

Enhanceproductofferingswithexpandedaccess
tobargainsaswegrow

3 Leverage and expand Ollies Army

Utilize targeted and digital marketing to drive
traffic and repeat purchases

15
(1)

BasedoninternalestimatesandthirdpartyresearchconductedbyJeffGreenPartners,aretailrealestatefeasibilityconsultantthatprovidesmarketanalysisandstrategicplanningandconsultingservices

1 TremendousWhiteSpaceOpportunity

Provenportabilityofnewstoremodel
Entered9newstatesfrom2010
2015andopened120netnew
stores(3)
Expandedcontiguouslytoleverage
brandawarenessandmarketing
investments

Ourstoresaresupportedbytwo
distributioncentersinYork,PAand
Commerce,GA,whichwebelievecan
supportbetween375to400stores

55%returnoninvestmenttargetfornew
stores

Opportunityformorethan950Ollies
storesnationally(2)
Expecttoopen28storesandclose
1storeinfiscalyear2015

TremendousWhiteSpacePotential(1)

ExistingMarket
2015NewMarket
2016NewMarket

PotentialtoGrowStoreBaseby~5x(2)
950

200
YTD15

(1)

Futurepotential(2)

Wehaveinvestedinourassociates,infrastructure,distributionnetworkandinformationsystemstoallowusto
continuetorapidlygrowourstorefootprint
(1)
(2)
(3)

AsofOctober31,2015
BasedoninternalestimatesandthirdpartyresearchconductedbyJeffGreenPartners,aretailrealestatefeasibilityconsultantthatprovidesmarketanalysisandstrategicplanningandconsultingservices
Oneofourstorelocationswasclosedin2011duetoasignificantflood,reopenedinfiscalyear2012andisincludedinthenewstorecountforfiscalyear2012.OnestorelocationwasclosedinJuly2015.

16

2 IncreaseOurOfferingsofGreatBargains

IncreasedvisibilityandnotorietyfromIPOandgeographicexpansion

Increasedinboundcallsondeals

Increasedbuyingpowerandscalefromgrowth

Increasedabilitytobuydirectfromvendors

Strictinternalmargingoalsanddealcriteria

ContinuedfocusonbuildinganddevelopingtheBuyingTeam

17

3 LeverageandExpandOlliesArmy

RecruitnewmemberstoOlliesArmyand
buildbrandawareness

Signup

Increasefrequencyofstorevisitsand
spending

Selectinitiativesinclude:

Utilizedatadriventargetedmarketing

Rewardmemberloyalty

Embarkonintegratedsocialmedia
strategy

Buildlonglastingcustomer
relationships

Mailers/Promotions

FlyerEmails

18

FINANCIALREVIEW

CompellingStoreandSalesGrowth
($Millionsexceptstorecountinformation)

StoreGrowth

NetSalesandComparableStoreSales

240

$800
200
176

180

$638
173

$600

154

$541

131
111

120

$519

$476
$400

95

60

$437

$390
$336

$200

$0

0
2010
%Unit
Growth

2011
16.8%

2012
18.0%

2013
17.6%

2014
14.3%

Q314

Q315

(1)

%SSS

2010

2011

2012*

2013

2014

(0.5%)

0.0%

1.5%

1.1%

4.4%

Note:Calculationsofcompoundannualgrowthrate(CAGR)fromfiscalyear2010tofiscalyear2014presentedhereinarecalculatedbeginningonJanuary1st,2011,thelastdayoffiscalyear2010,and
endingonJanuary31st,2015,thelastdayoffiscalyear2014;%SSSreflectscomparablestoresalesgrowth
*Representssuccessorperiod2012andpredecessorperiod2012,asadjustedtoeliminatetheimpactofthefourweekperiodendedJanuary28th,2012andtoreflecta53weekperiod
(1)

AsofOctober31,2015

YTD14 YTD15 (1)

2.4%

6.5%

20

StrongandConsistentMarginProfile
($Millions)

GrossProfit

AdjustedEBITDA

$300

$100
$254

$240

$80

$80

$217
$204

$68

$189
$174

$180

$60

$155

$52

$139

$44

$120

$60

$62

$60
$47

$40

41.5% 39.8% 39.8% 40.1% 39.7% 39.8%

$20

39.3%

$0
2010

2011

2012*

2013

2014

YTD14 YTD15

(1)

13.0%

12.1% 12.5% 12.6%

12.6% 12.0% 12.0%

2011

2014

$0
2010

2012*

2013

Note:Calculationsofcompoundannualgrowthrate(CAGR)fromfiscalyear2010tofiscalyear2014presentedhereinarecalculatedbeginningonJanuary1st,2011,thelastdayoffiscalyear2010,and
endingonJanuary31st,2015,thelastdayoffiscalyear2014
*Representssuccessorperiod2012andpredecessorperiod2012,asadjustedtoeliminatetheimpactofthefourweekperiodendedJanuary28th,2012andtoreflecta53weekperiod
(1) AsofOctober31,2015

YTD14 YTD15 (1)

21

StrongYeartoDateResults
YTD2015ResultsThrough10/31/15
#ofStores

Revenue

ComparableSales

GrossProfit

AdjustedEBITDA

200stores
(+27newstoresvsYTD2014)
$519million
(+19%vsYTD2014)
+6.5%
(8.9%2yearstack)
$204million
(+17%vsYTD2014)
$62million
(+19%vsYTD2014)
22

RobustCashFlowConversion
CashFlowConversion(1)
100.0%
87.2%
80.5%

79.9%

2010

2011

85.9%

82.4%

82.5%

2014

YTD15

80.0%

60.0%

40.0%

20.0%
2012*

2013

(2)

Ourstrongcashflowgenerationhasallowedustoselffundourgrowth
*Representssuccessorperiod2012andpredecessorperiod2012,asadjustedtoeliminatetheimpactofthefourweekperiodendedJanuary28th,2012andtoreflecta53weekperiod
(1)
(2)

Cashflowconversion=(AdjustedEBITDA capex)/AdjustedEBITDA
AsofOctober31,2015

23

HolidaySalesResultsandOutlookUpdate

Salesincrease23%andCompsincrease5.6%forHolidayPeriod (1)

Fiscalyear2015outlook:
UpdatedOutlook

Prior

NetSales

Up19%YOYto
$760M

$745M

CompSales

+5.5%

+4.0%

Up37%YOYto
$37M,$0.66EPS

$35M,$0.63EPS

Up42%YOYto
$39M,$0.69EPS

$37M,$0.66EPS

NetIncomeandEPS

(2)

AdjustedNetIncome
andAdjustedEPS (2)

(1)NineWeeksendedJanuary2,2016
(2)Fullydiluted

24

LongTermFinancialTargets

Metric

LongTerm Target

AnnualUnitGrowth
AnnualUnitGrowth

Midteens

AnnualRevenueGrowth
AnnualRevenueGrowth

Midteens

AnnualNetIncome Growth
AnnualNetIncomeGrowth

>AnnualRevenueGrowth

Note:Thesetargetsareforwardlooking,aresubjecttosignificantbusiness,economicandcompetitiveuncertaintiesandcontingencies,manyofwhicharebeyondthecontroloftheCompanyanditsmanagement,andarebased
uponassumptionswithrespecttofuturedecisions,whicharesubjecttochange.Actualresultsmayvaryandthesevariationsmaybematerial.Fordiscussionofsomeoftheimportantfactorsthatcouldcausethesevariations,
pleaseconsulttheRiskFactorssectionofthepreliminaryprospectus.NothinginthispresentationshouldberegardedasarepresentationbyanypersonthatthesegoalswillbeachievedandtheCompanyundertakesnodutyto
updateitsgoals.

25

FormulaForSuccess
GoodStuffCheapEver
changingproductassortment
atdrasticallyreducedprices

Tremendouswhitespace
opportunity

Highlyexperiencedand
disciplinedmerchantteam

Strongandconsistentstore
modelbuiltforgrowth

Distinctivebrandand
engagingshopping
experience

WE WANT YOU!
ExtremelyloyalOllies
Armycustomerbase

Proven,fastgrowingextremevalueretailerwithstrongandconsistentfinancialperformance
andattractivenewstorereturnoninvestment
26