20 0 8 ADV ERTI SI N G I N F O R M AT I O N

At Affluentusa.com we are dedicated to providing your business the most viable luxury portal on the Internet.
Our goal is to efficiently target the customers that are most likely to purchase your products and services.
What separates us from other luxury websites is simple. We support affluentusa.com with two luxury magazines
that reach the top tier of affluent households in the United States, Europe and the Pacific Rim.
We understand the affluent and it is reflected in our products, overwhelming acceptance into their homes and
lifestyles. Now you can put the power of Affluent USA Limited’s “Influential” marketing to work for you.

TARGET DEMOGRAPHICS Web Site Traffic and Information

Household Value . . . . . . . . . . . . . . . . . . $400,000 and above
Household Income . . . . . . . . . . . . . . . . $150,000 and above
Homeowners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91%
Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 plus
College Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76%
Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-plus trips per year
Vehicles . . . . . . . . . . . . . . . . . . . . . . . . Lease more than buy
Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81%
(Source: 2006 Affluent Southern Oregon Readership Survey)
TRAFFIC SOURCES
• Direct Traffic . . . . . . . . . . . . . . . . . 68% Direct Traffic
• Search Engines . . . . . . . . . . . . . . . 20%
• Referring Sites . . . . . . . . . . . . . . . 12%
Search Engines
United States visitors:. . . . . . . . . . . . . . . . . . . . . . . . . . . 88%
International visitors: . . . . . . . . . . . . . . . . . . . . . . . . . . . 12%
Hits per month: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,608,695
Visitors:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158,985
Pages viewed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 476,955
Average minutes viewed: . . . . . . . . . . . . . . . . . . . . . . . . 4.25
Google search keyword “Affluent magazines” . . . . . . . . . . #1
Yahoo search keyword “Affluent magazines”. . . . . . . . . . . #1
MSN search keyword “Affluent magazines” . . . . . . . . . . . #1
AltaVista search keyword “Affluent magazines”. . . . . . . . . #1

Referring Sites

Data Reporting
Site traffic is based on Go Daddy’s Traffic Facts report of server logs ending February 2008.

Internet Penetration
• 96% of Affluent Households have Internet access*
• 66% of total U.S. Households have Internet access*
• 97% of all Affluent Households use a personal computer*
• 9 out of 10 Affluent Households use the Internet for obtaining information*
• Affluent Households spent $12 Billion on purchases over the Internet*
• Affluent Households earning more than $200,000 spend more time on
the Internet, (18 hours per week) than watching television (16.7 hours) or
listening to the radio (8.7 hours)*
*Source: Medelsohn Survey on the Affluent 2006

Top 20 Country Visits Sampling of Affluentusa.com Advertisers

1. UNITED STATES 11. INDIA Elite Jets Sony
2. CANADA 12. JAPAN Swarovski Directv
3. CHINA 13. HONG KONG
4. POLAND 14. IRELAND Franklin Covey Dell
5. SINGAPORE 15. KOREA, REPUBLIC OF edesignershop.net Oscar de la Renta
6. FRANCE 16. ITALY Lobstergram Carrier
7. GERMANY 17. TURKEY
8. UNITED KINGDOM 18. RUSSIAN FEDERATION Trump Baha Atholl Palace
9. NETHERLANDS 19. ARGENTINA Disney Cruise Lines Amari Watergate Hotel
10. NORWAY 20. SWEDEN Hyatt Rosewood Residences
 Affluent USA Limited Website Advertising Rates
Banner Ads
Item & Placement Specs Monthly Total
Right Hand Banner Ads 120 x 120 Three Months . . . . . . 99 . . . . . 297
(Rotating Run of the Site) Six Months . . . . . . . . 85 . . . . . 510
12 Months . . . . . . . . . 75 . . . . . 900
Above Rates Include Home Page Exposure on a Rotating Basis

End Of Article Banner Ads 160 x160 Three Months . . . . . . 50 . . . . . 150

(Rotating Run of the Site) Six Months . . . . . . . . 40 . . . . . 240
12 Months . . . . . . . . . 30 . . . . . 360

End of Article Right Hand Banner Ad

160px x 160px 120px x 120px

Video
Featured Video Affluent Home Page One Month . . . . . . . . . . . . . . $1995
Two Months. . . . . . . . . . . . . . $1795
Three Months . . . . . . . . . . . . $1495
Video
(Maximum of four in rotation and up to 2 minutes)
166px x 137px
Featured Video Targeted Catergory Page One Month . . . . . . . . . . . . . . $1495
Two Months. . . . . . . . . . . . . . $1295
Three Months . . . . . . . . . . . . .$1195
(Maximum of four in rotation and up to 2 minutes)
Advertorials
With the growing popularity of the Web today, advertorials are becoming more and more critical to the overall
success of your business. You can distinguish your company from your competition with a powerful advertorial.
Marketing experts and sales professionals all agree that your ad message is everything, and the way it communicates
your marketing message can often spell the difference between success and failure. Legendary copywriter Joe Vitale
observed that “readers are up to 500 times more likely to read an advertorial than a straight ad.”

Just look at today’s largest companies such as Procter & Gamble, Colgate, General Motors, Kodak, Century 21, Re-
Max, IBM, etc. The list is long and distinguished. All these companies have realized the hidden power in such a strong
marketing tool. Many of these companies regularly use advertorials to better inform their prospective clients of a new
product or service.

Once your advertorial is complete, we will send you a custom and easily-remembered link that you can include in your
emails, place on your Web site, or send to prospects and clients stating that you were recently featured on Affluent
Worldwide. You can also place your link in any of your print advertising. Some of our clients place them on their
intranets, extranets and B2B trading platforms. The possibilities are virtually endless.

Advertorial Placement by Targeted Category

Your advertorial includes up to 600 words of copy and one to six images.
In addition, your call to action statement and Internet link is added at the end of your message. . . . . . . . $1495

Categories: Adventure, Architecture & Design, Art & Culture, Luxe Real Estate, Fashion & Style, Gifts, Golf, Health,
Jewelry & Watches, Resorts & Spas, Travel & Tours, Water, Wheels, Wine & Cuisine, and Wings.
(All Advertorial appears for a minimum of 6 months on the appropriate category page and
remains permanently on the site archives for Affluent consumers to view for years to come)

Affluent Showcase Home Page

Add the most impact to your advertorial by showcasing it on the Affluent Home Page.
One month appearance add . . . . . $1,000
Two month appearance add . . . . $1500
Three month appearance add . . . $2,000

Materials & Communication

Ship Ad Materials To: Affluent Magazine, P.O. Box 4014, Medford, OR 97501
E-mail: graphics@affluentusa.com Website: AffluentUSA.com
Toll Free: 800-354-6152 · Sales EXT. 702 · Production & Graphics EXT. 703

Contact our sales department at sales@affluentusa.com or phone toll free 1.800.354.6152 for more
information on pricing and availability.

Please allow 3 business days for standard creative and 5 days for rich media ads prior to campaign start
date for testing and Q&A. We can accommodate ads with streaming video, sound, flash or third party served.

Provide your digital ready campaign or we can produce It for you at our standard design rate of $65 per hour.
Video production will be custom quoted.