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Solar PV Market Share, Market Size, Application Analysis,

Regional Outlook, Competitive Strategies and Forecasts,
2014 To 2020

The rapidly increasing use of renewable energy systems for commercial and residential applications
coupled with low costs and efficiency of these systems are the major factors driving the global solar PV
market. Furthermore, the rising cost of electricity in various countries is also a factor propelling the solar
PV market. Solar PV is a technology which consists PV modules made up of semiconductor materials.
These semiconductors absorb the heat from solar rays and converts it into electric current.
The solar PV technology is one of the fastest growing technology of renewable energy source. It is
expected that the solar PV market attribute a double digit CAGR over the forecast period. The reduced
cost of PV module globally is a direct consequence of the rise in the PV demand and production. The
global solar PV market is segmented on the basis of application into utility application, residential
application and commercial application. The residential applications generally composed of roof top
solar PV assembly.
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The solar PV in commercial and non-residential application are installed in the areas which are exposed
to the sun so that the power generated can be used during peak hours. The utility scale solar PV are also
used to generate power that is fed into the grid system so that it can be transmitted additionally to the
conventional power source. As of 2013, the utility scale application attributed the largest share in the
market. The key reason for the growth of this segment is the regulatory support delivered by the
government in the countries such as China and India. As of 2012, the residential segment for installation
of PV is accounted for approximately one fourth of the PV installed globally. This segment is also
expected to witness lucrative growth over the forecast period due to the rising electricity costs.
The overall solar PV market on the basis of regions is segmented into North America, Asia Pacific,
Europe and RoW. As of 2012, Europe attributed the largest share in the market owing to the high use of
renewable energy sources in this region. Asia Pacific is expected to gain the largest market share in
terms of revenue due to the rapid industrialization in this region. The prices of PV modules are
constantly decreasing in various countries such as India, Australia and Japan. It is the factor expected to
propel the growth of the solar PV market in this region over the forecast period. North America is
considered as the third largest regional segment in the solar PV market owing to the large installation
base of PV modules in this region.
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Some of the key players in the global solar PV market include First Solar, Sun Power, Sharp, Yingli Green
Energy, Trina Solar, Canadian Solar and Suntech Power. The First Solar and Yingli Green Energy are the
largest companies in the solar PV market and together covers over 10% of the market share. All these
market players are creating competitive strategies such as collaborations, expansions and acquisitions to
maintain a strong hold in the global solar PV market. Various countries lying in the Sunbelt such as the
Middle East and Latin America are expected to witness lucrative growth rate in the global solar PV
market. Large solar PV manufacturers such as Sun Power and First Solar have made collaborations for
entering into the Chinese solar PV market. These are also the factors which are expected to further
boost the solar PV market.
Table of Contents
Chapter 1 Executive Summary
1.1 Solar PV - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Solar PV Industry Outlook
2.1 Market Segmentation

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2.2 Market Size and Growth Prospects
2.3 Solar PV Market Dynamics
2.4 Key Opportunities Prioritized
2.5 Industry Analysis - Porter's
2.6 Solar PV - Company Market Share Analysis
2.7 Solar PV - PESTEL Analysis
Chapter 3 Solar PV End User Outlook
3.1 Residential
3.2 Non Residential
3.3 Utility
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Chapter 4 Solar PV Regional Outlook
4.1 North America
4.2 Latin America
4.3 Europe
4.4 China
4.5 Asia Pacific
4.6 RoW
Chapter 5 Solar PV - Competitive landscape
5.1 Tianwei New Energy (China)
5.2 ReneSola (China)
5.3 Kyocera (Japan)
5.4 Hanwha-SolarOne (China)
5.5 REC (Norway)
5.6 Hareon Solar (China)
5.7 Jinko Solar (China)
5.8 JA Solar (China)
5.9 First Solar (USA)
5.10 Suntech Power (China)
Chapter 6 Methodology and Scope
6.1 Research Methodology

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6.2 Research Scope & Assumption
6.3 List of Data Sources
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