Professional Documents
Culture Documents
PROJECT REPORT
SUBMITTED TO:
MS. Meghnaa Sharma
Accman Institute of Management
Greater noida, knowledge park-3
U.P
Prepared by:
MOHD.ARISH
UPMA JOSHI
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KAPIL
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TABLE OF CONTENT
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1. Executive summary 3
2. Introduction 4-5
4. Findings
Product Line 7
SWOT Analysis 8
Competitors Analysis 9-12
Performance Analysis 13-15
Future Opportunities 15-18
Future Projects of HUL 19
5. Conclusion 20
6. Bibliography 21
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EXECUTIVE SUMMARY
We have a listed the different FMCG product lines of HUL.We have done
competitor’s analysis in which the market share of top FMCG companies are
analayised & the market share of HUL’S different categories product are
analayised with comparison to its competitors.
Then we have done SWOT analysis to know the threat & opportunities of HUL in
present market.
Then performance analysis is made by taking 10 year financial data from 1998-
2007. The profit & sales growth is analysed.
Then the future opportunities for FMCG products are taken into consideration by
analyzing the increased percapita income & increased disposable income to
forecast the future demand of HUL.
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INTRODUCTION
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HUL’s products touches two out of three Indian everyday
Reach 80% Households
Direct Coverage of 1mln outlets
2000 Suppliers and Associates
71 Manufacturing locations
15000 Employees
1100 managers
Shelf availability 84% outlets in India
OBJECTIVES AND
METHODOLOGY
OBJECTIVE
• Primary objective
• To find the past sale growth and demand analysis
• Secondary Objective
• Market structure analysis
• SWOT analysis
• Competitor analysis
• Performance evaluation
Methodology
In this project we have followed descriptive method of study.
Research instrument
Here project analysis is made by collecting secondary data from
different websites, journals, etc.
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Secondary data’s are pre published and research data’s
collected from different websites, journals, newspapers,
company research papers.
PRODUCT LINE
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Wheel Aviance
STRENGTH
✔ Variety of products
✔ Distribution Network
✔ Brand image
✔ Quality Management
✔ Innovation and R&D strength
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THREATS
✔ From High Class Competitor
✔ Proctor & Gamble
✔ Pantene
✔ Dabur
✔ Babool
✔ Dabourlal Dent Manjan
✔ Reckitt Benckiser
✔ Dettol
✔ Palmolive
✔ Colgate, Nirma
OPPORTUNITIES
✔ Huge Market
✔ Increasing per capital income
✔ Increasing consumption pattern
✔ Potential for making more impact of brand image.
✔ Coming in technology e.g. in water purifiers
WEAKNESS
✔ Not able to compete with local competitor in the rural
market
✔ Not focus on upper class population
✔ Pricing policy is not good
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COMPETITORS
ANALYSIS
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(Above graph showing %age Market share of HUL and its
competitor in different categories of FMCG products)
As mentioned in the above graph, HUL is enjoying the leader
position in the market and is having highest market shares which
are followed by the market challengers like Dabur India Ltd,
Nestle India Ltd, and ITC LTD, ETC…..In different categories of
FMCG products like shampoo, skincare , deo, jams, coffee, etc
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In the above pie chart we see the position of various FMCG
companies doing business in India. We can see that HUL is
enjoying the position of market leader and is followed by ITC as
close second in the market share of FMCG products.
PERFORMANCE ANALYSIS
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Hindustan Unilever Ltd is one of the leading FMCG company in
India which having the following past financial records we have
taken for the analysis as follows:
Table showing past 10 years financial data
DATA ANALYSIS:
We have the sales and profit figures of HUL from the year 1998 to
2007 in the 10year past data from Yr1998-2007, after plotting two
graph one of sales & other of profit as shown in here we can see
that both profit and sales of the company rose from the year
1998 till 2001, but in the year 2002 we see that the sales fell but
there was actually rise in the profit of the company . In the year
2004 we see that there was a steep fall in the profit of the
company and from the year 2005 onwards there was a slow but
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steady rise in the profit of the company, but a rapid rise in the
sales of the company in the given years.
Reason for the steep fall in the profit of the company in the year
2004:-
• The FMCG market in Urban India was attaining the saturation
level and so companies had to expand its market in rural
India. This resulted in the downfall in the profit of HUL. There
was very aggressive advertising campaign by ITC in that
year to set itself in the market this affected HUL who was
enjoying the position of market leader and resulted in the
fall in the profit of the company.
FUTURE OPPORTUNITIES
India is a fast developing country with a huge population whose
per capita income is growing rapidly and there is huge
opportunity for FMCG companies.
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huge scope for FMCG products and since HUL is the market leader
in India hence it can gain the most out of it.
CATEGORY %AGE
Beverages 13.6
Others 19.4
A) To Reach:
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Small, scattered settlements and poor infrastructure
make distribution difficult.
Over 500,000 villages not reached directly by HUL.
B) To Communicate:
Low literacy hampers effectiveness of print media.
Poor media-reach: 500 million Indians lack TV &
radio.
C) To Influence:
Low category penetration, consumption.
C) Awareness:
Per capita consumption in Unilever categories is 33%
of urban level.
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CONCLUSION
HUL has also started project SHAKTI that has provided it direct
reach to rural market. This may be considered a revolutionary
step since the urban market is reaching its saturation level and
there is a huge scope exploring rural market. This will also be
helpful not only increasing its market share but also fight
competition.
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BIBLIOGRAPHY
• www.wikipedia.com
• www.oppapers.com
• www.hul.co.in
• www.scribd.com
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Theory and
Application
C.K.Kothari Research
Methodology
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