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KEY RE SULT AREA (KRA) FOR VISUALISERS, Sr. VISUALISERS, ART DIRECTOR
1.
Meeting with the account management team and the writer to discuss the
client's/ account
managements
requirements;2.
Gaining an understanding of the target audience and business that the ad or
piece ofCommunication is aimed at3.
Working closely with the copywriter to generate creative ideas and concepts
to fulfill the client'sbrief and the creative brief.4.
Internalizing the brief and meeting with the writer and the Head of Creative
to share the roughconcepts before starting the execution.5.
Pitching ideas, share new concepts to Head of Creative on assignments of
existing clients6.
Continuously monitor work in the design, retail and online space and share it
internally with theaccount management team, other creative team members
and senior colleagues7.
Taking complete accountability of work done right from design to execution
includingphotography, illustration, artwork, printing etc to ensure complete
quality of work.8.
Ensure that work is approved by Head of creative before it is shared with the
client.9.
Ensure that the work is proof checked by the Writer10.