Professional Documents
Culture Documents
1. Acknowledgements
2. preface
3. Executive summary
4. Organisation profile
5. Research methodology
6. Data interpretation and analysis
7. The Godrej dynasty
8. Bibliography
Godrej Group is one of the most respected business groups in India. Here is
a brief profile and history of the group.
The Godrej Group was established in 1897. Its founder, Mr. Ardeshir Godrej,
was a staunch nationalist and believed that India cannot win freedom unless
it is economically self-reliant. Beginning with security equipment and soaps,
the group diversified into a wide variety of consumer goods and services.
The group has diverse business interests ranging from engineering to
personal care products. Companies operating under the Godrej Group are
involved in a host of businesses - from locks and safes to typewriters and
word processors, from refrigerators and furniture to machine tools and
process equipment, from engineering workstations to cosmetics and
detergents, from edible oils and chemicals to agro products. Godrej Group is
also well-known for its philosophy and initiation of labour reforms.
COMPANY PROFILE
Founded
7th May, 1897,
Lalbaug, Mumbai
Founder(s)
Ardeshir Godrej, Pirojsha
Godrej
Headquarters
Mumbai New Delhi,
Chennai,
Key people
Adi Godrej (Chairman)
Products
Chemicals &
Commodities, ITES
Real Estate,
Appliances, fmcg
Office furniture,
desk
Chair, cupboards
Trade and Market
America
Eastern America
Website
Companies
No. of Employees
Sales Turnover
Main Market
and Africa
The Godrej Group is one of the respected business
houses of India. The group has diverse business
interests ranging from engineering to personal care
HISTORY OF GODREJ
Ardeshir Godrej
Godrej
Pirojsha
The word Godrej etched into the metal of his locks stood for
trust, security and reliability. The name Godrej is today
locked away in the mind of every Indian as a symbol of
responsible entrepreneurism, self reliance through industry
and prosperity from indigenous resources. It started off with
locks and then a stunned world looked up in awe when
Godrej made soaps from vegetable oils. What started as
dream has become a movement. From hi-tech engineering
solutions, futuristic security and entry systems to a wide
range of consumer and personal products, Godrej, touches the
lives of millions of Indians every day. Today Godrej is the
bridge between the future and in hundred years of history. It
is a living code of ethics for Indian industry as it races into
the
forefront
of
global
dominance.
Godrej has legacy of 111 years is a story of success,
achievements, development & change, a story of a family
committed
to
the
nation.
Godrej is a highly respected brand and besides it's high
quality products, is known for it's business ethics. The brand
Godrej has a tremendous recall in India, and is gaining fast
access in the International markets. Besides manufacturing
set up in India, we also have manufacturing facilities in
Singapore, Malaysia, Vietnam, Oman and a marketing office
out
of
UAE.
BUSINESS PROFILE
MAJOR AFFILITES
PLM
Godrej Infotech:
The company is engaged in the business of developing customized
software solutions and implementing ERP, CRM, SCM software.
Godrej Agrovet:
Godrej Agrovet is one of the largest producers and marketers of animal
feeds
and
innovative
agri-inputs
India.
Godrej Sara Lee:
It is a joint venture between the Godrej Group and Sara Lee Corporation,
USA. The company is the world's largest manufacturer of home
insecticides. Its brand HIT is very popular in India.
Godrej Efacec:
The company provides warehousing, automated storage and retrieval
system
solutions.
Godrej Properties and Investments Limited (G.P.I.L):
Godrej Properties provides meticulously planned townships at affordable
prices.
VISION
GODREJ IN EVERY HOME AND WORK PLACE\
THE CHOICE FOR HOME AND WORK SPACE SOLUTION
VALUES
Commitment to Quality
Customer Orientation
Dedication & Commitment
Discipline
Honesty & Integrity
Learning Organisation
Openness & Transparency
Respect/Care & Concern for People
Teamwork Trust
MILESTONES
AS THEY SAY NO GUTS,NO GLORY.BUT AT GODREJ,WE MUST SAY
IT HAS BEEN A GLORIOUS 111 YEARS OF BEING INDIAN
INDUSTRY.WE HAVE ALWAYS SET THE TRENDS,ALWAYS
DEFINEDS THE MARKET PLACE AND ALWAYS AT GLORY.HERE IS
A QUICK PREVIEW OF THE VARIOUS MILESTONES WE HAVE
CROSSED IN THE PAST 111 YEARS.
1923
MANUFACTURES FIRST STEEL CUPBOARD &
FILLING CABENIT.
1963
INTRODUCES STORWEL BRAND FOR STEEL
CUPBOARDS.
1984 STARTS MANUFACTURE OF OPEN PLAN OFFICE
SYSTEM (OPOS).
1995
FURNITURE BUSINESS OBTAINS ISO 9001
CERTIFICATION.
1996
STORWEL BUSINESS OBTAINS ISO 9001
CERTIFICATION.
1997 LAUNCHES NEW CUPBOARD (CENTURION) TO
CELEBRATE GODREJ CENTENARY.
1998
FURNITURE BUSINESS OBTAINS ISO 14001
CERTIFICATION.
1998
STORWEL BUSINESS OBTAINS ISO 14001
CERTIFICATION.
1998 RECIEVES CERTIFICATE OF EXCELLENCE FROM
THE INDIAN
ORTHOPAEDIC
SYSTEM.
ASSOCIATION
FOR
SEATING
1999 -
2000 -
2000 -
2002 -
2002 -
2003
FURNITURE & INTERIORS GROUP,(AFTER
AMULGAMATION OF
STORWEL & FURNITURE BUISNESS) OBTAINS
ISO 9001-2000
CERTIFICATION.
2004
FURNITURE & INTERIO GROUP OBTAINS
14001:2004CERTIFICATION.
2004
SOLUTIONS.
CORPORATE INFORMATION
BOARD OF DIRECTORS
Mr. Adi B Godrej, Chairman
Mr. Hoshedar K Press, Vice-Chairman
Mr. Dalip Sehgal, Managing Director
NON EXUCATVE DIRECTORS
Mr. Bala V Balachandran
Mr. Jamshyd N Godrej
Mr. Nadir B Godrej
Ms Rama Bijapurkar
Dr. Omkar Goswami
Mr. A Mahendran
Mr. D Shivakumar
Mr. Bharat Doshi
Mr. Aman Mehta
0522- 2215142.
CURRENT CHAIRMAN
Adi Godrej
Adi Godrej is one of the icons of Indian
Industry. Adi Godrej is the present chairman of
Godrej Group of companies. Adi Godrej was
born in a business family. His fathers name
was Burjorji Godrej and his mothers name
was Jai Godrej. More than a century age, the
Godrejs were into manufacturing locks and
vegetable-based soaps. The Godrej products
were
among
the
first
indigenously
manufactured products to displace entrenched
foreign brands.
Adi Godrej left India at the age of 17 to enroll
at the Massachusetts Institute of Technology.
He received his Bachelor and Master degrees
in Management from the Sloan School in
1963. Though he planned to study mechanical
engineering but he later on switched to
management. After his return to India, Adi
Godrej joined the family business. He
modernized and systematized management
structures
and
implemented
process
improvements. Adi Godrej took the Godrej Group to great height during
controlled economy era.
After the liberalization process, Adi Godrej restructured companys policies
to meet the challenges of globalisation. In the early 2000s, the Group
completed a 10-year restructuring process through which each business
became a stand-alone company with a CEO/COO from outside the Godrej
family. Under Adi Godrejs leadership, the group is also involved in
2005
BHNS Green Governance Award for the Category Conservation
& Restoration of Habitat to Godrej & Boyce Mfg. Co. Ltd.
2003
Economic Times corporate Excellence Award for Corporate
Citizenship.
1994
1991
1989
Institutional Economic Studies Lok Shree Award for Social
Commitment towards the society.
Quality
Reliable service
Comprehensive range
In-house design recourses
State of the art manufacturing set up
Speed of delivery
Wide spread distribution network
Iso 9001:2000 and Iso 14001 certification
Member of BIFMA (business & institutional furniture manufacturer
association
We have recently stepped into the Microwave Oven category and in a short
span of time garnered a good market presence, through our range of models
across solo, grill and convection segments.
DVD players mark our foray into the Consumer Electronics segment. With a
portfolio of 4 unique models which club great aesthetics and big sound, and
plans of more models we are geared to making our presence felt here as
well.
In addition to the above products, we also have the Godrej Smart care
Service brand to provide excellent 'After Sales Service'. With 370 service
centres spread over the country, consumers continue to rate Godrej After
Sales Service the best in the industry.
Apart from catering to the domestic consumers, Godrej is also a key OEM
supplier in
India. After the success achieved in the domestic market, Godrej is also
looking at Exports in a big way and has launched its Refrigerators and
Washing Machines in Sri Lanka. We also export our products to Singapore,
Afghanistan, the Middle East, Egypt, Kenya, Rwanda, Bahrain and Oman.
Various divisions:
Interio division
Appliance division
Prima division
Retailing division
Security equipment division
Locks division
Storage solutions group
GODREJ FURNITURE
Furniture is the collective term for the movable objects which may support
the human body (seating furniture and beds), provide storage, or hold objects
on horizontal surfaces above the ground. Storage furniture (which often
makes use of doors, drawers, and shelves) is used to hold or contain smaller
objects such as clothes, tools, books, and household goods.
Furniture can be a product of artistic design and is considered a form of
decorative art. In addition to furniture's functional role, it can serve a
symbolic or religious purpose. Domestic furniture works to create, in
conjunction with furnishings such as clocks and lighting, comfortable and
convenient interior spaces. Furniture can be made from many materials,
including metal, plastic, and wood.
History
Furniture has been a part of the human experience since the development of
non-nomadic cultures. Evidence of furniture from antiquity survives in the
form of paintings, such as the wall Murals discovered at Pompeii; sculpture,
and examples have been excavated in Egypt and found in tombs in Ghiordes,
in modern day Turkey.
Early furniture has been excavated from the 8th-century B.C. Phrygian
tumulus, the Midas Mound, in Gordion, Turkey. Pieces found here include
tables and inlaid serving stands. There are also surviving works from the
9th-8th-century B.C. Assyrian palace of Nimrud. The earliest surviving
carpet, the Pazyryk Carpet was discovered in a frozen tomb in Siberia and
has been dated between the 6th and 3rd century B.C. Recovered Ancient
Egyptian furniture includes a 3rd millennium B.C. bed discovered in the
Tarkhan Tomb, a c.2550 B.C. gilded set from the tomb of Queen Hetepheres,
and a c. 1550 B.C. stool from Thebes. Ancient Greek furniture design
beginning in the 2nd millennium B.C., including beds and the klismos chair,
is preserved not only by extant works, but by images on Greek vases. The
1738 and 1748 excavations of Herculaneum and Pompeii introduced Roman
furniture, preserved in the ashes of the 79 A.D. eruption of Vesuvius, to the
eighteenth century.
19th Century
The nineteenth century is usually defined by concurrent revival styles,
including Gothic, Neoclassicism, Rococo, and the Eastlake Movement. The
design reform of the late century introduced the Aesthetic movement and the
Arts and Crafts movement. Art Nouveau was influenced by both of these
movements.
Modernism
The first three-quarters of the twentieth century are often seen as the march
towards Modernism. Art Deco, De Stijl, Bauhaus, Wiener Werksttte, and
Vienna Secession designers all worked to some degree within the Modernist
idiom. Postmodern design, intersecting the Pop art movement, gained steam
in the 1960s and 70s, promoted in the 80s by groups such as the Italy-based
Memphis movement. Transitional furniture is intended to fill a place
between Traditional and Modern tastes.
Asian history
Asian furniture has a quite distinct history. The traditions out of China,
India, and Japan are some of the best known, but places such as Korea,
Mongolia, and the countries of South East Asia have unique facets of their
own.
Traditional Japanese furniture is well known for its minimalist style,
extensive use of wood, high-quality craftsmanship and reliance on wood
grain instead of painting or thick lacquer. Japanese chests are known as
Tansu, and are some of the most sought-after of Japanese antiques. The
antiques available generally date back to the Tokugawa era.
Chinese furniture is traditionally better known for more ornate pieces. The
use of uncarved wood and bamboo and the use of heavy lacquers are well
known Chinese styles. It is worth noting that China has an incredibly rich
and diverse history, and architecture, religion, furniture and culture in
general can vary widely from one dynasty to the n
Interio division
Furniture and interio group was established in 2003 with the amalgamation
of Store well and furniture business and is one of the largest business groups
of Godrej & Boyce .Furniture and interio group has a whole range of home
furniture as well as institutional furniture ranging from bedroom and dining
sets ,kitchens, kids furniture, desks, seating systems open plan office
systems, storage systems, etc. Also has diversified areas like lab engineering
solutions, Marine furniture, interiors, carpets etc. The FIG team works with a
passion of growing at the growth rates far in excess of industry norms,
diversifying to add product lines, which enable it to be a total solutions
provider in its lines of business and be a market leader in each and every
product line of its portfolio. Customer delight, respect for all and innovation
are the key prime drivers for the division. The FIG team works with the
passion of making Godrej-The choice for Home and Work Spaces.
In 2006, Godrej & Boyce Mfg. Co. Ltd. Unveiled 'Godrej Interio', to
provide complete solutions for homes, offices and special projects. Godrej
Furniture and Interiors Group has unified its home, office and special
projects business lines, to offer stylish and aesthetically designed furniture
under the Godrej Interio Brand At the launch of Godrej Interio, Godrej &
Boyce Mfg. Co. Chairman & MD Jamshyd Godrej said, "Godrej Interio is
an amalgamation of time-tested values of quality and trust of Godrej and a
contemporary outlook to business. Along with the new image, we are
offering a complete array of expertly designed home and office solutions,
which we are sure will delight home and corporate buyers. Our endeavour is
to give Indian consumers global quality products at affordable prices."
Godrej offers the Interio range of furniture solutions in wood, metal,
composite materials, with specially designed software for online project
tracking. Interio carries the expertise of design houses from Italy, France and
India, coupled with strong Godrej R&D.
In the B2B segments, Godrej Interio offers a wide variety of products for
offices, laboratories, education institutes as well as complete solutions
including desks, chairs, modular furniture, carpets and interiors. The range
of home solutions includes products for the drawing room, bed room,
children's room and kitchen. The range also includes special projects like
labs, schools and auditoriums and even the most specialized solutions for the
Navy Godrej Interio COO Anil Mathur added, "Godrej Interio is the result of
deep understanding of consumers about their lifestyle and desires. The
Godrej Interio range of products will be available across India through 42
Company managed Godrej Life space stores and a Network of 800 Godrej
Interio
Channel
Partners."
An official statement issued by the company states that the turnover for the
division for the last year stands at Rs. 600 crores. Targeting a growth of 33
per cent, huge investments are being made in the business. This includes
investment to the extent of up to Rs. 100 Crores in technology and brand
building. As the result of added investments, and aggressive marketing
strategy, the turnover for 2006-07 is targeted at Rs. 800 Crores and the
Division plans to reach a sales turnover of Rs. 1500 crores by 2010.
It also plans to increase focus on niche segments like Stadium Furniture,
Health and Hospitality Furniture and Corporate Showrooms. Exports are
expected to grow from the present 5 per cent to 15 per cent in the near
future.
Even physical parameters like the average height and weight of an Indian
child, and their body structure has been kept in mind.
Just as students learn better when they are relaxed, teachers teach better
when they are comfortable. Godrej furniture inspires them in the classroom
and provides ample rest between classes, like pauses after period.
Godrej interio, understands that for a teacher, a class is never really over. In
the staffroom, and faculty cabins, Godrej furniture is created to meet the
specific storage and specific needs of the teachers and HODs.
Within the library, Godrej furniture facilitates easy showcasing, referencing,
individual study and group study.
Lab and training Room Furniture is created to allow for vast storage spaces
and mobile seating.
To make break-time truly enjoyable, Godrej have specially designed canteen
furniture for close interaction, and high levels of hygiene.
It is said, Education is a process that re-invents the learner. At Godrej
Interio, this change is smooth and comfortable.
The world is a class room
Learning starts from the day we are born. A childs mind is a random access
memory. Recording sights and sounds. Absorbing colours, storing away
smells. A million stimuli. learnings.Everyday!
At Godrej, education is a natural process. To Godrej a chair is a seat of
wisdom. A table is a drawing board for ideas. A black board is a canvas for
creativity. We aim to make learning an extension of better living.
DESKING SOLUTIONS
The wooden top is made up of either Pre laminated or Decorative laminate.
The desking products have a wide range, ranging from;
Executive desks
Conference tables
Premium suites
Multipurpose tables
Reception tables
Classroom desks-cum-benches
Training room tables
STORAGE SOLUTIONS
Godrej offers various storage products;
Filling Cabinets
Compact mobile storage
Lockers
Bookcases
Tambour & sliding door units
Periodical display racks
SEATING SOLUTIONS
Godrej has a large range of seating products. All chairs are designed
considering following data;
Anthropometrics data
Job profile
The surrounding work environment
Chair has two components;
A) Super structure
Seat & back
Arm rest
B) Under structure
Revolving type
Fixed type
Faculty cabin
Principal/Directors chamber
Each and every solution is designed keeping in mind your comfort, health
and productivity. Our products have been certified by India's leading medical
fraternity as being ergonomically and scientifically designed. In addition, we
also offer our customers office interior products from leading global majors
like Milliken - one of the leading Carpet Tile manufacturers in the world
PANEL BASED
TILE BASED
DESK BASED
COLUMN BASED
BRAND PHILOSPHY
A new era in interior solutions beckons. And who better than Godrej to script
new beginnings!! Years of understanding consumer needs, through R&D and
matchless expertise means our products home furniture, office furniture and
special project furniture are world-class and evolving with time. This
phenomenal drive to think new is ably backed by exclusive showrooms and
dealer
outlets
across
India.
The changing customer, competitive environment and respect for big brands
call for a younger &modern face of Godrej.
Hence GODREJ INTERIO. A perfect amalgamation of time tested values
and contemporary outlook. It reflects the Godrej philosophy of breathing life
into monotony. Its vibrant stylish and comfortable. Godrej Interio
recognizes the needs of modern lifestyle and stands dedicated to meet these
with ease and aplomb
Interio is simply the unified platform to convey that our solutions allow
you to 'transform your space. Making it a comfortable, productive & vibrant
environment that makes your home worth living in & your office worth
working in. It reflects the expertise Godrej has, in the business of Furniture
& Interior solutions. That, which enables change the 4 walls of any space,
into
one
that
breathes
of
a
'quality
life'.
With the range of Home furniture & decor solutions, Godrej intends to
provide the warmth & comfort that reflects a happy, at ease family. Where
the ups & downs of daily life can be forgotten. Where the entire family
comes together for dinner after a tired day at work. Where guests are
impressed by the style of the decor. Where you can recharge yourself for the
next day ahead.
Umbrella brand
The company is also stepping up its presence by enhancing its distribution
strength in the South. In a move towards a unified approach to brand
building for all its products, the company will launch an umbrella brand on
August
16,
2005
he
said.
The FIG reported a turnover of Rs 650 crore this year and expects to touch
Rs 850 crore by the end of the current fiscal, Mr Mathur said. The southern
States contribute nearly 30 per cent to our business, he added. Godrej has a
presence through 700 dealers and 28 exclusive showrooms across the
country.
Hospitality, healthcare
There are plans to launch furniture for the hospitality and healthcare
segments soon, he said. The country's Rs 20,000-crore furniture market
comprises mainly office and home segments. The IT and ITeS sectors
account for nearly 37 per cent of the total furniture market followed by
education and multiplexes.
entire interiors. Apart from the Middle East and Africa, Godrejs furniture
division is vying for the U.S. and Canadian markets as well. Godrej just
make furniture be it for the office, home or a multiplex. Godrej is
everywhere. More things stored in this Godrej Almirah!!
Godrej Lifespaces. An authorized company showroom of Godrej
Lifespaces would offer the entire gamut of Godrej products apart from
FMCG. Today there
Are 38 of its showrooms across India and 12 more will soon be set up. The
Division recorded a turnover of Rs 63crore from 38 Lifespace showrooms
last
Year. The target is to achieve Rs 100 crore by the end of 2007-08.
CORPORATE PROFILE
GODREJ GROUP
Established in 1897
Group turnover exceeds: Rs 6000 cr
Godrej & Boyce is the flagship with a turnover of Rs 2300 cr
Brand Strategy
Godrej
G Lab
Perfect Home
Godrej Formula
S Offices
NEW
BRAND
Godrej Brand Customer Speak
Attentive
Last Long Time
Good Value For money
Well made
Warm, Friendly
Reliable, Trustworthy
Corporate showrooms
Stadium furniture
Healthcare Furniture
Hospitality
Multi Location Manufacturing
Global Collaboration
Design
Manufacturing Sourcing
Expand Market for home products by redefining price
points
Ease of comprehension
Distinctive
Design Logic
Modern
Youthful Yet Elegant
Active Yet Minimalist
Consumer Response
Its colourful and bright
Signals walls, flooring,
Anything to do with interiors
Bold and definite font appealing
Premium furniture show room
Upper/upper middle class
Use of exotic colors- bright and pastels
(Overall feel: modern, vibrant and hi-tech)
AESTHETICS
Research Methodology
Research Design
A research design provides the framework to be used as a guide in
collecting and analysing data. But it is not necessary that a particular
research design is always the best. Experience with different research design
will generally provide the researcher with the capability to match a research
problem with an appropriate design.
Research
methodology depends, to a large extent on the target population and how
easy or difficult to access it. The second factor which influences research
methodology is of course the importance of decisions which will be taken
based on the research.
Broadly speaking we can classify research designs into the following three
categories:
Exploratory research
Descriptive research
Casual research.
Research objective
The research study is having one main objective:
To know the market Potential of branded furniture in education
segment
Sub objectives
Exploratory RESEARCH :
Exploratory research is used when one is not conversant with the problem
environment
such type of investigation is mainly concerned in determining the general
nature of the problem and variables related to it.
Research methodology is a way to systematically solve the research
problem. It may be understood as a science of studying how research is done
scientifically. Exploratory research is done through surveys to find the
various aspects of customer satisfaction like margin, service charges, service
delivery, etc. Questionnaire is prepared to collect the primary data.
Comparative research
Comparative research, simply put, is the act of comparing two or more
things with a view to discovering something about one or all of the things
being compared. This technique is often utilizes multiple disciplines in one
study.
When it comes to method, the majority agreement is that there is no
methodology peculiar to comparative research. The multidisciplinary
approach is good for the flexibility it offers, yet comparative programs do
have a case to answer against the call that their
Research lacks a seamless whole
There are certainly methods far more common than others in comparative
studies,
However. Quantitative analysis is much more frequently perused than
qualitative, and this is seen in the majority of comparative studies can be use
quantitative data.
The general method of comparing things is the same for comparative
research as it is in our everyday practice of comparisons. Like cases are
treated alike, and cases are treated differently; the extent of difference
determines how differently cases are treated. The point here is that if one is
comparative
research
Nature of Study
The nature of
this study is descriptive one; The research design in such studies must be
rigid and not flexible and must focus attention on the following:
Formulating the objective of the study
Designing the method of data collection
Selecting the sample
Collecting the data
Processing and analysing the data
Reporting the findings
DATA COLLECTION
SOURCES OF DATA
PRIMARY DATA:
Primary data refers to data that is collected afresh and recorded for the first
time. Primary data are those data i.e. collected by the researcher himself. It
thus happens to be original in nature. The various methods of collecting
primary data are performing surveys, census, through observation or through
correct communication with respondents. But basic manner of primary data
collection is survey method. The primary data for the study was collected
through questionnaire and informally.
Research period:
The time for the project was limited to 45 days only, from this, 30 days was
spent for the collection of data.
Elements (Sample): Sample for the study is random.
.
Q 1 what comes in your mind when you hear the word Godrej? (Awareness
and promotion)
The graph shows that 47% of our respondents say when they hear GODREJ
word then their safes that is used for storage comes in their minds 30%
respondents said that furniture comes in his mind first when they hear word
GODREJ 23% people say that appliances of GODREJ comes in mind when
they hear about word GODREJ .SO this results shows that there is good
awareness and brand image of GODREJ in the minds of people of Himachal
Pradesh
2)
How can people get information? What are means through which they
fulfil their requirements?
From the above graph we came to know that there are many sources through
which people get information about godrej. We find that 36% people get
information or fulfil their requirements through newspaper advertisement
21% people say that they get information from sales persons 22% people get
from media advertisements, 11% people say that they fulfil their
requirements through social contacts 11% people get information from other
recommendations .so it shows that people get information about godrej
through various means
Q3. Do you use any of the office furniture solution provided by Godrej
Interio?
The purpose of this question was to know that what percentage of people use
godrej furniture of any product of godrej interio divison. We can collect
questionnaire from 43 respondents from collect questionnaire information
we can say that 73% of our respondents use godrej interio product in which
we include education institutions, government, private companies offices
and mostly banks. 27% of our respondents say that they do not use godrej
product in which we include small scale companies and some government
offices.
Q4
Of the given, which ones do you use and from which brand?
( competitor identification )
The purpose of this question was to know that which type of godrej interio
solutions is used by our respondents is it seating solution, desking solution,
storage solution or modular solution. Is it from godrej or other brand? 72%
people use seating solution 28% not use seating solution of godrej. 51%
people use desking solution 49% not use. 30% people use modular solution
70% not use .63% people use storage solutions 37% not use. We find that
people use local furniture in their offices if it is not of godrej. They prefer
local small companies
The purpose of this question was to know that are godrej interio users get
discount from company or dealers. on the basis of collected information we
can say that 56% our respondents say that they get discount from company
or dealers . 42% of our respondents say that they cannot get any discount
from company or dealers. 2% respondents say they cannot say or they have
no information.
Q 6 Have you changed your supplier (if yes for what region)
The purpose of this question was to know about what are the main reasons
so they can change present supplier. on the basis of our collected data we can
describe that 28% people change their supplier because of lack of
availability of product range, 29% people say that they can change godrej
for high price, 14% people say that they can change supplier for after sale
complaint,20% say they cannot say anything about this
Limitations
Concerned respondents were not available
Some respondents were not cooperative
Unawareness about the products
Biasness or prejudice of some of the respondents regarding any sort of
the information which is required for such study.
Not much of importance was attached to this task by some of the
Respondents. We were greeted with either reluctance or nonchalance.
Medium sample size of the respondents
CONCLUSION
We conclude by saying that Godrej furniture has a great potential in every
region of Himachal Pradesh. The availability of funds and rising standard of
institutions is an opportunity to grab. Godrej as a brand name is known to
everyone living in India. But people are less aware about the modular
solutions. Godrej Interio has to change its marketing policies. In terms of
4ps of marketing (price, promotion, place & product) promotion & price
demands immediate attention. There is a need of high promotion of modular
solutions.
The company should maintain healthy relationship with customers in order
to retain them with the company .As from the data collected, it is clear that
customers are having future requirement of furniture in their organisation.
So company should try to give optimum satisfaction to the customers in
order to retain them with the company. So the company should provide
better services to the customers and should be concerned about price.
BIBLIOGRAPHY
BOOKS
B.K.KARANJIA (Godrej ,A HUNDRED YEARS 1897 1997
,VOLUME 1)
B.K.KARANJIA (Godrej ,A HUNDRED YEARS 1897 1997
,VOLUME 11)
C.R.KOTHARI (RESEARCH METHODOLOGY)
PHILIP KOTTLER (MARKETING)
PRASANNA CHANDRA (PROJECTS)
CATALOGUE
MAGZINE
CHANGE
INSIDE OUTSIDE
WEBSITES
www.godrej.com
www.godrejinterio.com
www.google.com
www.wikipedia.com